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Contagious Audiobook

Contagious: Why Things Catch On

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Publisher's Summary

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.

What Members Say

Average Customer Rating

4.4 (2395 )
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  •  
    Yony morales 09-09-16 Member Since 2016
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    "Contagious, great book!"

    Jonah explains it right on! Great read if you'd like to learn more about getting your product or service to buzz.

    0 of 0 people found this review helpful
  •  
    Jason Mares West Covina, CA 09-09-16
    Jason Mares West Covina, CA 09-09-16 Member Since 2016
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    "most concise read about spreading ideas"

    I needed a clear guide on how to further develop a branding message for my company. This book helped me more than any singular book to help craft a message that will resonate. I hiiiiiighly recommend it for marketers or designers looking to create more focused brands to earn more money!

    0 of 0 people found this review helpful
  •  
    loves deals Minneapolis, MN 08-30-16
    loves deals Minneapolis, MN 08-30-16 Member Since 2015

    loves deals

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    "NowI really want to go to Wharton !"

    Jonah Berger is the brilliant professor who put out a brilliant book one of the greatest I have ever read

    0 of 0 people found this review helpful
  •  
    Andrea Murray honolulu, HI 08-29-16
    Andrea Murray honolulu, HI 08-29-16 Member Since 2012
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    "Not boring or pedantic...listen at 1.25x"

    This book was ACTUALLY interesting, useful and applicable, not "salesie" or sleazy like most books about marketing. The narration is slow af so listen at 1.25x the speed!!!

    0 of 0 people found this review helpful
  •  
    Jes Williams 08-16-16 Member Since 2015
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    "Intuitive but not immediately obvious concepts."

    Loved it and looking forward to applying in our every day work as well new product launches.

    0 of 0 people found this review helpful
  •  
    joejoe123 08-01-16
    joejoe123 08-01-16 Member Since 2015
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    "marketing genius "

    lots of stories and case studies. perfect examples for the rules of making something spread like fire. I highly recommend this.

    0 of 0 people found this review helpful
  •  
    Sanjay Marathe 07-31-16
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    "Great Ideas for Marketing any product or service"

    I am a photographer and not a marketing expert. Jonah's book 'Contagious - Why things catch on' gave me the basic principles and ideas to work on and talk about my fine art products. Thank you Jonah. - Sanjay Marathe

    0 of 0 people found this review helpful
  •  
    todd 07-24-16
    todd 07-24-16 Member Since 2016
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    "Informative and eye-opening"

    My husband and I have started listening to audio books on road trips together, and this was our favorite so far. We are business owners and the content was exactly what we needed as we think through our business and creating great content to better serve our clients too. The narrator was excellent as well. Very conversational and easy to listen to.

    0 of 0 people found this review helpful
  •  
    Jason Walley 07-11-16 Member Since 2016
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    "Good strategy, short on tactics"

    I enjoyed it and had solid takeaways. I may have had too high an expectation for the book. But, I don't find a ton of actionable advice.

    0 of 0 people found this review helpful
  •  
    jonathan 06-22-16
    jonathan 06-22-16
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    "Valuable information"

    it really felt like this book gave me some valuable information and i cant wait to try out some of the tips and insights that was given to me in this book. the book talks alot about how we follow others and the psychic behind it.the only thing i felt missing was that i would have like to known more about the people that dare to start new trends. But really nothing to complain about, overall interesting, funny and valuable

    0 of 0 people found this review helpful

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