I'm a lawyer and mediator. I represent businesses in disputes with their insurers and in other complex litigation. I also assist machinery companies and manufacturers (primarily international) with equipment sales, non-disclosure agreements, and business issues. I also mediate commercial disputes.
This book is really an outstanding example of how subjects on which volumes have been written -- networking and business development -- can be simplified into a straight-forward, common sense system that really works.
The book is great for lawyers because Nick was one and now works with lawyers. The book was written for an English audience, but it still translates well for application in the U.S.
The book is well-paced and the narration is well-done. If you don't like selling and business development, this is a good book to get you started, and is a reference you can come back to again and again.
This short book provides a very good basic framework for becoming better at sales. It is written as a story in the form of a dialogue between a mentor and student. The book is engaging, easy to listen to, and moves well. The story contains excellent principles regarding selling. The narration is excellent and the book is well produced.
This is a really good book on sales. It really focuses on some key basics that you may already know, but need to be re-emphasized constantly. The book consists of three parts (1) the main part book in a standard format; (2) daily tips meant to be listened to each day (a tip or key point for the day); and (3) six core concepts. The book would be better if it were organized with the core concepts first, then the main part, then the daily tips. It is nevertheless a very good book and definitely worth a listen. The narration (done by the author) is also pretty good.