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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It | [Michael E. Gerber]

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.
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Publisher's Summary

In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed, and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

©1955, 2001, 2003, 2004 Michael E. Gerber; (P)2004 HarperCollins Publishers, Inc.

What the Critics Say

"Gerber loves to exhort people to develop powerful visions for their companies." (Fortune)

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What Members Say

Average Customer Rating

4.3 (2634 )
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Performance
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  •  
    Single Dad 04-17-14
    Single Dad 04-17-14
    HELPFUL VOTES
    3
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    10
    6
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    Story
    "deeper than Traction"
    Would you recommend this audiobook to a friend? If so, why?

    If you read Gino Wickman's "Traction" you will find this a little deeper. It gets into more of the meat of the subject.


    Have you listened to any of Michael E. Gerber’s other performances before? How does this one compare?

    no


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    felt empowered.


    0 of 0 people found this review helpful
  •  
    McClure 02-10-14
    McClure 02-10-14
    ratings
    REVIEWS
    2
    1
    Overall
    Performance
    Story
    "Vague and boring!"
    What could have made this a 4 or 5-star listening experience for you?

    I was looking for something more in-depth. This book didn't really answer the question: Why Most Small Businesses Don't Work!


    Would you ever listen to anything by Michael E. Gerber again?

    Probably not. He is pretty boring.


    Would you be willing to try another one of Michael E. Gerber’s performances?

    Maybe.


    What character would you cut from The E-Myth Revisited?

    The only one: Michael Gerber


    Any additional comments?

    Maybe Mr. Gerber is a successful businessman, but he didn't really tell me what I need to know. It was all vague advice about how to "dream big" and change your outlook on how a business runs. It's pretty much a self-help book instead of a list of reasons why most businesses fail and listing solutions that are easily applicable.

    0 of 0 people found this review helpful
  •  
    Alan SAN PEDRO GARZA GARCIA, Mexico 01-01-14
    Alan SAN PEDRO GARZA GARCIA, Mexico 01-01-14 Member Since 2015

    out of college I found myself hungry for knowledge and no teachers, so I got into books fast and soon was addicted

    HELPFUL VOTES
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    "Worth your TIME and MONEY all the way!!"

    This is a clear and simple guide to build your business in the RIGHT way. It shows you the most common mistakes we make as we start whether it is a small or big business, in an EXCELLENT narrative. You'll feel your friend is giving you all this advice, it is just great, you'll learn a lot from this, you'll want to give it to your partners as well. I know I had a catharsis in several examples Michael depicts. So its a great help to guide you through all the mess it is to have or start a business, and please, don't do everything yourself.

    0 of 0 people found this review helpful
  •  
    Suzanne Stittsville, ON, Canada 12-09-13
    Suzanne Stittsville, ON, Canada 12-09-13 Member Since 2015
    ratings
    REVIEWS
    19
    8
    Overall
    Performance
    Story
    "Good information for small business owners"
    If you could sum up The E-Myth Revisited in three words, what would they be?

    Systems help save time


    What did you like best about this story?

    The principles apply to almost any kind of business


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    No.


    Any additional comments?

    Enjoyed the book.

    0 of 0 people found this review helpful
  •  
    R. Heyman Simi Valley, CA 11-26-13
    R. Heyman Simi Valley, CA 11-26-13 Member Since 2014
    ratings
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    2
    1
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    "Must for small business owner"
    Would you recommend this audiobook to a friend? If so, why?

    If you are starting a small business or have started a small business this is a must read.


    0 of 0 people found this review helpful
  •  
    evan Melbourne, Australia 11-04-13
    evan Melbourne, Australia 11-04-13 Member Since 2013

    I am a construction contract claims consultant. I help people get paid fast and run jobs. Construction Solutions Online. Australia.

    ratings
    REVIEWS
    2
    2
    Overall
    Performance
    Story
    "How to run a Construction business!"
    Would you listen to The E-Myth Revisited again? Why?

    A fantastic book for construction subcontractors and builders.

    Learn how to make your contracting business work for you.

    Easy listening that outlines ‘why most small contracting businesses fail and what to do about it’.

    It shows you how to systemise your business so it succeeds.

    Evan Corbett,

    Construction Solutions Online,

    Australia.


    0 of 0 people found this review helpful
  •  
    Javier 09-18-13
    Javier 09-18-13 Member Since 2012
    HELPFUL VOTES
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    "Will help in create a business and not a job"

    Great Book, This book explains many concepts that are necessary to develop a business and not another job. He explains the mistakes that we do when going into business and how to avoid them.
    In the book he explains that people mostly do a business is because they are good at something that they do (e.g: Pies, circuit boards, stuff) and then they create the business and start working in the business and focus mostly on the technical side which is what they do best. This is a mistake that we do and he explains how to work on the business instead of in the business.
    Great book for anyone that has a business and/or is starting to create one.

    0 of 0 people found this review helpful
  •  
    JOB ROCHESTER, NY, United States 08-15-13
    JOB ROCHESTER, NY, United States 08-15-13 Member Since 2014
    HELPFUL VOTES
    15
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    "I agree with many reviewers- LIFE CHANGING"

    The best part is Author is walking you through a case study of a real life struggling entrepreneur. I was able to relate to the situation. If you are a small business owner and struggling to get this figured out, this is a must read. The content is extremely educational and practical. The solution is with in you.... I would keep this as my reference point.

    0 of 0 people found this review helpful
  •  
    Dave 06-07-13
    Dave 06-07-13

    Science, computing and business

    HELPFUL VOTES
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    "Very Practical beautifully presented"

    Scientifically backed, Motivating, almost poetry. The story used to demonstrate the key messages gets a little old, but I am a big fan of the messages and how the book is written.
    I started my own business and was told that business structure is important. But I thought that would come in time. Since my business failed I am now in a position to take this message to heart. The author hits the nail on the head! Listen to him. "Work on your business" its more important than working in it.
    The idea of 3 people inside you is true too: technician, manager & leader.
    Its VERY easy to allow your dominant side control you and your business.
    I wish I had really understood this before I started my business.

    0 of 0 people found this review helpful
  •  
    Greg Wanganui, New Zealand 04-27-13
    Greg Wanganui, New Zealand 04-27-13 Member Since 2011
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    39
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    "A must read for everyone in business"
    Where does The E-Myth Revisited rank among all the audiobooks you’ve listened to so far?

    In the top 5 business books


    If you were to make a film of this book, what would be the tag line be?

    Work on your business not just in it


    Any additional comments?

    I was given this book years ago by a client and loved it. The audible version was as good and I make a point of reading or listening to it once a year to keep me on track.

    0 of 0 people found this review helpful
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