We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
 >   > 
Contagious Audiobook

Contagious: Why Things Catch On

Regular Price:$20.99
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.

What Members Say

Average Customer Rating

4.4 (2127 )
5 star
 (1231)
4 star
 (646)
3 star
 (186)
2 star
 (45)
1 star
 (19)
Overall
4.4 (1789 )
5 star
 (1037)
4 star
 (536)
3 star
 (158)
2 star
 (39)
1 star
 (19)
Story
4.5 (1794 )
5 star
 (1071)
4 star
 (538)
3 star
 (136)
2 star
 (36)
1 star
 (13)
Performance
Sort by:
  •  
    Ryan 05-06-16
    Ryan 05-06-16 Member Since 2016
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    1
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Started off good but..."

    The first couple chapters were fairly interesting. However, the rest seemed like regurgitated, general, obvious, useless information. Very simple concepts drawn out far beyond necessary. Alot of filler, waste of time.

    1 of 1 people found this review helpful
  •  
    Robert 05-02-16
    Robert 05-02-16 Member Since 2015
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    10
    3
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "A great 6 concepts overview of contagious content"

    Narrator: the voice and style was very far from the generic one I've found in titles similar to this. Much more engaging.

    My background going into the book:
    I've read "Thinking, fast and slow", but no books on marketing or virality.

    I love that the book starts out by introducing a simple acronym, and devotes a chapter to explaining each concept in detail.
    Filled with good examples and good at reusing earlier concepts and phrases.

    Of the 6 concepts, the last 2 were a little light on theory and mostly explained with examples.

    A very good and memorable introduction to virality.

    1 of 1 people found this review helpful
  •  
    Dr A 09-14-13
    Dr A 09-14-13

    A reader of biographies, history, and other non-fiction

    HELPFUL VOTES
    22
    ratings
    REVIEWS
    35
    13
    FOLLOWERS
    FOLLOWING
    2
    0
    Overall
    Performance
    Story
    "Smart, but painfully verbose"

    The author’s advice on marketing makes sense, but I found his audiobook a stressful listen, as his endless stories, spelled out in a host petty details really distracted from the message. It would have benefited from a much tighter re-write.

    3 of 4 people found this review helpful
  •  
    Amazon Customer TX USA 09-14-16
    Amazon Customer TX USA 09-14-16 Member Since 2016

    Anat Eshed

    ratings
    REVIEWS
    6
    1
    Overall
    Performance
    Story
    "Remarkable read"

    A must read for any marketing professional.
    Truly makes you think and rush off to apply.

    0 of 0 people found this review helpful
  •  
    Yony morales 09-09-16 Member Since 2016
    ratings
    REVIEWS
    4
    2
    Overall
    Performance
    Story
    "Contagious, great book!"

    Jonah explains it right on! Great read if you'd like to learn more about getting your product or service to buzz.

    0 of 0 people found this review helpful
  •  
    Jason Gomez West Covina, CA 09-09-16
    Jason Gomez West Covina, CA 09-09-16 Member Since 2016
    ratings
    REVIEWS
    3
    1
    Overall
    Performance
    Story
    "most concise read about spreading ideas"

    I needed a clear guide on how to further develop a branding message for my company. This book helped me more than any singular book to help craft a message that will resonate. I hiiiiiighly recommend it for marketers or designers looking to create more focused brands to earn more money!

    0 of 0 people found this review helpful
  •  
    loves deals Minneapolis, MN 08-30-16
    loves deals Minneapolis, MN 08-30-16 Member Since 2015

    loves deals

    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "NowI really want to go to Wharton !"

    Jonah Berger is the brilliant professor who put out a brilliant book one of the greatest I have ever read

    0 of 0 people found this review helpful
  •  
    Andrea Murray honolulu, HI 08-29-16
    Andrea Murray honolulu, HI 08-29-16 Member Since 2012
    ratings
    REVIEWS
    7
    3
    Overall
    Performance
    Story
    "Not boring or pedantic...listen at 1.25x"

    This book was ACTUALLY interesting, useful and applicable, not "salesie" or sleazy like most books about marketing. The narration is slow af so listen at 1.25x the speed!!!

    0 of 0 people found this review helpful
  •  
    Jes Williams 08-16-16 Member Since 2015
    ratings
    REVIEWS
    3
    2
    Overall
    Performance
    Story
    "Intuitive but not immediately obvious concepts."

    Loved it and looking forward to applying in our every day work as well new product launches.

    0 of 0 people found this review helpful
  •  
    Lawrence Shelton 08-10-16 Member Since 2012
    ratings
    REVIEWS
    23
    10
    Overall
    Performance
    Story
    "Good listen"

    well worth the time to listen to. I would recommend to anyone looking for exceptional thinking on a difficult topic.

    0 of 0 people found this review helpful
Sort by:
  • Abhishek
    5/21/16
    Overall
    Performance
    Story
    "Getting viral gracefully!"

    explains very clearly what gets viral and how to have directed approach to get it.

    0 of 0 people found this review helpful
  • Ashley Peat
    5/4/16
    Overall
    Performance
    Story
    "Top Class book on contagious marketing"
    What made the experience of listening to Contagious the most enjoyable?

    it was informative, i learned things that i can implement


    What was one of the most memorable moments of Contagious?

    it has many interesting a relevant case studies


    Any additional comments?

    buy it u won't regret

    0 of 0 people found this review helpful
  • Sam
    United Kingdom
    2/26/15
    Overall
    Performance
    Story
    "Best read of the year"

    A must for those interested in marketing and communication. Up to date, scientific and beautifully written.

    I will be re reading it again soon!

    1 of 2 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.