A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:
©2011 John Warrilow (P)2011 Gildan Media Corp
Yes. I have read the book and listened to the audio version. Because the book is a novel and has a storyline, I found the audio version to be very enjoyable and engaging.
I could relate to the story. It helped me recognize some blind spots I have about my own business as well as think through what is my exit strategy and how am I doing in that pursuit.
Both. Laugh because I could relate. And cry because I've been there. I did not cry, but it did create some emotion because I am there or have been there in regards to my business and I could relate to the journey the lead character, Alex Stapleton was experiencing as the story unfolded.
I highly recommend for every business owner and entrepreneur. You will find yourself thinking about it long after you've read or listened to the book. Trust me this is worth your time to read. I'd love to hear your thoughts: http://jeffpayne.net.
This book had been sitting in my pile for a while now and it was a happy surprise to listen to it as it unfolded. Great perspective, fantastic advice in the form of a modern-day parable. Really enjoyed learning from it and will definitely listen to it again.
good story well told. what could have been a very technical book containing well worded what, how and why with charts graphs and spreadsheets was instead presented as a heros journey of one ordinary self employed smuck stuck in survival mode turns a fantasy into a reality by being coach able and taking bold actions
I found myself surprised by how quickly I finished this book, how engaged I was with the content. As long as you can shift your focus from the natrator's way of talking (admittedly it was very easy to spot and rather irritating) to the actual content and story, I think you'll love this book.
I'm disappointed that I couldn't even make it past the forward with the narrator's voice. I feel like I'm listening to Pete Campbell from Mad Men in all his pompous glory. Looks like I'll have to read this book myself.
I'd prefer that they'd picked some random person off the street than this guy. He read it in his best "announcer voice." But he needs a few years more practice. Or something. Listening to him was like listening to the moviephone guy. For hours on end. It ruined an otherwise good book.
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