-
Social Media Explained
- Untangling the World's Most Misunderstood Business Trend
- Narrated by: Mark W. Schaefer
- Length: 4 hrs and 49 mins
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Prime members: New to Audible?Get 2 free audiobooks during trial.
Social Media Explained
Buy for $14.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
-
The Content Code
- Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business
- By: Mark W. Schaefer
- Narrated by: Mark W. Schaefer
- Length: 6 hrs and 28 mins
- Unabridged
-
Overall4.5 out of 5 stars 238
-
Performance4.5 out of 5 stars 207
-
Story4.5 out of 5 stars 205
Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now...beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success.
-
5 out of 5 stars
-
Here's How to Get Your Content to Market
- By Demetri Chambers on 09-04-16
By: Mark W. Schaefer
-
Cumulative Advantage
- How to Build Momentum for Your Ideas, Business and Life Against All Odds
- By: Mark Schaefer
- Narrated by: Mark W. Schaefer
- Length: 4 hrs and 46 mins
- Unabridged
-
Overall4.5 out of 5 stars 38
-
Performance4.5 out of 5 stars 35
-
Story4.5 out of 5 stars 35
At its essence, marketing today is about answering one question: “How can we be heard?” How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? Following the old rules of digital engagement is not enough...not nearly enough. Even being "great" is insufficient in the face of overwhelming competition redefining the limits of excellence every day.
-
5 out of 5 stars
-
Another Great Book From Mark!
- By Ross Quintana on 09-20-22
By: Mark Schaefer
-
Known
- The Handbook for Building and Unleashing Your Personal Brand in the Digital Age
- By: Mark W. Schaefer
- Narrated by: Mark W. Schaefer
- Length: 7 hrs and 33 mins
- Unabridged
-
Overall4.5 out of 5 stars 283
-
Performance4.5 out of 5 stars 258
-
Story4.5 out of 5 stars 256
In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.
-
5 out of 5 stars
-
Known Worked for Me
- By Faith on 04-17-17
By: Mark W. Schaefer
-
Marketing Rebellion
- The Most Human Company Wins
- By: Mark Schaefer
- Narrated by: Mark Schaefer
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 313
-
Performance4.5 out of 5 stars 263
-
Story4.5 out of 5 stars 262
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.
-
5 out of 5 stars
-
To Succeed, Follow the Customer's Lead
- By jwsteiert on 03-25-19
By: Mark Schaefer
-
Everybody Writes (2nd Edition)
- Your New and Improved Go-to Guide to Creating Ridiculously Good Content
- By: Ann Handley
- Narrated by: Carolyn Jania, Ann Handley
- Length: 11 hrs and 26 mins
- Unabridged
-
Overall4.5 out of 5 stars 4
-
Performance4.5 out of 5 stars 4
-
Story4.5 out of 5 stars 4
In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.
-
5 out of 5 stars
-
Everyone writes, but only one could write this book!
- By Phil Williams on 11-21-23
By: Ann Handley
-
Content Inc.
- How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
- By: Joe Pulizzi
- Narrated by: Joe Pulizzi
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 927
-
Performance4.5 out of 5 stars 802
-
Story4.5 out of 5 stars 800
A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.
-
2 out of 5 stars
-
Don't believe the hype.
- By Mariam on 11-20-15
By: Joe Pulizzi
-
The Content Code
- Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business
- By: Mark W. Schaefer
- Narrated by: Mark W. Schaefer
- Length: 6 hrs and 28 mins
- Unabridged
-
Overall4.5 out of 5 stars 238
-
Performance4.5 out of 5 stars 207
-
Story4.5 out of 5 stars 205
Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now...beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success.
-
5 out of 5 stars
-
Here's How to Get Your Content to Market
- By Demetri Chambers on 09-04-16
By: Mark W. Schaefer
-
Cumulative Advantage
- How to Build Momentum for Your Ideas, Business and Life Against All Odds
- By: Mark Schaefer
- Narrated by: Mark W. Schaefer
- Length: 4 hrs and 46 mins
- Unabridged
-
Overall4.5 out of 5 stars 38
-
Performance4.5 out of 5 stars 35
-
Story4.5 out of 5 stars 35
At its essence, marketing today is about answering one question: “How can we be heard?” How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? Following the old rules of digital engagement is not enough...not nearly enough. Even being "great" is insufficient in the face of overwhelming competition redefining the limits of excellence every day.
-
5 out of 5 stars
-
Another Great Book From Mark!
