A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:
©2011 John Warrilow (P)2011 Gildan Media Corp
This book is for me! I want to listen to it badly. My boss loves it and I need it. But there is no way I can tolerate that voice for 4 solid hours.
Yes of course - I will listen to THIS book as soon as it is narrated by someone else. Please let me know when it is reread.
Jim Collins, John Meagher, Lloyd James, anyone
The book is highly recommended so I don't know if I love it or not. New narrator please.
The book is highly recommended and I desperately want to listen. New narrator please.
Very practical advice for entrepreneurs. I know a number of people who have never gotten past the first chapter of this audiobook due to the strange inflections the narrator puts on the end of sentences. Worth persisting/enduring that aspect because the content is very good. They should re-do this audiobook with a different narrator. It is costing them sales.
The narrator has a voice you either love or hate. The sample audio is a good representation of the way he sounds but as the book goes on and he gets into character you focus on his voice less and the endings to words and sentences are not as pronounced as in the sample. If you can't get past the narrator read it yourself this is awesome start up info!
I love stories because they engage the right and left brain simultaneously. This book contains a mixture of engaging stories with great insights.
I found it more enjoyable to listen to the book rather than read it. I suppose it had something to do with the fact that this book is written in the business-novel style so there is a story-line which is not typical of business books.
The hiring of two sales people so that they may compete against each other was an idea I had never before thought of. While the competition doesn't have to be harsh, it can certainly be helpful.
Yes, it really was.
I own a marketing company that specializes in creating websites solely for service -based businesses. My means of getting new clients has been to call companies when I see their service trucks around town or while I am traveling out of town and ask questions relating to their business. If I don't see a website on the truck I will ask if they have one. This has been my main means of getting new clients.This book was a great help in getting me to see that my business would do better with out me as its sole salesperson. The way it was written reminds me of a book I read some years ago titled, "The Goal." I have found the business-novel type book to be a great way of seeing key principles in action.
The content of the book was great; however the narration of the book was god-aweful. If bad narration were people, Erik Synnestvedt would be China!
Built to Sell was built for reading...not built for audio.
Yes, if I thought they could handle the terrible narration.
It was OK. I'm just not crazy about the story approach. Seems a little bogus, as if the message is, "See, this guy followed the book's advice and look at how successful he was." Just give me the information and let me decide. Or if it's going to be a story, make it something that actually happened.
Anybody. ANYBODY! My gramma?
Joel Lefferrt was good with one of these story books.
Yes, but I couldn't handle the narrator.
Please make more of an effort to in choosing a narrator. I cannot believe the publisher would have accepted this guy if they had given him an interview. (Unless he's maybe the boss's son in law.)
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