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How YOU Are Like Shampoo: The Breakthrough Personal Branding System Based on Big-Brand Marketing Methods to Help You Earn More, Do More, and Be More at Work | [Brenda Bence]

How YOU Are Like Shampoo: The Breakthrough Personal Branding System Based on Big-Brand Marketing Methods to Help You Earn More, Do More, and Be More at Work

The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction, and your income potential if your boss, colleagues, and customers felt the same about YOU? How YOU Are Like Shampoo guides you step-by-step through proven corporate branding techniques never before adapted to personal use.
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Publisher's Summary

The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction, and your income potential if your boss, colleagues, and customers felt the same about YOU?

This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your personal brand at work. Modeled after the world's most successful big-brand marketing methods, How YOU Are Like Shampoo guides you step-by-step through proven corporate branding techniques never before adapted to personal use.

You'll learn how to:

  • Indentify the six essential positioning elements that define your personal brand
  • Master the five everyday activities that most clearly communicate your brand
  • Avoid the top 20 Personal Brand Busters that could keep you from success
  • Increase your earning power and job satisfaction
  • Build on-the-job trust and loyalty in YOU

©2008 Global Insight Communications, LLC and Brenda Bence (P)2008 Global Insight Communications, LLC and Brenda Bence

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    Daniel LINCOLN, NE, United States 11-29-12
    Daniel LINCOLN, NE, United States 11-29-12 Member Since 2010

    dlj

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    "Excellent audio book about Personal Branding"
    If you could sum up How YOU Are Like Shampoo in three words, what would they be?

    Eye-opening, useful, practical


    Any additional comments?

    Useful and practical approach for creating and communicating a personal brand.

    0 of 0 people found this review helpful
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  • Tino
    Pulborough, United Kingdom
    10/6/12
    Overall
    "I couldn't listen anymore"

    I think that I would like to hear this book again because i think that the content might be really good, but the reader has a type of voice that i find really difficult to listen to. The sound is also out.

    I think that the author would have won me over if she wasn't the reader. other than that it was fine but I never got to the end of the book.

    0 of 0 people found this review helpful
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