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Gerardo

Gerardo Austin, TX, United States Member Since 2011

Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels.

HELPFUL VOTES
46
ratings
REVIEWS
59
43
FOLLOWERS
FOLLOWING
29
0
  • "Required for Seth Godin's fans"

    Overall
    Performance
    Story

    If you like Seth Godin's book, this is an audiobook you will enjoy. Mind you: there is no theme or central idea. This seems like simply a compillation of popular blog post read by Seth. Good content, just not extraordinary

    More

    Small Is the New Big: And 193 Other Riffs, Rants, and Remarkable Business Ideas

    • ABRIDGED (7 hrs and 27 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    Overall
    (299)
    Performance
    (37)
    Story
    (36)

    Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

    J. Dock says: "some god some bad"
  1. Small Is the New Big: And...
  2. .

A Peek at Brandon's Bookshelf

Helpful
Votes
7
 
Crediton, ON, Canada 8 REVIEWS / 11 ratings Member Since 2012 0 Followers / Following 0
 
Brandon's greatest hits:
  • The Maverick Selling Method: Simplifying the Complex Sale

    "The Sales Professional Ultimate Goal"

    Overall
    Performance
    Story
    Would you listen to The Maverick Selling Method again? Why?

    I liked this book because it outlined who the "Maverick" sales person is and what characteristics they posses. It concentrates on you becoming the best.


  • People Buy You: The Real Secret to what Matters Most in Business

    "Personal brand"

    Overall
    Performance
    Story
    What did you love best about People Buy You: The Real Secret to what Matters Most in Business?

    A lot of this book talks about your personal brand which couldn't be more important in todays economy.


Jim

Jim bethesda, MD, United States 09-30-12
HELPFUL VOTES
10
ratings
REVIEWS
2
1
FOLLOWERS
FOLLOWING
0
0
  • "Finally an insight into how to sell..."

    10 of 10 helpful votes
    Would you recommend this audiobook to a friend? If so, why?

    Yes, but only to those who are selling to companies vs. consumers.


    What did you like best about this story?

    This is a completely new look at selling and shows what the best salespeople do differently from B-players.


    What does Paul del Signore bring to the story that you wouldn’t experience if you just read the book?

    Easy to listen to but you do have to stop it to take notes.


    Was this a book you wanted to listen to all in one sitting?

    No, you need to use it before every sales call as well as when you plan your account strategy.


    More

    The Maverick Selling Method: Simplifying the Complex Sale

    • UNABRIDGED (4 hrs and 46 mins)
    • By Brian Burns
    • Narrated By Paul del Signore
    • Whispersync for Voice-ready
    Overall
    (420)
    Performance
    (167)
    Story
    (165)

    The Maverick Method is a powerful and unique selling method that provides the complete picture of how complex sales work. The Method has been researched, developed and practiced over a 20-year period. We have studied and modeled over one hundred of the most successful salespeople. Unlike other selling methods, the Maverick Method has been proven by salespeople on the frontlines of the most difficult selling environments imaginable.

    Jerry G. says: "New Approach to B2B Selling."

What's Trending in Sales:

  • 4.3 (147 ratings)
    Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal (






UNABRIDGED) by Oren Klaff Narrated by Oren Klaff

    Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

    • UNABRIDGED (6 hrs and 12 mins)
    • By Oren Klaff
    • Narrated By Oren Klaff
    • Whispersync for Voice-ready
    Overall
    (147)
    Performance
    (128)
    Story
    (128)

    When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million - and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn’t an art - it’s a simple science.

    Troy S. says: "Awesome"
  • 4.4 (63 ratings)
    Sell or Be Sold: How to Get Your Way in Business and in Life (






UNABRIDGED) by Grant Cardone Narrated by Grant Cardone

    Sell or Be Sold: How to Get Your Way in Business and in Life

    • UNABRIDGED (11 hrs and 40 mins)
    • By Grant Cardone
    • Narrated By Grant Cardone
    Overall
    (63)
    Performance
    (57)
    Story
    (57)

    Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue.

