Disciplined Entrepreneurship: 24 Steps to Success will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special - they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the "F" word - focus - is crucial to a startup's success. Common obstacles that entrepreneurs face - and how to overcome them. How to use innovation to stand out in the crowd - it's not just about technology. Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.
©2013 Bill Aulet (P)2014 Gildan Media LLC
A different narrator that has passion for the subject
I couldn't get past 10 minutes with this; I kept having to restart because I'd tune out after a minute or so.
It sounds 'read'; no passion here. Get excited about the topic to keep the listener listening.
The narrator sounds like a pompous snob, almost ruined the book for me. The content is excellent though, two thumbs up.
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