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Built to Sell Audiobook

Built to Sell: Creating a Business That Can Thrive Without You

Regular Price:$20.99
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Publisher's Summary

A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:

  • Teachable: focus on products and services that you can teach employees to deliver.
  • Valuable: avoid price wars by specializing in doing one thing better than anyone else.
  • Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

©2011 John Warrilow (P)2011 Gildan Media Corp

What Members Say

Average Customer Rating

4.5 (543 )
5 star
 (367)
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3 star
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2 star
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1 star
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Overall
4.6 (466 )
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3 star
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1 star
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Story
4.0 (466 )
5 star
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4 star
 (102)
3 star
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2 star
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1 star
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Performance
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  •  
    Doc Message 08-21-16
    Doc Message 08-21-16
    ratings
    REVIEWS
    18
    1
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    Performance
    Story
    "Good book. Not the best job reading."

    Lots of good info. I learned a few good things. The reader is not very good.

    0 of 0 people found this review helpful
  •  
    J. Lehman Santa Barbara, CA United States 08-18-16
    J. Lehman Santa Barbara, CA United States 08-18-16 Member Since 2013

    book reader3534

    ratings
    REVIEWS
    7
    1
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    Performance
    Story
    "Awful performance"

    I'd prefer that they'd picked some random person off the street than this guy. He read it in his best "announcer voice." But he needs a few years more practice. Or something. Listening to him was like listening to the moviephone guy. For hours on end. It ruined an otherwise good book.

    0 of 0 people found this review helpful
  •  
    Elena 08-01-16
    Elena 08-01-16 Member Since 2014
    ratings
    REVIEWS
    10
    1
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    Performance
    Story
    "Awesome useful content, awful narrator"

    Narrators voice is super irritating, but story/content is really useful and interesting, so able to look past that over time.

    0 of 0 people found this review helpful
  •  
    Tyson Davis 07-30-16
    Tyson Davis 07-30-16 Member Since 2015
    HELPFUL VOTES
    3
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    13
    5
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    Story
    "Great advice, terrible narration."

    The teachings from this book have greatly impacted my business but the narration of this book was very unfortunate/robotic.

    0 of 0 people found this review helpful
  •  
    mmichal 07-26-16
    mmichal 07-26-16 Member Since 2016
    ratings
    REVIEWS
    4
    2
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    Story
    "nice review of selling process"

    it's interesting to listen to real story from whole selling process. author wasn't so excited and listening became harder from time to time.

    0 of 0 people found this review helpful
  •  
    dfog 06-29-16
    dfog 06-29-16 Member Since 2015
    ratings
    REVIEWS
    1
    1
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    Performance
    Story
    "Narration makes it hard to listen to"

    Narrator annoyed me. Content may be good but it is hard for me to get past the narrator.

    0 of 0 people found this review helpful
  •  
    Elizabeth Jende 06-29-16 Member Since 2015
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    1
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    Performance
    "Clear concise and very practical.
    "

    I enjoyed and learned from every chapter. A must read if you want your hard work passion and dedication to generate a great ROI.

    0 of 0 people found this review helpful
  •  
    westphal 06-28-16
    westphal 06-28-16 Member Since 2016
    ratings
    REVIEWS
    5
    4
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    Story
    "A must read for all business owners"

    I wish I would have read this book before starting my business. every business should be built to sale even if you don't plan on selling. I like how it's in story form and not a "to do or checklist".

    0 of 0 people found this review helpful
  •  
    Mittun Santa Monica, CA 06-26-16
    Mittun Santa Monica, CA 06-26-16
    HELPFUL VOTES
    1
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    4
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    Story
    "Perfect for agency business owners! Exactly what I needed to hear"

    For an agency owner myself, this served as motivation to focus on one offering and strip away from all the crap. I'm shifting to a product instead of a service and only one instead of many. If you're a business owner working more than 40 hours a week, then listen to this. Yes you're probably thinking, of course I work more like 80 hours! Well, then listen to this now. Great listen!!

    0 of 0 people found this review helpful
  •  
    Johnathan Fridby 06-17-16 Member Since 2014
    ratings
    REVIEWS
    2
    2
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    Performance
    Story
    "Annoying Narrator"

    Loved the content...hated the narration. The principles illustrated through this story are very helpful to me. I just found the narrators reading style very annoying. It took awhile before I could stop thinking about how annoying the narration was. Eventually I was able to get past it.

    0 of 0 people found this review helpful

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