    David Lepore says: "The best sales training you will ever get!"
  • 4.7 (16 ratings)
    The Power of Consistency: Prosperity Mindset Training for Sales and Business Professionals (






UNABRIDGED) by Weldon Long Narrated by Weldon Long

    The Power of Consistency: Prosperity Mindset Training for Sales and Business Professionals

    • UNABRIDGED (4 hrs and 45 mins)
    • By Weldon Long
    • Narrated By Weldon Long
    • Whispersync for Voice-ready
    Overall
    (16)
    Performance
    (11)
    Story
    (12)

    The Power of Consistency lays out the Personal Prosperity Plan, a simple process to create meaningful results by unleashing the power of focus and your subconscious mind. Taking you step by step through the FEAR process - focus, emotional connection, action, and responsibility - this audiobook will teach you: How to get focused on what you want; How to become deeply emotionally committed to achieving your goals.

  • 4.6 (16 ratings)
    Selling with Noble Purpose: How to Drive Revenue and Do Work that Makes You Proud (






UNABRIDGED) by Lisa Earle McLeod Narrated by Lisa Earle McLeod

    Selling with Noble Purpose: How to Drive Revenue and Do Work that Makes You Proud

    • UNABRIDGED (7 hrs and 4 mins)
    • By Lisa Earle McLeod
    • Narrated By Lisa Earle McLeod
    • Whispersync for Voice-ready
    Overall
    (16)
    Performance
    (14)
    Story
    (14)

    Shadowing hundreds of salespeople for a double-blind study on performance, sales leadership consultant Lisa McLeod made a significant discovery: Salespeople driven by a sense of purpose wildly outperformed those driven by quotas. McLeod noticed that superstars didn't look at their quotas and ask, "How can I meet them?" They looked at their customers and asked, "How can I help them?" In McLeod's groundbreaking sales management book you'll discover why driving revenue is not the purpose of a sales force.

    G. House Sr. says: "Unexpectedly engaging and enlightening"
  •  
  • 4.3 (15 ratings)
    Qualification and Presentation: Becoming a Sales Professional (






UNABRIDGED) by Tom Hopkins Narrated by Tom Hopkins

    Qualification and Presentation: Becoming a Sales Professional

    • UNABRIDGED (26 mins)
    • By Tom Hopkins
    • Narrated By Tom Hopkins
    Overall
    (15)
    Performance
    (13)
    Story
    (13)

    Would you like to know exactly what to ask your prospects when qualifying them? Would you like to know the steps to a perfect presentation? Tom Hopkins, Sales Professional and “Builder of Sales Champions” will give you the skills you need for success.

    Dennis says: "Best sales info I have found to date"
  • 3.9 (2093 ratings)
    What Every BODY Is Saying: An Ex-FBI Agent’s Guide to Speed-Reading People (






UNABRIDGED) by Joe Navarro, Marvin Karlins Narrated by Paul Costanzo

    What Every BODY Is Saying: An Ex-FBI Agent’s Guide to Speed-Reading People

    • UNABRIDGED (7 hrs and 24 mins)
    • By Joe Navarro, Marvin Karlins
    • Narrated By Paul Costanzo
    Overall
    (2093)
    Performance
    (1772)
    Story
    (1750)

    Listen to this book and send your nonverbal intelligence soaring. Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You'll also learn how your body language can influence what your boss, family, friends, and strangers think of you.

    Teddy says: "Barely Made It Through This One"
  • 4.1 (527 ratings)
    The Ultimate Sales Machine (






UNABRIDGED) by Chet Holmes Narrated by Anthony Heald

    The Ultimate Sales Machine

    • UNABRIDGED (9 hrs and 14 mins)
    • By Chet Holmes
    • Narrated By Anthony Heald
    • Whispersync for Voice-ready
    Overall
    (527)
    Performance
    (206)
    Story
    (200)

    The only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week - and teach your staff to do the same. This audiobook explains how to tune up virtually every area of your business systematically, with just a little disciplined focus. Spend an hour per week on each "impact area" of your business, and you will be astonished at how much you can accomplish.

    Sandy says: "Ok if you are selling carpet cleaning services."
  • Sell or Be Sold: How to Get Your Way in Business and in Life (






UNABRIDGED) by Grant Cardone Narrated by Grant Cardone

    Sell or Be Sold: How to Get Your Way in Business and in Life

    • UNABRIDGED (11 hrs and 40 mins)
    • By Grant Cardone
    • Narrated By Grant Cardone
    Overall
    (63)
    Performance
    (57)
    Story
    (57)

    Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue.

