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Fascinate, Revised and Updated Audiobook

Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist

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Publisher's Summary

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?

Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.

Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:

  • Which brand of frozen peas you pick in the case
  • Which city, neighborhood, and house you choose
  • Which profession and company you join
  • Where you go on vacation
  • Which book you buy off the shelf

Structured around the seven languages of fascination Hogshead has studied and developed - power, passion, innovation, alarm, mystique, prestige, and alert - Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating - and more successful.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2016 Sally Hogshead (P)2016 HarperCollins Publishers

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What Members Say

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  •  
    J. David Love Kansas City, MO USA 08-31-16
    J. David Love Kansas City, MO USA 08-31-16 Member Since 2016

    Be yourself to the maximum.

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    "Loved it!"

    This book is so good, I'm buying the print version, too. Great job. Fun ride.

    0 of 0 people found this review helpful
  •  
    Matthew 08-23-16
    Matthew 08-23-16 Member Since 2013
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    "Great info, just wish the author wasn't also the reader!"

    I'm a professional artist who binge listens to audio books all day long as I paint. I have only found one author/ reader that works--Malcolm Gladwell. Unless you're him, I'd recommend splurging on a real professional reader. They can make or break a book. I found "Fascinate" chock full of great ideas to help me with my art career...but the author's voice put me on edge. She even giggles throughout her reading at a joke that she herself wrote! It felt more like I was sitting through a lecture at a marketing conference! I do recommend getting this book, but perhaps order it in a hardback?

    0 of 0 people found this review helpful
  •  
    Jovan 08-13-16
    Jovan 08-13-16 Member Since 2016
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    "was it fascinating"

    great listen.. worth it.. 1st few chaps wasn't "fascinating" but the book was very good...

    0 of 0 people found this review helpful
  •  
    Amazon Customer 07-07-16 Member Since 2015
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    "great book "

    An amazing book that helps start ups like me overcome hurdles of branding and marketing. I will listen again and buy the hardcover.

    0 of 1 people found this review helpful
  •  
    ALisaAnne 06-29-16
    ALisaAnne 06-29-16 Member Since 2016
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    "Let me be more fascinating too!"

    This book gave examples of how to fascinate and how to market with clear, concise adjectives, nouns and verbs. I am going to listen again and again to take it all in. Thank you Sally Hogsheads

    0 of 1 people found this review helpful
  •  
    Karen Lynn Umbehr 05-19-16 Member Since 2013
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    "Lives up to It's name!"
    Where does Fascinate, Revised and Updated rank among all the audiobooks you’ve listened to so far?

    By far one of the best books I've listened to. I have all her books. The revised edition came along at the perfect time for me


    What does Sally Hogshead bring to the story that you wouldn’t experience if you just read the book?

    Sally's love for what she does and her amazing personality just jump out of the narration. I love her! Wish she and I could be best friends! :)


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    many reactions just amazing


    0 of 1 people found this review helpful
  •  
    Laurie Ann Murabito New Hampshire, USA 05-03-16
    Laurie Ann Murabito New Hampshire, USA 05-03-16 Member Since 2015
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    "One of the BEST Audio books"
    Would you consider the audio edition of Fascinate, Revised and Updated to be better than the print version?

    This version is very much updated from the previous version and it's fantastic.


    Who was your favorite character and why?

    The stories that Sally tells and explains are wonderful. Listening to her read the book is beyond great.


    Any additional comments?

    One of the best audio books I've listened to. Sally does an unbelievable job entertaining her reader in this audio book. I've seen Sally speak and this book is a slice of her personality.

    0 of 3 people found this review helpful

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