aimed at a female audience, but not overtly so. as a guy i had no trouble following the narrative, to my dismay. the biggest thing i got from this book was that most women seem to view sex as something they can do as much as something they want to do. a gift, a weapon, a token for trade, a duty, a show of mercy, a way of acting out... the title is very well worded. this book is not about what turns women on, though it does touch on that. but to women, it seems being turned on isn't really a prerequisite to having sex. if you're a male like me, expect to have your rico suave bubble busted. but enlightenment is like that sometimes. for me personally, ignorance is not bliss. i am glad i listened to this book.