    David Lepore says: "The best sales training you will ever get!"
  • The Challenger Sale: Taking Control of the Customer Conversation (






UNABRIDGED) by Matthew Dixon, Brent Adamson Narrated by Matthew Dixon, Brent Adamson

    The Challenger Sale: Taking Control of the Customer Conversation

    • UNABRIDGED (5 hrs and 43 mins)
    • By Matthew Dixon, Brent Adamson
    • Narrated By Matthew Dixon, Brent Adamson
    • Whispersync for Voice-ready
    Overall
    (170)
    Performance
    (151)
    Story
    (151)

    What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance.

    Lou says: "One novel idea. Only need to listen first chapter"
  • Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal (






UNABRIDGED) by Oren Klaff Narrated by Oren Klaff

    Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

    • UNABRIDGED (6 hrs and 12 mins)
    • By Oren Klaff
    • Narrated By Oren Klaff
    • Whispersync for Voice-ready
    Overall
    (147)
    Performance
    (128)
    Story
    (128)

    When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million - and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn’t an art - it’s a simple science.

    Troy S. says: "Awesome"
  • What Every BODY Is Saying: An Ex-FBI Agent’s Guide to Speed-Reading People (






UNABRIDGED) by Joe Navarro, Marvin Karlins Narrated by Paul Costanzo

    What Every BODY Is Saying: An Ex-FBI Agent’s Guide to Speed-Reading People

    • UNABRIDGED (7 hrs and 24 mins)
    • By Joe Navarro, Marvin Karlins
    • Narrated By Paul Costanzo
    Overall
    (2093)
    Performance
    (1772)
    Story
    (1750)

    Listen to this book and send your nonverbal intelligence soaring. Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You'll also learn how your body language can influence what your boss, family, friends, and strangers think of you.

    Teddy says: "Barely Made It Through This One"
  •  
  • Secrets of Closing the Sale (






UNABRIDGED) by Zig Ziglar

    Secrets of Closing the Sale

    • UNABRIDGED (15 hrs and 19 mins)
    • By Zig Ziglar
    Overall
    (326)
    Performance
    (128)
    Story
    (122)

    All of us are involved in selling every day. Whenever we present a product or a principle, inform a client, or instruct a child, we are engaging in the art of effective persuasion. Allow America's master of the art of selling to explain proven, practical sales techniques all of us can use every day.

    Sandy says: "Great as a gift for your grandfather..."
  • The Greatest Salesman in the World (






UNABRIDGED) by Og Mandino Narrated by Og Mandino

    The Greatest Salesman in the World

    • UNABRIDGED (2 hrs and 19 mins)
    • By Og Mandino
    • Narrated By Og Mandino
    • Whispersync for Voice-ready
    Overall
    (495)
    Performance
    (305)
    Story
    (315)

    This is the legend of Hafid, a camel boy 2,000 years ago, and his burning desire to improve his lowly position in life, as told to his apprentice Erasmus. Hafid relates the story of how he became known as the Greatest Salesman in the World. His success lies in the wisdom of ten leather scrolls passed down to him from his master, Pathros.

    James says: "Inspiring!"
  • The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible (






UNABRIDGED) by Brian Tracy Narrated by Brian Tracy

    The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

    • UNABRIDGED (6 hrs and 18 mins)
    • By Brian Tracy
    • Narrated By Brian Tracy
    • Whispersync for Voice-ready
    Overall
    (46)
    Performance
    (40)
    Story
    (39)

    Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.

    DAVID says: "multiple sound defects, sounds like in barrel"
  • Go for No!: Yes Is the Destination, No Is How You Get There (






UNABRIDGED) by Richard Fenton, Andrea Waltz Narrated by Richard Fenton

    Go for No!: Yes Is the Destination, No Is How You Get There

    • UNABRIDGED (1 hr and 33 mins)
    • By Richard Fenton, Andrea Waltz
    • Narrated By Richard Fenton
    Overall
    (2)
    Performance
    (2)
    Story
    (2)

    In a world inundated with sales books on getting to yes, this audiobook recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success. Go for No! chronicles four days in the life of fictional character Eric Bratton, a call-reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there.