- By Ross Quintana on 09-20-22
By: Mark Schaefer
-
Known
- The Handbook for Building and Unleashing Your Personal Brand in the Digital Age
- By: Mark W. Schaefer
- Narrated by: Mark W. Schaefer
- Length: 7 hrs and 33 mins
- Unabridged
-
Overall4.5 out of 5 stars 283
-
Performance4.5 out of 5 stars 258
-
Story4.5 out of 5 stars 256
In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.
-
5 out of 5 stars
-
Known Worked for Me
- By Faith on 04-17-17
By: Mark W. Schaefer
-
Marketing Rebellion
- The Most Human Company Wins
- By: Mark Schaefer
- Narrated by: Mark Schaefer
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 313
-
Performance4.5 out of 5 stars 263
-
Story4.5 out of 5 stars 262
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.
-
5 out of 5 stars
-
To Succeed, Follow the Customer's Lead
- By jwsteiert on 03-25-19
By: Mark Schaefer
-
Everybody Writes (2nd Edition)
- Your New and Improved Go-to Guide to Creating Ridiculously Good Content
- By: Ann Handley
- Narrated by: Carolyn Jania, Ann Handley
- Length: 11 hrs and 26 mins
- Unabridged
-
Overall4.5 out of 5 stars 4
-
Performance4.5 out of 5 stars 4
-
Story4.5 out of 5 stars 4
In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.
-
5 out of 5 stars
-
Everyone writes, but only one could write this book!
- By Phil Williams on 11-21-23
By: Ann Handley
-
Content Inc.
- How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
- By: Joe Pulizzi
- Narrated by: Joe Pulizzi
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 927
-
Performance4.5 out of 5 stars 802
-
Story4.5 out of 5 stars 800
A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.
-
2 out of 5 stars
-
Don't believe the hype.
- By Mariam on 11-20-15
By: Joe Pulizzi
-
One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 6 hrs and 15 mins
- Unabridged
-
Overall4.5 out of 5 stars 582
-
Performance4.5 out of 5 stars 495
-
Story4 out of 5 stars 490
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
-
1 out of 5 stars
-
So much fluff.
- By Daniella on 05-17-19
By: Brendan Kane
-
Traction
- How Any Startup Can Achieve Explosive Customer Growth
- By: Gabriel Weinberg, Justin Mares
- Narrated by: Gabriel Weinberg
- Length: 7 hrs and 24 mins
- Unabridged
-
Overall4.5 out of 5 stars 863
-
Performance4.5 out of 5 stars 708
-
Story4.5 out of 5 stars 707
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
-
5 out of 5 stars
-
Review from a marketing pro
- By SV on 06-18-16
By: Gabriel Weinberg, and others
-
Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 2 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,923
-
Performance4.5 out of 5 stars 1,591
-
Story4.5 out of 5 stars 1,587
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
-
4 out of 5 stars
-
An introduction. NOT a how to.
- By sabri sivan on 01-30-15
By: Ryan Holiday
-
Internet Marketing
- A Complete Guide and Broader Aspects of SEO Marketing, Social Media Marketing, Email and Content Marketing
- By: Josh Mark
- Narrated by: Jack Powell
- Length: 5 hrs and 32 mins
- Unabridged
-
Overall0 out of 5 stars 0
-
Performance0 out of 5 stars 0
-
Story0 out of 5 stars 0
Internet marketing is a unique approach in raising a product's interest and awareness. Due to the vast number of platforms generated by the internet, there are several disciplines in this field. This includes everything from email to search engine optimization (SEO), website design, and much more to meet an ever-growing audience. Not all campaigns need an email newsletter, a viral video, or a part of social networking, but finding the right balance between these choices usually leads to higher success rates for marketers.
By: Josh Mark
-
Command the Crowd
- The Art of Crafting an Online Presence & Becoming a Social Media Powerhouse: Leverage Social Media Marketing for Your Brand with Strategies for Facebook, Instagram, Twitter & More
- By: J. E. Ford
- Narrated by: Josh Innerst
- Length: 3 hrs and 6 mins
- Unabridged
-
Overall5 out of 5 stars 24
-
Performance5 out of 5 stars 24
-
Story5 out of 5 stars 24
This audiobook teaches you how to build a brand through social media. By capitalizing on the marketing and branding genius of the past with the technical and practical know-how of the future, you will learn not only how to build, grow, and sustain a successful and unique brand, but more importantly, you’ll learn how to build a fan base, leverage influencers, and encourage interaction with and loyalty to your brand.
