A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:
©2011 John Warrilow (P)2011 Gildan Media Corp
This is one of the most enjoyable books i have listened to so far.
The story was actually entertaining while still bestowing absolutely essential knowledge upon the listener. I found myself wanting to keep listening not only because i wanted to continue to learn from the book, but also because i wanted to know how the story would end.
I know the performer has gotten alot of harsh words in reviews, but i can honestly say it didn't bother me much. You pay close attention to anything annoying about his voice for the first chapter solely because all the reviews are pointing it out as a negative, but by chapter 2 i didn't care about it at all. Don't miss out on this great book. The performance is not that bad,
Great story and very insightful. I found the narrators voice a little annoying and distracting but otherwise an excellent book thats very direct and helpful!
To build a salable company you must understand how your buyers think and from now to build a company what they will want to buy.
I really wanted to listen to this book, but the story narrative is not what I expected. The narrator is one of the worst I've heard, doing some weird emphasis at the end of every sentence. I'd definitely recommend buying the paper copy or looking up a book review.
Personally I found the story based format more distracting than helpful. Though I know some people prefer to learn that way.
The narration was definitely not a good fit for this book in my opinion. Again it was a bit distracting- but I found that listening at 1.5x speed made it better for me.
As far as the information contained in the story, there is definitely some useful stuff but I feel like it could've been boiled down into a tenth of the length.
I was also hoping for more discussion of a product based business as opposed to the process of turning a service based business into a "product" business. Some of the stuff is definitely still applicable but would've appreciated more content discussing that specifically.
Yes. I have read the book and listened to the audio version. Because the book is a novel and has a storyline, I found the audio version to be very enjoyable and engaging.
I could relate to the story. It helped me recognize some blind spots I have about my own business as well as think through what is my exit strategy and how am I doing in that pursuit.
Both. Laugh because I could relate. And cry because I've been there. I did not cry, but it did create some emotion because I am there or have been there in regards to my business and I could relate to the journey the lead character, Alex Stapleton was experiencing as the story unfolded.
I highly recommend for every business owner and entrepreneur. You will find yourself thinking about it long after you've read or listened to the book. Trust me this is worth your time to read. I'd love to hear your thoughts: http://jeffpayne.net.
"Not what expected!"
Narrators voice took a few chapters to get used to but buy the time I got half way through I couldn't imagine anyone else reading it TBH!
Was hooked from the first chapter!
Very good listen and some great lessons to be learnt even if I do find it hard to belive anyone would pay 10k for a logo!? That's not really the point I know!
"Great story terrible narrator"
I found the content of this book incredibly valuable for informing my thought process with regards to my business and I would recommend it to any business owner.
But... I almost could not listen the the book because the narrators voice was so irritating would really suggest the publisher find someone to re read the book.
"great content, the tonal audio a little annoying"
The way how the end of sentences sound annoy me greatly so much that I had to turn it off. This stops me from enjoying the content a second time.
"Excellent story to embed the concepts"
I found the storyline kept me entertained throughout a rather staid subject. Will find it easy to listen again to embed the core concepts.
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