The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced - or turned off - by marketer's relentless efforts to win our loyalty, our money and our minds.
Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today's consumer.
©2008 Martin Lindstrom; (P)2008 Random House Audio
Using the most advanced technical brain analyzing tools we find that we remember advertising and we remember getting burned on a hot stove. (wow!)
This author goes into extreme detail about branding (to the point where I believe he's a shill for Coke) only to tell us what we already know. We make decisions quickly sometimes unconsciously based on affiliations. We like German cars because Germans are good engineers. Ditto Japan. Except when we don't. Sex sells until it doesn't. Smells remind us of the past and makes us buy. Sometimes. Round and round. Nothing new here.
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