Disciplined Entrepreneurship: 24 Steps to Success will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special - they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the "F" word - focus - is crucial to a startup's success. Common obstacles that entrepreneurs face - and how to overcome them. How to use innovation to stand out in the crowd - it's not just about technology. Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.
©2013 Bill Aulet (P)2014 Gildan Media LLC
A different narrator that has passion for the subject
I couldn't get past 10 minutes with this; I kept having to restart because I'd tune out after a minute or so.
It sounds 'read'; no passion here. Get excited about the topic to keep the listener listening.
The narrator sounds like a pompous snob, almost ruined the book for me. The content is excellent though, two thumbs up.
While ignorant of some of the most important and actionable research in entrepreneurship, and focused around tech advances that don't cause too many waves, it is good enough for someone seeking an outline of reverse-value-chain marketing (marketing that starts with end-use and works its way back to the creation of the product).
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