A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:
©2011 John Warrilow (P)2011 Gildan Media Corp
I'd prefer that they'd picked some random person off the street than this guy. He read it in his best "announcer voice." But he needs a few years more practice. Or something. Listening to him was like listening to the moviephone guy. For hours on end. It ruined an otherwise good book.
I wish I would have read this book before starting my business. every business should be built to sale even if you don't plan on selling. I like how it's in story form and not a "to do or checklist".
For an agency owner myself, this served as motivation to focus on one offering and strip away from all the crap. I'm shifting to a product instead of a service and only one instead of many. If you're a business owner working more than 40 hours a week, then listen to this. Yes you're probably thinking, of course I work more like 80 hours! Well, then listen to this now. Great listen!!
Loved the content...hated the narration. The principles illustrated through this story are very helpful to me. I just found the narrators reading style very annoying. It took awhile before I could stop thinking about how annoying the narration was. Eventually I was able to get past it.
Report Inappropriate Content
If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.