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The Art of Explanation: Making Your Ideas, Products, and Services Easier to Understand | [Lee LeFever]

The Art of Explanation: Making Your Ideas, Products, and Services Easier to Understand

Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators, and influencers who want to improve their explanation skills and start solving explanation problems.
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Publisher's Summary

Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators, and influencers who want to improve their explanation skills and start solving explanation problems. Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium. You will learn to:

  • Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems.
  • Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience.
  • Present: Produce remarkable explanations with visuals and media.

The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.

©2012 Lee LeFever (P)2014 Gildan Media LLC

What Members Say

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  •  
    Nigel Tauranga, New Zealand 05-08-15
    Nigel Tauranga, New Zealand 05-08-15 Member Since 2012
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    "Introductory exploration of explanation"

    As Lee Lefever says, there is nothing wrong with starting at ground zero to help you take the maximum possible number of your audience with you. But I kept wanting the content to go conceptually deeper - to go beyond the introductory and to explore really powerful principles. My sense is that the book will serve to start many valuable conversations on the topic at the core of every professional explainer's / lecturer's life: how best to communicate the conceptual models that scaffold the learning process - but it won't necessarily be the source of the most powerful ideas discussed. With that said, there is something that I will likely always be grateful to the author for: the recognition that "explanation" is a potential surrogate for "conceptual model" - I have been looking for a plain English alternative for decades as the latter is a bit of a brain-full in many circumstances. It has made me smile many times since setting forth with the book to realise that this perfectly acceptable candidate has been sitting so near to hand all the time! In summary, I am happy to have read the book but am definitely in search of more.

    0 of 0 people found this review helpful
  •  
    Lee Coursey Russellville, KY USA 03-18-15
    Lee Coursey Russellville, KY USA 03-18-15 Member Since 2014

    Dental Technician with a technology habit.

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    "Wonderful, easily applicable."

    Clear concise information that will allow anyone to improve their basic communication methods and give framework for how, what, and why you need to get your message across.

    0 of 0 people found this review helpful

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