E-Myth Mastery

The Seven Essential Disciplines for Building a World Class Company

By: Michael E. Gerber

Narrated by: Michael E. Gerber

Length: 7 hrs and 29 mins

Publisher's summary

Michael E. Gerber, the world's leading small business guru and best-selling author of the phenomenally successful The E-Myth Revisited, presents the next big step in entrepreneurial management and leadership with E-Myth Mastery. This audiobook presents a practical, real-world program that can be implemented in real-time in your business.

Gerber shows that most businesses fail because of a crisis of vision that creates an inevitable cloud of misdirected activity. Presenting practical exercises to help small business owners recover their vision and passion, he clears a path for getting back to the basic disciplines for business success. The E-Myth credo, Don't work IN your business, work ON it, is spelled out here in the seven essential disciplines followed by every leader of a world-class enterprise. Each discipline provides the leadership keys for unlocking success in the critical areas of business development: Leadership, Marketing, Finance, Money, Management, Client Fulfillment, Lead Conversion, and Lead Generation.

E-Myth Mastery is the ultimate business development program that will help you recover your passion and turn your company into a world-class operation, a turn-key machine for the money and satisfaction that only a successful entrepreneur can enjoy. Get started today!

©2005 Michael Gerber (P)2005 HarperCollins Publishers, Inc.

Critic reviews

"An important source." (Booklist)
"A book with a business plan that anyone could implement...and should want to." (Publishers Weekly)

Great narration !!

Extremely well articulated & knowledgeable book - a must for all BUSINESSES across sectors across the world !!!!

Not as Compelling as the First Emyth Book

While I enjoy it when authors instruct me through story, I think this book took it overboard to several degrees. I enjoyed the main premise of the book, but I did not enjoy the way the information was delivered through constant story. I would much rather the author just explain to me the main points and pop in a story here and there. This book was exactly opposite. It was all story with a few points sprinkled in. Not my cup of tea but still an amazing concept.

Great Read...if you love climbing

I attended a recent lecture by Michael in 2005 and have also read e-Myth Revisted three times.

You are either a dreamer and love "climbing" or not.

I think the reviews above are a great example of the ones who truly can not climb. They are not truly driven. If they were then they may understand his story in e-Myth Mastery...its his story, his life story. In good and bad times he built a world class company. To call the telling of ones life "mindless dribble" is all to telling as to why an entrepreneur will want to look past such a review from the "folks in the village" and just keep on climbing.

Get this book to simply reinspire you. If he can do it so can you (and trust me me Michael's story is very real - not many would have stuck through it like he did).

"You alone define your limitations"

Great content for anyone who wants to learn about business.

I think the author provides great insight into the roll of the entrepreneur. Sometimes the writing rambles too much for me, so I’m giving this book a 4 instead of a 5. For business people looking to grow and understand an entrepreneur, this book is well worth your time.

1,000% recomendable

Espectacular, el mejor libro para pequeña empresa. La mejor unión de personal development y fundamentales de negocio.

Game Changer

The distinctions made in this book really gives a blue print of how to create a world class business. It speaks to the things I as in business owner struggled with,not realizing why I was struggling. If there had to be one required reading for anyone owning a business, or considering do so, my vote would be the e- myth series. E- myth mastery is the “how to” every conscious entrepreneur needs as they build their business. As a technician in my business, I see very clearly now that I am challenged to be a technician of entrepreneurship. Challenge accepted.

Thank you Michael Gerber

Excellent!!!

This book is excellent for business owners!!! And also non business owners who are looking to make an impact in their particular areas!

Excellent Information

This is an excellent book to help you grow your business. It will especially help if you have been running a company.

Almost gave up on this one- And I am glad I didn't

If you could sum up E-Myth Mastery in three words, what would they be?

Don't give up.

Which scene was your favorite?

The near failure of his business and legal troubles.

If you were to make a film of this book, what would the tag line be?

Ramblings of a Master.

Any additional comments?

I read the reviews here on this one, and almost passed it up. But I thought what the heck, I really like Michael Gerber and if it is as bad as some reviews indicate I would just return it. After starting to listen I totally got where everyone was coming from referring to this as ramblings and found it hard to keep going. By chapter three I put it down and gave up.

Then, while trying to re-listen to E-Myth Revisited, I accidentally turned it back on and I am really glad I did. It picks up about the middle of chapter three and that is when he begins to get into good information.

I think the beginning feels like the ramblings of a poet trying to inspire you to take action on the very valuable information in the second half of the book.

Don't give up on this one too soon.

Makes business more approachable

I liked how he tied the each lesson into the story with her friend and how he made it easy to understand the importance of relationships in business with your clients.