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Contagious Audiobook

Contagious: Why Things Catch On

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Publisher's Summary

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.

What Members Say

Average Customer Rating

4.4 (2148 )
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  •  
    Jes Williams 08-16-16 Member Since 2015
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    "Intuitive but not immediately obvious concepts."

    Loved it and looking forward to applying in our every day work as well new product launches.

    0 of 0 people found this review helpful
  •  
    Lawrence Shelton 08-10-16 Member Since 2012
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    "Good listen"

    well worth the time to listen to. I would recommend to anyone looking for exceptional thinking on a difficult topic.

    0 of 0 people found this review helpful
  •  
    joejoe123 08-01-16
    joejoe123 08-01-16 Member Since 2015
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    "marketing genius "

    lots of stories and case studies. perfect examples for the rules of making something spread like fire. I highly recommend this.

    0 of 0 people found this review helpful
  •  
    Sanjay Marathe 07-31-16
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    "Great Ideas for Marketing any product or service"

    I am a photographer and not a marketing expert. Jonah's book 'Contagious - Why things catch on' gave me the basic principles and ideas to work on and talk about my fine art products. Thank you Jonah. - Sanjay Marathe

    0 of 0 people found this review helpful
  •  
    todd 07-24-16
    todd 07-24-16 Member Since 2016
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    "Informative and eye-opening"

    My husband and I have started listening to audio books on road trips together, and this was our favorite so far. We are business owners and the content was exactly what we needed as we think through our business and creating great content to better serve our clients too. The narrator was excellent as well. Very conversational and easy to listen to.

    0 of 0 people found this review helpful
  •  
    Jason Walley 07-11-16 Member Since 2016
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    "Good strategy, short on tactics"

    I enjoyed it and had solid takeaways. I may have had too high an expectation for the book. But, I don't find a ton of actionable advice.

    0 of 0 people found this review helpful
  •  
    jonathan 06-22-16
    jonathan 06-22-16 Member Since 2016
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    "Valuable information"

    it really felt like this book gave me some valuable information and i cant wait to try out some of the tips and insights that was given to me in this book. the book talks alot about how we follow others and the psychic behind it.the only thing i felt missing was that i would have like to known more about the people that dare to start new trends. But really nothing to complain about, overall interesting, funny and valuable

    0 of 0 people found this review helpful
  •  
    Rachel Guttman TULSA, OK, US 06-21-16
    Rachel Guttman TULSA, OK, US 06-21-16 Member Since 2015
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    "great stories. excellent insight."

    definitely recommend. the author does a great job explaining the science behind each principle. very interesting

    0 of 0 people found this review helpful
  •  
    abdulkarim 06-16-16
    abdulkarim 06-16-16
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    "Bot only a marketing book"

    This book explains why things catch on and spread easly, and it doesn't only help you market your product but it helps you understand how people talk and how people behave towards

    0 of 0 people found this review helpful
  •  
    Karim 06-12-16
    Karim 06-12-16 Member Since 2016
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    "very good book"

    I loved listening to this book, it have a very important insightful information about marketing with great examples, totally recommend this book to anyone starting a new business and looking for ideas to spread the word about his products or services

    0 of 0 people found this review helpful

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