Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.
Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.
©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.
A reader of biographies, history, and other non-fiction
The author’s advice on marketing makes sense, but I found his audiobook a stressful listen, as his endless stories, spelled out in a host petty details really distracted from the message. It would have benefited from a much tighter re-write.
This book was full of fantastic useful practical information about how to spread your product or ideas harnessing the power of word-of-mouth.
There were lots of fantastic real world examples as well as many thought-provoking ideas on how to begin to craft your idea and product message.
Perfect for anyone looking to build a platform and stand out from the crowd. It offers practical, social science that can be applied to any product or service.
Talk about getting your products or services out into the marketplace... If you follow the suggestions in this book you're bound to reach a global audience! (In fact, I'm going to do my own little "Contagious" research, use these suggestions...& get OUT THERE!)!!
What more can I say..? Take notes...throw your ideas around with others...&...I'll see you on CNN (getting interviewed on your techniques for getting your brand to spread like wildfire)!
I run a marketing company outside of Philadelphia called Farotech. I write a blog about three times a week and I reference this book every chance I get. Phenomenal.
Great book. Just finished listening to it for my 2nd time (about 1 year between listens). The 6 steps which Jonah discussed in detail have a lot of merit. Simple ideas when presented well can be contagious.
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