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Contagious: Why Things Catch On | [Jonah Berger]

Contagious: Why Things Catch On

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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Publisher's Summary

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.

What Members Say

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Performance
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  •  
    Toddy 08-21-13
    Toddy 08-21-13 Member Since 2011
    HELPFUL VOTES
    5
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    Story
    "'The New Tipping Point' was a BIG call"
    What was most disappointing about Jonah Berger’s story?

    To make the inference very early on in the introduction essentially that, though The Tipping Point was a classic in it's day, 'the science had moved on since then' - suggesting that Contagious was in fact the new Tipping Point, was a grandiose claim to say the least.Let me just confirm that this is not one tenth the book that Tipping Point was/is.


    How did the narrator detract from the book?

    I found myself frequently drifting off from the narration, with repeated points both obvious and laboured.


    Any additional comments?

    If you want to know how to achieve 'stickiness', read instead brilliantly simple The Brand Gap and the now antique yet still far more powerful classic Media Virus - the book that brought 'viral' into the popular vocabulary, for better or worse.

    0 of 0 people found this review helpful
  •  
    Joe Port Perry, Ontario, Canada 08-11-13
    Joe Port Perry, Ontario, Canada 08-11-13 Member Since 2010
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    2
    2
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    "Not enough science to merit an entire book"
    What disappointed you about Contagious?

    This is my first review and normally I would keep my opinions to myself but I was very disappointed. Any consumer with a little insight, already knows everything outlined in this book. It is presented as research but states the obvious as if written for someone completely new to a market driven economy. Maybe it was intended for first year students. A layman with a little curiosity or awareness already understand most of what provided here.


    Would you ever listen to anything by Jonah Berger again?

    Not without a strong recommendation from someone I trust


    How could the performance have been better?

    Talk faster!!! The concepts were simple enough with out the dramatic pauses.


    If you could play editor, what scene or scenes would you have cut from Contagious?

    Most of it. The ideas presented in this book could have been captured in a one hour lecture.


    Any additional comments?

    Please tell the author that the word data is plural.

    0 of 0 people found this review helpful
  •  
    BaconLover BOISE, ID, United States 08-04-13
    BaconLover BOISE, ID, United States 08-04-13 Member Since 2013
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    "The book itself is Contagious"

    This is a great book. It keeps you thinking throughout the entire thing. Anyone who's ever wanted to persuade anyone, pitch and idea, or sale a product should consider listening to this book.

    Even better is the reading of it. It's the best read non-fiction book I've ever listened to on Audible. The use of inflection and tone makes it sound like your listening to someone talk to you about the topic rather than read a book. I would strongly suggest it to anyone.

    0 of 0 people found this review helpful
  •  
    Frank Glendale, AZ, United States 07-27-13
    Frank Glendale, AZ, United States 07-27-13 Member Since 2010

    Say something about yourself!

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    "One of my favorite business books EVER!!"
    If you could sum up Contagious in three words, what would they be?

    Most business books start off great with a "Central Theme" and basically repeat it over and over throughout the book. As a result, most books become very dull as you read through them. "Contagious," is engaging, interesting and useful to the very last page. It is one of the most "captivating" business books I have ever read.


    What was one of the most memorable moments of Contagious?

    That is a very difficult question because the entire book is fantastic.


    Have you listened to any of Keith Nobbs’s other performances before? How does this one compare?

    I have been recommending the the audio version of "Contagious" to people because Keith Nobbs did such a great job with the book. His narration I believe sends the book out of the park. Great Job!


    0 of 0 people found this review helpful
  •  
    A curious visitor 06-24-13
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    "Actionable"

    Great book. It does a good job delivering on its promise: it covers WHY things go viral and how to create stuff that does. If you do any marketing or PR, get it.

    0 of 0 people found this review helpful
  •  
    Kevin Chicago, IL, United States 06-20-13
    Kevin Chicago, IL, United States 06-20-13

    Kevin

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    "Great for B2C sales and marketing"
    Would you recommend this audiobook to a friend? If so, why?

    Yes, recommended, great stories and examples. Only downside is that most of this relates to consumer products for sale from business to consumer. It's a little hard for me to relate to B2B sales or sales of less tangible items. Overall, great book and highly recommended still.


    0 of 0 people found this review helpful
  •  
    Aaron BUFFALO, NY, United States 04-29-13
    Aaron BUFFALO, NY, United States 04-29-13 Member Since 2011

    Toy and Software Producer

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    "STEPS"
    What made the experience of listening to Contagious the most enjoyable?

    Very light simple concept but with good examples and a nice acronym.


    What other book might you compare Contagious to and why?

    Free by Chris Anderson


    0 of 0 people found this review helpful
  •  
    Amazon Customer Kerikeri, New Zealand 04-12-13
    Amazon Customer Kerikeri, New Zealand 04-12-13 Member Since 2012
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    4
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    "Inspirational."
    If you could sum up Contagious in three words, what would they be?

    life and business changing


    Who was your favorite character and why?

    I enjoyed the whole book as it flowed and was easy to follow with excellent content


    What about Keith Nobbs’s performance did you like?

    great voice.


    Any additional comments?

    I found all the stories inspiring and I could relate them to my business and the way we as humans operate

    0 of 0 people found this review helpful
  •  
    Arnold toronto, ON, Canada 04-02-13
    Arnold toronto, ON, Canada 04-02-13
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    "You'll Want To Make Notes As You Read"

    Jonah Berger brings you all the latest in marketing science with lots of interesting examples. I especially liked the stories of how sales were increased either with social psychology or with a new pricing tactic. He also offers new breakdowns of what type of viral messaging can hurt or help your business.
    Very good, I'll be buying the paper version so I can highlight the best bits.

    0 of 0 people found this review helpful
  •  
    yamir Clearwater, FL, United States 09-02-13
    yamir Clearwater, FL, United States 09-02-13 Member Since 2007
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    "Rehash from other books"

    This book has very few Independent ideas. If you have read "Tipping Point" and "Switch". no need to buy this one.

    1 of 3 people found this review helpful
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