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Become Known for a Niche You Own
- Why Legendary Writers Use Languaging to Design New & Different Categories
- Narrated by: Christopher Lochhead
- Length: 1 hr and 22 mins
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Publisher's summary
How do you build a career with meaning?
Why do some writers and creators become known for a term, a phrase, or even an entire category, while others (talented as they might be) fade away?
Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different.
In typical Pirate fashion, this “mini-book” is the furthest thing you’ll find to conventional personal branding advice or “the ultimate guide to marketing yourself well.” Christopher Lochhead, Eddie Yoon, and Nicolas Cole (otherwise known as Category Pirates), reveal why it’s not enough to just be “better” than the competition. You have to be different—radically different—and then you have to invent new language that solidifies your new ground.
And they did it by inventing a new word that means exactly what they are preaching (how meta is that?).
Languaging: The strategic use of language to change thinking.
Languaging, according to Category Pirates, is what separates legendary writers, creators, and thinkers who make a dent in the universe from everyone else. It’s word-of-mouth marketing at its finest.
Want to stand out?
You can’t just “be” different. You have to name and claim you're “different,” so other people can talk about it.
In this “mini-book” you will learn:
- How legendary writers use languaging: the strategic use of language to change thinking.
- Why it’s so important to “niche down,” and why the greatest writers and creators become known for a niche they own.
- What makes word-of-mouth marketing work, and how you can use Languaging to put “the right words in the right mouths.”
- How companies like Pfizer, Netflix, and McKinsey & Company all used Languaging to change the way customers perceived the value of their products and services.
- How Peter Drucker became one of the most prolific business writers in the world by using Languaging.
- How Malcolm Gladwell used Languaging to write one of the best-selling nonfiction books of our generation, The Tipping Point.
- And how Languaging + Category Design = a legendary, differentiated career.
Short, sweet, and to the point, this is niche marketing at its finest, and a playbook for how you can become known for a niche you own.
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Performance4 out of 5 stars 414
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Story4 out of 5 stars 416
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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1 out of 5 stars
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Shallow and one-sided
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By: Jeff Jarvis
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Disruptive Marketing
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- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
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- Unabridged
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Overall4 out of 5 stars 80
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Performance4 out of 5 stars 74
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Story4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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5 out of 5 stars
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
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- Narrated by: Sean Pratt
- Length: 8 hrs and 7 mins
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Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
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5 out of 5 stars
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The most impactful new thinking of the year
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By: Play Bigger LLC, and others
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
-
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Performance4.5 out of 5 stars 867
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Story4.5 out of 5 stars 864
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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2 out of 5 stars
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Like a collection of about.com articles
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By: Guy Kawasaki
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Innovation Secrets of Steve Jobs
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Overall4 out of 5 stars 502
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Story4 out of 5 stars 406
In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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1 out of 5 stars
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awful
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By: Carmine Gallo
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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2 out of 5 stars
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Starts out strong...
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By: Paul Jarvis
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Expert Secrets
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- Narrated by: Russell Brunson
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- Unabridged
-
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Performance5 out of 5 stars 755
-
Story5 out of 5 stars 750
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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3 out of 5 stars
-
Good, but it’s totally different than the physical book.
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By: Russell Brunson
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Reality Check
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- Narrated by: Paul Boehmer
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- Unabridged
-
Overall3.5 out of 5 stars 128
-
Performance4 out of 5 stars 53
-
Story4 out of 5 stars 55
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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3 out of 5 stars
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The Reality of Reality Check
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By: Guy Kawasaki
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Do It! Marketing
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- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall4 out of 5 stars 93
-
Performance4 out of 5 stars 81
-
Story4.5 out of 5 stars 80
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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3 out of 5 stars
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GOOD Book. However...
- By ala on 08-03-14
By: David Newman
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Dream Year
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Overall4 out of 5 stars 321
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Performance4.5 out of 5 stars 280
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Story4 out of 5 stars 276
What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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5 out of 5 stars
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Motivational!
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By: Ben Arment
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The Referral Engine
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Performance4 out of 5 stars 367
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Story4 out of 5 stars 359
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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5 out of 5 stars
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A misleading Title results in a hidden gem
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By: John Jantsch
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Dotcom Secrets
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Overall5 out of 5 stars 1,062
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Performance5 out of 5 stars 848
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Story5 out of 5 stars 844
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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4 out of 5 stars
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Lots of good information BUT!
- By Verified Amazon Customer on 12-27-21
By: Russell Brunson
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Risky Is the New Safe
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- Unabridged
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Overall4.5 out of 5 stars 129
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Performance4.5 out of 5 stars 119
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Story4.5 out of 5 stars 118
Risky Is the New Safe is a different kind of book for a different kind of thinking - a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question premises, and be a contrarian. Disruptive technology, accelerating speed of change, and economic upheaval are changing the game. The same tired, old conventional thinking won’t get you to success today. Risky Is the New Safe will change the way you look at everything!
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5 out of 5 stars
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Very Enjoyable
- By Michael on 04-19-13
By: Randy Gage
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Entrepreneurial You
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Overall4.5 out of 5 stars 264
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Performance4.5 out of 5 stars 234
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Story4.5 out of 5 stars 235
What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
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3 out of 5 stars
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Alternative title: Ways to Earn Money Online
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
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Overall4 out of 5 stars 112
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Performance4.5 out of 5 stars 95
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Story4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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5 out of 5 stars
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Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
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What listeners say about Become Known for a Niche You Own
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Demian Valenzuela
- 01-18-23
The Most Actionable Way to Differentiated
Epic narrator! You rock Christopher!
Anyone how to want to break the trap of the obvious will find meaningful jewels inside.
This mini book is the rudder of any entrepreneur, digital creator, or thinker.
Thinking is underrated, The ideas in the book open the eyes of the reader and give hope.
Thanks fellow pirates!
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Overall2 out of 5 stars
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Performance1 out of 5 stars
-
Story1 out of 5 stars
- Lawrence Bird
- 05-20-23
Rehash of Snow Leopard. Don’t buy both.
Same copy read by someone else. Don’t read both books. Otherwise good information as always.
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