Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.
Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.
©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.
I run a marketing company outside of Philadelphia called Farotech. I write a blog about three times a week and I reference this book every chance I get. Phenomenal.
Great book. Just finished listening to it for my 2nd time (about 1 year between listens). The 6 steps which Jonah discussed in detail have a lot of merit. Simple ideas when presented well can be contagious.
I started reading the book several months ago, and I had a hard time getting into it. I decided to give the audio chance, and I'm very glad that I did. The reader does a very good job with this. I wish the chapters were broken up a little more, but I got a lot of value and useful information I will be putting to work immediately.
The author does an excellent job of outlining and demonstrating how ideas catch on and when they don't. An easy listen and very helpful for anyone interested in marketing.
To Learn this much about how to make my products and my employer's products catch on in just a few short hours was priceless. Thank you Jonah Berger.
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