Performance Marketing

Money - investing, personal finance, and business decisions - is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money.

Discover the power of high-performance marketing with "High-Performance Marketing for Business Owners." This revolutionary book will teach you how to attract new customers, achieve repeat purchases, and turn them into your most loyal advocates. You will learn proven strategies to effectively position your business in the market, create persuasive messages, and build lasting relationships with your customers. From identifying your target audience to implementing cutting-edge marketing tactics, this book will guide you every step of the way. Discover how to leverage the latest digital ...

There are literally thousands of books on selling, coaching, and leadership, but what about the particulars of managing a sales force? Where are the frameworks, metrics, and best practices to help you succeed? Based on extensive research into how world-class companies measure and manage their sales forces, Cracking the Sales Management Code is the first operating manual for sales management.

#1 New York Times Bestseller More than 10 million Copies Sold In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be ""positive"" all the time so that we can truly become better, happier people. For decades, we’ve been...

Crushing Quota teaches you how to develop the best coaching approach for your teams and their individual sellers using powerful research-based best practices. This is the definitive guide to making sales coaching work for any sales team in any industry.

FINALLY! Build an affiliate business that’s so lasting, simple, & profitable you could sell it for millions… This book contains the simple systems and secrets that took me from living in my parents' basement to building lasting affiliate businesses that make me $10,000,000+ per year. Want to know the secret sauce? Pay-per call.

Go from Reasons to Results! What's preventing you from creating what you want? You are motivated and work hard, but it isn't enough. You feel you have run "smack dab into reality" and are stuck. Narrated by Krystal Zellmer, Brian Klemmer goes beyond platitudes and cliches to offer proven advice that will forever change your personal bottom-line. You will learn three concrete tools that will eliminate feeling overwhelmed by any workload that has increased beyond what you think you can do.

Applying performance techniques to propel your non-acting career can significantly enhance your communication skills, boost your confidence, and make you stand out in your professional field. Performance techniques traditionally associated with actors can apply to a wide range of careers. This book contains strategies to help you leverage your position using performance techniques for success at your job or business.

The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers.

Technical analysis is a collection of techniques designed to help you make trading decisions in securities markets. Technical Analysis for Dummies helps you take a hard-headed look at what securities prices are actually doing rather than what economists or analysts say they should be doing, giving you the know-how to use that data to decide whether to buy or sell individual securities. Since the publication of the first edition, listeners have been faced with many changes, such as new interest rates, looming bank crises, and adjusting market climates.

Above Quota Performance is filled with actionable, step-by-step guidance that will help rookie and seasoned sales pro alike find greater heights of success in their sales careers.

Your revenue operations system is supposed to drive growth. So why does it feel like it's holding you back? Marketing is spending money, but nobody can prove what's working. Sales is chasing leads that never convert. Operations is buried in manual workarounds because the tools don't talk to each other. Everyone is busy, but the numbers aren't moving. If that sounds familiar, this book was written for you. RevOps Gone Wrong identifies the ten most common revenue operations failures that silently kill growth in businesses of every size and industry, and shows you exactly how to fix them. ...

One key to creating a successful brand is building a highly competitive and effective Marketing Team. It begins with hiring the right people and then nurturing and motivating them to perform at their very best. This book describes the characteristics that predict whether a marketer will be successful, advises on how to onboard and develop them, reviews effective leadership approaches, and deals with tough questions like - When do you promote or terminate a marketer? This book is intended to be a situational resource for Marketing Managers at all levels and a blueprint for success for ...

In this engaging and easy-to-follow audiobook, veteran real estate coach and consultant Brian Icenhower shares what he has discovered about the crucial relationship between human behavior and every facet of the real estate business. From basic beginnings to a deep-dive into the DISC behavior model, this exhaustive book provides invaluable insights into the nature of behavior and how to apply it to everything you do in real estate.

You can’t sell without listening to your customers—and yourself. In Listen to Sell, sales coaches Mike Esterday and Derek Roberts draw on their decades of industry experience to reveal the conversations, mindset, and skillset needed to amplify your sales confidence and bring purpose back to your customer relationships. With self-analysis exercises and customized strategies, you’ll learn how your mindset—which encompasses your attitude, what you believe about yourself, and the confidence you have to succeed—is the foundation of top sales performance.

Are you fed up with toxic and ineffective work cultures? Now is the time to be the leader who transforms teams to reach successful outcomes. Picture a world where leaders don't just manage—they inspire. Every interaction becomes an opportunity for growth, and every challenge transforms into a stepping stone for development. This isn't just a vision; it's the reality that coaching leadership creates. This book provides a comprehensive framework for developing coaching leadership skills, backed by real-world examples, practical tools, and actionable strategies. Whether you're managing ...

Are you tired of hearing that poetry is a "hobby," not a career? In QUIT YOUR DAY JOB: The Modern Poet, veteran performer and entrepreneur [Your Name] smashes the myth of the starving artist. Drawing on thirty years of experience on the New York stage and a self-made "mini-empire" in Times Square, he reveals the exact blueprint for turning your poetry into a sustainable, high-income business. This isn't a book about waiting for a publishing house to "discover" you. This is about taking the wheel of your own career. You will learn how to: Launch Fast: Go from a stack of journals to a ...

In this timely and powerful book, Jerry Muller uncovers the damage our obsession with metrics is causing and shows how we can begin to fix the problem. Filled with examples from education, medicine, business and finance, government, the police and military, and philanthropy and foreign aid, this brief and accessible book explains why the seemingly irresistible pressure to quantify performance distorts and distracts, whether by encouraging "gaming the stats" or "teaching to the test"....

Master Digital Marketing & Social Media, Grow Your Brand, Drive Traffic, and Boost Sales in Today’s Fast-Changing Online World Do you feel lost in the constantly shifting landscape of digital marketing and social media? Are you unsure which platforms, strategies, or tools will actually grow your business—without draining your budget or wasting your time? You’re not alone. Entrepreneurs, small business owners, and professionals everywhere face the same challenges: rapid industry changes, algorithm updates, endless jargon, and uncertainty about what really works. Digital & Social Media ...

Data Driven is a uniquely practical guide to increasing sales success using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision making, more informed strategy, and increased effectiveness throughout the organization. This book tells the story of a newly hired sales chief under intense pressure to deliver higher performance from her team and how data analytics becomes the ultimate driver behind the sales function turnaround.