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A long time ago, people connected because they talked to each other and interacted to one another. Families spent time tightening bonds and kids spent more time outdoors, doing kid stuff and making new friends. We had print, and soon the radio, but we had each other. It could only get better. And then things changed, and we had little mobile devices that were supposed to make life easier — yes, supposed to because while they made communication less challenging for us, things got a little bit more complicated.

The modern marketing game has changed. Will you change with it? In today's world, there are more than 2.3 billion active social media users around the globe. The audience of Facebook, Instagram, and Snapchat has surpassed traditional media such as television and radio. As society continues to evolve and become more digital and interconnected on varying platforms, it is essential that your brand is represented in the social media sphere. This audiobook will equip you to build your brand on social media.

In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Schaefer untangles the world's least understood business practices in his easy-to-understand personal style.

There are a lot of different social media platforms out there, and it's practically impossible to try them all. To make this all easier, they are listed and discussed in the chapter "The Most Effective Social Media Platform for You". Once you have decided which of the social media platforms you want to try out, the chapter "10 Powerful Social Media Strategies" has some top advice on how to make your marketing efforts effective. Be sure to listen to each of them carefully, and think about how you can put them into action.

The best-selling social media book of the year! Too busy to spend hours trying to learn the fundamentals of social-media marketing? This is the book for you!

There's so much buzz going on when we hear the word Facebook, Twitter, Instagram, YouTube, and LinkedIn. Almost the entire population is using these social media platform just for anything they can think of! There is something about them that holds great power to popularity and success, and if you want to know the secrets to manipulating your preferred social media, then this audiobook is for you!

With Social Media 101, you can quickly bring your business up to speed on the most effective social media marketing strategies. In this one-stop guide based on years of research, longtime blogger and best-selling author Chris Brogan compiles all the tactics and tools you need to get up and running with social media while avoiding the pitfalls.