Don't just let influence just happen to you. Instead, take charge of your life by grasping the science behind how influence works and by strengthening your own skills at using it to your advantage. In this dynamic 12-lecture series, you'll discover how to tap into the hidden powers of influence - and use these powers to enhance your life in ways you never thought possible.
Using clear and accessible language, Professor Brown teaches you how and why influence works. You'll explore the four key factors involved in influence attempts; delve into exciting psychological and sociological research and experiments; ponder the ethics surrounding influence by studying the lives of historical leaders (and despots); get solid tips for becoming more influential; and hone your skills with simple exercises for everyday living. By the final lecture, you'll be able to harness the power of influence at home, at work, at the store, in your social life, and anywhere else you may need it.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2013 The Great Courses (P)2013 The Teaching Company, LLC
Great content with regards to supporting literature and case studies.
Professor Brown executed the performance well. He particularly did a great job tying everything together at the end of the lectures. It is obvious that the content was well thought out.
I gave the performance a 3 out of 5 stars only because I felt the perspective was a tiny bit biased. During the lectures of sales and being both a consumer and a sales person. I felt that he treated sales as something to be afraid of, or to protect yourself against. This became especially apparent when he mentions his personal accounts with sales people. Don't get me wrong, I did get some good take aways being a professional sales person. I felt, however, that the content would be better suited for a cautious consumer than an aspiring sales person.
Was it worth it?
I do believe it was worth listening to. I learned a lot, and despite what I felt was a biased perspective of sales, he conveyed a lot of helpful tips and data that I benefited from.
The most important points I took away were on the lessons of public speaking. He had great examples of his concepts and related them together in a very interesting way.
The speaker's voice is pleasant with nice inflections and the content lends to self-discovery as well as increased communication awareness.
For me personally this book is really great at expanding your level of knowledge about influencing others and how to identify those who might use influence for malicious purposes. As always the great courses lectures give excellent examples of persons in history that model the level of influence and ethics that are needed to become a great leader
I felt that this information was very well presented and interesting. The professor did a good job of narrating.
I listen to books while I drive, and I felt like I was being continually distracted from the book. I have listened to many books this way, but this one just seemed to not keep me riveted.
Good sound quality. Good reading.
the author, the publisher
Too much verbage on the scientific methods of influence. There was way too much reading of test studies. This book could have been 1 hour or less without reading all the studies.
So much to think about and incorporate into why I do and how I present myself in everything I do. This is a great course and if you are at all interested DO IT!!
This is a really good course, looking at the relevant research without being "academic". It is useful, practical and well informed with examples of interesting studies and cases.
"Great Course, needs accompanying material."
The Great Courses are fantastic but the accompanying materials should also be available. Their absence detracts from the overall experience.
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