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The Experience Economy, Updated Edition  By  cover art

The Experience Economy, Updated Edition

By: B. Joseph Pine II,James H. Gilmore
Narrated by: Alan Sklar
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Publisher's summary

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by listeners and companies worldwide and available in more than a dozen languages.

Though the world has changed in many ways since then, the way to a customer’s heart has not. In fact, the idea of staging experiences to leave a memorable - and thus a lucrative - impression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examples - including the US Army, Heineken Experience, Autostadt, American Girl Place, and others - to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

Includes a bonus pdf with graphics.

©2011 B. Joseph Pine II and James H. Gilmore (P)2012 Blackstone Audio, Inc.

Critic reviews

“[An] updated and wonderfully relevant book.” ( AdAge)
“One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences.” (Tom Kelley, general manager, IDEO)

What listeners say about The Experience Economy, Updated Edition

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  • Overall
    2 out of 5 stars

save your air space.

struggled through the highly repetitive few chapters. I would like a refund if possible please.

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4 people found this helpful

  • Overall
    4 out of 5 stars

skip the first chapers

the first two chapters are a waste of time
skip to the third chapter y

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1 person found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Must read

Very lucrative ideas on how to deal with clients in this economy. For the past 30 years I have been and entrepreneur and this book still taught me new things and new ideas.

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1 person found this helpful

  • Overall
    5 out of 5 stars
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    4 out of 5 stars
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    5 out of 5 stars

A must read for anyone running a business

if you own a business, particularly one being impacted by AI and ML, this is a must read. The content, when considered critically, should help you identify ways to stay relevant and perhaps even better enhance your business offerings. While not a fan of the narrator's voice, it was still worth the time to listen to and I am already implementing these strategies in my next year's business plan.

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1 person found this helpful

  • Overall
    3 out of 5 stars
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    3 out of 5 stars
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    3 out of 5 stars

Important subject but outdated source material

The book subject is very interesting and important but some of the examples used are now pretty outdated (iPods!)
I would preferred more examples and case studies but overall a good learning guide.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

What experience do you provide?

This has been an eye opening book for me. An entirely different perspective on what our business should look like.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

One of the best

One of the best and most important business books ever written. Still as relevant today as it was when it first came out 2.0 years ago.

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  • Overall
    2 out of 5 stars
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    2 out of 5 stars
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    1 out of 5 stars

Loooong hours and very few revealing inisghts

If you are into the cx already and you are looking for new far beyond insights and ideas this is not your book.
If you are new to cx and you have a lot of time to get to the nitty-gritty then this your book. You will have long hours of data sharing and stories before making a point

Cheers

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  • Overall
    4 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Read or listen to this to to redefine adding value

I was impressed by the insights in this book until I learned it was the 2011 updated version of the original that was published in 1999 after the authors' 1998 article of the same name in 1998, then I was FLOORED by the foresight of these authors& this book.

tim #bgreen

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Worth a read.. some interesting ideas in there

Worth a read.. some interesting ideas in there.. The info graphic representations are nicely done too..

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