-
Impossible to Ignore
- Creating Memorable Content to Influence Decisions
- Narrated by: Barbara Hawkins-Scott
- Length: 8 hrs and 28 mins
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Impossible to Ignore
Buy for $17.19
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
-
Reframe Your Brain
- The User Interface for Happiness and Success
- By: Scott Adams
- Narrated by: Andrew Baldwin
- Length: 7 hrs and 33 mins
- Unabridged
-
Overall4.5 out of 5 stars 167
-
Performance5 out of 5 stars 145
-
Story4.5 out of 5 stars 145
In Reframe Your Brain, Scott Adams, the contrarian genius behind Dilbert and author of the most influential personal success book of all time—How to Fail at Almost Everything and Still Win Big—gives you the complete operating system for lasting happiness.
-
5 out of 5 stars
-
More impactful than any other self help book.
- By $cott Piggot Airmont on 08-29-23
By: Scott Adams
-
Win Your Case
- How to Present, Persuade, and Prevail, Every Place, Every Time
- By: Gerry Spence
- Narrated by: Gerry Spence
- Length: 4 hrs and 52 mins
- Abridged
-
Overall4.5 out of 5 stars 756
-
Performance4.5 out of 5 stars 570
-
Story4.5 out of 5 stars 566
What's true for training great trial lawyers is true for all winning presenters. According to renowned trial attorney and best-selling author Gerry Spence, presenting a case before decision makers is not simply a technique, but an occasion for summoning your deepest reserves to advocate on behalf of something crucial.
-
4 out of 5 stars
-
Win Your Case
- By Jun on 12-24-05
By: Gerry Spence
-
Pre-Suasion
- Channeling Attention for Change
- By: Robert B. Cialdini
- Narrated by: John Bedford Lloyd
- Length: 9 hrs and 24 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,906
-
Performance4.5 out of 5 stars 4,143
-
Story4.5 out of 5 stars 4,100
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
-
5 out of 5 stars
-
Clever and Useful
- By David on 01-02-17
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall5 out of 5 stars 2,254
-
Performance5 out of 5 stars 2,136
-
Story5 out of 5 stars 2,133
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
5 out of 5 stars
-
Better than $100M Offers, But Read Both in Order
- By Jonathan and Hannah on 09-13-23
By: Alex Hormozi
-
God's Debris
- A Thought Experiment
- By: Scott Raymond Adams
- Narrated by: D. C. Goode
- Length: 2 hrs and 44 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,252
-
Performance4.5 out of 5 stars 1,091
-
Story4.5 out of 5 stars 1,089
God's Debris isn't a conventional book. It is written on three separate levels, by Scott Adams, better known as the creator of the Dilbert comic. What is less known about Adams is that he's a trained hypnotist. God's Debris is what happens when creativity and hypnosis intersect. On the surface, God's Debris is a simple fictional story of a delivery man who encounters an Avatar who knows literally everything.
-
5 out of 5 stars
-
God's Debris - A beautiful tale
- By Mirek on 01-23-10
-
Jonathan Livingston Seagull: The New Complete Edition
- By: Richard Bach
- Narrated by: Marcus Lovett
- Length: 1 hr and 27 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,666
-
Performance4.5 out of 5 stars 1,429
-
Story4.5 out of 5 stars 1,420
Now, for the first time ever, a new complete edition audiobook original of the timeless classic by Richard Bach. This is the story for people who follow their hearts and make their own rules, people who know there's more to this living than meets the eye: they'll be right there with Jonathan, flying higher and faster than they ever dreamed. Read by Marcus Lovett. Music composed by Ken Miller.
-
5 out of 5 stars
-
Wow
- By Andrew C on 05-12-20
By: Richard Bach
-
Reframe Your Brain
- The User Interface for Happiness and Success
- By: Scott Adams
- Narrated by: Andrew Baldwin
- Length: 7 hrs and 33 mins
- Unabridged
-
Overall4.5 out of 5 stars 167
-
Performance5 out of 5 stars 145
-
Story4.5 out of 5 stars 145
In Reframe Your Brain, Scott Adams, the contrarian genius behind Dilbert and author of the most influential personal success book of all time—How to Fail at Almost Everything and Still Win Big—gives you the complete operating system for lasting happiness.
-
5 out of 5 stars
-
More impactful than any other self help book.
