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Contagious: Why Things Catch On | [Jonah Berger]

Contagious: Why Things Catch On

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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Publisher's Summary

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.

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    Amazon Customer 05-05-15 Member Since 2014
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    7
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    "Great content."

    Right to the point, useful and engaging.
    Practical advices with real examples, that can be easily implemented in any marketing scenario.

    0 of 0 people found this review helpful
  •  
    Christopher C. 05-02-15 Member Since 2014
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    5
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    "An essential read for anyone in marketing"

    I run a marketing company outside of Philadelphia called Farotech. I write a blog about three times a week and I reference this book every chance I get. Phenomenal.

    0 of 0 people found this review helpful
  •  
    Indus1 05-01-15
    Indus1 05-01-15 Member Since 2012
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    "Nothing new to learn"

    Good narrative but not sure I learnt anything new. It sounds like a consultant giving you inspiring solutions for the very obvious

    0 of 0 people found this review helpful
  •  
    T. Purcell 04-13-15
    T. Purcell 04-13-15
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    "Excellent story and compelling narration"

    Great book. Just finished listening to it for my 2nd time (about 1 year between listens). The 6 steps which Jonah discussed in detail have a lot of merit. Simple ideas when presented well can be contagious.

    0 of 0 people found this review helpful
  •  
    Wes H 04-06-15
    Wes H 04-06-15
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    "A must-buy marketing book"

    Excellent examples. Love the STEPPS outline. I'm already implementing these ideas. Best narrator I've heard.

    0 of 0 people found this review helpful
  •  
    Eric Tivers 03-30-15
    Eric Tivers 03-30-15 Member Since 2014
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    "Practically useful, academic yet digestible."

    I started reading the book several months ago, and I had a hard time getting into it. I decided to give the audio chance, and I'm very glad that I did. The reader does a very good job with this. I wish the chapters were broken up a little more, but I got a lot of value and useful information I will be putting to work immediately.

    0 of 0 people found this review helpful
  •  
    Jasmine Watts 03-24-15 Member Since 2015
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    "Loved this book!"

    I finished this book and could not stop talking to my friends about it. Great if your interested in how some trends have come to be.

    0 of 0 people found this review helpful
  •  
    David Fairfield, CT, United States 03-15-15
    David Fairfield, CT, United States 03-15-15 Member Since 2009
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    "Great Insights"

    The author does an excellent job of outlining and demonstrating how ideas catch on and when they don't. An easy listen and very helpful for anyone interested in marketing.

    0 of 0 people found this review helpful
  •  
    ShiftPlanning 03-12-15 Member Since 2014
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    "Awesome lesson to learn"

    Okies explaining I'm really basic stuff but the same time really powerful. I was enjoying reading it highly recommend it for everybody.

    0 of 0 people found this review helpful
  •  
    Julianna Dawson 03-10-15 Member Since 2014
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    "Excellent actionable ideas!"

    To Learn this much about how to make my products and my employer's products catch on in just a few short hours was priceless. Thank you Jonah Berger.

    0 of 0 people found this review helpful

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