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Contagious: Why Things Catch On | [Jonah Berger]

Contagious: Why Things Catch On

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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Publisher's Summary

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.

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  •  
    Dr A 09-14-13
    Dr A 09-14-13

    A reader of biographies, history, and other non-fiction

    HELPFUL VOTES
    15
    ratings
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    33
    11
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    2
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    "Smart, but painfully verbose"

    The author’s advice on marketing makes sense, but I found his audiobook a stressful listen, as his endless stories, spelled out in a host petty details really distracted from the message. It would have benefited from a much tighter re-write.

    2 of 3 people found this review helpful
  •  
    Immanuel 08-29-15
    Immanuel 08-29-15
    ratings
    REVIEWS
    1
    1
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    Story
    "Clear and concise"

    Berger offers clear points on what makes ideas stick/spread. I loved how he provides specific tactics that are hard to argue against and reachable.
    I great expansion of ideas offers in Galdwell's The Tipping Point

    0 of 0 people found this review helpful
  •  
    Tim 08-06-15
    Tim 08-06-15 Member Since 2011
    ratings
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    1
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    "If you liked made to stick you will like this"

    This book was written by a classmate of Chip Heath and is along the same lines. Not as good, but still useful.

    0 of 0 people found this review helpful
  •  
    Michael G. 07-29-15
    Michael G. 07-29-15 Member Since 2013
    ratings
    REVIEWS
    9
    3
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    "Loved this book!!!"

    This book offers practical and valuable ideas and examples of a staged marketing approach for your products or services. Excellent read, very useful techniques.

    0 of 0 people found this review helpful
  •  
    Shawn Dreger 07-20-15 Member Since 2015
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    1
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    "Great listen"

    The narrator was great and held my interest. Content was also fantastic. I listened to it twice

    0 of 0 people found this review helpful
  •  
    Vanz73 Bethesda MD 07-17-15
    Vanz73 Bethesda MD 07-17-15 Member Since 2015
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    "Terrific!"

    Very good information about marketing and messaging. Applicable to any business venture or "for purpose" organization.

    0 of 0 people found this review helpful
  •  
    Dale W. Richards Broadway, VA 07-13-15
    Dale W. Richards Broadway, VA 07-13-15 Member Since 2015
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    "Great listen."

    Super analysis of what makes things contagious. Clear principles. Very thought-provoking. Really gave me a baseline to analyzing my own products and how to make them go viral.

    0 of 0 people found this review helpful
  •  
    Chuck 07-08-15
    Chuck 07-08-15 Member Since 2015
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    1
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    "Best book ever!!"

    Loved it! Everybody should read. Great ideas and valuable content. Amazing! Worth every minute. Read it!

    0 of 0 people found this review helpful
  •  
    Suzana 07-06-15
    Suzana 07-06-15
    ratings
    REVIEWS
    1
    1
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    Story
    "Amazing"

    Loved it and found it useful for my own work. I would love to see work tools we can apply.

    0 of 0 people found this review helpful
  •  
    Ben 07-03-15
    Ben 07-03-15 Member Since 2015
    ratings
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    4
    2
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    "Great examples in the context of applicable information!"

    Jonah gives a truly fascinating set of examples to illustrate what are very actionable and thought provoking lessons. You will be inspired to look for the potential for vitality in your business.

    0 of 0 people found this review helpful

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