- By $cott Piggot Airmont on 08-29-23
By: Scott Adams
-
Win Your Case
- How to Present, Persuade, and Prevail, Every Place, Every Time
- By: Gerry Spence
- Narrated by: Gerry Spence
- Length: 4 hrs and 52 mins
- Abridged
-
Overall4.5 out of 5 stars 756
-
Performance4.5 out of 5 stars 570
-
Story4.5 out of 5 stars 566
What's true for training great trial lawyers is true for all winning presenters. According to renowned trial attorney and best-selling author Gerry Spence, presenting a case before decision makers is not simply a technique, but an occasion for summoning your deepest reserves to advocate on behalf of something crucial.
-
4 out of 5 stars
-
Win Your Case
- By Jun on 12-24-05
By: Gerry Spence
-
Pre-Suasion
- Channeling Attention for Change
- By: Robert B. Cialdini
- Narrated by: John Bedford Lloyd
- Length: 9 hrs and 24 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,906
-
Performance4.5 out of 5 stars 4,143
-
Story4.5 out of 5 stars 4,100
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
-
5 out of 5 stars
-
Clever and Useful
- By David on 01-02-17
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall5 out of 5 stars 2,254
-
Performance5 out of 5 stars 2,136
-
Story5 out of 5 stars 2,133
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
5 out of 5 stars
-
Better than $100M Offers, But Read Both in Order
- By Jonathan and Hannah on 09-13-23
By: Alex Hormozi
-
God's Debris
- A Thought Experiment
- By: Scott Raymond Adams
- Narrated by: D. C. Goode
- Length: 2 hrs and 44 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,252
-
Performance4.5 out of 5 stars 1,091
-
Story4.5 out of 5 stars 1,089
God's Debris isn't a conventional book. It is written on three separate levels, by Scott Adams, better known as the creator of the Dilbert comic. What is less known about Adams is that he's a trained hypnotist. God's Debris is what happens when creativity and hypnosis intersect. On the surface, God's Debris is a simple fictional story of a delivery man who encounters an Avatar who knows literally everything.
-
5 out of 5 stars
-
God's Debris - A beautiful tale
- By Mirek on 01-23-10
-
Jonathan Livingston Seagull: The New Complete Edition
- By: Richard Bach
- Narrated by: Marcus Lovett
- Length: 1 hr and 27 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,666
-
Performance4.5 out of 5 stars 1,429
-
Story4.5 out of 5 stars 1,420
Now, for the first time ever, a new complete edition audiobook original of the timeless classic by Richard Bach. This is the story for people who follow their hearts and make their own rules, people who know there's more to this living than meets the eye: they'll be right there with Jonathan, flying higher and faster than they ever dreamed. Read by Marcus Lovett. Music composed by Ken Miller.
-
5 out of 5 stars
-
Wow
- By Andrew C on 05-12-20
By: Richard Bach
-
Magic Words
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 54 mins
- Unabridged
-
Overall4.5 out of 5 stars 74
-
Performance4.5 out of 5 stars 66
-
Story4.5 out of 5 stars 66
New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.
-
5 out of 5 stars
-
good book minus the progressive flare-up
- By H.B. on 06-06-23
By: Jonah Berger
-
The Secret of Selling Anything
- By: Harry Browne
- Narrated by: Ayrton Parham
- Length: 5 hrs and 12 mins
- Unabridged
-
Overall5 out of 5 stars 36
-
Performance5 out of 5 stars 22
-
Story4.5 out of 5 stars 22
This book was written to refute many cliches of selling that have been accepted without question for years. This book will prove to you, I hope, that the stereotyped image of the "born salesman" is a mistake. You don't have to remake your personality and become super-enthusiastic, super-aggressive, domineering. Not only are those traits not necessary, but they are actually a hindrance to making sales.
-
5 out of 5 stars
-
one word FANTASTIC
- By Kindle Customer on 11-17-22
By: Harry Browne
-
Thinking, Fast and Slow
- By: Daniel Kahneman
- Narrated by: Patrick Egan
- Length: 20 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 19,347
-
Performance4.5 out of 5 stars 16,057
-
Story4.5 out of 5 stars 15,901
The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....
-
3 out of 5 stars
-
Difficult Listen, but Probably a Great Read
- By Mike Kircher on 01-12-12
By: Daniel Kahneman
-
What Every BODY Is Saying
- An Ex-FBI Agent’s Guide to Speed-Reading People
- By: Joe Navarro, Marvin Karlins
- Narrated by: Paul Costanzo
- Length: 7 hrs and 19 mins
- Unabridged
-
Overall4.5 out of 5 stars 7,180
-
Performance4 out of 5 stars 6,072
-
Story4.5 out of 5 stars 6,029
Listen to this book and send your nonverbal intelligence soaring. Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You'll also learn how your body language can influence what your boss, family, friends, and strangers think of you.
