If you're in sales and marketing, or even considering it for a career, this is a must-have for your arsenal! Hopkins hits it out of the ballpark with logic, honesty and common sense (which, as we know, is not at all common), Even if you're not in this field, Hopkins offers excellent techniques and strategies for interacting with people in every situation while keeping our own thinking on-track. The key is to be coachable and willing to learn. Personally, I find this audio to be a great opportunity to learn from someone who has been where I am, and has gone to where I want to be. Great listen!