If you're in sales and marketing, or even considering it for a career, this is a must-have for your arsenal! Hopkins hits it out of the ballpark with logic, honesty and common sense (which, as we know, is not at all common), Even if you're not in this field, Hopkins offers excellent techniques and strategies for interacting with people in every situation while keeping our own thinking on-track. The key is to be coachable and willing to learn. Personally, I find this audio to be a great opportunity to learn from someone who has been where I am, and has gone to where I want to be. Great listen!
It simplifies the complex sale. Instead of focusing in on old-school sales topics like cold-calling or pitching it focuses on the what the best salespeople do.
The case studies and laws of selling.
Easy to listen to and understand.
No this is book you spread out and replay to really get.