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Built to Sell Audiobook

Built to Sell: Creating a Business That Can Thrive Without You

Regular Price:$20.99
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Publisher's Summary

A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:

  • Teachable: focus on products and services that you can teach employees to deliver.
  • Valuable: avoid price wars by specializing in doing one thing better than anyone else.
  • Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

©2011 John Warrilow (P)2011 Gildan Media Corp

What Members Say

Average Customer Rating

4.5 (650 )
5 star
 (445)
4 star
 (143)
3 star
 (38)
2 star
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1 star
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Overall
4.6 (562 )
5 star
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1 star
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Story
4.0 (563 )
5 star
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4 star
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3 star
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2 star
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1 star
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Performance
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  •  
    Amazon Customer 01-12-17 Member Since 2015
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    18
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    Story
    "Great primer on selling your business"

    I loved listening to the fictional story, lots of ideas I never thought of before, so I highly recommend listening to this

    0 of 0 people found this review helpful
  •  
    ola 01-05-17
    ola 01-05-17
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    16
    5
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    Story
    "great book"

    excellent well presented book. does exactly what it says on the cover!!! well done. great guidance

    0 of 0 people found this review helpful
  •  
    David 11-26-16
    David 11-26-16 Member Since 2015
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    4
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    Story
    "Excellent Book"

    The narrator took half the book to get used to. the story format of the book was very interesting, and the information presented was excellent.

    0 of 0 people found this review helpful
  •  
    jason 11-20-16
    jason 11-20-16 Member Since 2016
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    6
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    Story
    "Such an Outstanding Book"
    Where does Built to Sell rank among all the audiobooks you’ve listened to so far?

    This is one of the most enjoyable books i have listened to so far.


    What did you like best about this story?

    The story was actually entertaining while still bestowing absolutely essential knowledge upon the listener. I found myself wanting to keep listening not only because i wanted to continue to learn from the book, but also because i wanted to know how the story would end.


    Any additional comments?

    I know the performer has gotten alot of harsh words in reviews, but i can honestly say it didn't bother me much. You pay close attention to anything annoying about his voice for the first chapter solely because all the reviews are pointing it out as a negative, but by chapter 2 i didn't care about it at all. Don't miss out on this great book. The performance is not that bad,

    0 of 0 people found this review helpful
  •  
    Brady Henderson, NV, United States 11-17-16
    Brady Henderson, NV, United States 11-17-16 Member Since 2013
    HELPFUL VOTES
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    Story
    "Very Insightful!"

    Great story and very insightful. I found the narrators voice a little annoying and distracting but otherwise an excellent book thats very direct and helpful!

    0 of 0 people found this review helpful
  •  
    Nicolai Mihailiuc 11-02-16 Member Since 2016
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    19
    3
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    Story
    "I realized, I was goin in a wrong dirrection..."
    Any additional comments?

    To build a salable company you must understand how your buyers think and from now to build a company what they will want to buy.

    0 of 0 people found this review helpful
  •  
    Nathan 10-28-16
    Nathan 10-28-16
    ratings
    REVIEWS
    1
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    Story
    "Painful narration."

    I really wanted to listen to this book, but the story narrative is not what I expected. The narrator is one of the worst I've heard, doing some weird emphasis at the end of every sentence. I'd definitely recommend buying the paper copy or looking up a book review.

    0 of 0 people found this review helpful
  •  
    JR 10-26-16
    JR 10-26-16 Member Since 2016
    HELPFUL VOTES
    9
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    5
    3
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    Story
    "Not a fan of the format or narration - content good though"

    Personally I found the story based format more distracting than helpful. Though I know some people prefer to learn that way.

    The narration was definitely not a good fit for this book in my opinion. Again it was a bit distracting- but I found that listening at 1.5x speed made it better for me.

    As far as the information contained in the story, there is definitely some useful stuff but I feel like it could've been boiled down into a tenth of the length.

    I was also hoping for more discussion of a product based business as opposed to the process of turning a service based business into a "product" business. Some of the stuff is definitely still applicable but would've appreciated more content discussing that specifically.

    0 of 0 people found this review helpful
  •  
    Jeff Payne AUSTIN, TX, United States 09-27-16
    Jeff Payne AUSTIN, TX, United States 09-27-16 Member Since 2014

    Jeff Payne

    HELPFUL VOTES
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    Story
    "MAKES YOU THINK. EXCELLENT!"
    Would you consider the audio edition of Built to Sell to be better than the print version?

    Yes. I have read the book and listened to the audio version. Because the book is a novel and has a storyline, I found the audio version to be very enjoyable and engaging.


    What did you like best about this story?

    I could relate to the story. It helped me recognize some blind spots I have about my own business as well as think through what is my exit strategy and how am I doing in that pursuit.


    Which character – as performed by Erik Synnestvedt – was your favorite?

    Alex Stapleton


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    Both. Laugh because I could relate. And cry because I've been there. I did not cry, but it did create some emotion because I am there or have been there in regards to my business and I could relate to the journey the lead character, Alex Stapleton was experiencing as the story unfolded.


    Any additional comments?

    I highly recommend for every business owner and entrepreneur. You will find yourself thinking about it long after you've read or listened to the book. Trust me this is worth your time to read. I'd love to hear your thoughts: http://jeffpayne.net.

    0 of 0 people found this review helpful
  •  
    Timothy 09-09-16
    Timothy 09-09-16
    ratings
    REVIEWS
    1
    1
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    Story
    "This is an excellent book."

    This is perfect for anyone who wants to start a business and do it right the first time.

    0 of 0 people found this review helpful
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  • Marc
    5/27/16
    Overall
    Performance
    Story
    "Not what expected!"

    Narrators voice took a few chapters to get used to but buy the time I got half way through I couldn't imagine anyone else reading it TBH!
    Was hooked from the first chapter!
    Very good listen and some great lessons to be learnt even if I do find it hard to belive anyone would pay 10k for a logo!? That's not really the point I know!

    0 of 0 people found this review helpful
  • Ilan H.
    2/9/16
    Overall
    Performance
    Story
    "Great story terrible narrator"

    I found the content of this book incredibly valuable for informing my thought process with regards to my business and I would recommend it to any business owner.
    But... I almost could not listen the the book because the narrators voice was so irritating would really suggest the publisher find someone to re read the book.

    0 of 0 people found this review helpful
  • Neil Millard
    12/11/15
    Overall
    Performance
    Story
    "great content, the tonal audio a little annoying"
    What didn’t you like about Erik Synnestvedt’s performance?

    The way how the end of sentences sound annoy me greatly so much that I had to turn it off. This stops me from enjoying the content a second time.


    0 of 0 people found this review helpful
  • Mark D. Earle
    9/14/15
    Overall
    Performance
    Story
    "Excellent story to embed the concepts"

    I found the storyline kept me entertained throughout a rather staid subject. Will find it easy to listen again to embed the core concepts.

    0 of 0 people found this review helpful

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