• Contagious

  • Why Things Catch On
  • By: Jonah Berger
  • Narrated by: Keith Nobbs
  • Length: 6 hrs and 50 mins
  • 4.6 out of 5 stars (6,829 ratings)

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Contagious  By  cover art

Contagious

By: Jonah Berger
Narrated by: Keith Nobbs
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Publisher's summary

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.

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What listeners say about Contagious

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Great book

Well worth a listen and probably a re-listen. Very applicable and informative. Great stuff.

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  • 05-12-23

Amazing book

Filled with countless gems. I recommended this to all entrepreneurs.
Time to implement everything that I’ve learned

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Great insight

Full of case studies and good examples. Skip to the epilogue if you’re lazy reader .

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Great book on consumer behavior, marketing and business strategy

Great book on consumer behavior, marketing and business strategy . This was a good book provided great examples from other brands on building a contagious brand.

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Great book by a Wharton professor

This book is both practical and entertaining. I am a Wharton graduate and I thoroughly enjoyed it. The examples reminded of case studies we were doing in school.

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Fantastic book on marketing concepts & ideas ...

Excellent book on marketing concepts, ideas, what people from small biz to big corps have done that has caught on ans gone Viral and most importantly, the WHY behind those that did. Definitely one book to listen twice, take good notes, and hit the road running and implementing them in your own biz. Loved it 🪙❤️🏆

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Practical knowledge

I often value books which I may apply to my business, this audiobook definitely has that quality.

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Fantastic Real Stories

I learned a great deal about getting ideas out to others and making them relevant for the user.

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Very well done

Very practical, easy to understand,yet extremely informative.I really like the way it tied together at the end.

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Great read for interest in marketing

Great read that utilizes stories to drive home the main components of viral marketing! For someone without a background in marketing or business opened my eyes!

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