We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
Call anytime(888) 283-5051
 >   > 
Groundswell - Expanded and Revised Edition: Winning in a World Transformed by Social Technologies | [Charlene Li, Josh Bernoff]

Groundswell - Expanded and Revised Edition: Winning in a World Transformed by Social Technologies

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts?
Regular Price:$27.99
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:

  • Evaluate new social technologies as they emerge
  • Determine how different groups of consumers are participating in social technology arenas
  • Apply a four-step process for formulating your future strategy
  • Build social technologies into your business

Groundswell is required listening for executives seeking to protect and strengthen their company's public image.

©2011 Charlene Li, Josh Bernoff (P)2011 Gildan Media Corp

What the Critics Say

"..for Groundswell's intended audience - managers struggling to answer questions such as 'should my soap company have a presence on Facebook?' or 'why isn't anyone reading our company blog?' - the emphasis on data and analytics is not a bug - it's a feature" (The Financial Times)

What Members Say

Average Customer Rating

3.5 (20 )
5 star
 (5)
4 star
 (5)
3 star
 (6)
2 star
 (2)
1 star
 (2)
Overall
3.5 (17 )
5 star
 (4)
4 star
 (6)
3 star
 (3)
2 star
 (3)
1 star
 (1)
Story
3.3 (18 )
5 star
 (3)
4 star
 (5)
3 star
 (6)
2 star
 (3)
1 star
 (1)
Performance
Sort by:
  •  
    Dan Portland, OR, United States 09-08-11
    Dan Portland, OR, United States 09-08-11 Member Since 2009
    HELPFUL VOTES
    50
    ratings
    REVIEWS
    147
    16
    FOLLOWERS
    FOLLOWING
    20
    0
    Overall
    Performance
    Story
    "Great book with loads of great advice"

    I have listened to this book several times. Even better than other books on this topic it helps you change the way you look at your web business and plan for the future. The world is changing, this book helps point you in the right direction.

    1 of 2 people found this review helpful
  • Showing: 1-1 of 1 results

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.