Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.
Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.
©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.
To make the inference very early on in the introduction essentially that, though The Tipping Point was a classic in it's day, 'the science had moved on since then' - suggesting that Contagious was in fact the new Tipping Point, was a grandiose claim to say the least.Let me just confirm that this is not one tenth the book that Tipping Point was/is.
I found myself frequently drifting off from the narration, with repeated points both obvious and laboured.
If you want to know how to achieve 'stickiness', read instead brilliantly simple The Brand Gap and the now antique yet still far more powerful classic Media Virus - the book that brought 'viral' into the popular vocabulary, for better or worse.
This is my first review and normally I would keep my opinions to myself but I was very disappointed. Any consumer with a little insight, already knows everything outlined in this book. It is presented as research but states the obvious as if written for someone completely new to a market driven economy. Maybe it was intended for first year students. A layman with a little curiosity or awareness already understand most of what provided here.
Not without a strong recommendation from someone I trust
Talk faster!!! The concepts were simple enough with out the dramatic pauses.
Most of it. The ideas presented in this book could have been captured in a one hour lecture.
Please tell the author that the word data is plural.
This is a great book. It keeps you thinking throughout the entire thing. Anyone who's ever wanted to persuade anyone, pitch and idea, or sale a product should consider listening to this book.
Even better is the reading of it. It's the best read non-fiction book I've ever listened to on Audible. The use of inflection and tone makes it sound like your listening to someone talk to you about the topic rather than read a book. I would strongly suggest it to anyone.
Say something about yourself!
Most business books start off great with a "Central Theme" and basically repeat it over and over throughout the book. As a result, most books become very dull as you read through them. "Contagious," is engaging, interesting and useful to the very last page. It is one of the most "captivating" business books I have ever read.
That is a very difficult question because the entire book is fantastic.
I have been recommending the the audio version of "Contagious" to people because Keith Nobbs did such a great job with the book. His narration I believe sends the book out of the park. Great Job!
Great book. It does a good job delivering on its promise: it covers WHY things go viral and how to create stuff that does. If you do any marketing or PR, get it.
Yes, recommended, great stories and examples. Only downside is that most of this relates to consumer products for sale from business to consumer. It's a little hard for me to relate to B2B sales or sales of less tangible items. Overall, great book and highly recommended still.
Toy and Software Producer
Very light simple concept but with good examples and a nice acronym.
Free by Chris Anderson
life and business changing
I enjoyed the whole book as it flowed and was easy to follow with excellent content
I found all the stories inspiring and I could relate them to my business and the way we as humans operate
Jonah Berger brings you all the latest in marketing science with lots of interesting examples. I especially liked the stories of how sales were increased either with social psychology or with a new pricing tactic. He also offers new breakdowns of what type of viral messaging can hurt or help your business.
Very good, I'll be buying the paper version so I can highlight the best bits.
This book has very few Independent ideas. If you have read "Tipping Point" and "Switch". no need to buy this one.
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