-
5 out of 5 stars
-
Very comprehensive audiobook
- By Sally on 01-07-20
By: J. E. Ford
-
Social Media Marketing
- Build a Global Online Business in 2019 Following the Marketing and Advertising Network Secrets Strategy Guide Through Instagram, Facebook, YouTube, Twitter, Pinterest, and LinkedIn
- By: Joshua Reach
- Narrated by: KC Wayman
- Length: 3 hrs and 1 min
- Unabridged
-
Overall5 out of 5 stars 109
-
Performance5 out of 5 stars 109
-
Story5 out of 5 stars 109
Are you ready to take your social media accounts to the next level for your business or personal brand? Not sure how to turn you social media audience into customers? Are you ready to build an insanely loyal following that you will keep forever? If so, keep listening.... Networking online is key when it comes to building an online business. And what’s a better place to market and advertise when people are spending more than two hours on social media?
-
5 out of 5 stars
-
I think this book will benefit anyone.
- By Angelia Ellers on 02-18-19
By: Joshua Reach
-
Social Media Marketing Algorithms
- Step by Step Workbook Secrets to Make Money Online for Beginners, Passive Income, Advertising and Become an Influencer Using Instagram, Facebook & YouTube
- By: Jordan Connery
- Narrated by: Tom Brooks
- Length: 3 hrs and 33 mins
- Unabridged
-
Overall5 out of 5 stars 27
-
Performance5 out of 5 stars 26
-
Story5 out of 5 stars 26
Social media is a rapidly growing arena for everything from the posting of videos to car sales, so it should come as no surprise that big business is growing on there, too. However, what can it actually do to help grow your business? Before selling any product, you have to get your name out there and spread the word of your new social media presence.
-
5 out of 5 stars
-
Fantastic
- By Jeffrey D. on 04-04-21
By: Jordan Connery
-
Growth Hacking: Level Up Your Startup
- By: Patrick Kelley
- Narrated by: Sean Posvistak
- Length: 1 hr and 30 mins
- Unabridged
-
Overall5 out of 5 stars 28
-
Performance5 out of 5 stars 24
-
Story4.5 out of 5 stars 24
If you have a start up and want to know how to grow your business cheaply, quickly, and effectively, then Growth Hacking: Level Up Your Startup is just what you need. It’s aimed at beginners and it discusses the basics of growth hacking in an easy and listener-friendly manner. The techniques described are simple and easy to understand, and throughout are interesting examples of how companies such as Airbnb used these methods to achieve phenomenal growth.
-
5 out of 5 stars
-
Informative book
- By Red on 12-24-17
By: Patrick Kelley
-
Free Marketing
- 101 Low and No-Cost Ways to Grow Your Business, Online and Off
- By: Jim Cockrum
- Narrated by: Sean Pratt
- Length: 9 hrs and 5 mins
- Unabridged
-
Overall4 out of 5 stars 445
-
Performance4.5 out of 5 stars 386
-
Story4 out of 5 stars 385
You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget.
-
5 out of 5 stars
-
Wow! This book is Packed!
- By DanzTheManz on 03-15-12
By: Jim Cockrum
-
Duct Tape Marketing (Revised and Updated)
- The World's Most Practical Small Business Marketing Guide
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 48 mins
- Unabridged
-
Overall4 out of 5 stars 457
-
Performance4 out of 5 stars 369
-
Story4 out of 5 stars 369
Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.
-
3 out of 5 stars
-
How to be a Jack of All Trades Marketer
- By Steven on 07-04-13
By: John Jantsch
-
Instagram Influencer Marketing Secrets
- Social Media Guide to Building Your Personal Brand; Proven Business Strategy to Become an Instagram Influencer and Make Money Online from Home
- By: Robb Taroni
- Narrated by: Heston Mosher
- Length: 3 hrs and 32 mins
- Unabridged
-
Overall5 out of 5 stars 135
-
Performance5 out of 5 stars 133
-
Story5 out of 5 stars 133
Picture this: You wake up, grab your phone, and open Instagram, tap the plus icon at the bottom of the screen, select a photo, add a filter and a caption, tap "publish", and you call it a day. Thirty minutes later, you get a notification from PayPal: "Someone sent you $500". Would you like your average "workday" to look like this? See, contrary to what you believe, you don’t need to be an artist, a comedian, or a particularly attractive individual to get paid on Instagram.
-
5 out of 5 stars
-
On point
- By Abhinav L. on 05-31-20
By: Robb Taroni
-
Branding Basics for Small Business, 2nd Edition
- How to Create an Irresistible Brand on Any Budget
- By: Maria Ross
- Narrated by: Maria Ross
- Length: 4 hrs and 58 mins
- Unabridged
-
Overall4.5 out of 5 stars 59
-
Performance5 out of 5 stars 50
-
Story4.5 out of 5 stars 50
In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and nonprofits enviously watch the big guys create tribes of loyal followers. How do they do it? What can time- and resource-strapped organizations learn from them? The secret is starting with a strong brand strategy, which goes far beyond a logo.