-
4 out of 5 stars
-
Let Me Hear Your Body Talk
- By Cynthia on 07-06-13
By: Joe Navarro, and others
-
The Design of Everyday Things
- Revised and Expanded Edition
- By: Don Norman
- Narrated by: Neil Hellegers
- Length: 10 hrs and 39 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,599
-
Performance4.5 out of 5 stars 1,277
-
Story4.5 out of 5 stars 1,266
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious - even liberating - audiobook, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints.
-
5 out of 5 stars
-
Designers Start Here (missing visual references)
- By sammy k on 09-01-19
By: Don Norman
-
Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,042
-
Performance4.5 out of 5 stars 1,669
-
Story4.5 out of 5 stars 1,657
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
5 out of 5 stars
-
Use the Audible Speed Feature!
- By Sand on 05-30-21
-
Trump: The Art of the Deal
- By: Donald J. Trump, Tony Schwartz
- Narrated by: Kaleo Griffith, Donald J. Trump
- Length: 9 hrs and 59 mins
- Unabridged
-
Overall4.5 out of 5 stars 11,991
-
Performance4.5 out of 5 stars 10,440
-
Story4.5 out of 5 stars 10,431
Here is Trump in action—how he runs his organization and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and challenges conventional thinking. But even a maverick plays by rules, and Trump has formulated time-tested guidelines for success. He isolates the common elements in his greatest accomplishments; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker's art. And throughout, Trump talks—really talks—about how he does it.
-
5 out of 5 stars
-
The Man Who Would be President
- By Jose on 03-20-17
By: Donald J. Trump, and others
-
Salt Sugar Fat
- How the Food Giants Hooked Us
- By: Michael Moss
- Narrated by: Scott Brick
- Length: 14 hrs and 34 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,362
-
Performance4.5 out of 5 stars 2,922
-
Story4.5 out of 5 stars 2,909
From a Pulitzer Prize-winning investigative reporter at The New York Times comes the explosive story of the rise of the processed food industry and its link to the emerging obesity epidemic. Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back.
-
5 out of 5 stars
-
This is all too real, and YOU are the victim.
- By Michael on 03-03-13
By: Michael Moss
-
The Only Sales Guide You'll Ever Need
- By: Anthony Iannarino
- Narrated by: Anthony Iannarino
- Length: 5 hrs and 54 mins
- Unabridged
-
Overall4.5 out of 5 stars 593
-
Performance4.5 out of 5 stars 505
-
Story4.5 out of 5 stars 497
Anthony Iannarino never set out to become a salesman. He fell into his profession by accident, and now has turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.
-
5 out of 5 stars
-
Great read
- By Helpful Review on 10-12-17
-
The Charisma Myth
- How Anyone Can Master the Art and Science of Personal Magnetism
- By: Olivia Fox Cabane
- Narrated by: Lisa Cordileione
- Length: 8 hrs and 20 mins
- Unabridged
-
Overall4.5 out of 5 stars 5,919
-
Performance4 out of 5 stars 4,974
-
Story4.5 out of 5 stars 4,936
What if charisma could be taught? For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial. What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.
-
4 out of 5 stars
-
the mystery of the missing workbook
- By kwinebold on 12-10-13
-
How to Have a Good Day
- Harness the Power of Behavioral Science to Transform Your Working Life
- By: Caroline Webb
- Narrated by: Caroline Webb
- Length: 13 hrs and 23 mins
- Unabridged
-
Overall4.5 out of 5 stars 392
-
Performance4.5 out of 5 stars 329
-
Story4 out of 5 stars 323
In How to Have a Good Day, economist and former McKinsey partner Caroline Webb shows listeners how to use recent findings from behavioral economics, psychology, and neuroscience to transform their approaches to everyday working life. Advances in these behavioral sciences are giving us ever better understanding of how our brains work, why we make the choices we do, and what it takes for us to be at our best.
-
5 out of 5 stars
-
Who Doesn't Want to Have a Good Day?
- By Ariel on 02-04-16
By: Caroline Webb
-
Originals
- How Non-Conformists Move the World
- By: Adam Grant, Sheryl Sandberg - foreword
- Narrated by: Fred Sanders, Susan Denaker
- Length: 10 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 7,195
-
Performance4.5 out of 5 stars 6,108
-
Story4.5 out of 5 stars 6,083
With Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation’s most compelling and provocative thought leaders. In Originals he again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all?
