We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
 >   > 
The Greatest Business Decisions of All Time Audiobook

The Greatest Business Decisions of All Time: How Apple, Ford, IBM, Zappos, and Others Made Radical Choices That Changed the Course of Business.

Regular Price:$14.95
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

Decisions equal success - nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive - they go against the conventional wisdom.

In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his autoworkers, and how did that change the American economy for the next century?

Here, management consultant Verne Harnish, the CEO of Gazelles, and editors of Fortune provide the background stories behind the greatest business decisions of all time. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders.

The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company.

©2012 Verne Harnish and Brian Dumaine (P)2013 Audible, Inc.

What Members Say

Average Customer Rating

4.1 (110 )
5 star
 (53)
4 star
 (30)
3 star
 (19)
2 star
 (5)
1 star
 (3)
Overall
4.2 (93 )
5 star
 (44)
4 star
 (26)
3 star
 (20)
2 star
 (2)
1 star
 (1)
Story
4.1 (92 )
5 star
 (49)
4 star
 (19)
3 star
 (16)
2 star
 (4)
1 star
 (4)
Performance
Sort by:
  •  
    Paul 03-25-15
    Paul 03-25-15 Listener Since 2009
    HELPFUL VOTES
    9
    ratings
    REVIEWS
    13
    4
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Information everyone should know"

    Verne takes the important stuff and delivers it in a way that you'll never forget it! fantastic information and stories

    2 of 3 people found this review helpful
  •  
    Amin 09-21-16
    Amin 09-21-16 Member Since 2016
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    28
    24
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Unfortunately, beyond the average"

    For me, personaly, book was way detailed, in the parts, that dont really needed explanation. All ideas of the whole book, can be explained in 5 minutes, maximum. He included a lot of biography, the exact dates, like "in 28 August ninteen sixty four he went to the office of the Bob Duclan, that was located in Beverly Bils, where they moved recently, and was there already 5 years after Bob leaved the office", - I dont really care, who where went, and too many data was really anoying and boring, especially by the end of the book. In the book, was some insight, but in comparison to the other, even avarage books, insights was too little. He speaked a lot about trust, honesty and respect toward the customer, but dont really respected the time, of those who will dedicate 5 hours of their life, that will never come back. So, I DONT RECOMMEND, to waste your time and be disrespected, by the guy, that dont appreciate the time, money, and attention of their customers. The great lesson, that I learned from this book, its that DONT BUY BOOK BEYOND THE 15$ PRICE, ESPECIALLY IF ITS LONG LIKE THAT. Anyway, good luck to you guys, if you still with me)

    0 of 0 people found this review helpful
  •  
    Samuel Moncrieff 06-11-16 Member Since 2015
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    7
    7
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Great book"

    very interesting stories about intriging busineaa decisions throughout time. a very good book. 20 words is annoying however

    0 of 0 people found this review helpful
  •  
    Josh 10-18-15
    Josh 10-18-15 Member Since 2015
    ratings
    REVIEWS
    4
    1
    Overall
    Performance
    Story
    "Good Book!"

    It's not necessarily a game changing book like "Good to Great." However you'll find value in the stories of leadership. I recommend it and it's so easy to listen to.

    0 of 0 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.