Yes, I listen to it daily. It was written by a sales person and not a empty suited motivational speaker. All the other sales books seem to be written by grandpa or some chest beating Tony Robbins want to be. This is a great book that maps out the sales process and what great salespeople do differently.
I read the challenger sale and spin selling but they can only help with the first sales call. If you are selling in the b2b space with multiple meeting this book crushes them.
This is not a book for retail salespeople or door to door selling so if that is your position it is not a match.
Spot on Good
It takes the whole sales process into consideration and not just the first meeting.
The case studies.
Anyone in b2b sales will enjoy this book.