Social Manager

La enciclopedia del community manager es una guía completamente actualizada, con técnicas y herramientas para sacar el máximo provecho a los medios sociales en los entornos corporativos. Con ella aprenderás a utilizar las principales redes sociales, como Facebook, Twitter, LinkedIn, YouTube, o Instagram, y a sacar partido a las aplicaciones de mensajería instantánea o a las retransmisiones de vídeo en directo en beneficio de tu marca.

A manifesto on managers and hierarchy that bucks the trend of the lean, flat, leaderless organization As business struggles to adapt to a rapidly changing world, managers are bombarded with a bewildering array of schemes for how to be a boss and make an organization tick. It’s tempting to be...

In our society we hear a lot of about IQ. The general norm is that a person with a high IQ is bound for success. But is that necessarily true? Some are naturally gifted with the ability to solve problems and think of the fly. However, the ability to interact with others in social settings or in a work place truly overshadows those with a high IQ. But why is that? How can understanding other people’s emotions have a greater impact than a high IQ?

Robert Jackall's Moral Mazes offers an eye-opening account of how corporate managers think the world works, and how big organizations shape moral consciousness. Based on extensive interviews with managers at every level of two industrial firms and of a large public relations agency, IMoral Mazes takes the reader inside the intricate world of the corporation.

A fake marriage with a single-dad hockey heartthrob—what’s the worst that could happen? 🏒💍🔥 Kenneth Salas is having the worst day of his life. A phone call, a custody battle, and a play he never saw coming hit him all at once—forcing him to act fast. With no other options, he does what any desperate man would do: he knocks on his neighbor’s door, son in arms, with a crazy idea on his lips. Jamie was already on the edge of a meltdown. Quitting her job? Fine. Ruining her favorite blouse? Not okay. Snapping her heel in the middle of a crosswalk? The last straw. But nothing ...

Capital Without Borders tackles this tantalizing question through a groundbreaking multi-year investigation of the men and women who specialize in protecting the fortunes of the world's richest people. Brooke Harrington followed the money to the 18 most popular tax havens in the world, interviewing wealth managers to understand how they help their high-net-worth clients dodge taxes, creditors, and disgruntled heirs - all while staying just within the letter of the law.

Communications Skills for Project Managers provides practical advice and strategies for ensuring success, even in the face of shifting organizational priorities, constantly evolving expectations, and leadership turnover. This important guide gives listeners the skills they need to keep everyone in the loop.

The roads we drive on; the pipes that supply our drinking water; the farmland that provides our food; energy systems for electricity and heat; hospitals, schools, and the homes in which many of us live—all now swell asset managers' bulging investment portfolios. As the owners of more and more of the basic building blocks of everyday life, asset managers shape the lives of each and every one of us in profound and disturbing ways. In this eye-opening follow-up to Rentier Capitalism, Brett Christophers peels back the veil on "asset manager society."

In this book, Professor Andy and his team teach listeners how to effectively promote their brands on social media, retain customers, create promotional content, and market their products. Their focus is on businesses that provide high-quality products and excellent customer service by brands such as Staples, Apple Stores, Target Stores, Office Depot, Google, and more.

Social media has changed the meaning of opportunity forever. Today, an ordinary phone can become a printing press, a marketing firm, and a global stage — all at once. The people who understand this new reality are no longer just users; they’re entrepreneurs. Social media management is the modern gold rush, and this book is your map to the mines.

In his first book, visionary social care leader Liam Palmer shares anecdotes and well-researched articles to challenge, inform, and, ultimately, raise standards in the care home sector. He applies his strategic thinking to a number of complex problems within care to unpick these dynamics and identify the drivers and forces at work.

Extensively revised, the second edition of The Manager's Guide to HR covers all the key areas and brings listeners up to speed on current developments in employment law, including: how social media is changing the recruitment landscape; shifting labor standards regarding compensation and benefits; the National Labor Relations Board's stance on work-related employee speech on social media; and much more. Featuring step-by-step guidance on everything from COBRA compliance to privacy issues, this trusted resource is now - once again - the most up to date.

The secret to giving better feedback isn't what we say - it's what others hear. Too often, people hear about a past they can't control, not a future they can. That changes with "feedforward" - a radical approach to sharing feedback that unleashes the performance and potential of everyone around us.

Struggling to make TikTok work for your brand? TikTok Tactics is the step-by-step playbook built specifically for professional marketers juggling content calendars, stakeholder expectations, and tight turnaround times. Inside, you’ll learn how to: Build a content strategy that fits your brand — and your bandwidth Find your hook in the first 3 seconds (hint: this is make-or-break) Use templates and frameworks to create more with less Understand TikTok’s algorithm without needing a PhD in social media Track what matters (and ignore vanity metrics that don’t convert) You’ll go from ...

Builders don't construct skyscrapers without a plan. Sport teams don't take the field without a plan. Teachers don't enter the classroom without a plan. So why would a candidate run for office without a plan? The Political Campaign Desk Reference is the guide that will walk you through your candidate experience from beginning to building your plan to executing your plan. Don't run for office without a plan. Don't run for office without the Political Campaign Desk Reference!

College student Ada has found the one thing that really revs her engine: Coffee. And she's found the perfect coffee shop in Perk Me Up. She likes the baristas, the other customers, and she especially likes their lattes. She likes it so much, she decides to apply for a job. But that's when the perfect brew turns cold. The owner of the place, Nate, is a real pain in the coffeepot. He's a bit older than Ada, a bit wiser, but a whole lot grumpier. But on top of those hunched, overworked shoulders is a big brain with big dreams. His secrets threaten to take the whole café down with him if he ...

Now that you are recently promoted, do you know what it takes to be an outstanding new manager? In this no-nonsense, powerful audiobook, you are put on an overdrive mode to make a smooth transition from being an employee to managing employees.

Your photos, messages, bank records, avatars — they keep living when you don’t. The Digital Afterlife explains, without jargon or judgment, what actually happens to your online life: who can see it, who can control it, and how platform rules and shaky laws shape the outcome. Readable, a little wry, and full of concrete examples, it turns an awkward mystery into manageable choices. You’ll learn who technically owns your accounts, how social networks treat the dead, why email is the skeleton key, and how to give a trusted person safe access without handing them your whole life. Concrete...

Silvia Jelincic hat mit Top-Managern vom Industrie-Kapitän bis zum hochkarätigen Unternehmensberater gesprochen und ein elektrisierendes Sittenbild zusammengetragen. Ein Report über Ehen ohne Zeit, Nobelbordelle, ewige Geliebte und die Frage, wie Monogamie trotzdem funktionieren kann. In verblüffend offenen Interviews spricht die Wirtschafts-Elite über Obsessionen, Potenz und Moral. Zu Wort kommt neben österreichischen und deutschen Unternehmern und Managern auch der medienscheue Chef des Luxusbordells Babylon.

In Confessions of a Campaign Manager, veteran Democratic operative Bharat Krishnan takes you on a journey across nine states and 17 campaigns to see how American politics has transformed since the election of Barack Obama. Krishnan makes a case that the intransigence of Republican leaders following the election of our nation's first black president irrevocably fractured the country along partisan lines. This, ultimately, produced the most dangerous presidential candidate this country has ever seen: Donald Trump.