Software Strategy

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS Do you have a great app idea but no coding skills? ‘How to Make an App Business’ contains no get-rich-quick talk, but just exactly what you need to go from idea to app business. ‘How to Make an App Business’ guides you all the way from idea to launching your app and making a business out of it. The book covers proven and essential steps to build a killer app, get your app off the ramp with solid marketing, and make a viable business. From this book you will learn how to: Build and test early prototypes before starting programming ...

Master SaaS sales and accelerate recurring revenue in 30 days—even if you’ve never closed a software deal before. Are you tired of generic sales advice that doesn’t translate to SaaS? Struggling to shorten sales cycles, overcome endless objections, or keep churn from killing your quota? Have you tried “plug-and-play” tools or hired star reps, only to watch your pipeline stall? If so, you’re not alone—and you’re in the right place. Most SaaS sales pros crave a repeatable, SaaS-specific playbook to turn demos into deals, boost MRR, and build a sales team that scales. My SaaS ...

The Partner Marketing Playbook: How to Co-Market, Co-Sell, and Actually Win Together Finally—a real-world guide to building partner programs that drive revenue, not just press releases. Most partner marketing books talk about “alignment” and “collaboration.” But where’s the ROI? The Partner Marketing Playbook is your no-fluff guide to creating programs that move the needle—whether you’re leading alliances, building channel campaigns, or just trying to prove marketing’s value in a co-sell motion. Inside, you’ll learn: How to build and scale joint GTM campaigns that ...

There are few people we admire more than the Founders and Leaders of software companies who have the courage, determination and, some might say, sheer madness to put their livelihoods and reputation on the line, to leave their own ‘dent in the universe’. It's a day to day, up at dawn, pride swallowing siege to lead such a business. And we know this for a fact because we’ve walked in your shoes many times. Over the last 25 years, we’ve been involved in the start-up, scale up and exit of several successful technology businesses, that between them have realized close to billion dollars...

If you want affiliate content that earns clicks, builds trust, and turns readers into buyers, Affiliate Content That Converts gives you the roadmap. This practical guide is built for anyone promoting SaaS email tools and tired of content that sounds polished but fails to persuade. Instead of chasing hype, it shows how to create reviews, comparisons, tutorials, and search-driven articles that genuinely help readers make smart decisions. The result is stronger credibility, better engagement, and more consistent conversions. Inside, you’ll learn how to choose a profitable micro-niche, ...

If you want affiliate content that earns clicks, builds trust, and turns readers into buyers, Affiliate Content That Converts gives you the roadmap. This practical guide is built for anyone promoting SaaS email tools and tired of content that sounds polished but fails to persuade. Instead of chasing hype, it shows how to create reviews, comparisons, tutorials, and search-driven articles that genuinely help readers make smart decisions. The result is stronger credibility, better engagement, and more consistent conversions. Inside, you’ll learn how to choose a profitable micro-niche, ...

“How do I make my user stories smaller?” “What is the right size for a user story?” “What is the difference between an Epic and a Story? And where do Tasks and Sub-Tasks fit in?” Allan Kelly found himself answering these questions, and similar ones, again and again so...he sat down to write the answers and this book was born.

Introduction: About this Book About the Author Part I: A Concise Look at Electronic Patient Record (EPR) Projects Part II: An Overview (High Level) of Electronic Patient Record Projects Part III: 123 of the Most Important Q&A Authored by Musab Qureshi (Management Consultant from the UK); a complete overview of EPR projects covering strategy, delivery and optimization to guide successful implementation of EPR projects.

OKRs are about goals bigger than the next story, or even epic. They prioritise purpose and strategy over the ever looming, high maintenance backlogs we all know too well. OKRs are important to agile teams because they deal with the big things, they inspire forward thinking, encourage engage senior leaders, and help debug strategy. Acclaimed author Allan Kelly describes why you should use OKRs, how to write them successfully, how to set measurable KRs, execute against OKRs in an agile environment to deliver outcomes, and the pitfalls and problems to avoid so you can deliver your outcomes.

This is the 2nd edition of “Price To Scale”, co-authored with Jan Pasternak, ex-Head of Pricing at LinkedIn, Citrix, LogMeIn, Zoom, DocuSign, and Squarespace. ★★★★★ “‘Price To Scale’ is an absolute nominee for a title of 'mini-bible on pricing'” - Kirill Chabanov, COO at Aqua Cloud Featuring 13+ full length case studies from companies like Zoom, DocuSign, Narvar, Gainsight, Mixpanel, Nosto, Oracle, Verint, Rubrik, Pushpay, Gitlab, Coralogix and more. A timely chapter on Monetizing GenAI products with content Dr Sundeep Teki, ex-Head of AI at Swiggy, Amazon Alexa AI ...

Imagine?if you could see the playbook that returned a struggling tech empire to the top of the tech leaderboard.?The Microsoft Story?will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the tech company to become a leading...

Balanced scorecards and operational dashboards measure organizational performance, and Microsoft Excel is the tool used worldwide to create these scorecards and dashboards. This book covers time-proven step-by-step processes on how to guide executive teams and managers in creating scorecards and dashboards. It then teaches Excel developers how to create those scorecards and dashboards. This is the only book that converts theory into practice.

Xanpan is...a cross between XP and Kanban...is an example of a roll-your-own method...is distilled from Allan Kelly’s own experiences running development teams and then helping multiple teams adopt Agile working methods and practices. Xanpan draws ideas from Kanban and Lean, XP and Scrum, product management and business analysis, and many other places. Allan tells the Xanpan story through a series of boards which tell the story of different teams.