-
2 out of 5 stars
-
Interesting, but not science
- By Lloyd Fassett on 03-14-16
By: Adam Grant, and others
Publisher's summary
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore - using the latest in brain science
Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent.
Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides behavior toward a desired action.
More from the same
Related to this topic
-
The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- By: Christophe Morin PhD, Patrick Renvoise
- Narrated by: Christopher Price
- Length: 10 hrs and 12 mins
- Unabridged
-
Overall4.5 out of 5 stars 71
-
Performance4.5 out of 5 stars 62
-
Story4.5 out of 5 stars 63
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
-
1 out of 5 stars
-
Not about persuasion
- By Paul Kersey on 03-12-21
By: Christophe Morin PhD, and others
-
Your Brain at Work
- Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long
- By: David Rock
- Narrated by: Bob Walter
- Length: 9 hrs and 42 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,874
-
Performance4.5 out of 5 stars 3,122
-
Story4.5 out of 5 stars 3,089
In this book, we travel inside Emily's and Paul's brains as they attempt to sort the vast quantities of information they're presented with, figure out how to prioritize it, organize it, and act on it. Fortunately for Emily and Paul, they're in good hands: David Rock knows how the brain works - and more specifically, how it works in a work setting. Rock shows how it's possible for Emily and Paul, and thus the listener, not only to survive in today's overwhelming work environment but succeed in it - and still feel energized and accomplished at the end of the day.
-
5 out of 5 stars
-
Interesting Insights into the Brain
- By Tom Johnson on 11-28-12
By: David Rock
-
I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- By: Morten Münster
- Narrated by: David Bateson
- Length: 9 hrs and 27 mins
- Unabridged
-
Overall4.5 out of 5 stars 22
-
Performance4.5 out of 5 stars 21
-
Story4.5 out of 5 stars 21
With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
-
5 out of 5 stars
-
Great, practical summary of behaviour design
- By Elena on 06-01-21
By: Morten Münster
-
The Leading Brain
- Powerful Science-Based Strategies for Achieving Peak Performance
- By: Friederike Fabritius, Hans W. Hagemann
- Narrated by: Karen Saltus
- Length: 8 hrs and 15 mins
- Unabridged
-
Overall4.5 out of 5 stars 81
-
Performance4.5 out of 5 stars 64
-
Story4.5 out of 5 stars 64
There's a revolution taking place that most businesses are still unaware of. The understanding of how our brains work has radically shifted, exploding long-held myths about our everyday cognitive performance and fundamentally changing the way we engage and succeed in the workplace. Combining their expertise in both neuropsychology and management consulting, neuropsychologist Friederike Fabritius and leadership expert Dr. Hans W. Hagemann present simple yet powerful strategies.
-
5 out of 5 stars
-
Understand your brain for a better life!
- By Khalid Sul on 02-23-18
By: Friederike Fabritius, and others
-
Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- By: Kurt W Mortensen
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 49 mins
- Unabridged
-
Overall4.5 out of 5 stars 114
-
Performance4.5 out of 5 stars 101
-
Story4 out of 5 stars 100
Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
-
3 out of 5 stars
-
Good book
- By Federico Alvarez on 11-21-14
By: Kurt W Mortensen
-
Think, Learn, Succeed
- Understanding and Using Your Mind to Thrive at School, the Workplace, and Life
- By: Dr. Caroline Leaf, Robert Turner - afterword, Peter Amua-Quarshi - foreword
- Narrated by: Sandra Burr
- Length: 7 hrs and 29 mins
- Unabridged
-
Overall4.5 out of 5 stars 474
-
Performance4.5 out of 5 stars 403
-
Story4.5 out of 5 stars 399
Our thought lives have incredible power over our mental, emotional, and even physical well-being. In fact, our thoughts can either limit us to what we believe we can do or release us to experience abilities well beyond our expectations. When we choose a mindset that extends our abilities rather than placing limits on ourselves, we will experience greater intellectual satisfaction, emotional control, and physical health. The only question is... how?
