I'm not even quite sure how I picked this book to spend my credit on but I'm so glad it turned out to be an awesome find! It gives you the medical reasons why our body language can say more than the words that we say -plus examples that happened through out his career while he was an FBI agent . While listening to this book I became a people watcher and have observed some of the examples he talks about in the book so now I can't help feeling like this book has given me tools to decode what people are saying without saying it. Delivers its promise! Great use of credit.
I am an avid listener. I listen between 75-100 hours per month on my iPhone: 60% fiction to 40% non-fiction.
Pink’s central premise is that most people sell in one way or another and that many of our conceptions about selling are not true or only barely so. For example, extroverts do not make the best sales people – ambiverts do. If you want to know what an ambivert is, you’ll have to listen to the book yourself. I have read dozens of business books and most of them can be condensed down to two or three central ideas and the rest of the work is really window dressing. Pink’s book is not packed with antidotal evidence and arcnae stories supporting his points; rather he attempts to support his opinions with research and a smattering of statistics or at least hinting that statistical evidence exists.
I purchased a hardcopy so I could make notes in the margin. On balance, I think this and Drive, his previous book, are pretty good and worth the listen. I thought Drive was better but To Sell is Human has a number of good tips that if practiced may increase your sales effectiveness.