-
5 out of 5 stars
-
Totally relevant.
- By ABLOCH on 06-06-17
By: Maria Ross
Publisher's summary
The best-selling social media book of the year! Too busy to spend hours trying to learn the fundamentals of social-media marketing? This is the book for you!
Mark Schaefer, author of the best-selling books The Content Code, Return on Influence, and The Tao of Twitter, unravels the most misunderstood and confusing business trend in this fun and jam-packed book. Narrated by the author, Social Media Explained explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social-media initiative! This is the must-have guide for understanding the sociological and psychological drivers that make social-media marketing work.
You will learn:
The five fundamental social-media strategies
More from the same
Author
Narrator
Related to this topic
-
The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
-
Overall4 out of 5 stars 655
-
Performance4 out of 5 stars 367
-
Story4 out of 5 stars 359
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
5 out of 5 stars
-
A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
-
Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 53 mins
- Unabridged
-
Overall4 out of 5 stars 39
-
Performance4.5 out of 5 stars 35
-
Story4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
-
3 out of 5 stars
-
not quite for audible
- By Andrea on 05-08-16
By: John Jantsch
-
Entrepreneurial You
- Monetize Your Expertise, Create Multiple Income Streams, and Thrive
- By: Dorie Clark
- Narrated by: Dorie Clark
- Length: 5 hrs and 29 mins
- Unabridged
-
Overall4.5 out of 5 stars 263
-
Performance4.5 out of 5 stars 233
-
Story4.5 out of 5 stars 234
What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
-
3 out of 5 stars
-
Alternative title: Ways to Earn Money Online
- By Oliver Nielsen on 02-12-18
By: Dorie Clark
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
-
Overall4.5 out of 5 stars 305
-
Performance4.5 out of 5 stars 242
-
Story4.5 out of 5 stars 242
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
4 out of 5 stars
-
Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
-
The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
-
Overall4 out of 5 stars 112
-
Performance4.5 out of 5 stars 95
-
Story4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
-
5 out of 5 stars
-
Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall4 out of 5 stars 80
-
Performance4 out of 5 stars 74
-
Story4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
5 out of 5 stars
-
Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
-
The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
-
Overall4 out of 5 stars 655
-
Performance4 out of 5 stars 367
-
Story4 out of 5 stars 359
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
5 out of 5 stars
-
A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
-
Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 53 mins
- Unabridged
-
Overall4 out of 5 stars 39
-
Performance4.5 out of 5 stars 35
-
Story4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
-
3 out of 5 stars
-
not quite for audible
- By Andrea on 05-08-16
By: John Jantsch
-
Entrepreneurial You
- Monetize Your Expertise, Create Multiple Income Streams, and Thrive
- By: Dorie Clark
- Narrated by: Dorie Clark
- Length: 5 hrs and 29 mins
- Unabridged
-
Overall4.5 out of 5 stars 263
-
Performance4.5 out of 5 stars 233
-
Story4.5 out of 5 stars 234
What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
-
3 out of 5 stars
-
Alternative title: Ways to Earn Money Online
- By Oliver Nielsen on 02-12-18
By: Dorie Clark
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
-
Overall4.5 out of 5 stars 305
-
Performance4.5 out of 5 stars 242
-
Story4.5 out of 5 stars 242
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
4 out of 5 stars
-
Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
-
The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
-
Overall4 out of 5 stars 112
-
Performance4.5 out of 5 stars 95
-
Story4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
-
5 out of 5 stars
-
Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall4 out of 5 stars 80
-
Performance4 out of 5 stars 74
-
Story4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
5 out of 5 stars
-
Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
What listeners say about Social Media Explained
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Katie Montgomery
- 01-03-16
Want a great overview of social media? This is it!
What made the experience of listening to Social Media Explained the most enjoyable?
I study social media a lot, and it's often the same information over and over again. Mark takes such a wonderful perspective on it and makes it entertaining! Absolutely worth a read.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
2 people found this helpful
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Michael L. Carr
- 04-16-24
Hard hitting, actionable suggestions
Sprinkled with Mark’s classic sense of humor, this is an easy read, packed full of great, timely information. I found several new insights in every chapter. Highly recommended!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Kindle Customer
- 11-30-17
intro to socials...
great book to introduce you to social networks in an easy to understand presentation.. cheers!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- David
- 04-29-18
Novice 2 Expert; a great exlerience!
No matter your experience rating, Mark Schaefer provides a great outline, tools and facts on how to attack social media for business.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall1 out of 5 stars
-
Performance1 out of 5 stars
-
Story1 out of 5 stars
- veesyn
- 12-11-16
. Not worth your money
If you already know social media , which everyone in present world knows . Not worth spending money.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!