©1955, 2001, 2003, 2004 Michael E. Gerber; (P)2004 HarperCollins Publishers, Inc.
"Gerber loves to exhort people to develop powerful visions for their companies." (Fortune)
only real downer is that it feels like a sales pitch, but great insight on the mindset of those (technicals) that hang a single and call themselves entrepreneurs.
This is A great book for us entrepreneurs and truly teaches us how to start working on our business and not in the business.
I love how Mr. Gerber intertwines a story and true techniques for getting this done!
Loved it, I feel motivated to work on businesses instead of just in them. The entire time spent listening to this book I felt as though an elder was telling me some vital information that I missed along my journey.
This book is an absolute must read for any person who's decided to start a small business. No matter your business type, it'll be applicable to you - believe, I'm a skilled wedding photographer. Everything he talks about is super relevant and applicable.
His voice and delivery (though sappy sometimes) is very calming, thoughtful, and inquisitive. Sounds almost like he's talking to you as a loving father would. Makes the information sink in a little deeper than if you were to just read it.
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