-
4 out of 5 stars
-
Great new perspective
- By Felipe J. Flores III on 05-10-19
By: Dr. Caroline Leaf, and others
-
The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- By: Christophe Morin PhD, Patrick Renvoise
- Narrated by: Christopher Price
- Length: 10 hrs and 12 mins
- Unabridged
-
Overall4.5 out of 5 stars 71
-
Performance4.5 out of 5 stars 62
-
Story4.5 out of 5 stars 63
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
-
1 out of 5 stars
-
Not about persuasion
- By Paul Kersey on 03-12-21
By: Christophe Morin PhD, and others
-
Your Brain at Work
- Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long
- By: David Rock
- Narrated by: Bob Walter
- Length: 9 hrs and 42 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,874
-
Performance4.5 out of 5 stars 3,122
-
Story4.5 out of 5 stars 3,089
In this book, we travel inside Emily's and Paul's brains as they attempt to sort the vast quantities of information they're presented with, figure out how to prioritize it, organize it, and act on it. Fortunately for Emily and Paul, they're in good hands: David Rock knows how the brain works - and more specifically, how it works in a work setting. Rock shows how it's possible for Emily and Paul, and thus the listener, not only to survive in today's overwhelming work environment but succeed in it - and still feel energized and accomplished at the end of the day.
-
5 out of 5 stars
-
Interesting Insights into the Brain
- By Tom Johnson on 11-28-12
By: David Rock
-
I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- By: Morten Münster
- Narrated by: David Bateson
- Length: 9 hrs and 27 mins
- Unabridged
-
Overall4.5 out of 5 stars 22
-
Performance4.5 out of 5 stars 21
-
Story4.5 out of 5 stars 21
With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
-
5 out of 5 stars
-
Great, practical summary of behaviour design
- By Elena on 06-01-21
By: Morten Münster
-
The Leading Brain
- Powerful Science-Based Strategies for Achieving Peak Performance
- By: Friederike Fabritius, Hans W. Hagemann
- Narrated by: Karen Saltus
- Length: 8 hrs and 15 mins
- Unabridged
-
Overall4.5 out of 5 stars 81
-
Performance4.5 out of 5 stars 64
-
Story4.5 out of 5 stars 64
There's a revolution taking place that most businesses are still unaware of. The understanding of how our brains work has radically shifted, exploding long-held myths about our everyday cognitive performance and fundamentally changing the way we engage and succeed in the workplace. Combining their expertise in both neuropsychology and management consulting, neuropsychologist Friederike Fabritius and leadership expert Dr. Hans W. Hagemann present simple yet powerful strategies.
-
5 out of 5 stars
-
Understand your brain for a better life!
- By Khalid Sul on 02-23-18
By: Friederike Fabritius, and others
-
Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- By: Kurt W Mortensen
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 49 mins
- Unabridged
-
Overall4.5 out of 5 stars 114
-
Performance4.5 out of 5 stars 101
-
Story4 out of 5 stars 100
Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
-
3 out of 5 stars
-
Good book
- By Federico Alvarez on 11-21-14
By: Kurt W Mortensen
-
Think, Learn, Succeed
- Understanding and Using Your Mind to Thrive at School, the Workplace, and Life
- By: Dr. Caroline Leaf, Robert Turner - afterword, Peter Amua-Quarshi - foreword
- Narrated by: Sandra Burr
- Length: 7 hrs and 29 mins
- Unabridged
-
Overall4.5 out of 5 stars 474
-
Performance4.5 out of 5 stars 403
-
Story4.5 out of 5 stars 399
Our thought lives have incredible power over our mental, emotional, and even physical well-being. In fact, our thoughts can either limit us to what we believe we can do or release us to experience abilities well beyond our expectations. When we choose a mindset that extends our abilities rather than placing limits on ourselves, we will experience greater intellectual satisfaction, emotional control, and physical health. The only question is... how?
-
4 out of 5 stars
-
Great new perspective
- By Felipe J. Flores III on 05-10-19
By: Dr. Caroline Leaf, and others
-
The Man Who Lied to his Laptop
- What Machines Teach Us About Human Relationships
- By: Clifford Nass, Corina Yen
- Narrated by: Sean Pratt
- Length: 7 hrs and 46 mins
- Unabridged
-
Overall4 out of 5 stars 80
-
Performance4 out of 5 stars 46
-
Story4 out of 5 stars 50
Clifford Nass has developed a powerful theory: Our brains can’t fundamentally distinguish between interacting with people and interacting with devices. Nass’s discoveries push the boundaries of both psychology and technology and provide nothing less than a new blueprint for successful human relationships.
-
4 out of 5 stars
-
Human/Technology Interface
- By Roy on 10-19-10
By: Clifford Nass, and others
-
Fascinate
- Your 7 Triggers to Persuasion and Captivation
- By: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 8 hrs and 41 mins
- Unabridged
-
Overall4 out of 5 stars 772
-
Performance4 out of 5 stars 515
-
Story4 out of 5 stars 512
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
-
5 out of 5 stars
-
Hog your Head with Fascinate!
