Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls zombie loyalists--fervent fans who help companies massively increase their customer bases, brand awareness, and, most important, revenues. Imagine an army of customers who will do your public relations, marketing, and advertising without being asked each and every time they give you their money. These are zombie loyalists. They are ready to buy what you sell, respond to your email offers, and demand that their friends do the same. Looking at exceptional companies like the Ritz-Carlton, Commerce Bank, and Starwood Hotels as well as smaller businesses to turn their customers into zombie loyalists, he shows how you can create your own customer army.
©2015 Peter Shankman (P)2015 Dreamscape Media, LLC
Peter's ideas and advice are going rock your business in the right direction. I have so many ideas, I can't wait to get started creating Zombies.
Zombie Loyalists is a must read if you care about your customers. Peter Shankman details how you can wow your customers by being a caring company.
Very much enjoyed the book. Even laughed out loud while listening and walking. The content was easy to digest and packaged in a way that was very intuitive. Must read for any company that plans to stick around for a while.
Peter has delivered a seriously consumable and (more importantly) actionable framework for delivering happiness. The metaphor is funny and apt. The stories memorable and useful. I've been putting this thinking to work every single day from the moment I started the book.
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