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No BS Direct Marketing
- The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Direct Marketing for Non-Direct Marketing Businesses (No BS Series)
- Narrated by: Mike Lenz
- Length: 6 hrs and 15 mins
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3 out of 5 stars
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2 out of 5 stars
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Publisher's summary
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses including retail stores, restaurants, and sales.
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Story4.5 out of 5 stars 242
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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4 out of 5 stars
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Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
-
UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- By: Scott Stratten, Alison Stratten
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
- Unabridged
-
Overall4.5 out of 5 stars 54
-
Performance4.5 out of 5 stars 46
-
Story4.5 out of 5 stars 46
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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5 out of 5 stars
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Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
-
Youtility for Real Estate
- Why Smart Real Estate Professionals are Helping, Not Selling
- By: Jay Baer, Erica Campbell Byrum
- Narrated by: Jay Baer, Erica Campbell Byrum
- Length: 1 hr and 51 mins
- Unabridged
-
Overall4.5 out of 5 stars 40
-
Performance4.5 out of 5 stars 32
-
Story4.5 out of 5 stars 32
Youtility, as defined by best-selling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. Smart real estate professionals are applying the concepts of Youtility, giving away information and resources for free to differentiate and dominate by providing real value to clients and prospective clients.
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5 out of 5 stars
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Riveting
- By DANIEL M. on 10-20-16
By: Jay Baer, and others
-
The Automatic Customer
- Creating a Subscription Business in Any Industry
- By: John Warrillow
- Narrated by: Don Hagen
- Length: 5 hrs and 15 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,036
-
Performance4.5 out of 5 stars 902
-
Story4.5 out of 5 stars 892
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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5 out of 5 stars
-
Can be applied to almost any business
- By C Mason on 02-25-15
By: John Warrillow
-
Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- By: Michael Port
- Narrated by: Michael Port
- Length: 9 hrs and 54 mins
- Unabridged
-
Overall4.5 out of 5 stars 195
-
Performance5 out of 5 stars 171
-
Story4.5 out of 5 stars 172
Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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5 out of 5 stars
-
One of the best.
- By Amazon Customer on 02-02-19
By: Michael Port
-
Shark Tank Jump Start Your Business
- How to Launch and Grow a Business from Concept to Cash
- By: Michael Parrish DuDell, Mark Cuban, Barbara Corcoran, and others
- Narrated by: Michael Parrish DuDell
- Length: 6 hrs and 5 mins
- Unabridged
-
Overall4 out of 5 stars 1,485
-
Performance4 out of 5 stars 1,271
-
Story4 out of 5 stars 1,268
From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
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2 out of 5 stars
-
Middle School material. Vague, no depth.
- By nate on 12-22-13
By: Michael Parrish DuDell, and others
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 993
-
Performance4.5 out of 5 stars 867
-
Story4.5 out of 5 stars 864
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
2 out of 5 stars
-
Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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Magnetic Marketing
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Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.
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1 out of 5 stars
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Complete Waste of Time
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The Best of No BS
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Millionaire maker Dan S. Kennedy has told it like it is for over thirty years: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy's best sales and marketing wisdom from twelve of his bestselling titles showcases the top content from the legendary millionaire maker himself.
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3 out of 5 stars
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The politics distracts from the nuts and bolts
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Channels of Profit
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Overall4 out of 5 stars 10
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Performance4 out of 5 stars 9
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In this groundbreaking and timely program from master marketer MaryEllen Tribby, you'll discover how to "channelize" your marketing efforts across a range of new and traditional outlets in order to get maximum profits and exposure for a minimum investment of creativity and capital.
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The Ultimate Sales Letter, 4th Edition
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In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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3 out of 5 stars
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king of the Pitchman
- By Kindle Customer on 04-20-20
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In the new economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than millionaire-maker Dan Kennedy.
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1 out of 5 stars
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terrible narration
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1 out of 5 stars
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Politically Charged + Trump Supporter
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Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.
