Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls zombie loyalists--fervent fans who help companies massively increase their customer bases, brand awareness, and, most important, revenues. Imagine an army of customers who will do your public relations, marketing, and advertising without being asked each and every time they give you their money. These are zombie loyalists.
"Must read for business owners- small and large."
The fires on Bataan burned on the evening of April 9, 1942 - illuminating the white flags of surrender against the nighttime sky. Woefully outnumbered, outgunned, and ill-equipped, battered remnants of the American-Philippine army surrendered to the forces of the Rising Sun. Yet amongst the chaos and devastation of the American defeat, Army Captain Donald D. Blackburn refused to lay down his arms.
"A great tale of an unsung American hero and Special Forces legend."
Law has played a central role in American history. From colonial times to the present, law has not just reflected the changing society in which legal decisions have been made-it has played a powerful role in shaping that society, though not always in positive ways. In this Very Short Introduction, eminent legal scholar G. Edward White - author of the ongoing, multi-volume Law in American History - offers a compact overview that sheds light on the impact of law on a number of key social issues.
Clueless About Economics? Fear no more! This little book will fill you in on the basics in no time. Get a new and powerful understanding of the world around you. Save yourself from the nonsense spouted by politicians, TV pundits, right-wingers, left-wingers, shamans, uncles, and best friends.
Mathematician Ian Stewart tells listeners what he wishes he had known when he was a student. He takes up subjects ranging from the philosophical to the practical-what mathematics is and why it’s worth doing, the relationship between logic and proof, the role of beauty in mathematical thinking, the future of mathematics, how to deal with the peculiarities of the mathematical community, and many others.
Many are familiar with the beauty and ubiquity of fractal forms within nature. Unlike the study of smooth forms such as spheres, fractal geometry describes more familiar shapes and patterns, such as the complex contours of coastlines, the outlines of clouds, and the branching of trees. In this Very Short Introduction, Kenneth Falconer looks at the roots of the "fractal revolution" that occurred in mathematics in the 20th century, presents the "new geometry" of fractals, explains the basic concepts, and explores the wide range of applications in science, and in aspects of economics.
"Pictures Worth a Thousand Words"
With his parting words "I shall return," General Douglas MacArthur sealed the fate of the last American forces on Bataan. Yet one young Army Captain, named Russell Volckmann, refused to surrender. He disappeared into the jungles of north Luzon where he raised a Filipino army of over 22,000 men. For the next three years he led a guerrilla war against the Japanese, killing over 50,000 enemy soldiers. At the same time he established radio contact with MacArthur's HQ in Australia and directed Allied forces to key enemy positions.
It has been called Lyons's masterpiece. The river is one of those rare places where the trout are as long as your arm but also exceedingly difficult to catch. Lyons explores its secrets and confronts its greatest challenges. At first he catches little. Then slowly, he acquires the various and special skills and disciplines necessary to take the large wary brown trout of this extraordinary river. Spring Creek is a memoir of halcyon days on a remarkable river and it draws a rare portrait of an angler learning to fish more wisely.
Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start? Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away. This book makes it easy to tap into the power of today's hottest social media sites.
"Great practical knowledge. Highly Recommend"
The Blackwell Companion to Christian Spirituality is a comprehensive single-volume introduction to Christian spirituality, and represents the most significant recent developments in the field.Offers a thoroughly interdisciplinary, broadly ecumenical, and representative overview of the most significant recent developments in the field. Comprises essays combining rigorous academic scholarship with accessible and elegant writing.
The knowledge of good and evil we inherited from Adam is a dimension of our intellect so innate, so instinctual, so intuitive, so pervasive a way of responding to our everyday circumstances, it is virtually impossible to avoid. Even though it is the wellspring of our transgressions, we are apt to overlook its devastating impact and view sin as a lifelong list of errant acts, believing we can become better Christians by committing fewer of them.
In My Struggle with Faith, Girzone recounts the long, complicated, and often painful process he went through as he sought to find peace with his beliefs. He writes about hard decisions that set him on unexpected paths and about the immense feelings of loneliness he experienced in making those choices. In thoughtful and thought-provoking reflections he brings to life the years of searching and the deep, critical thinking that gave him the courage to embrace his beliefs, opening a world of excitement and adventure for him.
"Good message/ questionable narration"
With Trinity, Joseph Girzone guides listeners to a deeper understanding of his foundational concept, explaining why it is not antiquated theological dogma, but a living expression of the very essence of God. He offers support and clarity to those who already believe in God, and invites those who profess not to believe on a journey to find “an image of a God who is believable, and perhaps, even lovable.”
Business Ground Rules offers entrepreneurs and intrapreneurs the opportunity to take their business to the highest levels! Two remarkable high achievers, Peter Thomas and Tony Jeary deliver the 100 secrets to creating your own wealth and success in order to live a richer life. This audiobook is an invaluable tool for anyone wanting to achieve radical success. It is not just about being rich - it's about living a richer life.
"Business Owners Must Listen!"
In this Very Short Introduction Paul Westhead and Mike Wright weave a pathway through the debates about entrepreneurship, providing a guide to the entrepreneurial process. They look at how the actions of entrepreneurs are shaped by the external environment and availability of resources, consider the types of organizations in which entrepreneurs can be found, and look at the diversity in their backgrounds, experience, and how they think and learn.
What makes a new putter seem so magical? Why is a four-foot putt so scary? Why do kids putt so well? Do you control the putter, or does it control you? In a humorous and anecdotal style, Liberman answers these compelling questions -- and more. This audiobook profiles the putters behind some of the greatest putts in history, explains how clubmakers convince you it's time for a new flat stick, shows that pros are even more neurotic about their putters than you are, and chronicles some of the most hilarious and unusual ways golfers have said good-bye to their putters.