Social Media Performance

In the 1950s, Confidential magazine, America's first celebrity scandal magazine, revealed Hollywood stars' secrets, misdeeds, and transgressions in gritty, unvarnished detail. Deploying a vast network of tipsters to root out stars' sexual affairs, drug use, and sexuality, publisher Robert Harrison destroyed celebrities' carefully constructed images and built a media empire. Confidential became the best-selling magazine on American newsstands in the 1950s, surpassing Time, Life, and the Saturday Evening Post. Confidential's spectacular rise was followed by an equally spectacular fall.

Cuando El chavo del ocho se estrenó en los años 70, el programa ofrecía un retrato poco común de la vida de la clase trabajadora que resonó en la gente de toda América Latina. En el pico de su popularidad, 350 millones de personas lo sintonizaban cada semana. Y durante casi 50 años, el legado de “el chavo” se mantuvo vivo a través de una creciente base de fans multigeneracional y sus retransmisiones diarias. Hasta 2020, cuando El Chavo dejó de emitirse repentinamente.

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

Movies matter—that is the message of Reel to Real, bell hooks' classic collection of essays on film. They matter on a personal level, providing us with unforgettable moments, even life-changing experiences, and they can confront us, too, with the most profound social issues of race, sex and class. Here bell hooks—one of America's most celebrated and thrilling cultural critics—talks back to films that have moved and provoked her, from Quentin Tarantino's Pulp Fiction to the work of Spike Lee.

This is a self help-book like no other. Because you are not helping yourself, James Acaster is helping you. When James quit all forms of social media in 2019 he felt like he'd been born anew, but he was worried he'd suffer withdrawal and get lured back online to compete in a never ending popularity contest with only one possible winner (f--king Zuckerberg). He knew that in order to stay clean he'd have to replace everything social media used to give him with three-dimensional real-life activities.

Instead of focusing on one service, like HBO, Pandora’s Box asks, “What did HBO do, besides give us The Sopranos?” The answer: It gave us a revolution. Biskind bites off a big chunk of entertainment history, following HBO from its birth into maturity, moving on to the basic cablers like FX and AMC, and ending up with the streamers and their wars, pitting Netflix against Amazon Prime Video, Max, and the killer pluses—Disney, Apple TV, and Paramount.

With over 500,000 readers a month at her enormously popular blog, AwesomelyLuvvie.com, Luvvie Ajayi is a go-to source for smart takes on pop culture. I'm Judging You is her debut book of humorous essays that dissects our cultural obsessions and calls out bad behavior in our increasingly digital, connected lives - from the importance of the newest Shonda Rhimes television drama to serious discussions of race and media representation to what to do about your fool cousin sharing casket pictures from Grandma's wake on Facebook.

Extensively revised, the second edition of The Manager's Guide to HR covers all the key areas and brings listeners up to speed on current developments in employment law, including: how social media is changing the recruitment landscape; shifting labor standards regarding compensation and benefits; the National Labor Relations Board's stance on work-related employee speech on social media; and much more. Featuring step-by-step guidance on everything from COBRA compliance to privacy issues, this trusted resource is now - once again - the most up to date.

Join professional comedy writer Joel Morris on a hilarious journey into the hidden world of shared laughter, where he reveals the mechanisms that make jokes work and what comedy can teach us about ourselves. Offering astute analysis of everything from stand-up to slapstick and sitcom to spoof, Morris examines comedic patterns, rhythms, and dynamics to uncover the algorithms that secretly underpin comedy.

This edition brings together some of Ephron’s most famous writing on a generation of women (and men) who helped shape the way we live now, and on events ranging from the Watergate scandal to the Pillsbury Bake-Off. In these sharp, hilariously entertaining, and vividly observed pieces, Ephron illuminates an era with wicked honesty and insight. From the famous "A Few Words About Breasts" to important pieces on her time working for the New York Post and Gourmet Magazine, these essays show Ephron at her very best.

You don't have to do a dangerous job to endure a health-destroying, possibly life-threatening workplace. Just ask the manager in a senior finance role whose immense workload required frequent all-nighters, leading to alcohol and drug addiction. Or the dedicated news media producer whose commitment to getting the story resulted in a 60-pound weight gain thanks to having no down time to eat properly or exercise. These individuals are not exceptions. Every industry is filled with them, and the costs, to both employees and their companies, is enormous.

Batman is one of the most compelling and enduring characters to come from the Golden Age of Comics, and interest in his story has only increased through countless incarnations since his first appearance in Detective Comics #27 in 1939. Why does this superhero without superpowers fascinate us? What does that fascination say about us? Batman and Psychology explores these and other intriguing questions about the masked vigilante.

Unlock the secrets of social media success with "Social Media Marketing 2024: Mastering Strategies, Influencer Campaigns, and Analytics for Business Growth." This ultimate marketing book is your gateway to mastering the ever-evolving world of social media marketing. Whether you're a seasoned pro or just starting out, this book offers a treasure trove of insider tips and tricks designed to elevate your business to new heights.

In Burn It Down, veteran reporter Maureen Ryan does just that. She draws on decades of experience to connect the dots and illuminate the deeper forces sustaining Hollywood’s corrosive culture. Fresh reporting sheds light on problematic situations at companies like Lucasfilm and shows like Lost, Saturday Night Live, The Goldbergs, Sleepy Hollow, Curb Your Enthusiasm and more.

Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.

The question isn’t if Instagram is a worthwhile way to spend your time and energy marketing your business, because it absolutely is! The question is, how do you make yourself stand out from the crowd inside the Instagram world. If you are interested in separating yourself from the pack, then Social Media Marketing 2019: The Power of Instagram Marketing - How to Win Followers & Influence Millions Online Using Highly Effective Personal Branding & Digital Networking Strategies is the book you have been waiting for.

Developing successful relationships is critical to our success in both our personal and professional lives. The Power of Understanding People shows you how to establish and develop extremely effective relationships by providing you with techniques to better identify and understand the intrinsic needs of others. As a result, you will achieve better team dynamics, increased sales and client satisfaction, higher levels of employee engagement and performance, and even more satisfying marriages and friendships.

Are you ready to take your social media accounts to the next level for your business or personal brand? Not sure how to turn you social media audience into customers? Are you ready to build an insanely loyal following that you will keep forever? If so, keep listening.... Networking online is key when it comes to building an online business. And what’s a better place to market and advertise when people are spending more than two hours on social media?

In the late 1990s and early 2000s, the landscape of television began an unprecedented transformation. While the networks continued to chase the lowest common denominator, a wave of new shows, first on premium cable channels like HBO and then basic cable networks like FX and AMC, dramatically stretched television’s narrative inventiveness, emotional resonance, and artistic ambition. Just as the Big Novel had in the 1960s and the subversive films of New Hollywood had in 1970s, television shows became the place to go to see stories of the triumph and betrayals of the American Dream.

Ever felt overwhelmed at the idea of making a professional video? Whether it's for work, social media, or content marketing, diving into video production can be daunting. But did you know? The average online user watches more videos than reading texts or browsing images. In fact, over 70 percent of online traffic is video content. Despite its growing popularity, only a few master the art of high-quality video production.