Influence

Mastering Life's Most Powerful Skill

By: Kenneth G. Brown, The Great Courses

Narrated by: Kenneth G. Brown

Length: 6 hrs and 11 mins

Publisher's summary

Don't just let influence just happen to you. Instead, take charge of your life by grasping the science behind how influence works and by strengthening your own skills at using it to your advantage. In this dynamic 12-lecture series, you'll discover how to tap into the hidden powers of influence - and use these powers to enhance your life in ways you never thought possible.

Using clear and accessible language, Professor Brown teaches you how and why influence works. You'll explore the four key factors involved in influence attempts; delve into exciting psychological and sociological research and experiments; ponder the ethics surrounding influence by studying the lives of historical leaders (and despots); get solid tips for becoming more influential; and hone your skills with simple exercises for everyday living. By the final lecture, you'll be able to harness the power of influence at home, at work, at the store, in your social life, and anywhere else you may need it.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2013 The Great Courses (P)2013 The Teaching Company, LLC

Great for every “nice guy”

For anyone struggling with bullies or self confidence this book is a great confidence builder because it demystifies what it takes to be a leader and influence yourself and others you care about without turning into a dirt bag.

loved it!!

outstanding job making this title. will listen to it again and again and a couple more times.

Through.

Complete in subject delivery as well as researched material. Worth every penny. Includes game theory & the science behind con men.

Good foundation for anyone

This book is very foundational for me. I really like the examples used to illustrate the principles that were taught. I learn good methods to practice being an influencer and know how to let someone influence me when necessary. It really helps even with learning to negotiate.
The narrator did an awesome job reading the book, good vocal variation, and good understanding of the material being read. Well done.

good stuff

Well spoken, an easy listen. Great information is
Obtained. Very handy to be able to revisit
chapters to aid in bettering your growth as a leader or an employee to discourage frustration.

awesome. i really enjoyed this book. thank you

love it guys. i will get more courses in the future for sure. thanks for the great course

Good, useful info in a digestible format

I appreciated this lecture series. It covered theory, influence techniques, negotiation, and transformational leadership, and was illuminated with references to studies and real-world applications. I intend listen to this series again in the future.

worth a second listen

this course allows you to understand points of view and perception, it is worth a second listen just top gear what you missed or didn't understand.

Great listen, lots of advice!

Good advice to be an ethical influencer, leader, and negotiator. Also covers how to resist unethical influence attempts from others. Ignore the low star reviews from disgruntled dodgy sales people who didn't like being called unethical and having some of their tricks exposed.

Goes well with Cialdini's Influence.

Some unfair reviews to be in mind

Many people complained about it being bad because it talks down salespersons. Not really true. the books isn't great for other reasons, like the simplicity of most of the information given. it is not really bashing a group of people. I think it worth listening once, and moving on to the next. There are some good notes to be taken from this book.