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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It | [Michael E. Gerber]

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.
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Publisher's Summary

In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed, and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

©1955, 2001, 2003, 2004 Michael E. Gerber; (P)2004 HarperCollins Publishers, Inc.

What the Critics Say

"Gerber loves to exhort people to develop powerful visions for their companies." (Fortune)

What Members Say

Average Customer Rating

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Performance
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  •  
    Valerie 11-24-14
    Valerie 11-24-14

    Career Mom & Wife

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    "For Life AND business!"
    Would you consider the audio edition of The E-Myth Revisited to be better than the print version?

    I do think this is a book better on audio or the same if your preferance is reading. I like being told a story to, even if it's learning. This is both. The narrator was extremely effective. Almost perfect!
    I must admit, I've heard the advice in this book before, but never able to immediately implement the systems as I was during and when finished with this book.
    There are no referance boxes, graphs or visuals of any kind that take away from the spoken word. It just flows very smooth and is why the Audible version is excellent!


    Any additional comments?

    Great book, great narration. Thank you for time so well spent!

    0 of 0 people found this review helpful
  •  
    will Kyle , TX, United States 10-05-14
    will Kyle , TX, United States 10-05-14 Member Since 2014

    I'm a reader, but I've been finding myself on the go a lot more lately. Audible to the rescue.

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    "Didn't Enjoy, but Saw the Benefit of Listening"

    After listening to The E-Myth I wanted to trash this book in my review. I got a bad taste in my mouth for Gerber because of his narration style and "literary license." I'm one of those people who just wants the facts, no frilly prose or long winded stories.

    With that being said, it's been a few months between writing this review and when I initially listened to the book- so a lot of the annoyances have faded away, and I've been left with some great tools for evaluating myself, my business, and the people I work with closely.

    It's a huge help to realize that the best technician isn't going to necessarily be the best manager, and the best manager might not have a broad vision for the business.

    It's helped me to identify a personal weakness as a manager; which in the short-term I'm working on improving to "adequate," and in the long-term hope to be outsourcing.

    Overall, if you are in the self-employed/entrepreneur arena, the concepts in this book will benefit you and be well worth your time and financial investment. In the future I'd like to see a cliff notes version with Gerber's core ideas and not so much Gerber.

    0 of 0 people found this review helpful
  •  
    Christopher D. Gomez Pembroke Pines, FL 09-24-14
    Christopher D. Gomez Pembroke Pines, FL 09-24-14 Member Since 2014
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    "Mandatory reading when opening a business."
    What made the experience of listening to The E-Myth Revisited the most enjoyable?

    The most important lessons are acted out. In doing so, it becomes much easier to identify with each lesson.


    What was one of the most memorable moments of The E-Myth Revisited?

    When the young lady of the bakery realized there was still a hope, a chance that she could turn the results of her "entrepreneurial seizure" into a proper business.


    Have you listened to any of Michael E. Gerber’s other performances before? How does this one compare?

    No, not yet. I'm confident they will be great.


    Was there a moment in the book that particularly moved you?

    The fact that, from beginning to end, it literally embodied (and understood) exactly why we opened our own business, the challenges we were facing, and even provided solutions that make 100% sense.


    0 of 0 people found this review helpful
  •  
    Jeffrey Cecchini 09-14-14
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    4
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    "Read this is you want to go in to business"
    Would you recommend this audiobook to a friend? If so, why?

    The core principles and analysis are right on, totally sound. It's a must read for anyone wanting to go into business, and those that are providing consulting services to small business owners. It explains so much so right on! The book could been much shorter than it is, and the author is not as good of a storyteller as he thinks he is. The Sarah's pie story gets a tired, and his character is a bit elevated. If you can get past those four things, you'll get a lot out of this book.


    What didn’t you like about Michael E. Gerber’s performance?

    His narration style was not appealing to me. It should have been narrated by professional narration talent.


    0 of 0 people found this review helpful
  •  
    Aubra CANBY, OR, United States 08-06-14
    Aubra CANBY, OR, United States 08-06-14 Member Since 2014
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    "Badly written, sparse ideas"

    I'll admit that I did get a few ideas from this book. The author proposes that small businesses fail because the founders only wanted to create the product, and not deal with internal organization, management, advertising and so on. And he proposes that one must organize one's business in a way that would be easily replicable and standardized, for efficiency and for brand unity. Both good ideas.

