We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
 >   > 
Secret Sauce Audiobook

Secret Sauce: How to Pack Your Messages with Persuasive Punch

Regular Price:$13.99
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.

It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to listen to, and packed with visuals, Secret Sauce provides:

  • Clear examples of what works and what doesn't
  • Fascinating insights from behavioral and neurological research
  • Powerful lessons from successful and failed campaigns

Less than 10 percent of marketing messages are truly compelling - engaging the head and heart. Secret Sauce helps you weed out the clutter.

Download the accompanying reference guide.

©2017 Harry Mills (P)2016 Brilliance Audio. Published by arrangement with AMACOM, a division of American Management Association

What Members Say

Average Customer Rating

4.0 (2 )
5 star
 (0)
4 star
 (2)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Overall
4.0 (2 )
5 star
 (0)
4 star
 (2)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Story
5.0 (2 )
5 star
 (2)
4 star
 (0)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Performance
Sort by:
  •  
    Frankie 02-21-17
    Frankie 02-21-17

    Pro Book Worm

    HELPFUL VOTES
    7
    ratings
    REVIEWS
    467
    9
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "A Must for Any Writer.. Especially if You're in..."
    Would you recommend this audiobook to a friend? If so, why?

    If you are a NEWBIE, you will LOVE this Book.

    If you are a PRO, you will be VERY GLAD you picked it up too.

    From the perspective of a professional copywriter, I rate this a 4-STAR... If i would have read this 12 years ago when I was starting, I would definitely have rated it 5-STARS.

    I know writers and those thinking about writing... be it for a Book or Advertising / Marketing / Sales... will all be glad to have picked it up.

    Despite Mills' many restatements / references of other industry leader's experiments, just about every chapter concludes with a recap and Very Worthy List of question every writer should ask themselves while they're writing... and after they have written.

    This book comes with a very worthy PDF Handout.

    If you are not familiar with other industry thought leaders and their work, you will appreciate Mills' references, as they do back up his over all message of how to create persuasive communications.

    Lastly, if you are on the fence about this purchase, I suggest you BUY IT !!

    If you don't like it then Audible will make the return nice and easy.


    Was this a book you wanted to listen to all in one sitting?

    I really believe you will all ENJOY Harry Mills' Brevity and No-Fluff style of writing... and If you are in a hurry, this is a book that is short and captivating enough to read in one sitting (like I did this morning).


    0 of 0 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.