Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.
Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.
©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.
A reader of biographies, history, and other non-fiction
The author’s advice on marketing makes sense, but I found his audiobook a stressful listen, as his endless stories, spelled out in a host petty details really distracted from the message. It would have benefited from a much tighter re-write.
Berger offers clear points on what makes ideas stick/spread. I loved how he provides specific tactics that are hard to argue against and reachable.
I great expansion of ideas offers in Galdwell's The Tipping Point
Super analysis of what makes things contagious. Clear principles. Very thought-provoking. Really gave me a baseline to analyzing my own products and how to make them go viral.
Jonah gives a truly fascinating set of examples to illustrate what are very actionable and thought provoking lessons. You will be inspired to look for the potential for vitality in your business.
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