People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street-smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
©2010 Norm Brodsy, Bo Burlingham (P)2011 Gildan Media Corp
"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative - it'll fit." (Tom Peters)
I had heard about The Knack for quite some time, and how important it is for any business owner to have. I was delighted to find that The Knack has been released again as Street Smarts and it is as relevant as can be.
I was captivated by this audiobook. The author answered so many questions I had as a business owner. I found the examples he presents to be interesting, useful and yet still entertaining. I highly recommend it for every entrepreneur.
clear, concise, understandable
My business is nothing like the author's yet I understood each concept as it is explained.
The voice actor comes across as if he personally experienced these stories and concepts. A very enjoyable presentation.
Street Smarts has motivated me to move forward with several "next step" actions that, in the back of my mind, I knew needed to be accomplished.
I never leave my comments. This is a first. I can assure you that the concepts related in this audio book are highly valuable to you, your business, and those you interact with every day. I won't say "it will change your life" but I will say that you may choose to handle people and situations differently (for the better) after listening to Street Smarts.
Great insight from a person still running a business. He does not hold back in his advice or opinions as well not holding back in his failings and what he learned from them, which is the sign of a great person.
The opening chapter as he retells his meeting with the Stones is a gold mine for anyone considering starting a business. Brodsky asks great questions many of us would never consider.
This is one I will listen to again taking copious notes.
More than three: I think he did well but I would have prefered someone with a slight Brooklyn accent. The book seems that it is written as Brodsky would talk; I would have like to have heard that voice.
Yes I would. So much good information for any small business owner and Im sure I missed something.
The story is very relevant to anyone that has a small business or who is about to start one. This book is full of great business insights that you can apply immediately to your own business.
My favourite part was the part where he explained the importance of high gross margins. I immediately made some changes to my own business after hearing that part.
Yes, almost. Took about two days.
I highly recommend this.
I've read many business books but this one beats all of them hands down. My new mantra is "What would Norm do?"
Very detailed and useful story of how he helped his friends in their Datalink business. Love how he ended with that story too.
Insightful Entrepreneurial Handbook!
Every story is just another layer into the entrepreneurial mindset.
As a struggling entrepreneur, this book is inspiring and thought provoking.
I would recommend this book to everyone because it isn't just for the entrepreneur. It can help people understand the business world better, and thus improve his/her chance at getting promoted or getting a raise.
I'm a writer and a yoga teacher with a Masters in English Literature.
I'm a small business owner with no formal education in business. This book started with the basics and helped me understand a lot of aspects of business I didn't feel like I could access. Brodsky uses lots of personal stories and experience so the book is never boring. He really makes you feel like you can do it--you just have to be street smart.
It made me seriously learn! And laugh a couple of times.
yes , as i listen in the car , i will listen to this a few more times to pick up the gems i may have missed the first time
this so far has been the best book of this type i have listened to , it actually answers the questions . i find so many books dont give answers just leave you asking more questions this has been a refreshing change
Norms Q and A's provide some good answers
well worth the credits , recommended
Real examples from real business life from an advanced entrepreneur.
If you do not have too much time to read. Audio book is perfect alternative. For example spending time while walking to and from work. You just spend the time wisely.
Part about cash-flow vs. sales. Really good one.
Highly recommended to all starting and even advanced entrepreneur. Everyone will find some info that might be of good use for him/her.Norm, thanks for this book.
"Practical and down to earth advice"
I loved this book. Norm and Bo write about everyday businesses and their problems, from small businesses to bigger business, and they leave no stone uncovered in telling and showing how business really is. IF you want a successful business based on experience and practicality this is your book. If you want to meditate and hope the universe will provide your business success, then buy something else to listen to. Smart, funny and insightful.
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