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Contagious: Why Things Catch On | [Jonah Berger]

Contagious: Why Things Catch On

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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Publisher's Summary

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.

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  •  
    Dr A 09-14-13
    Dr A 09-14-13

    A reader of biographies, history, and other non-fiction

    HELPFUL VOTES
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    "Smart, but painfully verbose"

    The author’s advice on marketing makes sense, but I found his audiobook a stressful listen, as his endless stories, spelled out in a host petty details really distracted from the message. It would have benefited from a much tighter re-write.

    2 of 3 people found this review helpful
  •  
    Hannah 05-16-15
    Hannah 05-16-15 Member Since 2015
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    1
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    "Enjoyable and inspiring"

    Had me buzzing with ideas and able to apply the concepts to life, a great look into 6 marketing ideas

    0 of 0 people found this review helpful
  •  
    Anthony J. Jacobson Seattle, WA United States 05-15-15
    Anthony J. Jacobson Seattle, WA United States 05-15-15 Member Since 2013

    tonejac

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    "Practical and inspirational"

    This book was full of fantastic useful practical information about how to spread your product or ideas harnessing the power of word-of-mouth.

    There were lots of fantastic real world examples as well as many thought-provoking ideas on how to begin to craft your idea and product message.

    0 of 0 people found this review helpful
  •  
    Dr. Shanelle Chicago 05-13-15
    Dr. Shanelle Chicago 05-13-15 Member Since 2015

    budget fashionista

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    "Excellent Read!"

    Perfect for anyone looking to build a platform and stand out from the crowd. It offers practical, social science that can be applied to any product or service.

    0 of 0 people found this review helpful
  •  
    seana 05-10-15
    seana 05-10-15 Member Since 2014
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    "Infectious...in a good way!"

    Talk about getting your products or services out into the marketplace... If you follow the suggestions in this book you're bound to reach a global audience! (In fact, I'm going to do my own little "Contagious" research, use these suggestions...& get OUT THERE!)!!
    What more can I say..? Take notes...throw your ideas around with others...&...I'll see you on CNN (getting interviewed on your techniques for getting your brand to spread like wildfire)!

    0 of 0 people found this review helpful
  •  
    Brian B. Johnson 05-06-15 Member Since 2015
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    "Excellent insight!"

    I know I'll be back to listen to this again and again, great insight into ways to create a contagious story.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 05-05-15 Member Since 2014
    ratings
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    6
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    "Great content."

    Right to the point, useful and engaging.
    Practical advices with real examples, that can be easily implemented in any marketing scenario.

    0 of 0 people found this review helpful
  •  
    Christopher C. 05-02-15 Member Since 2014
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    "An essential read for anyone in marketing"

    I run a marketing company outside of Philadelphia called Farotech. I write a blog about three times a week and I reference this book every chance I get. Phenomenal.

    0 of 0 people found this review helpful
  •  
    Indus1 05-01-15
    Indus1 05-01-15 Member Since 2012
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    "Nothing new to learn"

    Good narrative but not sure I learnt anything new. It sounds like a consultant giving you inspiring solutions for the very obvious

    0 of 0 people found this review helpful
  •  
    T. Purcell 04-13-15
    T. Purcell 04-13-15
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    "Excellent story and compelling narration"

    Great book. Just finished listening to it for my 2nd time (about 1 year between listens). The 6 steps which Jonah discussed in detail have a lot of merit. Simple ideas when presented well can be contagious.

    0 of 0 people found this review helpful
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