Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.
Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.
©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.
No structured road map of the how to road map of applying these lessons and being able to create a coNtagious campaign for any product or idea.I feel like it gives great examples but no instructional methodology to implement for my own idea or peridot
The author does have quite a bit of insight into what makes certain phenomena go viral. He lays out the ingredients in an understandable way. The book in my opinion lacks a little bit of depth to be classified as a general science book. Perhaps the subject is too shallow or too subjective. It is more likely an excellent 'marketing book' if one were to classify it. I enjoyed it but for my taste, would of liked a more in depth look at the subject. Harder science, more from epidemiology or other areas. It was a good book.
The well-chosen real world scenarios which the author uses to demonstrate his points.
Keith had a good and bad way of sounding young-hip. It was both good to keep energy in the book and also (imho) slightly distracting as well by sitting on certain words sometimes. I prefer a more give-me-the-facts type read. Slightly affected but overall quite good. Talented voice actor.
No. Too much of the same material imho.
Again, overall it was a good book and I'm glad I read/listened to it.I refrained from 5/5 and instead a gave 4/5 just for some small things. The books that make me give 5/5 are ones that make you drop everything. Overall recommended it's well written, with some new things on the subject and good read especially for those in a related field. Happy reading.
Nothing about the books content was groundbreaking or super insightful. Book simply provides observations and examples of commonalities among viral word of mouth events without explaining HOW to GENERATE or REPRODUCE those elements. Think book could've been 1/3 the length. Content could've been condensed into a 12 slide PowerPoint. Author filled in a lot of the pages with stories and sentences that were not substantive.
Overall, pretty disappointed. Wish there's a book out there with more tactical advice on how to generate word of mouth virality rather than simply pointing out themes/elements/features that are common among successful campaigns.
The narrator was engaging and I felt like he was right in the room telling a story with all his heart.
The concepts in this book were easy to understand and the examples were laid out very well. Each story made it really easy to understand what I needed to take away.
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