Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction.
Based on more than 60 years of research into the psychology of persuasion, Yes! reveals 50 simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.
Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.
Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?
Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
©2008 Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini; (P)2009 Simon & Schuster
"Yes! is the Freakonomics of social psychology. This book changed my way of looking at the world. This thinking is the real deal. Don't miss out!" (Daniel Finkelstein, Comment Editor, The Times, London)
I found this book to be a great companion book to Influence: Science and Practice
by Robert Cialdini. Unfortunately, Audible does not have that book available, so you’ll have to read it :)
I would say that this book is more of a “practical handbook” where as Influence: Science and Practice is more of the in depth theory and practice of influence. You will get the most out of this book if you are familiar with Cialdini’s Six Principles of Influence: reciprocation, consistency, social proof, liking, authority and scarcity.
Regardless if you have read Cialdini’s other book(s), you will find this book to be practical in everyday use of influence.
Yes, anyone interested in understanding the way humans work, and how to influence others.
I liked the tips on preventing being unduly influenced. Cool research shared as well.
Ask a small favor before a big one
I'll probably read it again to refresh the insights
I loved all the different and fascinating studies on how people are influenced.
Each story (study) was so interesting.
I will have to listen to this book again. The book makes you aware of how we are...and do...influence each other...in ways you might not have suspected.
It was a fun and interesting listen. :-)
If you're a fan of the genre, there's little new information to be had. The authors seemed to be stretching to reach 50 ways, where it might have been better to shed the fluff and focus on fewer, high value topics.
Possibly, but I wouldn't seek them out.
Right for the job
I really enjoyed Yes the first time I read it while on a long drive. The points are interesting, well backed up by studies and research.
I find myself putting this track on at night when I'm ready to drift off to sleep. It's interesting enough to listen to more than once, but unlike a novel I don't need to worry about falling asleep and missing the story line!
The tips are great, I make use of them to good effect in real life situations.
This book is concise and to the point. Not only are the suggestions backed up with scientific evidence, but they are also actionable in a variety of different circumstances. Although some of the examples toward the end of the book were less about persuasion and less applicable to my particular situation as a small, local, service-based business owner, this is the best marketing book I've ever read. It made me feel energized and inspired to try the simple strategies rather than overwhelmed and demoralized by complex theory that may or may not work and requires a lot of time and effort to see results. Head and shoulders above "Guerrilla Marketing."
A capturing read that focuses on facts and the outcomes of scientific studies in regards to how people subcutaneously react to words, images, group vs. individual dynamics, etc. Differences in cultures, real world examples with other companies or governments, and small recommendations to common practices were appreciated to help exemplify the facts. Being persuasive in a leadership context, without the direct managerial role coming into play, is an important characteristic for day to day life. Recommended
This book was a poorly written version of 59 seconds. Every item they discuss was based on that book, they add in an attempt at "clever" comments that fail every time. If you want the exact same information only presented better and with the actual experimenters names and better explanations I suggest Richard Wiseman's 59 seconds.
I enjoyed this book and came away with some things to think about for how a company needs to market itself.
I liked the few new persuasive ideas and the many stories and examples he presented. While there were 50 persuasive ideas, many of them where supported by light scientific evidence and others even if true had little persuasive power. Overall it is worth having to skim to the chapters that interest you.
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