  •  
  • To Sell Is Human: The Surprising Truth about Moving Others (






UNABRIDGED) by Daniel H. Pink Narrated by Daniel H. Pink

    To Sell Is Human: The Surprising Truth about Moving Others

    • UNABRIDGED (6 hrs and 6 mins)
    • By Daniel H. Pink
    • Narrated By Daniel H. Pink
    • Whispersync for Voice-ready
    Overall
    (485)
    Performance
    (422)
    Story
    (425)

    According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.

    Joanne says: "Not for salespeople!"
  • If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition (






UNABRIDGED) by Grant Cardone Narrated by Grant Cardone

    If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition

    • UNABRIDGED (7 hrs and 47 mins)
    • By Grant Cardone
    • Narrated By Grant Cardone
    Overall
    (103)
    Performance
    (94)
    Story
    (95)

    During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. But imagine being able to sell your products when others cannot, being able to take market share from your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.

    Magnus says: "This is a book you never ever need to read"
  • SPIN Selling: Situation Problem Implication Need-Payoff (






UNABRIDGED) by Neil Rackham Narrated by Eli Woods

    SPIN Selling: Situation Problem Implication Need-Payoff

    • UNABRIDGED (6 hrs and 12 mins)
    • By Neil Rackham
    • Narrated By Eli Woods
    Overall
    (19)
    Performance
    (18)
    Story
    (16)

    Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential listening for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.

    R. Lewis says: "Excellent Content With Solid Research - Lacking in"
  • The Little Red Book of Selling: 12.5 Principles of Sales Greatness (






UNABRIDGED) by Jeffrey Gitomer

    The Little Red Book of Selling: 12.5 Principles of Sales Greatness

    • UNABRIDGED (4 hrs and 26 mins)
    • By Jeffrey Gitomer
    Overall
    (173)
    Performance
    (75)
    Story
    (70)

    Sharing strategies and answers from a lifetime of selling, Jeffrey has packed The Little Red Book of Selling with the information you've been searching for. You'll learn a philosophy of success - long term, relationship-driven, and referral-oriented - that has nothing to do with manipulation or other old-world sales tactics, and has everything to do with understanding buying motives and taking ethical, relationship-building actions.

    Fernando says: "Questionable Advice"
  • Pitching and Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter (






UNABRIDGED) by Alex Taub, Ellen DaSilva Narrated by Kate Rudd

    Pitching and Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter

    • UNABRIDGED (8 hrs and 23 mins)
    • By Alex Taub, Ellen DaSilva
    • Narrated By Kate Rudd
    Overall
    (0)
    Performance
    (0)
    Story
    (0)

    Driving the most successful startups today is Business Development (BD), which includes strategic partnerships, content licensing, product distribution, data partnership, monetization, and acquisitions. Pitching and Closing reveals how to master the specific skills that people in BD at today's startups need to succeed, including forging relationships, pitching a company's product, building network, sourcing deals, dealing with rejection, and closing large deals.

  • Go for No!: Yes Is the Destination, No Is How You Get There (






UNABRIDGED) by Richard Fenton, Andrea Waltz Narrated by Richard Fenton

    Go for No!: Yes Is the Destination, No Is How You Get There

    • UNABRIDGED (1 hr and 33 mins)
    • By Richard Fenton, Andrea Waltz
    • Narrated By Richard Fenton
    Overall
    (2)
    Performance
    (2)
    Story
    (2)

    In a world inundated with sales books on getting to yes, this audiobook recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success. Go for No! chronicles four days in the life of fictional character Eric Bratton, a call-reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there.

  • Now You Know: Why Some Succeed and Others Fail Using the Same System (






UNABRIDGED) by Ryan Chamberlin Narrated by Jeff Schine

    Now You Know: Why Some Succeed and Others Fail Using the Same System

    • UNABRIDGED (2 hrs and 42 mins)
    • By Ryan Chamberlin
    • Narrated By Jeff Schine
    Overall
    (0)
    Performance
    (0)
    Story
    (0)

    Now You Know will transform the way you think about sales. Are you a sales achiever? Do you sometimes feel like you haven't quite figured it out? Are you performing at the highest levels in your personal and professional life? If not, get ready, because Now You Know is an audiobook that will move you from an average salesperson to a top 5 percent sales master! You can read and memorize all the pitches, scripts, and closing tips you want, but without applying these seven laws, you are destined for mediocrity at best.

