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How to Write a Top 1% Business Newsletter
- 7 Ways to Differentiate Your Content
- Narrated by: Jason DeFillippo
- Length: 54 mins
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Publisher's summary
What separates content that gets read, shared, bookmarked, and favorited versus content that falls on deaf ears?
Why is it that some digital creators can build email lists in the hundreds of thousands, even millions of subscribers, while multibillion-dollar companies with all the resources in the world struggle to build and engage readers via their company newsletter?
In this mini-book, the Category Pirates—Christopher Lochhead, Eddie Yoon, and Nicolas Cole—reveal the seven strategies creators, writers, marketers, entrepreneurs, and companies can use to differentiate their content (and how Category Pirates became one of the top 10 most-read paid business newsletters on all of Substack in less than a year). Differentiation is not about short-term growth hacks, social media marketing tactics, or viral tricks. True content differentiation is about providing readers with a different lens through which they see the world.
In this “mini-book” you will learn:
- The seven ways creators and companies can differentiate their content.
- How, if you aren’t going to be an original content creator, you should be a high-value curator.
- The importance of not confusing “length” and word count with value.
- How to write with courage, and say what no one else is willing to say (yet).
- Three actionable steps to providing readers with new, fresh, differentiated thinking.
- And how to craft a radically different Point of View.
Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a goldmine of mental pivots and actionable insights that will help you cut through the noise of your industry and become a voice of thought leadership at scale.
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Story5 out of 5 stars 844
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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4 out of 5 stars
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Lots of good information BUT!
- By Verified Amazon Customer on 12-27-21
By: Russell Brunson
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Do It! Marketing
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- By: David Newman
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- Length: 8 hrs and 10 mins
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Overall4 out of 5 stars 93
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Performance4 out of 5 stars 81
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Story4.5 out of 5 stars 80
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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3 out of 5 stars
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GOOD Book. However...
- By ala on 08-03-14
By: David Newman
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What listeners say about How to Write a Top 1% Business Newsletter
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story4 out of 5 stars
- Amazon Customer
- 12-23-23
Be actually different
This book isn’t going to knock your socks off with its prose or revolutionary new ideas. However, it will beat into your head what “being different” actually means and looks like with examples. Very clear, motivating, and informational. Would recommend.
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