Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters. By drawing from the skills of hundreds of successful influencers and combining them with five decades of the best social-science research, Influencer shares eight powerful principles for changing behaviors - principles almost anyone can apply to change almost anything.
©2007 Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and Al Switzler; (P)2007 HighBridge Company
Gives you a lot of really good ideas on how people are influenced to do things. Many great examples that drive the principles home.
It is one of the most useful books, which is really why I listen to audiobooks.
Since this is not fiction, I can't say I have a favorite character but the people described in the stories provide very good examples of Influencers.
Audible books hold my attention in general better than written books because I can be multitasking or driving while I am "reading."
That we can influence things toward change that we previously believed are beyond our control, from personal weight loss to large cultural changes.
I sent this to my son for his birthday. He is an audible user and also a multitasker like me, and will also find the subject matter useful to his personal and business lives.
Touches on so many aspects of change! The whats, whys and hows.
Good follow up to Crucial Conversations and Proscis ADKAR.
Good voice, energetic, understandable, not overly dramatic, funny.
Change only happens when people "Want" it to. You cannot force it. So the "trick" is to change their perceptions.
I have referred to this book with others often since listening to it. While it could be a little briefer, it has powerful stories that are revisited throughout. The lessons will stay with me.
An excellent book on how to influence people with real life examples. It teaches you how to deal with difficult, entrenched behaviors that seem almost impossible to change. Really useful and entertaining.
Never read the print version but the audio version is good. Engaging and worth a second listen
Yes! And I'll buy this book!
I like it. Very much like a good lecturer
Some of the most memorable ideas in this book are:
a) If you want to have an innovation adopted by the public, avoid the innovators, and talk to opinion leaders. Innovators are ignored because they are different.
b) People will be persuaded if they believe:
1.- Change is worth it.
2.- Change is doable.
There are six influence strategies: Social, Personal and Structural, and then adding worthiness and doability give you 3 x 2 = 6 strategies.
The narration is good, can be understood at three times normal speed, and I slowed down sometimes to take in all that was being said.
I would recommend this to a friend who's just learning how to influence others. But, if they've read
No, possibly the sub-story of the worms could be made into a movie, and maybe Bruce Willis or Julia Roberts be the scientists that help to develop a way to fight off the worms.
If you really want to be an agent of change without becoming weary of the process, this book provides great insight on how to get it done. You can make a difference!
There is no specific character but the examples are great! The book is well narrated.
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