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Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- Narrated by: Vivienne Leheny
- Length: 6 hrs and 57 mins
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Publisher's summary
Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.
In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking audiobook, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence - or "the other AI", as Brown refers to it.
Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills.
Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.
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Author has knowledge but poor writing skills
- By Nidhi on 06-25-11
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Jobs to Be Done
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives. What can we learn from the ways great designers think-and how can it improve our world? In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action-addressing business, social, and personal challenges and improving the way we think, work, and live.
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not for those who know about design thinking...
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Just a repeat of the pod cast…..
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Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
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Slow going with an odd narrative tone
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Grahame Wood opened the first Wawa Food Market in 1964 as an outlet for Wawa dairy products. Since then, the convenience store has grown into a well-known company that competes against the biggest industry players in the world in three areas: fuel, convenience, and food, all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and begun to play on the national field. How did it happen?
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Great outline for success at anything...
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The Culture Code
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Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
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Mapping cultures
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What Customers Crave
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Must read if you are looking for a way to improve your business
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Playing to Win
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Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
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The P&G Story
- By lniles on 04-14-15
By: Roger L. Martin, and others
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What listeners say about Aesthetic Intelligence
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Kaylee
- 06-29-24
Boot scoot boogie
Amazing for understanding the value of branding and marketing……. I don’t know why I need to have 15 words when I said what I meant in less but okay audible 🙃🥲
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- Natasha Kolganova
- 08-28-24
Couldn’t finish
I couldn’t finish listening to this audiobook. The narrator’s voice is quite grating, which made it hard to stay engaged. I definitely won’t be choosing another book narrated by her. As for the content, the author doesn’t provide many examples and tends to repeat the same point—‘aesthetics are important’—over and over. If this is the foundation of her university lectures, I wouldn’t be interested in taking her class. I regret spending a credit on this book.
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- Sean Turner
- 01-12-20
Simply. Brilliant.
Simply brilliant! Pauline Brown introduces and beautifully articulates the concept of aesthetic intelligence and touches on how to identify, understand, appreciate, and nurture your own sense of taste and aesthetic signature. The book DOES leave you wanting more! However, NOTHING was left out. She introduces the concept and perspective of “taste” and aesthetic acumen as both a deeply human and highly valuable business trait. Makes me want to get my MBA at Harvard, just to be close to this person who, albeit far more successfully, thinks like me.
If you are aesthetically intelligent and attuned, this book WILL help you understand and better articulate your own unique skill set and inspire you to elevate your aesthetic self, professionally and privately.
If you’re a CEO and want to improve or keep your job, read this book! If you’re a brilliant aesthete or creator and want to take a CEO’s job, then read this book!
If you need more explanation than this book on how to be creative and have taste, take an art class and go luxury goods shopping. You aren’t ready for this book.
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- CRGandolfo
- 02-14-23
Great perspective
This book really helps outline and paint a picture of just how vital aesthetics are to whatever business you may be in. Loved the information in here, didn’t care for the voice reading… sounded too much like a Waze voice giving directions.
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- M
- 09-07-21
Not bad...
The business examples were nice and helpful. Past that, it seemed like there was one whole chapter (or more...) that made it feel like I was being told to eat fancier food and put more effort into what I wear in order to "increase my aesthetic IQ". Whatever.
Voice of the reader lacked vocal range. Sounded like I was being read to by Apple's Siri.
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- Williamsburg
- 08-16-22
This book perfectly fills in the holes.
Pauline Brown’s expertise and experience (in Aesthetic Intelligence) fills in a huge hole in perception many companies rarely grasp. Her insight(s) brings critical pieces together in a greater understanding of marketing and what leads to deeper, more meaningful, customer brand (and design) engagement. The ideas and concepts in this book can be applied to Advertising, Branding, Communications, Design and improvement of the self. You may find a sober, crystal clear perspective begins to expand and cultivate a more full phenomenal (multi-sensory) experiences to benefit you, your employees, and patrons as well.
Of the 35 books I’ve listened to since the pandemic of 2020, this one tops the list. I can also see this book becoming one of the greatest business book contributions for the remaining decade. I think it is just that good.
Sincerely,
Breuk Iversen
8grape.com
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- Joshua Treadway
- 04-20-20
Good from time to time
Some interesting thoughts on modern aesthetics (mass consumption and production) and a change to contemporary aesthetics (experience and substance). Would love some more substantial backing to these ideas than anecdotal evidence, but still interesting concept. I will admit that I was hoping this was more of a historical discussion of aesthetics and their evolution. Still has interesting topics on aesthetics in business development. If advertising is your thing this would be a good book, but if you're looking for a in-depth look into aesthetics and it's use, I don't know how much you're going to gain from this.
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- Dimitar Velev
- 12-20-20
expected more
Very selfish book. Hoped for more insights and examples from luxury goods industry but author has turned herself into a central character of the book. Easy skip.
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- gil nevo
- 04-28-20
Good but too surface level.
the author has insider knowledge about the development of lots of brands but so few real world examples given. I mean, everyone knows the warby Parker story. why rehash? talk about the brands you actually worked with and the thinking that went on. there were a few examples but not enough meat on this bone.
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- celestejb
- 07-15-20
Rudimentary but still had a few good points.
From the outset, I recognize that this book a narrative building on simple principles with regards to aesthetic intelligence derived from Pauline’s immense experience in luxury retail. However, it isn’t clear who her target audience is (seems so be a broad stroke), but perhaps those who haven’t been in some sort of branding/retail experience or something of the sort.
As a person who has an extensive background in retail, I was anticipating a fresh perspective or thought process around the concept of aesthetic intelligence. And, although Pauline’s experience is extensive it’s also one-sided (high end, luxury) making her insights, although highly valid, lack luster and not much new to gather.
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