- By Lanie Evans on 01-19-11
By: Sally Hogshead
-
Making Habits, Breaking Habits
- Why We Do Things, Why We Don't, and How to Make Any Change Stick
- By: Jeremy Dean
- Narrated by: Sean Pratt
- Length: 6 hrs and 31 mins
- Unabridged
-
Overall4 out of 5 stars 899
-
Performance4 out of 5 stars 778
-
Story3.5 out of 5 stars 764
Say you want to start going to the gym or practicing a musical instrument. How long should it take before you stop having to force it and start doing it automatically? The surprising answers are found in Making Habits, Breaking Habits, a leading psychologist’s popular examination of one of the most powerful and underappreciated processes in the brain. Although people like to think that they are in control, the vast majority of human behavior occurs without any decision-making or conscious thought.
-
1 out of 5 stars
-
Get the actual book
- By Trish Vidal on 05-22-14
By: Jeremy Dean
-
Smart Thinking
- Three Essential Keys to Solve Problems, Innovate, and Get Things Done
- By: Art Markman
- Narrated by: Sean Pratt
- Length: 7 hrs and 11 mins
- Unabridged
-
Overall4 out of 5 stars 699
-
Performance4 out of 5 stars 585
-
Story4 out of 5 stars 585
Think smart people are just born that way? Think again. Drawing on diverse studies of the mind, from psychology to linguistics, philosophy, and learning science, Art Markman, Ph.D., demonstrates the difference between "smart thinking" and raw intelligence, showing listeners how memory works, how to learn effectively, and how to use knowledge to get things done. He then introduces his own three-part formula for listeners to employ "smart thinking" in their daily lives.
-
2 out of 5 stars
-
I feel asleep in class
- By Lee on 12-14-12
By: Art Markman
-
The Upside of Your Dark Side
- Why Being Your Whole Self - Not Just Your "Good" Self - Drives Success and Fulfillment
- By: Todd Kashdan, Robert Biswas-Diener
- Narrated by: Jeff Cummings
- Length: 8 hrs
- Unabridged
-
Overall4 out of 5 stars 790
-
Performance4.5 out of 5 stars 692
-
Story4 out of 5 stars 684
In The Upside of Your Dark Side, two pioneering researchers in the field of psychology show that while mindfulness, kindness, and positivity can take us far, they cannot take us all the way. Sometimes, they can even hold us back. Emotions like anger, anxiety, or doubt might be uncomfortable, but it turns out that they are also incredibly useful.
-
1 out of 5 stars
-
Boring and learned nothing
- By Taryn on 07-25-16
By: Todd Kashdan, and others
-
The Best Place to Work
- The Art and Science of Creating an Extraordinary Workplace
- By: Ron Friedman PhD
- Narrated by: Walter Dixon
- Length: 8 hrs and 18 mins
- Unabridged
-
Overall4.5 out of 5 stars 334
-
Performance4.5 out of 5 stars 272
-
Story4.5 out of 5 stars 270
In The Best Place to Work, award-winning psychologist Ron Friedman, Ph.D. uses the latest research from the fields of motivation, creativity, behavioral economics, neuroscience, and management to reveal what really makes us successful at work. Combining powerful stories with cutting edge findings, Friedman shows leaders at every level how they can use scientifically-proven techniques to promote smarter thinking, greater innovation, and stronger performance.
-
4 out of 5 stars
-
Useful ideas and information past first chapters
- By superstasia on 07-12-17
By: Ron Friedman PhD
-
NLP at Work
- The Essence of Excellence, 3rd Edition (People Skills for Professionals)
- By: Sue Knight
- Narrated by: Sean Pratt
- Length: 14 hrs and 30 mins
- Unabridged
-
Overall4 out of 5 stars 152
-
Performance4 out of 5 stars 126
-
Story4 out of 5 stars 126
Since the first edition, NLP at Work has pioneered the use of neurolinguistic programming (NLP) in the business world to improve communication, negotiation, teamwork, and influence. With more 100,000 copies sold and now in its third edition, NLP at Work is a clear and comprehensive introduction to using NLP in the workplace, with a unique personal style and approach.
