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Consumer Experiences and Emotion Management
- Narrated by: Adam Lofbomm
- Length: 4 hrs and 41 mins
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Consumer Experiences and Emotion Management
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Publisher's summary
Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers' life. Further, the challenges that marketers and researchers face in today's global markets are to understand the expression of the emotions or consumer emotional experience.
The purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book is an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotion and individual functioning, including psychological disorders and well-being.
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Story4.5 out of 5 stars 64
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
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1 out of 5 stars
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Not about persuasion
- By Paul Kersey on 03-12-21
By: Christophe Morin PhD, and others
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Soar Above
- How to Use the Most Profound Part of Your Brain Under Any Kind of Stress
- By: Steven Stosny PhD
- Narrated by: Michael Quinlan
- Length: 5 hrs and 33 mins
- Unabridged
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Overall4.5 out of 5 stars 87
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Performance4.5 out of 5 stars 78
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Story4.5 out of 5 stars 78
Success in work, love, and life depends on developing habits that activate the powerful prefrontal cortex when we need it most. Unfortunately, under stress, the human brain tends to revert to emotional habits we forged in toddlerhood: blame, denial, avoidance, reacting to a jerk like a jerk, and turning our connections into cold shoulders - or worse. In Soar Above, renowned relationship expert Dr. Steven Stosny offers a groundbreaking formula for building new, pressure-resistant habits.
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5 out of 5 stars
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Life changing/planet changing!
- By rowing girl on 10-02-16
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Mating Intelligence Unleashed
- The Role of the Mind in Sex, Dating, and Love
- By: Scott Barry Kaufman PhD., Glenn Geher PhD., Helen Fisher PhD. - foreword
- Narrated by: Bernard Setaro Clark
- Length: 11 hrs and 17 mins
- Unabridged
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Overall4.5 out of 5 stars 128
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Performance4.5 out of 5 stars 109
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Story4.5 out of 5 stars 109
Psychologists often paint a picture of human mating as visceral, instinctual. But that's not the whole story. In courtship and display, sexual competition and rivalry, we are also guided by what Glenn Geher and Scott Barry Kaufman call Mating Intelligence - a range of mental abilities that have evolved to help us find the right partner. Mating Intelligence is at work in our efforts to form, maintain, and end relationships. It guides us in flirtation, foreplay, copulation, finding and choosing a mate, and many other behaviors.
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2 out of 5 stars
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Tedious with the gems buried deep within
- By Matt J on 09-26-15
By: Scott Barry Kaufman PhD., and others
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The Upside of Your Dark Side
- Why Being Your Whole Self - Not Just Your "Good" Self - Drives Success and Fulfillment
- By: Todd Kashdan, Robert Biswas-Diener
- Narrated by: Jeff Cummings
- Length: 8 hrs
- Unabridged
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Overall4 out of 5 stars 790
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Performance4.5 out of 5 stars 692
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Story4 out of 5 stars 684
In The Upside of Your Dark Side, two pioneering researchers in the field of psychology show that while mindfulness, kindness, and positivity can take us far, they cannot take us all the way. Sometimes, they can even hold us back. Emotions like anger, anxiety, or doubt might be uncomfortable, but it turns out that they are also incredibly useful.
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1 out of 5 stars
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Boring and learned nothing
- By Taryn on 07-25-16
By: Todd Kashdan, and others
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