Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.
Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.
©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.
Contagious is an educational and entertaining book to read.
In the book, Jonah Berger talked about six ingredients associated with messages, products, or ideas that go viral. They are Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. He provided a framework to make any product or idea to catch on. Most interesting of all are the examples Berger cites of fruitful and unsuccessful marketing campaigns. e.g. iPhone in a Blender, Anti-drug ads, ...
He used the 6 principles to make 'Contagious' contagious. You see that I am sharing it.
this book can really help with understanding how to market and shape business applications for current and future sales. excellent book
The first couple chapters were fairly interesting. However, the rest seemed like regurgitated, general, obvious, useless information. Very simple concepts drawn out far beyond necessary. Alot of filler, waste of time.
Narrator: the voice and style was very far from the generic one I've found in titles similar to this. Much more engaging.
My background going into the book:
I've read "Thinking, fast and slow", but no books on marketing or virality.
I love that the book starts out by introducing a simple acronym, and devotes a chapter to explaining each concept in detail.
Filled with good examples and good at reusing earlier concepts and phrases.
Of the 6 concepts, the last 2 were a little light on theory and mostly explained with examples.
A very good and memorable introduction to virality.
This author clearly understands marketing in the Internet era and has written one of the best marketing books I've read! The ideas are pretty well laid out with examples. Enjoyed thoroughly.
I can't read or write...except for this instance. That's why I love Audible!
I loved the Narration. Many of these books have a lot of great information but can be hard to deliver. Keith Nobbs did an excellent job.
The $100 Philly Cheese Steak story.
First time listening to Keith Nobbs.
Science behind The $100 Philly Cheese
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