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Built to Sell Audiobook

Built to Sell: Creating a Business That Can Thrive Without You

A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency.
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Publisher's Summary

A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:

  • Teachable: focus on products and services that you can teach employees to deliver.
  • Valuable: avoid price wars by specializing in doing one thing better than anyone else.
  • Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

©2011 John Warrilow (P)2011 Gildan Media Corp

What Members Say

Average Customer Rating

4.5 (408 )
5 star
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4.6 (347 )
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Story
4.0 (346 )
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3 star
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1 star
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Performance
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  •  
    warwick jackson Sydney, Australia 04-04-16
    warwick jackson Sydney, Australia 04-04-16 Member Since 2015
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    4
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    Story
    "Brilliant"

    A must read for small business owners. Easy to follow story gets through delivering a complex subject.

    0 of 0 people found this review helpful
  •  
    wes 03-18-16
    wes 03-18-16 Member Since 2015
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    2
    1
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    "Great book, distracting narrator"

    The book is golden. The narrator seems he's trying to prove something with his weird and stuck up sounding narration. Eventually you get used to his voice and can concentrate on the gems in this book.

    0 of 0 people found this review helpful
  •  
    Nader 03-14-16
    Nader 03-14-16 Member Since 2015
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    3
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    Story
    "Very knowledgeable"

    loved the book, very knowledgeable points. I learned a lot and the Story is helping me to grow my company.

    0 of 0 people found this review helpful
  •  
    Allen T. Gregory Atlanta, GA 02-23-16
    Allen T. Gregory Atlanta, GA 02-23-16 Member Since 2015
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    7
    2
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    "Excellent story. Practical advice."

    The principles are there and the story holds it together. Great performance. Worth an immediate second listen.

    0 of 0 people found this review helpful
  •  
    Clint 02-22-16
    Clint 02-22-16 Member Since 2013

    Adelaide based entrepreneur always listening to learn more about life, business, success and golf!

    ratings
    REVIEWS
    7
    4
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    Story
    "The gift that keeps on giving!"

    Built to sell was given to me as a gift. And it keeps on giving. I have given this book to three close friends and recommended it to countless associates. It made me fall in love with learning again. I have listened to it times and keep going back to it when ever I feel I am falling into any old habits.

    Easy and enjoyable listen. Great for start ups and existing businesses.

    0 of 0 people found this review helpful
  •  
    Ellen D Kirsh 02-15-16
    HELPFUL VOTES
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    5
    3
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    "A must buy for anyone building and selling a business"

    Great book. A must read if you plan on selling your business or even if you do not. I wish I bought it 10 years ago.........

    0 of 0 people found this review helpful
  •  
    john Enola, PA, United States 01-18-16
    john Enola, PA, United States 01-18-16 Member Since 2013
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    27
    4
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    "Great book for any kind of entrepreneur"

    If your to make a successful business this book is for you. It is full of great advice on how to make a business successful, scalable, and of course sellable. Probably one of the best business books I read(listened) to in a while.

    0 of 0 people found this review helpful
  •  
    Simon Baier 01-16-16
    Simon Baier 01-16-16 Member Since 2014
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    2
    1
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    Story
    "Indescribably awful narration ..."
    Would you recommend this book to a friend? Why or why not?

    I may recommend it after I read it, but listening to it is not an option. It's hard for me to put into words how awful the narrator sounded to my not-so-sensitive ears. I am actually fascinated intellectually in understanding what it is about his voice that I find so offensive. The end of every sentence has an unnatural emphasis delivered with a overly self-aware pseudo-intellectual vocal fry. That's the best I can do to describe how it came across. Maybe it reminded me too much of the doughy and painfully needy youngest son from Alaskan Bush People.


    How would you have changed the story to make it more enjoyable?

    Listening to the Audible version is made the back of my eyeballs itch. I'd rather listen to Fran Drescher read Mein Kampf than listen to this narrator read ... anything ... ever.


    How could the performance have been better?

    Use a different narrator.


    Do you think Built to Sell needs a follow-up book? Why or why not?

    Too soon to say. See rants elsewhere in this review.


    Any additional comments?

    Just in case my earlier comments were not clear, I found the narrator's delivery distractingly awful to the point where (after five minutes) I could no longer listen to my audiobook you sold me. I would really love to get a refund for this awful product (or a credit toward the print or Kindle version) and I would like to have a search filter on my account where I was never again presented with an audio book read by this narrator.

    0 of 0 people found this review helpful
  •  
    olajide 11-23-15
    olajide 11-23-15 Member Since 2015
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    1
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    "Very educative and eye opening"

    Loved the fact that it was written in the form of a storey. The information was well passed. I feel like selling all my companies already.

    0 of 0 people found this review helpful
  •  
    Timothy Johanesburg, South Africa 11-20-15
    Timothy Johanesburg, South Africa 11-20-15 Member Since 2015

    Reader / writer. @timosolo

    HELPFUL VOTES
    2
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    38
    10
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    Overall
    Performance
    Story
    "Rather get the kindle"

    This book is great! As a business owner who got stuck into the trap of *being* the business, the concept really spoke to me. But the Nasally twang of the reader was so distracting I nearly couldn't finish it.

    Rather read the book and then get John's "Automatic Customer" which is also very good, and read in a less distracting way!

    0 of 0 people found this review helpful

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