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1 out of 5 stars
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Complete Waste of Time
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Overall5 out of 5 stars 13
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Performance5 out of 5 stars 11
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Story5 out of 5 stars 11
Millionaire maker Dan S. Kennedy has told it like it is for over thirty years: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy's best sales and marketing wisdom from twelve of his bestselling titles showcases the top content from the legendary millionaire maker himself.
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3 out of 5 stars
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The politics distracts from the nuts and bolts
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Overall4 out of 5 stars 10
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Performance4 out of 5 stars 9
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Story4 out of 5 stars 9
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In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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3 out of 5 stars
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king of the Pitchman
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Speak to Sell
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Overall4.5 out of 5 stars 56
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Performance4 out of 5 stars 45
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Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience - to open their wallets and give you money! In Speak to Sell, marketing wizard Dan Kennedy shares his secrets.
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1 out of 5 stars
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Ruined by awful narration
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The Adweek Copywriting Handbook
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Overall5 out of 5 stars 79
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Performance5 out of 5 stars 61
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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5 out of 5 stars
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Great advice
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The Content Marketing Handbook
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Overall4 out of 5 stars 13
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Performance4 out of 5 stars 10
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Story4 out of 5 stars 10
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.
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3 out of 5 stars
-
I don't like the narrator.
- By Jerome A Brown on 03-16-20
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The E-Myth Seminar
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Overall4.5 out of 5 stars 325
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Performance4.5 out of 5 stars 268
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Story4.5 out of 5 stars 262
Eighty percent of all businesses fail in their first five years! When you are facing down those kind of odds, you'd better know exactly what you are doing before you take the plunge. Success lies in the system! Gerber knows that for a business to be prosperous it must function like a powerful machine. The type of business is irrelevant - a precise system of dynamic interplay between the connected parts should be in place.
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5 out of 5 stars
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Like E-myth but sick of Sarah and the pie shop?
- By A. Molnar on 08-24-19
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Marketing 4.0
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Overall4.5 out of 5 stars 125
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Performance4.5 out of 5 stars 98
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Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
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5 out of 5 stars
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exceptional
- By mathew chandy on 09-10-19
By: Philip Kotler, and others
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The Copywriter's Handbook
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- By: Robert W. Bly
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Overall4.5 out of 5 stars 50
-
Performance4.5 out of 5 stars 43
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Story4.5 out of 5 stars 43
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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1 out of 5 stars
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Worst voice ever heard
- By Olga martinelli on 05-09-21
By: Robert W. Bly
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The Brain Audit: Why Customers Buy (And Why They Don't)
- By: Sean D'Souza
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Overall4.5 out of 5 stars 183
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Performance4.5 out of 5 stars 163
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Story4.5 out of 5 stars 163
The Brain Audit is a complete system that enables you to understand what's going on inside of your customer's brain. It's a system that is based on a deep understanding of how our mind works. It shows you the bags inside your customer's brain. It gives you an understanding of how the brain responds to specific psychological triggers. And it speeds up the sales process, without the need to be pushy.
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3 out of 5 stars
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Good content, annoying production
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By: Sean D'Souza
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The Irresistible Offer
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Overall4 out of 5 stars 220
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Performance4.5 out of 5 stars 142
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Story4.5 out of 5 stars 141
The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.
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3 out of 5 stars
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One great ideea
- By Marian Hanganu on 11-16-06
By: Mark Joyner
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Data-Driven Marketing
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- By: Mark Jeffery
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- Unabridged
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Overall4.5 out of 5 stars 21
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Performance4.5 out of 5 stars 16
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Story4 out of 5 stars 15
How organizations can deliver significant performance gains through strategic investment in marketing.
