• Contagious

  • Why Things Catch On
  • By: Jonah Berger
  • Narrated by: Keith Nobbs
  • Length: 6 hrs and 50 mins
  • 4.6 out of 5 stars (6,829 ratings)

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Contagious  By  cover art

Contagious

By: Jonah Berger
Narrated by: Keith Nobbs
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Publisher's summary

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.

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What listeners say about Contagious

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  • YB
  • 09-02-13

Rehash from other books

This book has very few Independent ideas. If you have read "Tipping Point" and "Switch". no need to buy this one.

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'The New Tipping Point' was a BIG call

What was most disappointing about Jonah Berger’s story?

To make the inference very early on in the introduction essentially that, though The Tipping Point was a classic in it's day, 'the science had moved on since then' - suggesting that Contagious was in fact the new Tipping Point, was a grandiose claim to say the least.Let me just confirm that this is not one tenth the book that Tipping Point was/is.

How did the narrator detract from the book?

I found myself frequently drifting off from the narration, with repeated points both obvious and laboured.

Any additional comments?

If you want to know how to achieve 'stickiness', read instead brilliantly simple The Brand Gap and the now antique yet still far more powerful classic Media Virus - the book that brought 'viral' into the popular vocabulary, for better or worse.

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Godd Story!

I picked is book out to read for a class thinking I wouldn't like it much since it's for a class, I actually enjoyed it and there were multiple interesting things in the book and it all made sense.
I give this a book a 10/10 for a good read if you wanna figure out how things are contagious. :)

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Amazing!

i loved how simple the 6 concepts were. but how detailed the author discussed each and the depths of knowledge that he has!

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Very Practical and Eye Opening

I have listened to this book 5+ times month. I want the ideas to take deep root in my mind as I lead our organization on a national campaign. Decisions concerning the growth of your business will be influenced by this presentation.

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A book to listen 10 times …

A book to listen 10 times, get as many info as possible and apply. He wont give you a recipe but all the ingredients. Really liked it!!!

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Highly practical and insightful

Must read for marketers of all kinds. Not as breakthrough as Trout & Ries on a strategic level, but almost as important on a tactical level.

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Really got my wheels turning

I read a lot of business books, and I loved this one. It is well structured and easy to understand, and I had several aha moments that brought about new ideas for my real estate business.

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Very useful

Very useful. But a lot of filler. Lots of words could have been cut out.

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Amazing book

This book is a 10/10. For anyone that wants to learn how to market and make products/ideas go viral!

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