Secrets of Selling in the Digital Age

Advertising Boldly Using Time-Tested Marketing Psychology Through the Power of the Word

By: Robert Godin, Seth Cialdini

Narrated by: Jim D. Johnston

Length: 3 hrs and 40 mins

Publisher's summary

If you’re looking for the silver bullet to sell anything to anyone online without the frustration of spending thousands of dollars on things that don't work, then keep listening...

We hear so many stories of people who have tried everything the so-called "gurus" said you needed to make money online, from web design, buying and swapping ads, autoresponders, publishing an ezine, safe-lists, search engine optimization, credit card processing, the list goes on and on - but it's still not working, after having spent thousands of dollars on one-trick gimmicks and shiny objects. Sound familiar?

If it does, then the information inside this audiobook is your answer.

You see, the marketing technology may have changed but human hopes and desires do not! All the latest high-tech web design gadgets won't help make you any money unless you learn to use words and sales strategies that have been proven to get attention, generate interest and desire, and motivate people to take buying action now. It doesn't matter how pretty and professional looking your ad, sales letter, or website is, the only way you're going to make money is by using words that communicate clearly the benefits of your offer and the reasons why your prospect should buy from you.

In this audio program, you will discover:

• Why writing like your English grammar teacher is hazardous to your wealth
• The two things that people will always buy
• The three questions you must answer to get your prospect to take buying action
• Exactly what information you should give away, and what you should sell
• The top 10 words used in the 100 most successful headlines of all time
• The human characteristic you must appeal to each time you make a sales offer

So if you want to learn how to get more leads and prospects coming to you who want to buy now, get more of what you want from your business and end the frustration once and for all, then simply click the "buy now" button and I will see you on the other side!

©2019 Silver Bullet Publishing (P)2020 Silver Bullet Publishing

Just Great!

After looking for what seemed an eternity for a book that explained the psychology of selling, finally found this book!

Most books on marketing and sales are mainly for in person sales. I needed a book for e-commerce sales. This book has all the information you need to get help writing headlines and copy that boost sales.

It gives a great understanding on why people buy and how to target those reasons to make sales. It gives you ideas on how to research marketing ideas. This information is all around us and free!

After listening to this book, I didn't feel the need to keep looking. It just covers everything.

The Narrator is great! You feel as he is talking just to you.

Excellent and Quick

I listened to this over and over as I am starting my online mental health coaching business. Intent2heal.com. He explains in a quick fashion the wrongs and gives amazing tips, that we thought we knew but that we really don't know. I have always had a fascination for Psychology and Marketing. So, the fact that the authors incorporated Marketing Psychology in this book is outstanding. I am proudly going back to the drawing board. Thank you guys for your help!! I am spreading word of this book everywhere!!

Worth every penny ! Secrets or just plain logic

Great story and greatly told. Emotion at the right points don't make this a boring listen but as good as the original authors have meant it to be

Rehashed material, bad play on names

I thought the author’s names were a misprint, but evidently not. Seems like a cheesy way to use legit authors names as pseudonyms. Material is old. Not much value here.