Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.
Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.
©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.
Jonah melds science with real world examples to illustrate each point. He doesn't pull punches and gives enough models to allow you to pick a method to implement and experiment with in your company.
this was a great guide fir anyone wanting to create a buzz around a product or idea. gave interesting insight on why we choose what we do, and how conversation is driven..
well covered with examples, tools and ideas to be executed.
a bit long but formatted well with good info.
listen at 1.5 speed as narration is a bit slow
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