-
1 out of 5 stars
-
Narcisistic useless
- By Mike G. Bianco on 02-17-15
By: Sue Knight
-
Smart Change
- Five Tools to Create New and Sustainable Habits in Yourself and Others
- By: Art Markman
- Narrated by: Sean Pratt
- Length: 7 hrs and 31 mins
- Unabridged
-
Overall4 out of 5 stars 200
-
Performance4 out of 5 stars 162
-
Story4 out of 5 stars 163
An insightful guide that shows how habits of behavior are formed, and how we can transform bad habits into positive behaviors in ourselves and others. Smart Change explores the psychological mechanisms that form and maintain habits in individuals and groups and offers real, accessible and actionable advice for changing habits. In an engaging narrative, Markman covers a wide range of habits, from individual behaviors like eating better and exercising regularly to work-related behaviors such as learning effectively and influencing customers’ purchases.
-
5 out of 5 stars
-
Even Smarter Than I Thought!!!
- By Rand on 05-30-14
By: Art Markman
-
Atomic Habits
- An Easy & Proven Way to Build Good Habits & Break Bad Ones
- By: James Clear
- Narrated by: James Clear
- Length: 5 hrs and 35 mins
- Unabridged
-
Overall5 out of 5 stars 134,158
-
Performance5 out of 5 stars 109,546
-
Story5 out of 5 stars 108,493
No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change.
-
2 out of 5 stars
-
Author went overboard hawking his site
- By CHughes on 06-25-19
By: James Clear
-
Designing for Growth
- A Design Thinking Tool Kit for Managers
- By: Jeanne Liedtka, Tim Ogilvie
- Narrated by: Nicol Zanzarella
- Length: 6 hrs and 35 mins
- Unabridged
-
Overall4 out of 5 stars 102
-
Performance4 out of 5 stars 86
-
Story4 out of 5 stars 85
Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
-
4 out of 5 stars
-
Audiobook requires regular book
- By GoingGoingGone... on 07-01-18
By: Jeanne Liedtka, and others
-
The Compassionate Achiever
- How Helping Others Fuels Success
- By: Christopher L. Kukk
- Narrated by: Rick Adamson
- Length: 8 hrs and 15 mins
- Unabridged
-
Overall4.5 out of 5 stars 26
-
Performance4.5 out of 5 stars 23
-
Story4.5 out of 5 stars 22
For decades we've been told the key to prosperity is to look out for number one. But recent science shows that to achieve durable success, we need to be more than just achievers; we need to be compassionate achievers. New research in biology, neuroscience, and economics has found that compassion - recognizing a problem or caring about another's pain and making a commitment to help - not only improves others' lives; it can transform our own.
-
2 out of 5 stars
-
Me me me
- By Someone or not? on 04-04-20
-
Ideaflow
- The Only Business Metric That Matters
- By: Jeremy Utley, Perry Klebahn
- Narrated by: David Kelley, Jeremy Utley, Perry Klebahn
- Length: 9 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 52
-
Performance4 out of 5 stars 45
-
Story4.5 out of 5 stars 45
How can you come up with great ideas by yourself, or in the context of your team, and quickly determine which are worthy of investment? The simple metric of ideaflow determines success like no other. Ideaflow is a mindset, a way of approaching all your business problems, that multiplies your efforts and unleashes your full potential. Nurture ideaflow and watch your results transform.
-
4 out of 5 stars
-
Great book, but…
- By Mark Nutting, CSCS*D, NSCA-CPT*D on 12-27-22
By: Jeremy Utley, and others
People who viewed this also viewed...
-
The Power of Moments
- Why Certain Experiences Have Extraordinary Impact
- By: Chip Heath, Dan Heath
- Narrated by: Jeremy Bobb
- Length: 6 hrs and 24 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,629
-
Performance4.5 out of 5 stars 3,935
-
Story4.5 out of 5 stars 3,914
While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember 20 years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?
-
4 out of 5 stars
-
Easy to create your own defining moments
- By A. Yoshida on 12-15-17
By: Chip Heath, and others
-
Win Your Case
- How to Present, Persuade, and Prevail, Every Place, Every Time
- By: Gerry Spence
- Narrated by: Gerry Spence
- Length: 4 hrs and 52 mins
- Abridged
-
Overall4.5 out of 5 stars 756
-
Performance4.5 out of 5 stars 570
-
Story4.5 out of 5 stars 566
What's true for training great trial lawyers is true for all winning presenters. According to renowned trial attorney and best-selling author Gerry Spence, presenting a case before decision makers is not simply a technique, but an occasion for summoning your deepest reserves to advocate on behalf of something crucial.
