Spot on Good
It takes the whole sales process into consideration and not just the first meeting.
The case studies.
Anyone in b2b sales will enjoy this book.
I'm a lawyer and mediator. I represent businesses in disputes with their insurers and in other complex litigation. I also assist machinery companies and manufacturers (primarily international) with equipment sales, non-disclosure agreements, and business issues. I also mediate commercial disputes.
This short book provides a very good basic framework for becoming better at sales. It is written as a story in the form of a dialogue between a mentor and student. The book is engaging, easy to listen to, and moves well. The story contains excellent principles regarding selling. The narration is excellent and the book is well produced.