A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers.
In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?
Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.
Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:
Structured around the seven languages of fascination Hogshead has studied and developed - power, passion, innovation, alarm, mystique, prestige, and alert - Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating - and more successful.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2016 Sally Hogshead (P)2016 HarperCollins Publishers
Be yourself to the maximum.
This book is so good, I'm buying the print version, too. Great job. Fun ride.
I'm a professional artist who binge listens to audio books all day long as I paint. I have only found one author/ reader that works--Malcolm Gladwell. Unless you're him, I'd recommend splurging on a real professional reader. They can make or break a book. I found "Fascinate" chock full of great ideas to help me with my art career...but the author's voice put me on edge. She even giggles throughout her reading at a joke that she herself wrote! It felt more like I was sitting through a lecture at a marketing conference! I do recommend getting this book, but perhaps order it in a hardback?
This book gave examples of how to fascinate and how to market with clear, concise adjectives, nouns and verbs. I am going to listen again and again to take it all in. Thank you Sally Hogsheads
By far one of the best books I've listened to. I have all her books. The revised edition came along at the perfect time for me
Sally's love for what she does and her amazing personality just jump out of the narration. I love her! Wish she and I could be best friends! :)
many reactions just amazing
This version is very much updated from the previous version and it's fantastic.
The stories that Sally tells and explains are wonderful. Listening to her read the book is beyond great.
One of the best audio books I've listened to. Sally does an unbelievable job entertaining her reader in this audio book. I've seen Sally speak and this book is a slice of her personality.
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