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Contagious: Why Things Catch On | [Jonah Berger]

Contagious: Why Things Catch On

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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Publisher's Summary

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.

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  •  
    Dr A 09-14-13
    Dr A 09-14-13

    A reader of biographies, history, and other non-fiction

    HELPFUL VOTES
    15
    ratings
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    33
    11
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    "Smart, but painfully verbose"

    The author’s advice on marketing makes sense, but I found his audiobook a stressful listen, as his endless stories, spelled out in a host petty details really distracted from the message. It would have benefited from a much tighter re-write.

    2 of 3 people found this review helpful
  •  
    M. C. Hirschbiel Wilmington, DE United States 06-26-15
    M. C. Hirschbiel Wilmington, DE United States 06-26-15 Member Since 2015

    collegecate

    ratings
    REVIEWS
    2
    1
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    Story
    "Not a casual listen"

    I found that I could only listen to this book when I could take notes at the same time. The words and meanings just didn't stick in my head well enough and I ended up relistening to several chapters. That said, the content is very interesting...but you can get a lot of that from his YouTube playlist.

    0 of 0 people found this review helpful
  •  
    Sarah 06-25-15
    Sarah 06-25-15 Member Since 2014
    ratings
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    6
    1
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    "Highly recommended!"

    My career is in marketing so I loved this book but even if you're simply interested in marketing or psychology I think you will be very pleased that you listened to this extremely well presented book.

    0 of 0 people found this review helpful
  •  
    Luis Moreno USA- Los Angeles 06-15-15
    Luis Moreno USA- Los Angeles 06-15-15 Member Since 2015
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    2
    2
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    "PRACTICAL VALUE AND GREAT EXAMPLES"

    Loved the tone in the reading, the examples and the easy scheme for us readers to follow up. Totally recommended.

    0 of 0 people found this review helpful
  •  
    Jeff Harrison 06-08-15 Member Since 2015
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    1
    1
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    "Enlightening and a Must"

    This topic is so relevant today as we get swept into the Internet and think or can be persuaded to think volume gets it done
    Case studies prove otherwise and following a formula and key ingredients help propel anyone's message to a more viral level
    Ready to listen for second time!

    0 of 0 people found this review helpful
  •  
    Hannah 05-16-15
    Hannah 05-16-15 Member Since 2015
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    "Enjoyable and inspiring"

    Had me buzzing with ideas and able to apply the concepts to life, a great look into 6 marketing ideas

    0 of 0 people found this review helpful
  •  
    Anthony J. Jacobson Seattle, WA United States 05-15-15
    Anthony J. Jacobson Seattle, WA United States 05-15-15 Member Since 2013

    tonejac

    HELPFUL VOTES
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    "Practical and inspirational"

    This book was full of fantastic useful practical information about how to spread your product or ideas harnessing the power of word-of-mouth.

    There were lots of fantastic real world examples as well as many thought-provoking ideas on how to begin to craft your idea and product message.

    0 of 0 people found this review helpful
  •  
    Dr. Shanelle Chicago 05-13-15
    Dr. Shanelle Chicago 05-13-15 Member Since 2015

    budget fashionista

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    "Excellent Read!"

    Perfect for anyone looking to build a platform and stand out from the crowd. It offers practical, social science that can be applied to any product or service.

    0 of 0 people found this review helpful
  •  
    seana 05-10-15
    seana 05-10-15 Member Since 2014
    HELPFUL VOTES
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    "Infectious...in a good way!"

    Talk about getting your products or services out into the marketplace... If you follow the suggestions in this book you're bound to reach a global audience! (In fact, I'm going to do my own little "Contagious" research, use these suggestions...& get OUT THERE!)!!
    What more can I say..? Take notes...throw your ideas around with others...&...I'll see you on CNN (getting interviewed on your techniques for getting your brand to spread like wildfire)!

    0 of 0 people found this review helpful
  •  
    Brian B. Johnson 05-06-15 Member Since 2015
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    "Excellent insight!"

    I know I'll be back to listen to this again and again, great insight into ways to create a contagious story.

    0 of 0 people found this review helpful
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  • Ben
    4/1/15
    Overall
    Performance
    Story
    "Few points made"

    although seemingly interesting throughout listening, in hindsight very few points are really highlighted, and of those most are not original insights

    1 of 1 people found this review helpful
  • Russell tolliday
    6/14/15
    Overall
    Performance
    Story
    "Amazing! Essential for entrepreneurs!"

    This book is incredible, if you're running your own business or trying to promote anything you HAVE to read this book.

    It starts with laying the terminology that will be used in the book and then builds and builds with examples that you can apply to your project straight away.

    Also it's so enjoyable and interesting, I listened effortlessly and enjoyed every second. A must must read!

    0 of 0 people found this review helpful
  • Alex M
    Buckinghamshire
    4/16/15
    Overall
    Performance
    Story
    "Refreshing"

    Contagious stood out for me. I've read a tonne of books, often left disappointed with the rehashed content. Contagious has modern and interesting examples and gives a practical recipe for giving your idea every chance of success, all whilst keeping it simple. Well worth the money. Enjoy!

    0 of 1 people found this review helpful
  • Sam
    United Kingdom
    2/26/15
    Overall
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    "Best read of the year"

    A must for those interested in marketing and communication. Up to date, scientific and beautifully written.

    I will be re reading it again soon!

    0 of 1 people found this review helpful

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