Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.
Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.
©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.
The Tipping Point. It's like the sequel to the Tipping Point, which I also enjoyed.
Social Currency. I love that expression.
The narration blends very well with the content to the point the narrator sounds like he is the author. The book is a collection of lessons framed in stories that have practical application for just about any business. This is the first book that anyone of ambition should read or listen to. I've listened to it twice and will listen to it again in the future I'm sure.
...while Berger does a godly job of outlining what I'm sure are some -- certainly not all -- of the finer points of "Why Things Catch On," I have a couple of gripes.
First, the book is too short. In the end, I felt like I'd just read a long essay rather than a book of substance. Sure the content gave me something to chew on but would it have killed the author to include more real world cases?
Did Keith Nobbs, the narrator, have a cold while reading this? Did he mispronounce some words? I can't be 100% sure until I read the text myself, but it seemed that way. Hey, nobody's perfect but I did rate the performance 4/5 stars. Overall, Nobbs did well.
Other than that, great book. It almost didn't feel like I was reading something from the self help section!
Narrator: the voice and style was very far from the generic one I've found in titles similar to this. Much more engaging.
My background going into the book:
I've read "Thinking, fast and slow", but no books on marketing or virality.
I love that the book starts out by introducing a simple acronym, and devotes a chapter to explaining each concept in detail.
Filled with good examples and good at reusing earlier concepts and phrases.
Of the 6 concepts, the last 2 were a little light on theory and mostly explained with examples.
A very good and memorable introduction to virality.
My 20 years experience in sales wrapped up in an entertaining read. Required reading for my sales team.
I wasn't exactly sure what to expect as some books deliver content that is not indicated by their title. This one delivered exactly what you would expect from a book called contagious. I appreciated that the discussion was realistic - not every principle works every time. I also liked the examples of things that worked and did not work. Can't wait to put these ideas into practice!
One of the best marketing books I have ever listened to, I recommend this book to anyone want to launch a product, service or posting a video on youtube.
I highly recommend this book for anyone who has ideas or products they want others to know about. It's concrete enough to be really practical. I'm exited to put his ideas into action!
"Don't buy this book! It's my secret weapon..."
This is one of the best books I have read in a long time. Many new ideas and reinforcement of many suspicions one has in how people react. Great stories backed up with facts and figures, easy to understand and I can't wait to put some of this into practice.
"Worth the time and money"
Good examples of proving the theory and entertaining. The next level would be for the author to have used the techniques on his own projects and would of made them more practical.
Also some products don't easily fit into the technique categories so advice on that would of improved the book.
"Getting viral gracefully!"
explains very clearly what gets viral and how to have directed approach to get it.
"Top Class book on contagious marketing"
it was informative, i learned things that i can implement
it has many interesting a relevant case studies
buy it u won't regret
"Best read of the year"
A must for those interested in marketing and communication. Up to date, scientific and beautifully written.
I will be re reading it again soon!
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