    However, I didn't need to listen to eight hours of clumsily-written allegory to get that point.

    0 of 0 people found this review helpful
  •  
    Greg Hyer Four Oaks, NC 08-04-14
    Greg Hyer Four Oaks, NC 08-04-14 Member Since 2015

    Father of 5, Author, Inbound Marketer, Social Selling Trainer

    ratings
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    4
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    Performance
    Story
    "Your Business is the Product!"
    Would you consider the audio edition of The E-Myth Revisited to be better than the print version?

    I did not read the print version


    What was one of the most memorable moments of The E-Myth Revisited?

    The author asked for a change in perspective when it comes to a business. Rather than create yourself a job, your business is the product you're developing.


    Which character – as performed by Michael E. Gerber – was your favorite?

    N/A


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    This book made me think differently about building a business.


    Any additional comments?

    I strongly recommend this book for any small business owner out there.

    0 of 0 people found this review helpful
  •  
    Geoffrey 07-27-14
    Geoffrey 07-27-14 Member Since 2014
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    "Too Much Fiction and Description"
    Would you try another book from Michael E. Gerber and/or Michael E. Gerber?

    No


    Would you be willing to try another book from Michael E. Gerber? Why or why not?

    No


    What did you like about the performance? What did you dislike?

    I liked a couple of the tips. I didn't like the excess and unnecessary length to get a point across.


    Who do you think would benefit most from listening to The E-Myth Revisited?

    A business owner.


    Any additional comments?

    I had heard some good things about this author and book, so I thought I would give it a try. The 8 hours of audio could have been condensed in to 30 minutes. There are some important points in the book. Just because you are a good technician, it doesn't make you a good business owner/ manager. It is also important to have a good system set up for your business. It mostly could have been said in a chapter instead of a book.

    I felt like I was reading fiction part of the time, which I really was. This is a good paraphrase of what the book was like: "I looked at Sara. Her eyes were heavy; her shoulders slumped. You could hear the disappointment in her voice, as the dew dropped quietly off the leaves outside of the kitchen window."

    This isn't really an exaggeration. There is a lot of fluff for what is supposed to be a non-fiction book.

    If there is a condensed version somewhere, I would recommend that.

    0 of 0 people found this review helpful
  •  
    harish 07-05-14
    harish 07-05-14 Member Since 2013
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    2
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    "This book has changed my business completely"
    What did you love best about The E-Myth Revisited?

    The way the author brings up a business understanding and how he has identified the misconceptions that people have about starting a business.
    How he helps us look into those misconceptions and overcome.
    Probably the best book for people who plan to start off business from any background.


    What did you like best about this story?

    Every story relates to our day to day thinking.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    Both.


    Any additional comments?

    Thanks from the depth of my heart. Hope I can also contribute towards the growth of Others.

    0 of 0 people found this review helpful
  •  
    Tony LOUISVILLE, KY, United States 05-24-14
    Tony LOUISVILLE, KY, United States 05-24-14 Member Since 2011
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    "Treat every business like you a franchise"
    Would you listen to The E-Myth Revisited again? Why?

    The idea of defining every detail of how to do your business resonated with me. I believe that defining roles and documenting processes then using objective metrics to evaluate your business is a great way to grow. It allows you to understand what works and what doesn't and leads you to ways to make your business even more effective.

    I will probably read this one again.


    0 of 0 people found this review helpful
  •  
    Too many toys National Capital Region 05-17-14
    Too many toys National Capital Region 05-17-14 Member Since 2013
    HELPFUL VOTES
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    "Useful thoughts for current/future entrepreneurs"
    Would you listen to The E-Myth Revisited again? Why?

    Absolutely. The points in the book are the type that require an occasional refresh since the situations occur in the lifecycle of a business.


    What was one of the most memorable moments of The E-Myth Revisited?

    The realization by the pie store owner that she loved to make pies and was less motivated to be a pie tycoon.


    What about Michael E. Gerber’s performance did you like?

    An engaging voice and style kept my attention. I listened to this over some multi-hour car trips and it kept me engaged throughout.


    If you were to make a film of this book, what would the tag line be?

    Days in the life of an entrepreneur


    Any additional comments?

    The book primarily orients on retail product businesses. I found a lot less useful information for a non-retail services entrepreneur.

    0 of 0 people found this review helpful

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