We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
 >   > 
Contagious Audiobook

Contagious: Why Things Catch On

Regular Price:$20.99
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.

What Members Say

Average Customer Rating

4.4 (2382 )
5 star
 (1416)
4 star
 (699)
3 star
 (199)
2 star
 (48)
1 star
 (20)
Overall
4.4 (2013 )
5 star
 (1209)
4 star
 (574)
3 star
 (168)
2 star
 (42)
1 star
 (20)
Story
4.5 (2020 )
5 star
 (1242)
4 star
 (580)
3 star
 (147)
2 star
 (37)
1 star
 (14)
Performance
Sort by:
  •  
    Nathan OAKLAND, CA, United States 05-15-13
    Nathan OAKLAND, CA, United States 05-15-13 Member Since 2015
    HELPFUL VOTES
    36
    ratings
    REVIEWS
    29
    12
    FOLLOWERS
    FOLLOWING
    4
    1
    Overall
    Performance
    Story
    "Excellent on all fronts."
    What other book might you compare Contagious to and why?

    The Tipping Point. It's like the sequel to the Tipping Point, which I also enjoyed.


    What’s the most interesting tidbit you’ve picked up from this book?

    Social Currency. I love that expression.


    Any additional comments?

    The narration blends very well with the content to the point the narrator sounds like he is the author. The book is a collection of lessons framed in stories that have practical application for just about any business. This is the first book that anyone of ambition should read or listen to. I've listened to it twice and will listen to it again in the future I'm sure.

    Highly recommended.

    4 of 5 people found this review helpful
  •  
    Scott 04-02-13
    Scott 04-02-13 Member Since 2016

    Zombies.

    HELPFUL VOTES
    9
    ratings
    REVIEWS
    13
    2
    FOLLOWERS
    FOLLOWING
    1
    1
    Overall
    Performance
    Story
    "Good, but..."

    ...while Berger does a godly job of outlining what I'm sure are some -- certainly not all -- of the finer points of "Why Things Catch On," I have a couple of gripes.

    First, the book is too short. In the end, I felt like I'd just read a long essay rather than a book of substance. Sure the content gave me something to chew on but would it have killed the author to include more real world cases?

    Did Keith Nobbs, the narrator, have a cold while reading this? Did he mispronounce some words? I can't be 100% sure until I read the text myself, but it seemed that way. Hey, nobody's perfect but I did rate the performance 4/5 stars. Overall, Nobbs did well.

    Other than that, great book. It almost didn't feel like I was reading something from the self help section!

    9 of 12 people found this review helpful
  •  
    Robert 05-02-16
    Robert 05-02-16
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    10
    3
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "A great 6 concepts overview of contagious content"

    Narrator: the voice and style was very far from the generic one I've found in titles similar to this. Much more engaging.

    My background going into the book:
    I've read "Thinking, fast and slow", but no books on marketing or virality.

    I love that the book starts out by introducing a simple acronym, and devotes a chapter to explaining each concept in detail.
    Filled with good examples and good at reusing earlier concepts and phrases.

    Of the 6 concepts, the last 2 were a little light on theory and mostly explained with examples.

    A very good and memorable introduction to virality.

    1 of 1 people found this review helpful
  •  
    Justin 01-17-17
    Justin 01-17-17 Member Since 2016
    ratings
    REVIEWS
    3
    3
    Overall
    Performance
    Story
    "DMG Approved!"

    Definitely a future guest of the dental marketing guy show! I continued to be impressed by Dr. Berger's insights into consumer psychology.

    0 of 0 people found this review helpful
  •  
    Michael Chamis Flower Mound, Texas USA 12-10-16
    Michael Chamis Flower Mound, Texas USA 12-10-16 Member Since 2016
    ratings
    REVIEWS
    2
    1
    Overall
    Performance
    Story
    "Required reading for sales and marketing"

    My 20 years experience in sales wrapped up in an entertaining read. Required reading for my sales team.

    0 of 0 people found this review helpful
  •  
    Kinsey Hannappel 12-08-16 Member Since 2015
    ratings
    REVIEWS
    3
    1
    Overall
    Performance
    Story
    "Would highly recommend!"

