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The Art of F&I
- Narrated by: Lloyd W. Trushel
- Length: 2 hrs and 34 mins
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The Art of F&I
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Publisher's summary
There are many books on how to succeed in F&I. Experts are everywhere, trying to give you advice on how to be successful. You see magazines, blogs, podcasts, and even TV shows, telling you how to maximize your profits and how to overcome any objection. Yet, something is still missing. Customer satisfaction is incredibly low.
People dislike the buying process. Nearly six out of every 10 customers skip buying a vehicle service contract from their selling dealer, while third party competition is thriving on selling to those same customers. With the advent of DealerTrack and RouteOne, coupled with the evolution of the desk-submitting deals before F&I involvement even begins, people should be delighted with the overall transaction times, but they're not.
Another problem we face is that most F&I training offered today follows an old model of trying to simply overcome objections. The focus on objections made F&I development companies a solution for dealers wanting to create their own F&I departments in the 1970s. And it worked. They created an industry. But the world keeps moving.
Today, endlessly debating with customers by overcoming every objection is a problem. We must be as Bruce Lee said, "Be like water" and adapt to each customer individually. For instance, today, a menu presentation with every product bundled into the "complete" or "platinum" column may be the best way to present your payments, or it may not be.
Do you know what sales process is most effective in your store? Or, are you just doing what the trainer tells you works best? More importantly, can they bring data? Can they demonstrate effective results in your store? If not, why are they giving you advice?
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Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer.
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1 out of 5 stars
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Do you really not know that you give to get?
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There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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1 out of 5 stars
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I was expecting more
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Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?
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5 out of 5 stars
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Are you communicating or just talking?
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A Good One
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The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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Useless Dribble
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5 out of 5 stars
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This great audio was originally called The Knack!
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5 out of 5 stars
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Really enjoyed it
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The Entrepreneur's Playbook
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Performance4.5 out of 5 stars 24
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Story4.5 out of 5 stars 25
Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
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3 out of 5 stars
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Need a narrator who is not phlegmy
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Nothing to Lose, Everything to Gain
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3 out of 5 stars
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I wouldn't read it again
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The Only Sales Guide You'll Ever Need
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Anthony Iannarino never set out to become a salesman. He fell into his profession by accident, and now has turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.
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5 out of 5 stars
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Great read
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Maximum Influence: 2nd Edition
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Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
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3 out of 5 stars
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Good book
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Howard Behar is one of three top executives who have helped shape one of the most recognized companies in the world: Starbucks. A widely acclaimed leader, Behar, with his signature energy, smarts, high expectations, and belief in people, has become a symbol of the soul and candor of the Starbucks culture.
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Top Level Leadership
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These 100 eye-opening ways to create wealth are drawn from the author's successful careers, with many touching personal stories as well as stories and examples from the hundreds of clients these master coaches have advised. This book is chock full of ways to make money, deepen life's pleasure, increase personal wage-earning power, and start fresh entrepreneurial ideas right at home.
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5 out of 5 stars
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A MUST HAVE!
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Coloring Outside the Lines
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This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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5 out of 5 stars
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Hilarious and Charming, yet still Authentic
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How to Master the Art of Selling Financial Services
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Whether you're a financial services expert or novice, you understand the business. You've worked hard to gain your product knowledge. You study industry trends. But do you know how to talk to clients so they'll listen? The How to Master the Art of Selling Financial Services live audio seminar shows you how to gain the trust of others quickly and get them to like you, take your advice, and become long-term clients, which is the foundation for every successful business.
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3 out of 5 stars
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better stuff for free on YouTube from
- By milos Vranic on 08-10-17
By: Tom Hopkins
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What listeners say about The Art of F&I
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Jennifer T.
- 07-06-23
Focuses on “what to think” vs. “what to say”.
Very different approach to F&I training. Thought provoking and inspiring. Highly recommended for anyone spinning deals.
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Anthony
- 10-03-22
Refreshing
I have been in the auto industrie for 15 year as a service tech, advisor, service manager,sales consultant and now for the last 4 years and F&I manager. it is nice to hear real honest customer centric approach to F&I and I can wait to start using what I already knew to be true to further advance the suceas of my family in the community and the success of those around me. Honesty and ethics are always the best policy.
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Anonymous User
- 03-29-24
Very true to the current state of automotive
It’s worth listening to twice. From there, have your sales managers and finance managers read, depending on how to set up your store is.
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