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4 out of 5 stars
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Dated but contains solid information
- By Patrick on 10-18-20
By: Mark Jeffery
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The Six-Figure Freelancer
- Your Roadmap to Success in the Gig Economy
- By: Laura Briggs
- Narrated by: Laura Briggs
- Length: 6 hrs and 21 mins
- Unabridged
-
Overall5 out of 5 stars 14
-
Performance5 out of 5 stars 12
-
Story5 out of 5 stars 12
Are you a self-employed service provider looking to build a bulletproof business? Struggling to develop a strong, consistent client base? Do you want to take your independent career to the next level but don't know how? Writer, coach, and public speaker Laura Briggs has helped thousands of enthusiastic entrepreneurs find the liberating freedom and flexibility of the contractor model. And now she's here to share her battle-tested guide from working with companies like Microsoft and Business Insider to help you scale your enterprise and soar to new financial heights.
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5 out of 5 stars
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Great Book Very detailed process
- By Jessica & Darwin on 01-03-24
By: Laura Briggs
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Almost Alchemy
- Make Any Business of Any Size Produce More with Fewer and Less
- By: Dan S. Kennedy
- Narrated by: Adam Witty
- Length: 3 hrs and 28 mins
- Unabridged
-
Overall5 out of 5 stars 59
-
Performance4.5 out of 5 stars 49
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Story5 out of 5 stars 49
Almost Alchemy challenges your existing beliefs and self-imposed limitations, forcing you to re-imagine, reinvent, and reorganize your business to achieve and exceed goals in a systematic and sustainable way. In this radical new book, Dan Kennedy destroys the myth that “Knowledge is Power” by exposing 20 different proven strategies to ensure business sustainability and maximize wealth extraction. It is thought-provoking, cage-rattling, and mind blowing all in one.
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5 out of 5 stars
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I'm a fan.
- By CJ Banks on 10-02-20
By: Dan S. Kennedy
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Duct Tape Marketing (Revised and Updated)
- The World's Most Practical Small Business Marketing Guide
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 48 mins
- Unabridged
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Overall4 out of 5 stars 457
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Performance4 out of 5 stars 369
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Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.
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3 out of 5 stars
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How to be a Jack of All Trades Marketer
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What listeners say about No BS Direct Marketing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Anonymous User
- 04-20-20
Very informative
I’d say it deserves the talk about it, but i hated how he kept advertising his other books and website
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2 people found this helpful
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
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Story5 out of 5 stars
- James hammonds
- 07-29-20
Very intuitive
My favorite part is when Dan Kennedy says you gotta start somewhere good enough is good enough
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Andoni Villarreal
- 04-10-22
The best to start on direct marketing
Dan Kennedy is probably one of the best marketers out there, this title is a bit basic, but if you are not a marketer may be one of the best options to start on that topic.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Jayyy
- 12-20-20
Great
Second no bs book I have read. I have already seen differences in my business
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Overall5 out of 5 stars
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Performance5 out of 5 stars
-
Story5 out of 5 stars
- Mike
- 06-05-22
To business owners who want to fix their marketing but don’t know how.
Another great book by Dan S. Kennedy. If you want to sell anything online or offline you need this book. It goes through the essential concepts necessary to successfully run direct response marketing campaigns for any business. I wish this was the first marketing book I ever read.
I love how the author added the 10 rules for direct response, they’re a simple reminder of what all successful campaigns have in common. Additionally, I liked how the author brought in his successful students to explain how they are successfully using these concepts.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 09-24-21
great 👍 book
love the book and got a lot of great ideas and look forward to implementation
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Overall5 out of 5 stars
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Performance5 out of 5 stars
-
Story5 out of 5 stars
- Jay Simon
- 08-11-23
Dan Kennedy is an absolute legend in DM
Like all of his work. It’s no fluff all value for the reader. Another great read that I’ll be reading for years to come.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Jorge Carreno
- 02-05-23
A book that brings good results.
Marketing that brings results. Best book I have for small biz owners like me in need of results.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Walter Sorto
- 01-30-23
Totally recommended
Very good information and interesting success stories. Now is time to put it into practice
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- shaad
- 04-08-24
Business 101
Loved this book! I have been in what I call “business” for over 20 years. From reading Dan Kennedys books what I thought was “business” was costing me tons of money. I HIGHLY recommend and business owner who likes money and results to check out this book. Purchase the hard copy as well so you can write notes in it. 10/10 - Thanks Dan!
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