©1955, 2001, 2003, 2004 Michael E. Gerber; (P)2004 HarperCollins Publishers, Inc.
"Gerber loves to exhort people to develop powerful visions for their companies." (Fortune)
Loved it, I feel motivated to work on businesses instead of just in them. The entire time spent listening to this book I felt as though an elder was telling me some vital information that I missed along my journey.
This book is an absolute must read for any person who's decided to start a small business. No matter your business type, it'll be applicable to you - believe, I'm a skilled wedding photographer. Everything he talks about is super relevant and applicable.
His voice and delivery (though sappy sometimes) is very calming, thoughtful, and inquisitive. Sounds almost like he's talking to you as a loving father would. Makes the information sink in a little deeper than if you were to just read it.
Michael wants to tell a story and give an experience, not just imparts data. Sometimes I wish he would focus a little more on the data but overall I had a great experience listening to this in the data itself is pretty priceless. Overall this is a highly original and impressive work.
This book will change your life. I literally cried at times because the story of the technician is me (was me). It's so apparent to me now that my business is a reflection of me. It's so apparent now that unless you approach a new business concept from the position of maturity, you're gambling in a high stakes poker game without a full deck without a clue. I read the title as how to systematically build a cash flow machine and change your life forever. Primary aim, strategic objective, organizational strategy, management, people, marketing, systems strategies abound in this book. You must read it again and again and again. Thanks!!!!
"Small business owners - you must listen to this!"
We all get bogged down in the doing. This book explains why and what to do about it.
No, because you need to ponder the ideas being suggested. It's better to listen to a chapter, think and then move on. But you also want to go back and listen to it again.
"3rd time of reading, 1st time of listening."
A super business book.
If you run a small business as I do, read this book as it'll give you a reality check.
This audible version is easily the best format for this very worthwhile book.
Very sound advice for anyone running their own business.
"Insightful. The ideas behind the success of a small business. Your business."
A must read for all small businesses starting out and for those small businesses that have become all consuming and overwhelming. This book will give you the ideas needed to enable you to set up your business in the best possible way. Working on your business not in your business. Setting up the systems at the outset so that your business does not become another job, but once set up, allows you the freedom to live the life of your choosing.
"Every small business owner should listen"
This is a great book for small business owners. I run a number of businesses and advise many others (not as part of Emyth Worldwide, I should add!) and the themes covered in this book, the systems and processes it introduces are excellent. The only reason it isn't 5* is because the story is a little too sickly at times and the narration is too slow (like so many narrators). I listened on 1.25x to make it sound normal!
"Heard lots of good things, but this wasn't for me"
I prefer audio over printed version
Uninspiring, boring, American
This book wasn't for me, but I do understand why its so well loved.
"thoroughly engaging and practical business advice"
practical and engaging advice for small business owners. explains how to move away from being the exhausted technician to the profitable system-based business owner
"Too simplified and boring"
Wish I returned the book. I kept listening hoping there will be some point he is trying to make toward the end. It was disappointing overall. Too simplified and obvious. Also the reader made it even more boring
Excellent book, wish I read it rather than listened. Not a fan of the narration but I still took a lot away from this book.
The author is a great narrator. He is excellent at telling his story.
Even if you didn't own a small business it is an interesting audio book to listen to.
If you do own a small business he talks a lot of common sense which is mostly missing in this world.
"Wish I had read this 15 years ago!!"
Pretty much an essential book for anyone turning their love in to a business. I probably relate to it more in hindsight as I've made all the mistakes it's mentioned. I can now turn that all around.
A very easy to listen audiobook compared to most. I'll be listening to it again.
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