Performance Marketing

There are literally thousands of books on selling, coaching, and leadership, but what about the particulars of managing a sales force? Where are the frameworks, metrics, and best practices to help you succeed? Based on extensive research into how world-class companies measure and manage their sales forces, Cracking the Sales Management Code is the first operating manual for sales management.  

Are you fed up with toxic and ineffective work cultures? Now is the time to be the leader who transforms teams to reach successful outcomes. Picture a world where leaders don't just manage—they inspire. Every interaction becomes an opportunity for growth, and every challenge transforms into a stepping stone for development. This isn't just a vision; it's the reality that coaching leadership creates. This book provides a comprehensive framework for developing coaching leadership skills, backed by real-world examples, practical tools, and actionable strategies. Whether you're managing ...

Christina Rice offers the first biography of the actress and activist perhaps most well-known for her role in Gentlemen Prefer Blondes (1953). Despite the fact that her movie career was stalled for nearly a decade, Jane Russell's filmography is respectable. She worked with some of Hollywood's most talented directors—including Howard Hawks, Raoul Walsh, Nicholas Ray, and Josef von Sternberg—and held her own alongside costars such as Marilyn Monroe, Robert Mitchum, Clark Gable, Vincent Price, and Bob Hope.

WHAT HOSTS ARE SAYING "This book paid for itself in less than 24 hours." "Within 3 days of making updates, I received 4 bookings in what's usually my slowest month." "I've been hosting for years and still found things I was doing wrong." "It honestly feels like the teacher handed me the exam answer key." "I went from weeks of silence to multiple inquiries in a single day." Hosts describe this book as practical, immediately actionable, and the clearest explanation of how Airbnb actually works. Many report seeing stronger conversions and better listing clarity after applying changes chapter ...

FINALLY! Build an affiliate business that’s so lasting, simple, & profitable you could sell it for millions… This book contains the simple systems and secrets that took me from living in my parents' basement to building lasting affiliate businesses that make me $10,000,000+ per year. Want to know the secret sauce? Pay-per call.

Unlock the secrets of modern trading with Stock Market Mastery, your ultimate guide to harnessing the power of AI in finance. Step into the future of investing where artificial intelligence revolutionizes traditional strategies, redefining how we understand and navigate the stock market. Discover the rise of predictive AI and explore how it's transforming financial landscapes, making data-driven decisions not just a possibility, but a necessity. Whether you're a seasoned investor or just starting, this book delves into the core of AI-powered predictive models, explaining the basics of ...

The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers.

Technical analysis is a collection of techniques designed to help you make trading decisions in securities markets. Technical Analysis for Dummies helps you take a hard-headed look at what securities prices are actually doing rather than what economists or analysts say they should be doing, giving you the know-how to use that data to decide whether to buy or sell individual securities. Since the publication of the first edition, listeners have been faced with many changes, such as new interest rates, looming bank crises, and adjusting market climates. 

You can’t sell without listening to your customers—and yourself. In Listen to Sell, sales coaches Mike Esterday and Derek Roberts draw on their decades of industry experience to reveal the conversations, mindset, and skillset needed to amplify your sales confidence and bring purpose back to your customer relationships. With self-analysis exercises and customized strategies, you’ll learn how your mindset—which encompasses your attitude, what you believe about yourself, and the confidence you have to succeed—is the foundation of top sales performance.

Trading can be intensely rewarding. But it is also one of the most mentally and emotionally challenging activities anyone can pursue. Becoming a bulletproof trader is forged over time through experience, and by applying the latest insights from biological and psychological sciences, the best that practical philosophy can teach us, and a healthy dose of pragmatism - doing what actually works in the real world of trading the markets. This audiobook brings together all of Steve’s latest insights into how to deal with stresses and setbacks and sustain high performance.

Why This Book Matters The pain you want to solve Struggling with emotional biases impacting trading decisions? This book addresses the psychological factors influencing performance in financial markets. The transformation you can expect Mastering these factors can lead to a winning mindset, improved decision-making, boosted confidence, and sustained peak performance for trading success. What You’ll Discover Inside Key themes and standout chapters Explore chapters on successful traders' psychology, reducing emotional bias, developing mindset, mastering self-discipline, managing stress, ...

Applying performance techniques to propel your non-acting career can significantly enhance your communication skills, boost your confidence, and make you stand out in your professional field. Performance techniques traditionally associated with actors can apply to a wide range of careers. This book contains strategies to help you leverage your position using performance techniques for success at your job or business.

Digital marketing can feel overwhelming for beginners, but it doesn’t have to be. Navigating Digital Marketing Today offers a clear, approachable introduction to how modern digital marketing works, why it matters, and how anyone can begin using it with confidence. Written in simple language, this book removes jargon and replaces confusion with clarity.

Master the Art of Making Readers Laugh Why do some writers effortlessly make us snort coffee through our noses, while others try desperately to be funny and land with a quiet, terrible thud? The difference isn't talent — it's craft. And craft can be learned. USA Today bestselling author Steve Alcorn draws on more than 25 years of teaching experience to break down the mechanics of humor writing: how to find comedy in everyday life, build jokes that actually land, sustain a funny voice across hundreds of pages, and get your humor out into the world. From Aristophanes to TikTok, from ...

In this timely and powerful book, Jerry Muller uncovers the damage our obsession with metrics is causing and shows how we can begin to fix the problem. Filled with examples from education, medicine, business and finance, government, the police and military, and philanthropy and foreign aid, this brief and accessible book explains why the seemingly irresistible pressure to quantify performance distorts and distracts, whether by encouraging "gaming the stats" or "teaching to the test"....

The Four Year Career is Richard Brooke's newly updated, essential guide to network marketing. This thought-provoking, quick read presents industry facts while dispelling many commonly accepted network marketing myths. It will provide you and your prospects with a thorough understanding of residual royalty income through network marketing - one of the most innovative, yet misunderstood business concepts in the world.

'A book for the ages.' —Rory Sutherland, Author, Alchemy How did the world's best brands get so big? They had more than great products — they hacked the human mind. This book reveals their secrets. Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO MichaelAaron Flicker...

An Actor's Business covers everything you need to know to market yourself as an actor, with thorough and concise information about the movie-making process, drama school, community theatre, acting on television and in commercials, unions, and agents. A thorough and well-written resource for anyone wanting to understand all facets of the acting business, this book presents an experienced perspective on the world of professional acting.

 Crushing Quota teaches you how to develop the best coaching approach for your teams and their individual sellers using powerful research-based best practices. This is the definitive guide to making sales coaching work for any sales team in any industry. 

The best way to get ahead in sales is by developing the critical soft skills that will enable you not just survive but thrive. Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being...