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Contagious Audiobook

Contagious: Why Things Catch On

Regular Price:$20.99
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Publisher's Summary

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.

What Members Say

Average Customer Rating

4.4 (2136 )
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Performance
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  •  
    Amazon Customer 05-25-16 Member Since 2014
    HELPFUL VOTES
    4
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    21
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    "strive for awe!"

    This book will help you reach your marketing goal with an understanding of why we share.

    0 of 0 people found this review helpful
  •  
    Michael Klein Falls Church, VA USA 05-22-16
    Michael Klein Falls Church, VA USA 05-22-16 Member Since 2015
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    2
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    "Interesting topic, great performance "

    A great reading of a very interesting book. In particular, performer was able to convert long complex ideas, sentences and lists. Very well performed.

    0 of 0 people found this review helpful
  •  
    Joseph 05-16-16
    Joseph 05-16-16 Member Since 2016
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    2
    1
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    Story
    "A great incline on my learning curve"

    I am trying to make my pita pocket contagious.All six steps are there.Loved the book.

    0 of 0 people found this review helpful
  •  
    Cheng Gao 05-15-16
    Cheng Gao 05-15-16 Member Since 2016
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    3
    2
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    Performance
    Story
    "Contagious is an educational and entertaining book to read."

    Contagious is an educational and entertaining book to read.

    In the book, Jonah Berger talked about six ingredients associated with messages, products, or ideas that go viral. They are Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. He provided a framework to make any product or idea to catch on. Most interesting of all are the examples Berger cites of fruitful and unsuccessful marketing campaigns. e.g. iPhone in a Blender, Anti-drug ads, ...

    He used the 6 principles to make 'Contagious' contagious. You see that I am sharing it.

    0 of 0 people found this review helpful
  •  
    Lisa 05-14-16
    Lisa 05-14-16 Member Since 2013
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    REVIEWS
    4
    3
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    Story
    "Love it. Really marketing 101"

    For someone who has no marketing experience, this book really put into perspective, how to start getting social awareness of a product.

    0 of 0 people found this review helpful
  •  
    Paula Tipton 05-12-16 Member Since 2015
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    "fantastic understanding of why things catch on"

    this book can really help with understanding how to market and shape business applications for current and future sales. excellent book

    0 of 0 people found this review helpful
  •  
    Cas 04-29-16
    Cas 04-29-16 Member Since 2015
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    REVIEWS
    2
    2
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    Story
    "Easy to follow."

    Great steps on how to make products/services or ideas go viral
    Would like to see a few other industries covered

    0 of 0 people found this review helpful
  •  
    Amazon Customer 04-21-16 Member Since 2015
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    1
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    "One of the best marketing books I've read!"

    This author clearly understands marketing in the Internet era and has written one of the best marketing books I've read! The ideas are pretty well laid out with examples. Enjoyed thoroughly.

    0 of 0 people found this review helpful
  •  
    Mr. Apple San Diego 04-18-16
    Mr. Apple San Diego 04-18-16

    I can't read or write...except for this instance. That's why I love Audible!

    ratings
    REVIEWS
    7
    4
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    Performance
    Story
    "A great listen. Narrated excellently!"
    What made the experience of listening to Contagious the most enjoyable?

    I loved the Narration. Many of these books have a lot of great information but can be hard to deliver. Keith Nobbs did an excellent job.


    What did you like best about this story?

    The $100 Philly Cheese Steak story.


    Have you listened to any of Keith Nobbs’s other performances before? How does this one compare?

    First time listening to Keith Nobbs.


    If you could give Contagious a new subtitle, what would it be?

    Science behind The $100 Philly Cheese


    Any additional comments?

    Loved it!

    0 of 0 people found this review helpful
  •  
    Sara 04-17-16
    Sara 04-17-16 Member Since 2014
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    10
    1
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    "useful"

    full of simply good ideas explained by real case history. good narrator. (IT: da ascoltare )

    0 of 0 people found this review helpful
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  • Russell tolliday
    6/14/15
    Overall
    Performance
    Story
    "Amazing! Essential for entrepreneurs!"

    This book is incredible, if you're running your own business or trying to promote anything you HAVE to read this book.

    It starts with laying the terminology that will be used in the book and then builds and builds with examples that you can apply to your project straight away.

    Also it's so enjoyable and interesting, I listened effortlessly and enjoyed every second. A must must read!

    2 of 2 people found this review helpful
  • Francis West
    2/26/16
    Overall
    Performance
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    "Brilliant"

    So much learning in this book. Recommend it to all IT company owners. A must read.

    1 of 1 people found this review helpful
  • finch76
    9/30/15
    Overall
    Performance
    Story
    "Practical"

    Liked that the examples are practical.
    Easy to follow. Very interesting, that they are memorable!

    1 of 1 people found this review helpful
  • jermaine
    8/11/15
    Overall
    Performance
    Story
    "GREAT!"

    some very insightful information, would definitely recommend for any one who is attempting to generate exposure Dorset their products.

    1 of 1 people found this review helpful
  • Ben
    4/1/15
    Overall
    Performance
    Story
    "Few points made"

    although seemingly interesting throughout listening, in hindsight very few points are really highlighted, and of those most are not original insights

    1 of 1 people found this review helpful
  • Alex M
    Buckinghamshire
    4/16/15
    Overall
    Performance
    Story
    "Refreshing"

    Contagious stood out for me. I've read a tonne of books, often left disappointed with the rehashed content. Contagious has modern and interesting examples and gives a practical recipe for giving your idea every chance of success, all whilst keeping it simple. Well worth the money. Enjoy!

    2 of 3 people found this review helpful
  • M. Millward
    9/5/16
    Overall
    Performance
    Story
    "Amazing - worth x100 the price"

    Essential must have for any business owner, whether you have a product, person, information or anything else - this book is a must sell

    It is the bible for virality

    0 of 0 people found this review helpful
  • patrice
    6/20/16
    Overall
    Performance
    Story
    "Insightful, inspiring and priceless"

    The best book I've read in about 10 years! Absolutely amazing, a real game changer!

    0 of 0 people found this review helpful
  • Stephen Lowrey
    6/2/16
    Overall
    Performance
    Story
    "Don't buy this book! It's my secret weapon..."

    This is one of the best books I have read in a long time. Many new ideas and reinforcement of many suspicions one has in how people react. Great stories backed up with facts and figures, easy to understand and I can't wait to put some of this into practice.

    0 of 0 people found this review helpful
  • J. Scudamore
    Manchester
    5/24/16
    Overall
    Performance
    Story
    "Worth the time and money"

    Good examples of proving the theory and entertaining. The next level would be for the author to have used the techniques on his own projects and would of made them more practical.

    Also some products don't easily fit into the technique categories so advice on that would of improved the book.

    0 of 0 people found this review helpful

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