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Contagious Audiobook

Contagious: Why Things Catch On

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Publisher's Summary

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.

What Members Say

Average Customer Rating

4.4 (2386 )
5 star
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4.4 (2016 )
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4.5 (2023 )
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Performance
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  •  
    Karla 11-20-16
    Karla 11-20-16 Member Since 2015
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    1
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    "Logical, simple and brilliant"

    The honesty of how you approach marketing your idea or product was a great analogy for creating desire for anything you wish to promote.

    0 of 0 people found this review helpful
  •  
    Blair C 11-09-16
    Blair C 11-09-16 Member Since 2015
    HELPFUL VOTES
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    14
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    "great and succinct research on virality"

    wonder why products and services become viral?

    read this book and you'll have a framework to grow your product and message.

    0 of 0 people found this review helpful
  •  
    Jesus 11-08-16
    Jesus 11-08-16 Member Since 2016
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    2
    2
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    "VERY useful and entertaining!"

    Stories keep you interested, about 1 or 2 stories I didn't find entertaining but were still useful, got me motivated and different ideas started popping in my head! recommended!

    0 of 0 people found this review helpful
  •  
    Chris Johnson 11-06-16 Member Since 2015
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    8
    6
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    "This is an essential resource for viral marketing"

    I will listen to this again soon, it has increased my clarity around what makes things go viral.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 11-06-16
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    REVIEWS
    1
    1
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    "Must read for any marketer"

    The research is presented in a thorough and entertaining way. The examples are relevant and relatable. I'm looking forward to putting some of this into action. Highly recommended for any B2C marketer.

    0 of 0 people found this review helpful
  •  
    Ted 10-25-16
    Ted 10-25-16
    HELPFUL VOTES
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    6
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    "Top 3 book I ever read"

    Such a awesome book and all the knowledge and stories got me really hooked!
    Will use all the info here!

    Mast read for entrepreneurs and marketing people

    0 of 0 people found this review helpful
  •  
    David Turkington 10-06-16 Member Since 2011
    HELPFUL VOTES
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    "insightful and implementable (if that's a word)"

    Perfect mix of information and instruction. The author presents a simple structure with a good support of facts and case studies.

    0 of 0 people found this review helpful
  •  
    Sandeep Mohan Jha USA 09-26-16
    Sandeep Mohan Jha USA 09-26-16 Member Since 2016

    jha sandeep

    ratings
    REVIEWS
    4
    1
    Overall
    "awesome"

    this is a must read for folks spending millions on marketing. Helps u understand what really works .

    0 of 0 people found this review helpful
  •  
    Amazon Customer TX USA 09-14-16
    Amazon Customer TX USA 09-14-16 Member Since 2016

    Anat Eshed

    ratings
    REVIEWS
    12
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    "Remarkable read"

    A must read for any marketing professional.
    Truly makes you think and rush off to apply.

    0 of 0 people found this review helpful
  •  
    Yony morales 09-09-16 Member Since 2016
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    "Contagious, great book!"

    Jonah explains it right on! Great read if you'd like to learn more about getting your product or service to buzz.

    0 of 0 people found this review helpful
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  • Russell tolliday
    6/14/15
    Overall
    Performance
    Story
    "Amazing! Essential for entrepreneurs!"

    This book is incredible, if you're running your own business or trying to promote anything you HAVE to read this book.

    It starts with laying the terminology that will be used in the book and then builds and builds with examples that you can apply to your project straight away.

    Also it's so enjoyable and interesting, I listened effortlessly and enjoyed every second. A must must read!

    2 of 2 people found this review helpful
  • Francis West
    2/26/16
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    Performance
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    "Brilliant"

    So much learning in this book. Recommend it to all IT company owners. A must read.

    1 of 1 people found this review helpful
  • finch76
    9/30/15
    Overall
    Performance
    Story
    "Practical"

    Liked that the examples are practical.
    Easy to follow. Very interesting, that they are memorable!

    1 of 1 people found this review helpful
  • jermaine
    8/11/15
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    Performance
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    "GREAT!"

    some very insightful information, would definitely recommend for any one who is attempting to generate exposure Dorset their products.

    1 of 1 people found this review helpful
  • Ben
    4/1/15
    Overall
    Performance
    Story
    "Few points made"

    although seemingly interesting throughout listening, in hindsight very few points are really highlighted, and of those most are not original insights

    1 of 1 people found this review helpful
  • Alex M
    Buckinghamshire
    4/16/15
    Overall
    Performance
    Story
    "Refreshing"

    Contagious stood out for me. I've read a tonne of books, often left disappointed with the rehashed content. Contagious has modern and interesting examples and gives a practical recipe for giving your idea every chance of success, all whilst keeping it simple. Well worth the money. Enjoy!

    2 of 3 people found this review helpful
  • GOH
    12/20/16
    Overall
    Performance
    Story
    "Good explanation with excellent examples"

    This is a great book filled with real life examples of things going viral and the author's well thought out explanation of how they went viral.

    0 of 0 people found this review helpful
  • Przemek
    11/18/16
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    "Essential for EVERY adman and entrepreneur!"

    The reseaech here is cutting edge. This should be in every advertising degree compulsory curriculum

    0 of 0 people found this review helpful
  • M. Millward
    9/5/16
    Overall
    Performance
    Story
    "Amazing - worth x100 the price"

    Essential must have for any business owner, whether you have a product, person, information or anything else - this book is a must sell

    It is the bible for virality

    0 of 0 people found this review helpful
  • patrice
    6/20/16
    Overall
    Performance
    Story
    "Insightful, inspiring and priceless"

    The best book I've read in about 10 years! Absolutely amazing, a real game changer!

    0 of 0 people found this review helpful

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