Velocity 2.0 is the second book from retail automotive industry expert, entrepreneur, and former dealer Dale Pollak. The book picks up where Dale's Velocity: From the Front Line to the Bottom Line leaves off, revealing new ROI-based management metrics and processes dealers can use to operate more efficient and profitable used-vehicle departments. The book flows from the recognition that today's used vehicle marketplace is more challenging and volatile than it's ever been - a tough reality driven by the power of the Internet and a troubled economy. Velocity 2.0 offers a playbook of best practices and processes to help dealers become more successful.
©2010 Dale Pollak (P)2011 New Year Publishing
although the specifics are a bit out of date, the principles remain the same. the book was written after the 2008/9 recession, and references that many times.
Welcome yourself to the age of Pixals, and Paint or get left behind.
I can't think of another one that tells this story like Dale does.
No characters are in this book..
This would not make a movie in my opinion.
Again... Car people... Read this to stay up with the sales game..
Report Inappropriate Content