In network marketing, the easiest and most comfortable way to prospect, sell, and sponsor, is with... a story. Facts are boring. Everyone represents a company with great facts. Our prospects have heard that all before.
But with a story, everything changes. The prospect becomes involved in the story, and instantly sees what you see. And isn't that what you want?
So forget the flip chart, the presentation book, the website, the PowerPoint, and the video. These are great tools after your prospect has made the mental decision to do business with you. Instead, use stories to get that "Yes" decision. Then you can do your regular boring, fact-filled presentation, but use this presentation as your new distributor's first training session. The difference is monumental.
Instead of detailed explanation (facts) about what stories do inside your prospects' heads, I focused this audiobook on the actual stories I use, word for word. You will love these stories, you will use them often, and you will definitely enjoy the increased success in your business.
Join the top earners now and become a professional storyteller.
©2014 Tom "Big Al" Schreiter (P)2014 Fortune Network Publishing
Very informative, concise format that allows for discussion, rejection free!
Loved the way Tom weaves everyday stories into this presentation
Yes, as good as the rest.
Tom's stories provide the "Ah-ha" moment with respect to talking to people.
Tom is funny and engaging, a person who is out to do good. Take my advice, listen to what Tom has to say. You will not be sorry!
This book was worth every penny and some. Offering many antidotes and motivational examples to get one to think outside of the box.
Stopped the sales pitch and deliver solid help.
This is very low quality for an Audible choice. I will return this listen.
Ohh how we all love stories ! History has taught us this. From my bedside as a young adolescent to adulthood now with 'Big Al's Masterpiece', stories cultivate the mind and exemplify its useful purpose. Thanks 'Big Al'. :-)
All the Stories were Paramount.
"Fire Your Boss"
That "Facts Tell; but Stories Sell" :-)
I Love It...
Classics, history, historical fiction, marketing, Napoleonic stuff and of course 'Boys own Adventure'. This is my bent. Occasional self help as well.
Network marketing or how to alienate your friends and family. Tap dance your way to social ridicule as you try to entice your prey into your web of 'buy'. Not happy with this book but I do agree with one premiss; use stories but make the stories real, yours and relevant. Using fairytales or made-up stories of being on a tropical island is wrong and very unprofessional. Personally I am against network marketing and think it is a crock of sh*%. But if you are into it, give this book a go but stay away from me.
found it very useful and easy to listen to. woukd definately lol at others in the series.
"Another ace from big Al"
If there's one thing I know whenever I read or listen to a Tom Scchreiter book or article it's that I will learn something new. Well I've learnt so many new things from this 2 hour audio my head is spinning.
The main thrust is that we need stories to educate and inform people - not loads of info and data! Data and info can put ppl to sleep, whereas if you capture ppl's imagination with a good story, they're more likely to keep listening - which is what we want. So if you a dithering abt getting this book, dither no more - it's def worth the price, esp on audio or kindle which is less expensive than print.
Not convinced yet? Here's his story explaining why we have to be specific in our goal setting: A woman sees a beautiful mirror in her local antique shop and enquires about its price. the shopkeeper tells her it's £5000.
"£5000," she exclaims "what is it? Magic?!"
"yes" he says "you look into it and ask for whatever you want and you get it. she tries it out and it works so she buys it and takes it home. Her husband is enraged; five thousand pounds for a mirror - are you nuts?!
so she stands in front of the mirror and says "I want to a full length fur coat". immediately a fur coat appears around her shoulders. she smiles at her hubby and leaves to show the coat off to her neighbours.
when she's gone, he stands in front of the mirror and says "make me irresistible to women." Immediately he turns into a bottle of perfume.
You gotta love big Al :)
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