The E-Myth Revisited

Why Most Small Businesses Don't Work and What to Do About It

By: Michael E. Gerber

Narrated by: Michael E. Gerber

Length: 8 hrs and 5 mins

Publisher's summary

In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed, and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

©1955, 2001, 2003, 2004 Michael E. Gerber (P)2004 HarperCollins Publishers, Inc.

Critic reviews

"Gerber loves to exhort people to develop powerful visions for their companies." (Fortune)

Mandatory reading when opening a business.

What made the experience of listening to The E-Myth Revisited the most enjoyable?

The most important lessons are acted out. In doing so, it becomes much easier to identify with each lesson.

What was one of the most memorable moments of The E-Myth Revisited?

When the young lady of the bakery realized there was still a hope, a chance that she could turn the results of her "entrepreneurial seizure" into a proper business.

Have you listened to any of Michael E. Gerber’s other performances before? How does this one compare?

No, not yet. I'm confident they will be great.

Was there a moment in the book that particularly moved you?

The fact that, from beginning to end, it literally embodied (and understood) exactly why we opened our own business, the challenges we were facing, and even provided solutions that make 100% sense.

One of my favorite business book

I've read this book 10 years ago. But after being in business for 8 years, I know the real value of what he says. This book is powerful.

Awesome book!

I've learned a lot from this book. It was like Michael was directly talking to me! Highly recommended for reading

Insightful and helpful, although a bit tangential at times

Michael Gerber's insights here are powerful. When I bought the book, I did not realize he was such a proponent of systems thinking. I also did not realize how insightful this book would be with respect to the technician's journey into entrepreneurship and why we so often fail at it. Yet in both instances, I was quite delightfully surprised. I really like the way Michael discusses the systems in this book. Thinking of your business as a franchise prototype and to envision what the final version of your business would look like, build a plan, and then worked towards that plan is quite powerful.

I coincidentally have been discussing and considering a new venture with a close friend of mine. The insights that Michael shares around the entrepreneurial seizure concept and that technicians need to escape from their job as opposed to consciously wanting to build a business was timely. I was able to ensure that my friend was considering the reasoning behind her need to start her business. Going into it with eyes wide open helped me and my friend to ensure we were thinking of the venture in terms of wanting to start a business and not simply to escape her negative work situation.

The only negative I have about this book is that Michael tends to soapbox just a bit in a couple of areas. The tangents that he takes are not necessarily clear in the moment as to how they are related to his overall message in point. He is a very creative narrator and author, which makes the book a good listen and a good read. But the creativity can be a bit tangential at times. There are probably two points in the book where there is a little too much anecdote and fiction instead of narration and instruction. But barring that, this book is a good experience. I recommend it.

Great book

Very informative, educating and interesting. Highly recommended. I wish i knew all these simple helpful and applicable advices before i started my business.

Excellent for small business owners

This audio book is fantastic. Gerber has a nice voice for narration and the stories and tips in the book are extremely helpful.

every business owner needs to read this book

as a business owner of nearly 25 years i can say that i agree 100% with this book. i relate to this book, and i can see exactly were o would have benefited in my company if only i read this book back then.

This book can only "grow" your business

This a practical , easy to understand & apply treasure trove of information on how to run a business. Anyone who owns their own business or is thinking about opening their own business should read this book..

Awesome!

I understand entrepreneurship a lot better than I did before. This book introduce systems to the key to a successful business. Great idea! A must read book!

entrepreneur bible

This book is So good , I'm going to by the papier version. Wish I had réad this a long time ago .