-
4 out of 5 stars
-
Win Your Case
- By Jun on 12-24-05
By: Gerry Spence
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
-
Overall4.5 out of 5 stars 396
-
Performance4.5 out of 5 stars 307
-
Story4.5 out of 5 stars 305
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
5 out of 5 stars
-
The best and only book on positioning
- By Geordie on 05-02-20
By: April Dunford
-
Humanizing B2B
- The New Truth in Marketing That Will Transform Your Brand and Your Sales
- By: Paul Cash, James Trezona
- Narrated by: Jack Bennett
- Length: 4 hrs and 46 mins
- Unabridged
-
Overall4.5 out of 5 stars 3
-
Performance4 out of 5 stars 2
-
Story4.5 out of 5 stars 2
If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing.
By: Paul Cash, and others
-
Running with Purpose
- How Brooks Outpaced Goliath Competitors to Lead the Pack
- By: Jim Weber, Warren Buffett - foreword
- Narrated by: James Weber
- Length: 6 hrs and 51 mins
- Unabridged
-
Overall4.5 out of 5 stars 84
-
Performance4.5 out of 5 stars 73
-
Story4.5 out of 5 stars 73
Running with Purpose is a highly engaging listen with insights, inspirational stories, and tangible takeaways for current and aspiring leaders, entrepreneurs, Berkshire Hathaway enthusiasts, and especially the 150+ million runners worldwide and those in the broader running community who continually invest in themselves and put positive energy into the world.
-
5 out of 5 stars
-
Amazing human, story and company
- By ron on 09-15-23
By: Jim Weber, and others
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall5 out of 5 stars 12,053
-
Performance5 out of 5 stars 10,265
-
Story4.5 out of 5 stars 10,194
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
2 out of 5 stars
-
Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
-
The Power of Moments
- Why Certain Experiences Have Extraordinary Impact
- By: Chip Heath, Dan Heath
- Narrated by: Jeremy Bobb
- Length: 6 hrs and 24 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,629
-
Performance4.5 out of 5 stars 3,935
-
Story4.5 out of 5 stars 3,914
While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember 20 years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?
-
4 out of 5 stars
-
Easy to create your own defining moments
- By A. Yoshida on 12-15-17
By: Chip Heath, and others
-
Win Your Case
- How to Present, Persuade, and Prevail, Every Place, Every Time
- By: Gerry Spence
- Narrated by: Gerry Spence
- Length: 4 hrs and 52 mins
- Abridged
-
Overall4.5 out of 5 stars 756
-
Performance4.5 out of 5 stars 570
-
Story4.5 out of 5 stars 566
What's true for training great trial lawyers is true for all winning presenters. According to renowned trial attorney and best-selling author Gerry Spence, presenting a case before decision makers is not simply a technique, but an occasion for summoning your deepest reserves to advocate on behalf of something crucial.
-
4 out of 5 stars
-
Win Your Case
- By Jun on 12-24-05
By: Gerry Spence
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
-
Overall4.5 out of 5 stars 396
-
Performance4.5 out of 5 stars 307
-
Story4.5 out of 5 stars 305
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
5 out of 5 stars
-
The best and only book on positioning
- By Geordie on 05-02-20
By: April Dunford
-
Humanizing B2B
- The New Truth in Marketing That Will Transform Your Brand and Your Sales
- By: Paul Cash, James Trezona
- Narrated by: Jack Bennett
- Length: 4 hrs and 46 mins
- Unabridged
-
Overall4.5 out of 5 stars 3
-
Performance4 out of 5 stars 2
-
Story4.5 out of 5 stars 2
If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing.
By: Paul Cash, and others
-
Running with Purpose
- How Brooks Outpaced Goliath Competitors to Lead the Pack
- By: Jim Weber, Warren Buffett - foreword
- Narrated by: James Weber
- Length: 6 hrs and 51 mins
- Unabridged
-
Overall4.5 out of 5 stars 84
-
Performance4.5 out of 5 stars 73
-
Story4.5 out of 5 stars 73
Running with Purpose is a highly engaging listen with insights, inspirational stories, and tangible takeaways for current and aspiring leaders, entrepreneurs, Berkshire Hathaway enthusiasts, and especially the 150+ million runners worldwide and those in the broader running community who continually invest in themselves and put positive energy into the world.
-
5 out of 5 stars
-
Amazing human, story and company
- By ron on 09-15-23
By: Jim Weber, and others
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall5 out of 5 stars 12,053
-
Performance5 out of 5 stars 10,265
-
Story4.5 out of 5 stars 10,194
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
2 out of 5 stars
-
Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller