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Contagious
- Why Things Catch On
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
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Contagious
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Publisher's summary
Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.
Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.
Featured Article: The Best Marketing Audiobooks for Conquering the Industry
Though it may seem effortless, behind every advertisement and promotion is an entire team of professionals making a series of choices in order to convey a given message or sell a particular product. Honing your marketing skills and learning insider secrets is a surefire way to reach people and make your voice heard at work and beyond. We’ve curated a list of the top marketing audiobooks to help you master the ins-and-outs of the industry.
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Performance4.5 out of 5 stars 45
-
Story4.5 out of 5 stars 45
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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5 out of 5 stars
-
Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
-
Why We Buy, Updated and Revised Edition
- The Science of Shopping
- By: Paco Underhill
- Narrated by: Mike Chamberlain
- Length: 12 hrs
- Unabridged
-
Overall4 out of 5 stars 328
-
Performance4 out of 5 stars 263
-
Story4 out of 5 stars 259
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.
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1 out of 5 stars
-
Author has knowledge but poor writing skills
- By Nidhi on 06-25-11
By: Paco Underhill
-
Fascinate
- Your 7 Triggers to Persuasion and Captivation
- By: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 8 hrs and 41 mins
- Unabridged
-
Overall4 out of 5 stars 772
-
Performance4 out of 5 stars 515
-
Story4 out of 5 stars 512
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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5 out of 5 stars
-
Hog your Head with Fascinate!
- By Lanie Evans on 01-19-11
By: Sally Hogshead
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
- Unabridged
-
Overall4 out of 5 stars 58
-
Performance4 out of 5 stars 46
-
Story4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
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Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
-
The Why Axis
- Hidden Motives and the Undiscovered Economics of Everyday Life
- By: Uri Gneezy, John A. List
- Narrated by: Eric Martin
- Length: 9 hrs and 8 mins
- Unabridged
-
Overall4 out of 5 stars 91
-
Performance4 out of 5 stars 78
-
Story4 out of 5 stars 78
Uri Gneezy and John List are like the anthropologists who spend months in the field studying the people in their native habitats. But in their case they embed themselves in our messy world to try and solve big, difficult problems, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; whether women are really less competitive than men; and how to correctly price products and services. Their field experiments show how economic incentives can change outcomes.
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3 out of 5 stars
-
Some Interesting Insights But Poor Science
- By Harold Toomey on 06-09-23
By: Uri Gneezy, and others
-
The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 8 hrs and 18 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,665
-
Performance4.5 out of 5 stars 998
-
Story4.5 out of 5 stars 988
In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
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3 out of 5 stars
-
Not as good as the first
- By Stephen on 06-20-10
By: Dan Ariely
-
Small Data
- The Tiny Clues That Uncover Huge Trends
- By: Martin Lindstrom
- Narrated by: Ricco Fajardo
- Length: 8 hrs and 4 mins
- Unabridged
-
Overall4 out of 5 stars 582
-
Performance4.5 out of 5 stars 526
-
Story4 out of 5 stars 522
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.
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5 out of 5 stars
-
Fascinating!!
- By Fact addict on 03-08-16
By: Martin Lindstrom
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The Plateau Effect
- Getting From Stuck to Success
- By: Bob Sullivan, Hugh Thompson
- Narrated by: Don Hagen
- Length: 9 hrs and 3 mins
- Unabridged
-
Overall4 out of 5 stars 115
-
Performance4 out of 5 stars 99
-
Story4 out of 5 stars 99
The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.
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4 out of 5 stars
-
Heath
- By Oliver Nielsen on 07-22-13
By: Bob Sullivan, and others
-
Free Prize Inside!
- The Next Big Marketing Idea
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
-
Overall4.5 out of 5 stars 163
-
Performance4.5 out of 5 stars 102
-
Story4.5 out of 5 stars 103
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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4 out of 5 stars
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Another gem from Seth
- By Daryl on 12-29-09
By: Seth Godin
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To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,182
-
Performance4.5 out of 5 stars 3,508
-
Story4.5 out of 5 stars 3,486
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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3 out of 5 stars
-
Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
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Technically Wrong
- Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
- By: Sara Wachter-Boettcher
- Narrated by: Andrea Emmes
- Length: 5 hrs and 42 mins
- Unabridged
-
Overall4.5 out of 5 stars 147
-
Performance4.5 out of 5 stars 135
-
Story4.5 out of 5 stars 136
Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed, or why. It's time we change that. Many of the services we rely on are full of oversights, biases, and downright ethical nightmares. Chatbots that harass women. Signup forms that fail anyone who's not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people behind bars.
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4 out of 5 stars
-
Pretty good but not complete
- By Casey on 10-29-17
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Break Through the Noise
- The Nine Rules to Capture Global Attention
- By: Tim Staples, Josh Young
- Narrated by: Luis Moreno
- Length: 7 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 37
-
Performance4.5 out of 5 stars 30
-
Story4.5 out of 5 stars 30
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
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1 out of 5 stars
-
NOT A GOOD BOOK TO BE
- By FABIO HART on 05-08-22
By: Tim Staples, and others
-
Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- By: Kurt W Mortensen
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 49 mins
- Unabridged
-
Overall4.5 out of 5 stars 114
-
Performance4.5 out of 5 stars 101
-
Story4 out of 5 stars 100
Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
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3 out of 5 stars
-
Good book
- By Federico Alvarez on 11-21-14
By: Kurt W Mortensen
-
Trade-Off
- Why Some Things Catch On, and Others Don't
- By: Kevin Maney
- Narrated by: Dennis Holland
- Length: 6 hrs and 58 mins
- Unabridged
-
Overall4 out of 5 stars 50
-
Performance4 out of 5 stars 28
-
Story4.5 out of 5 stars 28
In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
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4 out of 5 stars
-
No Trade-Offs for Reading Trade-Off
- By Joshua Kim on 06-10-12
By: Kevin Maney
-
The Culture Code
- An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
- By: Clotaire Rapaille
- Narrated by: Barrett Whitener
- Length: 6 hrs and 29 mins
- Unabridged
-
Overall4.5 out of 5 stars 409
-
Performance4 out of 5 stars 284
-
Story4.5 out of 5 stars 282
Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
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4 out of 5 stars
-
Mapping cultures
- By Eric on 08-04-08
-
What's Mine Is Yours
- The Rise of Collaborative Consumption
- By: Roo Rogers, Rachel Botsman
- Narrated by: Kevin Foley
- Length: 8 hrs and 12 mins
- Unabridged
-
Overall4.5 out of 5 stars 89
-
Performance4.5 out of 5 stars 71
-
Story4.5 out of 5 stars 69
The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume.
-
4 out of 5 stars
-
An Important Topic
- By Roy on 11-06-10
By: Roo Rogers, and others
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- How to Change Anyone's Mind
- By: Jonah Berger
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Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst.
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3 out of 5 stars
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Was this book written to change my mind from a republican to a democrat?
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Invisible Influence
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If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
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1 out of 5 stars
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just another crappy self help
- By Henry P. Blanton on 06-21-16
By: Jonah Berger
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Magic Words
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 54 mins
- Unabridged
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Overall4.5 out of 5 stars 74
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Performance4.5 out of 5 stars 66
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Story4.5 out of 5 stars 66
New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.
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5 out of 5 stars
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good book minus the progressive flare-up
- By H.B. on 06-06-23
By: Jonah Berger
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Made to Stick
- Why Some Ideas Survive and Others Die
- By: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
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Overall4.5 out of 5 stars 6,986
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Performance4.5 out of 5 stars 4,818
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Story4.5 out of 5 stars 4,814
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
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5 out of 5 stars
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Even Better The Second Time
- By Jeremy on 09-05-09
By: Chip Heath, and others
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
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Overall5 out of 5 stars 12,051
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Performance5 out of 5 stars 10,263
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Story4.5 out of 5 stars 10,192
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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2 out of 5 stars
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Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
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Overall4.5 out of 5 stars 4,180
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Performance4.5 out of 5 stars 3,530
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Story4.5 out of 5 stars 3,484
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
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The Catalyst
- How to Change Anyone's Mind
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- Narrated by: Keith Nobbs, Fred Irby
- Length: 6 hrs and 46 mins
- Unabridged
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Overall4.5 out of 5 stars 600
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Performance5 out of 5 stars 489
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Story4.5 out of 5 stars 487
Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst.
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3 out of 5 stars
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Was this book written to change my mind from a republican to a democrat?
- By Jack Shocklee on 10-02-20
By: Jonah Berger
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Invisible Influence
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- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 58 mins
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Overall4.5 out of 5 stars 508
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Performance4.5 out of 5 stars 439
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If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
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1 out of 5 stars
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just another crappy self help
- By Henry P. Blanton on 06-21-16
By: Jonah Berger
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Magic Words
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Overall4.5 out of 5 stars 74
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Performance4.5 out of 5 stars 66
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New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.
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5 out of 5 stars
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good book minus the progressive flare-up
- By H.B. on 06-06-23
By: Jonah Berger
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Made to Stick
- Why Some Ideas Survive and Others Die
- By: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
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Overall4.5 out of 5 stars 6,986
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Performance4.5 out of 5 stars 4,818
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Story4.5 out of 5 stars 4,814
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
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5 out of 5 stars
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Even Better The Second Time
- By Jeremy on 09-05-09
By: Chip Heath, and others
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Overall5 out of 5 stars 12,051
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Performance5 out of 5 stars 10,263
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Story4.5 out of 5 stars 10,192
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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2 out of 5 stars
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Have you heard of the SB7 Framework?
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This Is Marketing
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Overall4.5 out of 5 stars 4,180
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Performance4.5 out of 5 stars 3,530
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Story4.5 out of 5 stars 3,484
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
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The 22 Immutable Laws of Branding
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- Length: 8 hrs and 8 mins
- Unabridged
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Overall4 out of 5 stars 354
-
Performance4 out of 5 stars 300
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Story4 out of 5 stars 301
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
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3 out of 5 stars
-
Good, but out of date
- By Dave Makes Things on 09-07-14
By: Al Ries, and others
-
The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,058
-
Performance4.5 out of 5 stars 1,701
-
Story4.5 out of 5 stars 1,681
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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4 out of 5 stars
-
Highly recommended, but could use an update.
- By T. M. Castagna on 12-01-15
By: Al Ries, and others
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Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
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- Narrated by: Donald Miller
- Length: 6 hrs and 55 mins
- Unabridged
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Overall4.5 out of 5 stars 381
-
Performance4.5 out of 5 stars 298
-
Story4.5 out of 5 stars 294
It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
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3 out of 5 stars
-
Good content, but hated the constant sell
- By Pablo Alejo on 01-22-21
By: Donald Miller
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Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
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Overall4.5 out of 5 stars 4,601
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Performance4 out of 5 stars 3,825
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Story4.5 out of 5 stars 3,790
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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4 out of 5 stars
-
Great book, wish the narration was a little better.
- By Todays The Best Day - Dani Davis on 07-21-15
By: Nir Eyal, and others
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Catalyst
- By: Jonah Berger
- Narrated by: Keith Nobbs, Fred Irby
- Length: 6 hrs and 46 mins
- Unabridged
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Overall4.5 out of 5 stars 138
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Performance4.5 out of 5 stars 114
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Story4.5 out of 5 stars 113
From the author of New York Times best sellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?
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2 out of 5 stars
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Progressive bias that isn't even subtle
- By Walter Myers III on 03-23-20
By: Jonah Berger
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
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- Unabridged
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Overall5 out of 5 stars 5,051
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Performance5 out of 5 stars 4,351
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Story5 out of 5 stars 4,296
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
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1 out of 5 stars
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You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
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Traction
- How Any Startup Can Achieve Explosive Customer Growth
- By: Gabriel Weinberg, Justin Mares
- Narrated by: Gabriel Weinberg
- Length: 7 hrs and 24 mins
- Unabridged
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Overall4.5 out of 5 stars 863
-
Performance4.5 out of 5 stars 708
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Story4.5 out of 5 stars 707
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
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5 out of 5 stars
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Review from a marketing pro
- By SV on 06-18-16
By: Gabriel Weinberg, and others
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The Art of Storytelling
- Easy Steps to Presenting an Unforgettable Story
- By: John D. Walsh
- Narrated by: John Walsh
- Length: 4 hrs and 10 mins
- Unabridged
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Overall4 out of 5 stars 130
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Performance4 out of 5 stars 116
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Story4 out of 5 stars 116
Many of us would love to hold the attention of a crowd, a classroom, or just a group of our friends by telling them a great story. We have felt the pressure of a public presentation or the disappointment of a story that is ignored and we are ready for more. In The Art of Storytelling, John Walsh talks through the steps to presenting a compelling story, outlining the strategies that helped him move from stutterer to storyteller as he fulfilled his calling of becoming a preacher.
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5 out of 5 stars
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Most practical advice for how to capture and hold
- By Techno on 08-01-15
By: John D. Walsh
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Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
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Overall4.5 out of 5 stars 2,041
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Performance4.5 out of 5 stars 1,669
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Story4.5 out of 5 stars 1,657
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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5 out of 5 stars
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Use the Audible Speed Feature!
- By Sand on 05-30-21
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Putting Stories to Work
- Mastering Business Storytelling
- By: Shawn Callahan
- Narrated by: Shawn Callahan
- Length: 7 hrs and 33 mins
- Unabridged
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Overall4.5 out of 5 stars 16
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Performance4.5 out of 5 stars 12
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Story4.5 out of 5 stars 12
The most successful leaders are storytellers. By mastering business storytelling, they achieve extraordinary business results. As a modern-day leader, you know you should develop this skill, but you don't have the time to do this in an ad-hoc way. What you need is a practical, reliable method to follow, one that will allow your business to reap the benefits of storytelling as soon as possible. In Putting Stories to Work, Shawn Callahan gives you a clear process for mastering business storytelling. He demolishes the thinking that storytelling has no place at work.
By: Shawn Callahan
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One Million Followers, Updated Edition
- How I Built a Massive Social Following in 30 Days
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 7 hrs and 50 mins
- Unabridged
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Overall4.5 out of 5 stars 306
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Performance4.5 out of 5 stars 261
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Story4.5 out of 5 stars 260
In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multimedia brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.
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1 out of 5 stars
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A Very Poor Read
- By AnthonyB on 04-14-21
By: Brendan Kane
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
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Overall4.5 out of 5 stars 478
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Performance4.5 out of 5 stars 380
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Story4.5 out of 5 stars 377
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
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1 out of 5 stars
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Outdated and bland
- By Ana Havlik on 07-14-21
By: Seth Godin
What listeners say about Contagious
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Scott
- 12-03-17
Clear, concise, practical & compelling.
This is a great book of scientifically researched motivators for ideas and products catching on with contagion. Personally, as a teacher, I️ will focus on folding these ideas into my curricula.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Lisa
- 05-14-16
Love it. Really marketing 101
For someone who has no marketing experience, this book really put into perspective, how to start getting social awareness of a product.
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Daniel
- 02-20-17
Very informative!
Everything was well explained. Better yet, there was more than one story behind every step to making an idea or product "Contagious". Definitely a good read!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- David
- 03-15-15
Great Insights
The author does an excellent job of outlining and demonstrating how ideas catch on and when they don't. An easy listen and very helpful for anyone interested in marketing.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- mvwijland
- 09-19-19
Great steps to better influencing.
This book is a follow-upon made-to-stick. Great examples for b2c. Nice structure. Unfortunately no b2b examples. The only thing I missed in the book.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Khanesia
- 10-03-18
Great read
I learned a lot of valuable info. I found myself constantly inspired as to how I will implement these strategies in my business
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Buffalo
- 04-29-13
STEPS
What made the experience of listening to Contagious the most enjoyable?
Very light simple concept but with good examples and a nice acronym.
What other book might you compare Contagious to and why?
Free by Chris Anderson
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Mark Bowser
- 11-28-17
If You Need Something to Spread Like a Wildfire...
This book can help you get your message out there in big...or maybe even a viral ways. It is very well written with some great insight and action steps that I am looking forward to using with my own products.
Mark Bowser
Author of “Sales Success” with Zig Ziglar and Scott McKain.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 01-10-18
I learned a lot.
I was very pleased with the content and the narrator. The author has a way to make you see what you need to market your business/product or idea in a manner that it's not complicated to achieve in 6 steps. very informative.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Charlie
- 02-03-16
Great listen!
The narrator was engaging and I felt like he was right in the room telling a story with all his heart.
The concepts in this book were easy to understand and the examples were laid out very well. Each story made it really easy to understand what I needed to take away.
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