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Built to Sell: Creating a Business That Can Thrive Without You | [John Warrillow]

Built to Sell: Creating a Business That Can Thrive Without You

A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency.
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Publisher's Summary

A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:

  • Teachable: focus on products and services that you can teach employees to deliver.
  • Valuable: avoid price wars by specializing in doing one thing better than anyone else.
  • Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

©2011 John Warrilow (P)2011 Gildan Media Corp

What Members Say

Average Customer Rating

4.5 (270 )
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4.0 (224 )
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Performance
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  •  
    Wayne S 06-10-15
    Wayne S 06-10-15 Member Since 2013
    ratings
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    2
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    Story
    "Excellent read I leaned a ton"

    This book has transformed how I think about the businesses I build. Phenomenal read and I highly recommend this book to any entrepreneur.

    0 of 0 people found this review helpful
  •  
    Shauna 05-14-15
    Shauna 05-14-15
    ratings
    REVIEWS
    6
    5
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    Performance
    Story
    "THE NARRATOR IS HORRIBLE! HELP!"
    This book wasn’t for you, but who do you think might enjoy it more?

    This book is for me! I want to listen to it badly. My boss loves it and I need it. But there is no way I can tolerate that voice for 4 solid hours.


    Would you ever listen to anything by John Warrillow again?

    Yes of course - I will listen to THIS book as soon as it is narrated by someone else. Please let me know when it is reread.


    Who would you have cast as narrator instead of Erik Synnestvedt?

    Jim Collins, John Meagher, Lloyd James, anyone


    You didn’t love this book... but did it have any redeeming qualities?

    The book is highly recommended so I don't know if I love it or not. New narrator please.


    Any additional comments?

    The book is highly recommended and I desperately want to listen. New narrator please.

    0 of 0 people found this review helpful
  •  
    Michael 04-16-15
    Michael 04-16-15
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    7
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    Story
    "Great content. Grating narrator. "

    Very practical advice for entrepreneurs. I know a number of people who have never gotten past the first chapter of this audiobook due to the strange inflections the narrator puts on the end of sentences. Worth persisting/enduring that aspect because the content is very good. They should re-do this audiobook with a different narrator. It is costing them sales.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 02-20-15 Member Since 2014
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    5
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    "The story is awesome!"

    The narrator has a voice you either love or hate. The sample audio is a good representation of the way he sounds but as the book goes on and he gets into character you focus on his voice less and the endings to words and sentences are not as pronounced as in the sample. If you can't get past the narrator read it yourself this is awesome start up info!

    0 of 0 people found this review helpful
  •  
    Patrick 01-10-15
    Patrick 01-10-15 Member Since 2014
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    9
    3
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    "Detailed and actionable quick listen"

    Great book, lots of insight

    I'm happy to have spent a credit on this title it offers a lot of insight into where I want to take my company

    0 of 0 people found this review helpful
  •  
    Dane SAN RAFAEL, CA, United States 11-26-14
    Dane SAN RAFAEL, CA, United States 11-26-14 Member Since 2014
    HELPFUL VOTES
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    "Great Advice"
    What made the experience of listening to Built to Sell the most enjoyable?

    I love stories because they engage the right and left brain simultaneously. This book contains a mixture of engaging stories with great insights.


    0 of 0 people found this review helpful
  •  
    M. J. Williquette Hartselle,AL 06-01-14
    M. J. Williquette Hartselle,AL 06-01-14

    mjwillyone

    ratings
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    1
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    "Excellent Book"
    Would you consider the audio edition of Built to Sell to be better than the print version?

    I found it more enjoyable to listen to the book rather than read it. I suppose it had something to do with the fact that this book is written in the business-novel style so there is a story-line which is not typical of business books.


    What was one of the most memorable moments of Built to Sell?

    The hiring of two sales people so that they may compete against each other was an idea I had never before thought of. While the competition doesn't have to be harsh, it can certainly be helpful.


    Was this a book you wanted to listen to all in one sitting?

    Yes, it really was.


    Any additional comments?

    I own a marketing company that specializes in creating websites solely for service -based businesses. My means of getting new clients has been to call companies when I see their service trucks around town or while I am traveling out of town and ask questions relating to their business. If I don't see a website on the truck I will ask if they have one. This has been my main means of getting new clients.This book was a great help in getting me to see that my business would do better with out me as its sole salesperson. The way it was written reminds me of a book I read some years ago titled, "The Goal." I have found the business-novel type book to be a great way of seeing key principles in action.

    0 of 0 people found this review helpful
  •  
    les JOPLIN, MO, United States 05-08-14
    les JOPLIN, MO, United States 05-08-14 Member Since 2012
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    "Great book! Narration terrible :("

    The content of the book was great; however the narration of the book was god-aweful. If bad narration were people, Erik Synnestvedt would be China!

    Built to Sell was built for reading...not built for audio.

    0 of 0 people found this review helpful
  •  
    Jonathan Peterborough, NH, United States 03-17-14
    Jonathan Peterborough, NH, United States 03-17-14
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    REVIEWS
    1
    1
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    Story
    "Comically bad narration, but excellent content"

    Comically bad narration, but excellent content. this book opened me up to some new ideas.

    0 of 0 people found this review helpful
  •  
    04-07-13
    04-07-13 Member Since 2009
    HELPFUL VOTES
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    "Strong content, OK story, irritating narration"
    Would you recommend this audiobook to a friend? If so, why?

    Yes, if I thought they could handle the terrible narration.


    What was most disappointing about John Warrillow’s story?

    It was OK. I'm just not crazy about the story approach. Seems a little bogus, as if the message is, "See, this guy followed the book's advice and look at how successful he was." Just give me the information and let me decide. Or if it's going to be a story, make it something that actually happened.


    Who would you have cast as narrator instead of Erik Synnestvedt?

    Anybody. ANYBODY! My gramma?
    Joel Lefferrt was good with one of these story books.


    Was this a book you wanted to listen to all in one sitting?

    Yes, but I couldn't handle the narrator.


    Any additional comments?

    Please make more of an effort to in choosing a narrator. I cannot believe the publisher would have accepted this guy if they had given him an interview. (Unless he's maybe the boss's son in law.)

    0 of 0 people found this review helpful

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