Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels.
If you like Seth Godin's book, this is an audiobook you will enjoy. Mind you: there is no theme or central idea. This seems like simply a compillation of popular blog post read by Seth. Good content, just not extraordinary
Yes, but only to those who are selling to companies vs. consumers.
This is a completely new look at selling and shows what the best salespeople do differently from B-players.
Easy to listen to but you do have to stop it to take notes.
No, you need to use it before every sales call as well as when you plan your account strategy.