The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced - or turned off - by marketer's relentless efforts to win our loyalty, our money and our minds.
Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today's consumer.
©2008 Martin Lindstrom; (P)2008 Random House Audio
Martin Lindstrom presents the research findings related to the neuroscience of marketing. He sheds light on what consumers do and why - which is often different from what they think they are doing and why. I would like to have Lindstrom speak at least some to the marketing of products which are harmful to the public. Will marketers ultimately be able to sell anything to anyone at anytime or is their a limit to what individuals will do in response to marketing? Are there ethical implications to what is being learned from neurscience and marketing? The issues are troublesome and Lindstrom is in a unique spot to inform us about the issue.
Using the most advanced technical brain analyzing tools we find that we remember advertising and we remember getting burned on a hot stove. (wow!)
This author goes into extreme detail about branding (to the point where I believe he's a shill for Coke) only to tell us what we already know. We make decisions quickly sometimes unconsciously based on affiliations. We like German cars because Germans are good engineers. Ditto Japan. Except when we don't. Sex sells until it doesn't. Smells remind us of the past and makes us buy. Sometimes. Round and round. Nothing new here.
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