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Contagious Audiobook

Contagious: Why Things Catch On

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Publisher's Summary

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.

What Members Say

Average Customer Rating

4.4 (2056 )
5 star
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Story
4.5 (1734 )
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1 star
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Performance
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  •  
    Cas 04-29-16
    Cas 04-29-16 Member Since 2015
    ratings
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    2
    2
    Overall
    Performance
    Story
    "Easy to follow."

    Great steps on how to make products/services or ideas go viral
    Would like to see a few other industries covered

    0 of 0 people found this review helpful
  •  
    Amazon Customer 04-21-16 Member Since 2015
    ratings
    REVIEWS
    1
    1
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    Performance
    Story
    "One of the best marketing books I've read!"

    This author clearly understands marketing in the Internet era and has written one of the best marketing books I've read! The ideas are pretty well laid out with examples. Enjoyed thoroughly.

    0 of 0 people found this review helpful
  •  
    Mr. Apple San Diego 04-18-16
    Mr. Apple San Diego 04-18-16

    I can't read or write...except for this instance. That's why I love Audible!

    ratings
    REVIEWS
    7
    4
    Overall
    Performance
    Story
    "A great listen. Narrated excellently!"
    What made the experience of listening to Contagious the most enjoyable?

    I loved the Narration. Many of these books have a lot of great information but can be hard to deliver. Keith Nobbs did an excellent job.


    What did you like best about this story?

    The $100 Philly Cheese Steak story.


    Have you listened to any of Keith Nobbs’s other performances before? How does this one compare?

    First time listening to Keith Nobbs.


    If you could give Contagious a new subtitle, what would it be?

    Science behind The $100 Philly Cheese


    Any additional comments?

    Loved it!

    0 of 0 people found this review helpful
  •  
    Sara 04-17-16
    Sara 04-17-16 Member Since 2014
    ratings
    REVIEWS
    10
    1
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    Story
    "useful"

    full of simply good ideas explained by real case history. good narrator. (IT: da ascoltare )

    0 of 0 people found this review helpful
  •  
    Joshua 04-14-16
    Joshua 04-14-16 Member Since 2016
    ratings
    REVIEWS
    3
    1
    Overall
    Performance
    Story
    "The book is contagious."

    I won't write a review that will be contagious, just know that this is well written, uses the 6 principles from the book, and therefore is contagious.

    0 of 0 people found this review helpful
  •  
    George 04-08-16
    George 04-08-16 Member Since 2016
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    6
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    "Brilliant! Unbelievably useful!"

    The examples and case studies are amazing! Although creating something that could become viral is not an exact science and as Nassim Talib would say that there are lots of random factors that could not be analyzed, this book puts a clear strategy and important guideline to follow in creating a compelling marketing campaign that could increase the chance of making your product more talked about or shared. It is a must read for every entrepreneur and all business owner. Moreover, It should be incorporated in our education system and taught to everyone looking forward to create a valuable product.

    0 of 0 people found this review helpful
  •  
    Eric Portland OR 04-05-16
    Eric Portland OR 04-05-16 Member Since 2012

    Eric L

    ratings
    REVIEWS
    3
    1
    Overall
    Performance
    Story
    "Academic"

    Great info, presented in a hybrid fashion between an academic paper and a modern experiential business book. The case studies are helpful.

    0 of 0 people found this review helpful
  •  
    Mohamed 02-29-16
    Mohamed 02-29-16
    ratings
    REVIEWS
    1
    1
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    Performance
    Story
    "missing still doesn't give a road map"

    No structured road map of the how to road map of applying these lessons and being able to create a coNtagious campaign for any product or idea.I feel like it gives great examples but no instructional methodology to implement for my own idea or peridot
    product

    0 of 0 people found this review helpful
  •  
    alwin tong 02-26-16
    alwin tong 02-26-16 Member Since 2015
    HELPFUL VOTES
    1
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    6
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    "Good book on the nature of virality"
    What did you love best about Contagious?

    The author does have quite a bit of insight into what makes certain phenomena go viral. He lays out the ingredients in an understandable way. The book in my opinion lacks a little bit of depth to be classified as a general science book. Perhaps the subject is too shallow or too subjective. It is more likely an excellent 'marketing book' if one were to classify it. I enjoyed it but for my taste, would of liked a more in depth look at the subject. Harder science, more from epidemiology or other areas. It was a good book.


    What was the most compelling aspect of this narrative?