    Love love love!! This is a great book for all marketers and business owners. I will definitely be reading this again!

    0 of 0 people found this review helpful
  •  
    Tracey 12-02-16
    Tracey 12-02-16 Member Since 2014
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    4
    4
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Well done"

    I wasn't exactly sure what to expect as some books deliver content that is not indicated by their title. This one delivered exactly what you would expect from a book called contagious. I appreciated that the discussion was realistic - not every principle works every time. I also liked the examples of things that worked and did not work. Can't wait to put these ideas into practice!

    0 of 0 people found this review helpful
  •  
    Hashem CARLSTADT, NJ, United States 11-30-16
    Hashem CARLSTADT, NJ, United States 11-30-16 Member Since 2016
    ratings
    REVIEWS
    29
    1
    Overall
    Performance
    Story
    "The best book on viral marketing"

    One of the best marketing books I have ever listened to, I recommend this book to anyone want to launch a product, service or posting a video on youtube.

    0 of 0 people found this review helpful
  •  
    Linda 11-25-16
    Linda 11-25-16
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    9
    9
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Very Helpful"

    I highly recommend this book for anyone who has ideas or products they want others to know about. It's concrete enough to be really practical. I'm exited to put his ideas into action!

    0 of 0 people found this review helpful
  •  
    S. Rahman 11-24-16
    S. Rahman 11-24-16 Member Since 2016

    sulrah

    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "great book!"

    loved it. great stories to drive home points. nicely organized into an acronym.

    0 of 0 people found this review helpful
Sort by:
  • Russell tolliday
    6/14/15
    Overall
    Performance
    Story
    "Amazing! Essential for entrepreneurs!"

    This book is incredible, if you're running your own business or trying to promote anything you HAVE to read this book.

    It starts with laying the terminology that will be used in the book and then builds and builds with examples that you can apply to your project straight away.

    Also it's so enjoyable and interesting, I listened effortlessly and enjoyed every second. A must must read!

    2 of 2 people found this review helpful
  • Francis West
    2/26/16
    Overall
    Performance
    Story
    "Brilliant"

    So much learning in this book. Recommend it to all IT company owners. A must read.

    1 of 1 people found this review helpful
  • finch76
    9/30/15
    Overall
    Performance
    Story
    "Practical"

    Liked that the examples are practical.
    Easy to follow. Very interesting, that they are memorable!

    1 of 1 people found this review helpful
  • jermaine
    8/11/15
    Overall
    Performance
    Story
    "GREAT!"

    some very insightful information, would definitely recommend for any one who is attempting to generate exposure Dorset their products.

    1 of 1 people found this review helpful
  • Ben
    4/1/15
    Overall
    Performance
    Story
    "Few points made"

    although seemingly interesting throughout listening, in hindsight very few points are really highlighted, and of those most are not original insights

    1 of 1 people found this review helpful
  • Alex M
    Buckinghamshire
    4/16/15
    Overall
    Performance
    Story
    "Refreshing"

    Contagious stood out for me. I've read a tonne of books, often left disappointed with the rehashed content. Contagious has modern and interesting examples and gives a practical recipe for giving your idea every chance of success, all whilst keeping it simple. Well worth the money. Enjoy!

    2 of 3 people found this review helpful
  • GOH
    12/20/16
    Overall
    Performance
    Story
    "Good explanation with excellent examples"

    This is a great book filled with real life examples of things going viral and the author's well thought out explanation of how they went viral.

    0 of 0 people found this review helpful
  • Przemek
    11/18/16
    Overall
    Performance
    Story
    "Essential for EVERY adman and entrepreneur!"

    The reseaech here is cutting edge. This should be in every advertising degree compulsory curriculum

    0 of 0 people found this review helpful
  • M. Millward
    9/5/16
    Overall
    Performance
    Story
    "Amazing - worth x100 the price"

    Essential must have for any business owner, whether you have a product, person, information or anything else - this book is a must sell

    It is the bible for virality

    0 of 0 people found this review helpful
  • patrice
    6/20/16
    Overall
    Performance
    Story
    "Insightful, inspiring and priceless"

    The best book I've read in about 10 years! Absolutely amazing, a real game changer!

    0 of 0 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.