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Contagious: Why Things Catch On | [Jonah Berger]

Contagious: Why Things Catch On

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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Publisher's Summary

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.

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    GoGators Houston, TX US 03-05-15
    GoGators Houston, TX US 03-05-15 Member Since 2013
    ratings
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    Story
    "Practical examples to model"

    Jonah melds science with real world examples to illustrate each point. He doesn't pull punches and gives enough models to allow you to pick a method to implement and experiment with in your company.

    0 of 0 people found this review helpful
  •  
    Emily KS 03-04-15
    Emily KS 03-04-15 Member Since 2015
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    "invaluable material"

    this was a great guide fir anyone wanting to create a buzz around a product or idea. gave interesting insight on why we choose what we do, and how conversation is driven..

    0 of 0 people found this review helpful
  •  
    atejedor 02-28-15
    atejedor 02-28-15 Member Since 2014
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    "highly recommeded"

    it is quite short but really interesting. it is the best book that I've listened to in while

    0 of 0 people found this review helpful
  •  
    Kimberly 02-20-15
    Kimberly 02-20-15
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    3
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    "Encouraging"

    Fantastic read for those new to marketing and those looking for a fresh approach! Plan to take lots of notes.

    0 of 0 people found this review helpful
  •  
    Stacy Smith 02-13-15
    Stacy Smith 02-13-15 Member Since 2015
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    "Awesome!"

    Everyone in business should read or listen to this delightful book! Tons of easily implemented strategies, and in story example format! <3

    0 of 0 people found this review helpful
  •  
    Lyneil Mitchell 02-11-15 Member Since 2013
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    "thank you. have listened to this over and over."

    Great listen. great ideas. great examples. great detail. thank you for writing this book Jonah

    0 of 0 people found this review helpful
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    Amazon Customer 02-10-15 Member Since 2013
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    "insightful!"

    a lot of helpful tips about how you can make content go viral! great read for all growth hackers.

    0 of 0 people found this review helpful
  •  
    jen perlman 02-02-15
    jen perlman 02-02-15 Member Since 2011
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    "Great breakdown of why se marketing works"

    Through telling stories vs giving a punch data, Jonah helps you understand what key elements make ideas & thing catch on.

    0 of 0 people found this review helpful
  •  
    John 01-31-15
    John 01-31-15
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    "Very useful!"

    Everyone launching a product should read this. Very practical information. Sheds light on why things go viral which most don't know anything about

    0 of 0 people found this review helpful
  •  
    Merav Turgeman 01-07-15
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    "insightful with good info"

    well covered with examples, tools and ideas to be executed.

    a bit long but formatted well with good info.
    listen at 1.5 speed as narration is a bit slow

    0 of 0 people found this review helpful
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