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Contagious Audiobook
Contagious
Written by: 
Jonah Berger
Narrated by: 
Keith Nobbs
 >   > 
Contagious Audiobook

Contagious: Why Things Catch On

Regular Price:$20.99
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Publisher's Summary

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.

What Members Say

Average Customer Rating

4.4 (1973 )
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4.4 (1667 )
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Performance
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  •  
    Cheng Gao 05-15-16
    Cheng Gao 05-15-16 Member Since 2016
    ratings
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    3
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    "Contagious is an educational and entertaining book to read."

    Contagious is an educational and entertaining book to read.

    In the book, Jonah Berger talked about six ingredients associated with messages, products, or ideas that go viral. They are Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. He provided a framework to make any product or idea to catch on. Most interesting of all are the examples Berger cites of fruitful and unsuccessful marketing campaigns. e.g. iPhone in a Blender, Anti-drug ads, ...

    He used the 6 principles to make 'Contagious' contagious. You see that I am sharing it.

    0 of 0 people found this review helpful
  •  
    Lisa 05-14-16
    Lisa 05-14-16 Member Since 2013
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    3
    3
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    "Love it. Really marketing 101"

    For someone who has no marketing experience, this book really put into perspective, how to start getting social awareness of a product.

    0 of 0 people found this review helpful
  •  
    Paula Tipton 05-12-16 Member Since 2015
    HELPFUL VOTES
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    "fantastic understanding of why things catch on"

    this book can really help with understanding how to market and shape business applications for current and future sales. excellent book

    0 of 0 people found this review helpful
  •  
    Ryan 05-06-16
    Ryan 05-06-16 Member Since 2016
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    1
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    "Started off good but..."

    The first couple chapters were fairly interesting. However, the rest seemed like regurgitated, general, obvious, useless information. Very simple concepts drawn out far beyond necessary. Alot of filler, waste of time.

    0 of 0 people found this review helpful
  •  
    Robert 05-02-16
    Robert 05-02-16 Member Since 2015
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    REVIEWS
    8
    3
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    "A great 6 concepts overview of contagious content"

    Narrator: the voice and style was very far from the generic one I've found in titles similar to this. Much more engaging.

    My background going into the book:
    I've read "Thinking, fast and slow", but no books on marketing or virality.

    I love that the book starts out by introducing a simple acronym, and devotes a chapter to explaining each concept in detail.
    Filled with good examples and good at reusing earlier concepts and phrases.

    Of the 6 concepts, the last 2 were a little light on theory and mostly explained with examples.

    A very good and memorable introduction to virality.

    0 of 0 people found this review helpful
  •  
    Cas 04-29-16
    Cas 04-29-16 Member Since 2015
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    2
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    "Easy to follow."

    Great steps on how to make products/services or ideas go viral
    Would like to see a few other industries covered

    0 of 0 people found this review helpful
  •  
    Amazon Customer 04-21-16 Member Since 2015
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    1
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    "One of the best marketing books I've read!"

    This author clearly understands marketing in the Internet era and has written one of the best marketing books I've read! The ideas are pretty well laid out with examples. Enjoyed thoroughly.

    0 of 0 people found this review helpful
  •  
    Mr. Apple San Diego 04-18-16
    Mr. Apple San Diego 04-18-16

    I can't read or write...except for this instance. That's why I love Audible!

    ratings
    REVIEWS
    7
    4
    Overall
    Performance
    Story
    "A great listen. Narrated excellently!"
    What made the experience of listening to Contagious the most enjoyable?

    I loved the Narration. Many of these books have a lot of great information but can be hard to deliver. Keith Nobbs did an excellent job.


    What did you like best about this story?

    The $100 Philly Cheese Steak story.


    Have you listened to any of Keith Nobbs’s other performances before? How does this one compare?

    First time listening to Keith Nobbs.


    If you could give Contagious a new subtitle, what would it be?

    Science behind The $100 Philly Cheese


    Any additional comments?

    Loved it!

    0 of 0 people found this review helpful
  •  
    Sara 04-17-16
    Sara 04-17-16 Member Since 2014
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    "useful"

    full of simply good ideas explained by real case history. good narrator. (IT: da ascoltare )

    0 of 0 people found this review helpful
  •  
    Joshua 04-14-16
    Joshua 04-14-16 Member Since 2016
    ratings
    REVIEWS
    3
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    Story
    "The book is contagious."

    I won't write a review that will be contagious, just know that this is well written, uses the 6 principles from the book, and therefore is contagious.

    0 of 0 people found this review helpful

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