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Buyology: Truth and Lies About Why We Buy | [Martin Lindstrom]

Buyology: Truth and Lies About Why We Buy

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
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Publisher's Summary

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:
  • Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products.
  • Despite government bans, subliminal advertising is ubiquitous - from bars to supermarkets to highway billboards.
  • Color can be so iconic that the sight of the robin's egg blue of a certain famous jewelry brand significantly raises women's heart rates.
  • Companies shamelessly borrow from religion and ritual - like the ritual, made up by a bored American bartender, of drinking a Corona with a lime - to seduce our interest.
  • "Cool" brands, like iPods, trigger our mating instincts.

    The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced - or turned off - by marketer's relentless efforts to win our loyalty, our money and our minds.

    Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today's consumer.

    ©2008 Martin Lindstrom; (P)2008 Random House Audio

  • What Members Say

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    3.7 (345 )
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    •  
      Justin 07-08-09
      Justin 07-08-09 Member Since 2013
      HELPFUL VOTES
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      "Well worth the read and or ear power"

      I found this book to be very intriguing. It really peals back some of the mystery behind branding and the core of marketing techniques and methods. It gives excellent examples of the level of depth and extent to which companies will go to make us aware of their brands. It covers some shocking facts and figures of how profoundly today's society has been affected by brand marketing. One of my favorite points was the idea of brand recognition success by judging if an item passes the "smashable" test. If the product is broken into hundred parts would you still be a recognized it? (i.e. a Coke bottle or an iPod).

      I would highly recommend this book for anyone looking to further their knowledge of the science/art of marketing and branding.

      0 of 0 people found this review helpful
    •  
      Roy Beaumont, TX, United States 04-15-09
      Roy Beaumont, TX, United States 04-15-09 Member Since 2015
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      Overall
      "Neuroscience of Marketing"

      Martin Lindstrom presents the research findings related to the neuroscience of marketing. He sheds light on what consumers do and why - which is often different from what they think they are doing and why. I would like to have Lindstrom speak at least some to the marketing of products which are harmful to the public. Will marketers ultimately be able to sell anything to anyone at anytime or is their a limit to what individuals will do in response to marketing? Are there ethical implications to what is being learned from neurscience and marketing? The issues are troublesome and Lindstrom is in a unique spot to inform us about the issue.

      0 of 0 people found this review helpful
    •  
      Eric D. Barstad Minnetonka, MN 11-06-08
      Eric D. Barstad Minnetonka, MN 11-06-08 Member Since 2010

      EricMtka

      HELPFUL VOTES
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      "Great listen!"

      Modern technology meets psychology.

      2 of 4 people found this review helpful
    •  
      Daniel Henderson, NV, USA 10-30-08
      Daniel Henderson, NV, USA 10-30-08 Member Since 2015
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      "OK"

      Decent information, but for a guy with a small business, nothing I can take action with.

      4 of 10 people found this review helpful
    •  
      Mariusz GdanskPoland 11-02-09
      Mariusz GdanskPoland 11-02-09
      ratings
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      "Too long ..."

      Interesting findings that could be reduced to 2 hours. It's very frustrating to wait for the interesting parts that make about 5% of the book.

      0 of 1 people found this review helpful
    •  
      John MORRISVILLE, PA, United States 04-09-09
      John MORRISVILLE, PA, United States 04-09-09 Member Since 2005
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      "Spin me right round baby, right round"

      Using the most advanced technical brain analyzing tools we find that we remember advertising and we remember getting burned on a hot stove. (wow!)

      This author goes into extreme detail about branding (to the point where I believe he's a shill for Coke) only to tell us what we already know. We make decisions quickly sometimes unconsciously based on affiliations. We like German cars because Germans are good engineers. Ditto Japan. Except when we don't. Sex sells until it doesn't. Smells remind us of the past and makes us buy. Sometimes. Round and round. Nothing new here.

      0 of 1 people found this review helpful

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