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Built to Sell Audiobook

Built to Sell: Creating a Business That Can Thrive Without You

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Publisher's Summary

A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:

  • Teachable: focus on products and services that you can teach employees to deliver.
  • Valuable: avoid price wars by specializing in doing one thing better than anyone else.
  • Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

©2011 John Warrilow (P)2011 Gildan Media Corp

What Members Say

Average Customer Rating

4.5 (571 )
5 star
 (386)
4 star
 (129)
3 star
 (34)
2 star
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1 star
 (11)
Overall
4.6 (492 )
5 star
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3 star
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2 star
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1 star
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Story
4.0 (492 )
5 star
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4 star
 (108)
3 star
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2 star
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1 star
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Performance
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  •  
    Timothy 09-09-16
    Timothy 09-09-16
    ratings
    REVIEWS
    1
    1
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    Performance
    Story
    "This is an excellent book."

    This is perfect for anyone who wants to start a business and do it right the first time.

    0 of 0 people found this review helpful
  •  
    Danella Yujuico 09-03-16
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    9
    4
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    FOLLOWING
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    Story
    "What a lovely surprise!"

    This book had been sitting in my pile for a while now and it was a happy surprise to listen to it as it unfolded. Great perspective, fantastic advice in the form of a modern-day parable. Really enjoyed learning from it and will definitely listen to it again.

    0 of 0 people found this review helpful
  •  
    Bill San Diego 09-02-16
    Bill San Diego 09-02-16 Member Since 2014

    William Beatty

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    4
    2
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    Performance
    Story
    "what i didn't know i didn't know about business"

    good story well told. what could have been a very technical book containing well worded what, how and why with charts graphs and spreadsheets was instead presented as a heros journey of one ordinary self employed smuck stuck in survival mode turns a fantasy into a reality by being coach able and taking bold actions

    0 of 0 people found this review helpful
  •  
    James P. 08-30-16
    James P. 08-30-16 Member Since 2016
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    REVIEWS
    7
    3
    Overall
    Performance
    Story
    "Powerful content given through an enjoyable story"

    I found myself surprised by how quickly I finished this book, how engaged I was with the content. As long as you can shift your focus from the natrator's way of talking (admittedly it was very easy to spot and rather irritating) to the actual content and story, I think you'll love this book.

    0 of 0 people found this review helpful
  •  
    Dan 08-28-16
    Dan 08-28-16 Member Since 2016
    ratings
    REVIEWS
    5
    1
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    Performance
    Story
    "Irritating Narration"

    I'm disappointed that I couldn't even make it past the forward with the narrator's voice. I feel like I'm listening to Pete Campbell from Mad Men in all his pompous glory. Looks like I'll have to read this book myself.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 08-24-16 Member Since 2015
    ratings
    REVIEWS
    34
    3
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    Performance
    Story
    "Good book"

    Good book but the narrator drags out the last word of every sentence. Found myself focusing on it throughout the book

    0 of 0 people found this review helpful
  •  
    Doc Message 08-21-16
    Doc Message 08-21-16
    ratings
    REVIEWS
    18
    1
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    Performance
    Story
    "Good book. Not the best job reading."

    Lots of good info. I learned a few good things. The reader is not very good.

    0 of 0 people found this review helpful
  •  
    J. Lehman Santa Barbara, CA United States 08-18-16
    J. Lehman Santa Barbara, CA United States 08-18-16 Member Since 2013

    book reader3534

    ratings
    REVIEWS
    8
    1
    Overall
    Performance
    Story
    "Awful performance"

    I'd prefer that they'd picked some random person off the street than this guy. He read it in his best "announcer voice." But he needs a few years more practice. Or something. Listening to him was like listening to the moviephone guy. For hours on end. It ruined an otherwise good book.

    0 of 0 people found this review helpful
  •  
    Elena 08-01-16
    Elena 08-01-16 Member Since 2014
    ratings
    REVIEWS
    10
    1
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    Performance
    Story
    "Awesome useful content, awful narrator"

    Narrators voice is super irritating, but story/content is really useful and interesting, so able to look past that over time.

    0 of 0 people found this review helpful
  •  
    Tyson Davis 07-30-16
    Tyson Davis 07-30-16 Member Since 2015
    HELPFUL VOTES
    3
    ratings
    REVIEWS
    13
    5
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Great advice, terrible narration."

    The teachings from this book have greatly impacted my business but the narration of this book was very unfortunate/robotic.

    0 of 0 people found this review helpful

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