    The well-chosen real world scenarios which the author uses to demonstrate his points.


    What does Keith Nobbs bring to the story that you wouldn’t experience if you just read the book?

    Keith had a good and bad way of sounding young-hip. It was both good to keep energy in the book and also (imho) slightly distracting as well by sitting on certain words sometimes. I prefer a more give-me-the-facts type read. Slightly affected but overall quite good. Talented voice actor.


    Was this a book you wanted to listen to all in one sitting?

    No. Too much of the same material imho.


    Any additional comments?

    Again, overall it was a good book and I'm glad I read/listened to it.I refrained from 5/5 and instead a gave 4/5 just for some small things. The books that make me give 5/5 are ones that make you drop everything. Overall recommended it's well written, with some new things on the subject and good read especially for those in a related field. Happy reading.

    0 of 0 people found this review helpful
  •  
    wwen726 02-09-16
    wwen726 02-09-16
    HELPFUL VOTES
    2
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    7
    3
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    0
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    Overall
    Performance
    Story
    "Eh just okay"

    Nothing about the books content was groundbreaking or super insightful. Book simply provides observations and examples of commonalities among viral word of mouth events without explaining HOW to GENERATE or REPRODUCE those elements. Think book could've been 1/3 the length. Content could've been condensed into a 12 slide PowerPoint. Author filled in a lot of the pages with stories and sentences that were not substantive.

    Overall, pretty disappointed. Wish there's a book out there with more tactical advice on how to generate word of mouth virality rather than simply pointing out themes/elements/features that are common among successful campaigns.

    0 of 0 people found this review helpful
Sort by:
  • Russell tolliday
    6/14/15
    Overall
    Performance
    Story
    "Amazing! Essential for entrepreneurs!"

    This book is incredible, if you're running your own business or trying to promote anything you HAVE to read this book.

    It starts with laying the terminology that will be used in the book and then builds and builds with examples that you can apply to your project straight away.

    Also it's so enjoyable and interesting, I listened effortlessly and enjoyed every second. A must must read!

    2 of 2 people found this review helpful
  • Francis West
    2/26/16
    Overall
    Performance
    Story
    "Brilliant"

    So much learning in this book. Recommend it to all IT company owners. A must read.

    1 of 1 people found this review helpful
  • finch76
    9/30/15
    Overall
    Performance
    Story
    "Practical"

    Liked that the examples are practical.
    Easy to follow. Very interesting, that they are memorable!

    1 of 1 people found this review helpful
  • jermaine
    8/11/15
    Overall
    Performance
    Story
    "GREAT!"

    some very insightful information, would definitely recommend for any one who is attempting to generate exposure Dorset their products.

    1 of 1 people found this review helpful
  • Ben
    4/1/15
    Overall
    Performance
    Story
    "Few points made"

    although seemingly interesting throughout listening, in hindsight very few points are really highlighted, and of those most are not original insights

    1 of 1 people found this review helpful
  • Alex M
    Buckinghamshire
    4/16/15
    Overall
    Performance
    Story
    "Refreshing"

    Contagious stood out for me. I've read a tonne of books, often left disappointed with the rehashed content. Contagious has modern and interesting examples and gives a practical recipe for giving your idea every chance of success, all whilst keeping it simple. Well worth the money. Enjoy!

    2 of 3 people found this review helpful
  • patrice
    6/20/16
    Overall
    Performance
    Story
    "Insightful, inspiring and priceless"

    The best book I've read in about 10 years! Absolutely amazing, a real game changer!

    0 of 0 people found this review helpful
  • Stephen Lowrey
    6/2/16
    Overall
    Performance
    Story
    "Don't buy this book! It's my secret weapon..."

    This is one of the best books I have read in a long time. Many new ideas and reinforcement of many suspicions one has in how people react. Great stories backed up with facts and figures, easy to understand and I can't wait to put some of this into practice.

    0 of 0 people found this review helpful
  • J. Scudamore
    Manchester
    5/24/16
    Overall
    Performance
    Story
    "Worth the time and money"

    Good examples of proving the theory and entertaining. The next level would be for the author to have used the techniques on his own projects and would of made them more practical.

    Also some products don't easily fit into the technique categories so advice on that would of improved the book.

    0 of 0 people found this review helpful
  • Abhishek
    5/21/16
    Overall
    Performance
    Story
    "Getting viral gracefully!"

    explains very clearly what gets viral and how to have directed approach to get it.

    0 of 0 people found this review helpful

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