Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.
Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.
©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.
This author clearly understands marketing in the Internet era and has written one of the best marketing books I've read! The ideas are pretty well laid out with examples. Enjoyed thoroughly.
I can't read or write...except for this instance. That's why I love Audible!
I loved the Narration. Many of these books have a lot of great information but can be hard to deliver. Keith Nobbs did an excellent job.
The $100 Philly Cheese Steak story.
First time listening to Keith Nobbs.
Science behind The $100 Philly Cheese
The examples and case studies are amazing! Although creating something that could become viral is not an exact science and as Nassim Talib would say that there are lots of random factors that could not be analyzed, this book puts a clear strategy and important guideline to follow in creating a compelling marketing campaign that could increase the chance of making your product more talked about or shared. It is a must read for every entrepreneur and all business owner. Moreover, It should be incorporated in our education system and taught to everyone looking forward to create a valuable product.
No structured road map of the how to road map of applying these lessons and being able to create a coNtagious campaign for any product or idea.I feel like it gives great examples but no instructional methodology to implement for my own idea or peridot
The author does have quite a bit of insight into what makes certain phenomena go viral. He lays out the ingredients in an understandable way. The book in my opinion lacks a little bit of depth to be classified as a general science book. Perhaps the subject is too shallow or too subjective. It is more likely an excellent 'marketing book' if one were to classify it. I enjoyed it but for my taste, would of liked a more in depth look at the subject. Harder science, more from epidemiology or other areas. It was a good book.
The well-chosen real world scenarios which the author uses to demonstrate his points.
Keith had a good and bad way of sounding young-hip. It was both good to keep energy in the book and also (imho) slightly distracting as well by sitting on certain words sometimes. I prefer a more give-me-the-facts type read. Slightly affected but overall quite good. Talented voice actor.
No. Too much of the same material imho.
Again, overall it was a good book and I'm glad I read/listened to it.I refrained from 5/5 and instead a gave 4/5 just for some small things. The books that make me give 5/5 are ones that make you drop everything. Overall recommended it's well written, with some new things on the subject and good read especially for those in a related field. Happy reading.
Nothing about the books content was groundbreaking or super insightful. Book simply provides observations and examples of commonalities among viral word of mouth events without explaining HOW to GENERATE or REPRODUCE those elements. Think book could've been 1/3 the length. Content could've been condensed into a 12 slide PowerPoint. Author filled in a lot of the pages with stories and sentences that were not substantive.
Overall, pretty disappointed. Wish there's a book out there with more tactical advice on how to generate word of mouth virality rather than simply pointing out themes/elements/features that are common among successful campaigns.
"Amazing! Essential for entrepreneurs!"
This book is incredible, if you're running your own business or trying to promote anything you HAVE to read this book.
It starts with laying the terminology that will be used in the book and then builds and builds with examples that you can apply to your project straight away.
Also it's so enjoyable and interesting, I listened effortlessly and enjoyed every second. A must must read!
So much learning in this book. Recommend it to all IT company owners. A must read.
Liked that the examples are practical.
Easy to follow. Very interesting, that they are memorable!
some very insightful information, would definitely recommend for any one who is attempting to generate exposure Dorset their products.
"Few points made"
although seemingly interesting throughout listening, in hindsight very few points are really highlighted, and of those most are not original insights
Contagious stood out for me. I've read a tonne of books, often left disappointed with the rehashed content. Contagious has modern and interesting examples and gives a practical recipe for giving your idea every chance of success, all whilst keeping it simple. Well worth the money. Enjoy!
"Insightful, inspiring and priceless"
The best book I've read in about 10 years! Absolutely amazing, a real game changer!
"Don't buy this book! It's my secret weapon..."
This is one of the best books I have read in a long time. Many new ideas and reinforcement of many suspicions one has in how people react. Great stories backed up with facts and figures, easy to understand and I can't wait to put some of this into practice.
"Worth the time and money"
Good examples of proving the theory and entertaining. The next level would be for the author to have used the techniques on his own projects and would of made them more practical.
Also some products don't easily fit into the technique categories so advice on that would of improved the book.
"Getting viral gracefully!"
explains very clearly what gets viral and how to have directed approach to get it.
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