Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a 10th of it? How do you know which 10th they'll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory - and impact their decisions.
"THIS IS THE ONE BOOK IN UNIVERSE TO INFLUENCE....."
You know it when you see it. That rare combination of qualities that makes a truly great leader. Until now, executive presence has been hard to define and even harder to develop. But after years of extensive research, executive coach and best-selling author Suzanne Bates and her team have identified the 15 traits you need to be all the leader you can be.
"Nothing but a sales pitch"