Social Media Performance

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

Cuando El chavo del ocho se estrenó en los años 70, el programa ofrecía un retrato poco común de la vida de la clase trabajadora que resonó en la gente de toda América Latina. En el pico de su popularidad, 350 millones de personas lo sintonizaban cada semana. Y durante casi 50 años, el legado de “el chavo” se mantuvo vivo a través de una creciente base de fans multigeneracional y sus retransmisiones diarias. Hasta 2020, cuando El Chavo dejó de emitirse repentinamente.

In this timely and powerful book, Jerry Muller uncovers the damage our obsession with metrics is causing and shows how we can begin to fix the problem. Filled with examples from education, medicine, business and finance, government, the police and military, and philanthropy and foreign aid, this brief and accessible book explains why the seemingly irresistible pressure to quantify performance distorts and distracts, whether by encouraging "gaming the stats" or "teaching to the test"....

The influx of social media platforms over the past 10 years is the greatest boon to marketing since the creation of the internet. While there is undeniably money to be made from social media marketing, the shear amount of competition makes getting started successfully more difficult than it would otherwise be. If you are looking for the best way to dip your foot into this marketing goldmine, then Social Media Marketing 2019: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand is the audiobook for you.

Social media is the way that brands separate themselves online these days, which is why this audio book will start by walking you through what it means to successfully build a brand in 2019. More than simply telling you what works and how to fit yourself into a predetermined mold, this audiobook will teach you how to take what sets you and your brand apart and create a successful and, more importantly, unique marketing campaign that will help you stand out from the host of other similar services available at the push of a button.

Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? This is the book for you! 500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more!

You don't have to do a dangerous job to endure a health-destroying, possibly life-threatening workplace. Just ask the manager in a senior finance role whose immense workload required frequent all-nighters, leading to alcohol and drug addiction. Or the dedicated news media producer whose commitment to getting the story resulted in a 60-pound weight gain thanks to having no down time to eat properly or exercise. These individuals are not exceptions. Every industry is filled with them, and the costs, to both employees and their companies, is enormous.

In Tinder Box, Tony Hatch, former CBS reporter and Emmy Award winner, tells the Iroquois story as it has never been told before. In a rush to open the theater on time, corners were cut, and the Iroquois lacked the most basic fire-fighting equipment: sprinklers, fire alarm boxes, backstage telephone, exit signs, and functioning asbestos curtain. Some exits, for aesthetic reasons, were hidden behind heavy draperies, doors opened inward, and exterior fire escapes were unfinished.

Batman is one of the most compelling and enduring characters to come from the Golden Age of Comics, and interest in his story has only increased through countless incarnations since his first appearance in Detective Comics #27 in 1939. Why does this superhero without superpowers fascinate us? What does that fascination say about us? Batman and Psychology explores these and other intriguing questions about the masked vigilante.

In the 1950s, Confidential magazine, America's first celebrity scandal magazine, revealed Hollywood stars' secrets, misdeeds, and transgressions in gritty, unvarnished detail. Deploying a vast network of tipsters to root out stars' sexual affairs, drug use, and sexuality, publisher Robert Harrison destroyed celebrities' carefully constructed images and built a media empire. Confidential became the best-selling magazine on American newsstands in the 1950s, surpassing Time, Life, and the Saturday Evening Post. Confidential's spectacular rise was followed by an equally spectacular fall.

The question isn’t if Instagram is a worthwhile way to spend your time and energy marketing your business, because it absolutely is! The question is, how do you make yourself stand out from the crowd inside the Instagram world. If you are interested in separating yourself from the pack, then Social Media Marketing 2019: The Power of Instagram Marketing - How to Win Followers & Influence Millions Online Using Highly Effective Personal Branding & Digital Networking Strategies is the book you have been waiting for.

Dr. Peter McGraw, founder of the Humor Research Lab at the University of Colorado Boulder, teamed up with journalist Joel Warner on a far-reaching search for the secret behind humor. Their journey spanned the globe, from New York to Japan, from Palestine to the Amazon. Meanwhile, the duo conducted their own humor experiments along the way-to wince-worthy, hilarious, and illuminating results.

Are you ready to take your social media accounts to the next level for your business or personal brand? Not sure how to turn you social media audience into customers? Are you ready to build an insanely loyal following that you will keep forever? If so, keep listening.... Networking online is key when it comes to building an online business. And what’s a better place to market and advertise when people are spending more than two hours on social media?

The Queer Art of Failure is about finding alternatives - to conventional understandings of success in a heteronormative, capitalist society; to academic disciplines that confirm what is already known according to approved methods of knowing; and to cultural criticism that claims to break new ground but cleaves to conventional archives.

Join professional comedy writer Joel Morris on a hilarious journey into the hidden world of shared laughter, where he reveals the mechanisms that make jokes work and what comedy can teach us about ourselves. Offering astute analysis of everything from stand-up to slapstick and sitcom to spoof, Morris examines comedic patterns, rhythms, and dynamics to uncover the algorithms that secretly underpin comedy.

Ted Lasso and Philosophy explores the hidden depths beneath the vibrant veneer of AppleTV's breakout, award-winning sitcom. Blending philosophical sophistication with winsome appreciation of this feel-good comedy, the collection features original essays canvassing the breadth of the series and carefully considering the ideas it presents.

Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.

Mister Rogers is one of the most beloved television personalities, but before he was the man who brought us Mister Rogers’ Neighborhood, he was just little Freddie Rogers. Although he was often sick and had trouble making friends as a child, his mom and grandfather encouraged him to ask for help and explore the world. With their support, he learned how to better say what he was feeling and see the beauty around him. As he grew up, he realized he could spread the message of compassion, equality, and kindness through television.

Beneath the stylized violence and thrilling car crashes, the Mad Max films consider universal questions about the nature of human life, order and anarchy, justice and moral responsibility, society and technology, and ultimately, human redemption. In Mad Max and Philosophy, a diverse team of political scientists, historians, and philosophers investigates the underlying themes of the blockbuster movie franchise, following Max as he attempts to rebuild himself and the world.

Is the Dude a bowling-loving stoner or a philosophical genius living the good life? Naturally, it's the latter, and The Big Lebowski and Philosophy explains why. Enlisting the help of great thinkers like Plato and Nietzsche, the book explores the movie's hidden philosophical layers, cultural reflection, and political commentary.