  • Customer Love: Great Stories about Great Service (






UNABRIDGED) by Mac Anderson Narrated by Derek Shetterly

    Customer Love: Great Stories about Great Service

    • UNABRIDGED (1 hr and 19 mins)
    • By Mac Anderson
    • Narrated By Derek Shetterly
    Overall
    (0)
    Performance
    (0)
    Story
    (0)

    In Customer Love: Great Stories about Great Service you will explore 24 unforgettable stories about phenomenal customer service. Each chapter will ignite your thoughts and inspire new ideas that you can use to take your customer service to the next level. Share this audiobook with your employees and watch the creative ideas flow. Utilize the ideas behind these creative narratives to grow your business - and remember "if you do something good for one customer, they'll tell 100 other people."

  •  
  • 5-Star Selling: From Beginning to Excellence (






UNABRIDGED) by Lee Davis Narrated by Lee Davis

    5-Star Selling: From Beginning to Excellence

    • UNABRIDGED (3 hrs and 57 mins)
    • By Lee Davis
    • Narrated By Lee Davis
    • Whispersync for Voice-ready
    Overall
    (0)
    Performance
    (0)
    Story
    (0)

    5-Star Selling: From Beginning to Excellence offers critical basic sales training for new salespeople and many important advanced improvement tips for experienced veterans. The chapter titles illustrate coverage of many useful topics needed on a salesperson's road to becoming an accomplished professional in a rewarding career. The author, based on his own extensive experience, provides a proven formula for success in today's sales environments.

  • Earn Extra Income by Crocheting: You Can Make Money Online Selling Crochet (






UNABRIDGED) by Sabrina Kendall Narrated by Melora Kordos

    Earn Extra Income by Crocheting: You Can Make Money Online Selling Crochet

    • UNABRIDGED (37 mins)
    • By Sabrina Kendall
    • Narrated By Melora Kordos
    Overall
    (0)
    Performance
    (0)
    Story
    (0)

    There are many individuals who know how to crochet, but they need help in marketing their crochet projects online. A crochet hobby can definitely turn into extra income for your household, and this book explains how.

  • The Opening Playbook: A Professional's Guide to Building Relationships That Grow Revenue (






UNABRIDGED) by Andrew Dietz Narrated by A. T. Chandler

    The Opening Playbook: A Professional's Guide to Building Relationships That Grow Revenue

    • UNABRIDGED (6 hrs)
    • By Andrew Dietz
    • Narrated By A. T. Chandler
    Overall
    (0)
    Performance
    (0)
    Story
    (0)

    Just like a football game, client building requires a solid strategy executed by a series of well-designed plays. While the ultimate objective of a sports team is to put points on the board, the plays are designed to systematically get the team into scoring position. The score itself - a touchdown, a goal, a home run- - is the closing play. But you can't get there without great opening plays.

  • How to Sell a Business for What It's Really Worth: No-Nonsense Secrets from a Forensic Accountant and CFO (






UNABRIDGED) by Gerry T. Pandaleon Narrated by Geraldine T. Pandaleon

    How to Sell a Business for What It's Really Worth: No-Nonsense Secrets from a Forensic Accountant and CFO

    • UNABRIDGED (2 hrs and 7 mins)
    • By Gerry T. Pandaleon
    • Narrated By Geraldine T. Pandaleon
    • Whispersync for Voice-ready
    Overall
    (0)
    Performance
    (0)
    Story
    (0)

    Are you thinking about selling your business? This audiobook is filled with practical, step-by-step advice that will help you get the most cash for the blood, sweat, and tears you've invested. Gerry T. Pandaleon, CPA, CMA, FCPA, brings three decades of experience as a CPA, controller, and CFO to this user-friendly guide to selling your business. Her lively, arm-around-your-shoulder style teaches you how to build equity into your business while preparing it for sale.