Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.
Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.
©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.
I am a photographer and not a marketing expert. Jonah's book 'Contagious - Why things catch on' gave me the basic principles and ideas to work on and talk about my fine art products. Thank you Jonah. - Sanjay Marathe
My husband and I have started listening to audio books on road trips together, and this was our favorite so far. We are business owners and the content was exactly what we needed as we think through our business and creating great content to better serve our clients too. The narrator was excellent as well. Very conversational and easy to listen to.
it really felt like this book gave me some valuable information and i cant wait to try out some of the tips and insights that was given to me in this book. the book talks alot about how we follow others and the psychic behind it.the only thing i felt missing was that i would have like to known more about the people that dare to start new trends. But really nothing to complain about, overall interesting, funny and valuable
definitely recommend. the author does a great job explaining the science behind each principle. very interesting
This book explains why things catch on and spread easly, and it doesn't only help you market your product but it helps you understand how people talk and how people behave towards
I loved listening to this book, it have a very important insightful information about marketing with great examples, totally recommend this book to anyone starting a new business and looking for ideas to spread the word about his products or services
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