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Disciplined Entrepreneurship | [Bill Aulet]

Disciplined Entrepreneurship

Disciplined Entrepreneurship: 24 Steps to Success Will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product.
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Publisher's Summary

Disciplined Entrepreneurship: 24 Steps to Success will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special - they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the "F" word - focus - is crucial to a startup's success. Common obstacles that entrepreneurs face - and how to overcome them. How to use innovation to stand out in the crowd - it's not just about technology. Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.

©2013 Bill Aulet (P)2014 Gildan Media LLC

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    Amazon Customer Apache Junction, AZ, United States 07-22-14
    Amazon Customer Apache Junction, AZ, United States 07-22-14 Member Since 2010
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    "This book is impossible to listen to (reader)"
    What could have made this a 4 or 5-star listening experience for you?

    A different narrator that has passion for the subject


    What was most disappointing about Bill Aulet’s story?

    I couldn't get past 10 minutes with this; I kept having to restart because I'd tune out after a minute or so.


    What didn’t you like about Erik Synnestvedt’s performance?

    It sounds 'read'; no passion here. Get excited about the topic to keep the listener listening.


    1 of 1 people found this review helpful
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