Public Relations Marketing
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A Modern Guide to Public Relations
- Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
- By: Amy Rosenberg
- Narrated by: Amanda Elgie
- Length: 4 hrs and 11 mins
- Unabridged
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This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.
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Great for Getting Started in PR
- By Anonymous User on 08-21-24
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A Modern Guide to Public Relations
- Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
- Narrated by: Amanda Elgie
- Length: 4 hrs and 11 mins
- Release date: 10-26-23
- Language: English
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This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position....
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Promotional and Public Relations
- Creative Advertising and Marketing Tactics
- By: Daniel Hayes
- Narrated by: Tanvir Karim
- Length: 3 hrs
- Unabridged
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According to the author of this book, we are currently living through the rise of a phenomenon known as "commercial democracy," in which public relations, promotional culture, and the media play a new and vital role. By providing the public with the promise of representation, voice, and agency, commercial democracy results in the formation of new types of social contracts.
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Promotional and Public Relations
- Creative Advertising and Marketing Tactics
- Narrated by: Tanvir Karim
- Length: 3 hrs
- Release date: 04-19-24
- Language: English
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According to the author of this book, we are currently living through the rise of a phenomenon known as "commercial democracy," in which public relations, promotional culture, and the media play a new and vital role.
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Crystallizing Public Opinion
- Complete and Original Edition
- By: Edward Bernays, Mitch Horowitz - introduction
- Narrated by: Mitch Horowitz
- Length: 5 hrs and 15 mins
- Unabridged
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You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.
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How Opinions are Shaped
- By Anonymous User on 01-09-24
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Crystallizing Public Opinion
- Complete and Original Edition
- Narrated by: Mitch Horowitz
- Length: 5 hrs and 15 mins
- Release date: 06-16-23
- Language: English
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You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today....
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No B.S. Guide to Brand-Building by Direct Response
- The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
- By: Dan S. Kennedy, Forrest Walden - contributor, Jim Cavale - contributor
- Narrated by: Stephen R. Thorne
- Length: 6 hrs and 37 mins
- Unabridged
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Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.
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Don't waste your time on this book
- By Anonymous User on 11-08-18
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No B.S. Guide to Brand-Building by Direct Response
- The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
- Narrated by: Stephen R. Thorne
- Series: No B.S.
- Length: 6 hrs and 37 mins
- Release date: 10-30-18
- Language: English
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Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment....
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The Public Relations Handbook
- By: Robert L. Dilenschneider
- Narrated by: Mike Lenz
- Length: 10 hrs and 22 mins
- Unabridged
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It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals.
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Political leanings crept in
- By Anonymous User on 07-05-22
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The Public Relations Handbook
- Narrated by: Mike Lenz
- Length: 10 hrs and 22 mins
- Release date: 02-15-22
- Language: English
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It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals....
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The Fundamentals of Public Relations
- What It Is and How to Do It Well
- By: Joseph Harasta
- Narrated by: Bob Dunsworth
- Length: 12 hrs and 17 mins
- Unabridged
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The Fundamentals of Public Relations: What It Is and How to Do It Well gives listeners a complete understanding of the essentials of the discipline and teaches them how to apply and practice them successfully. While many standard textbooks concentrate on explaining what public relations is, The Fundamentals of Public Relations also emphasizes how to conduct public relations and initiate successful public relations tactics.
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Good for startups, business owners
- By Michael on 08-29-17
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The Fundamentals of Public Relations
- What It Is and How to Do It Well
- Narrated by: Bob Dunsworth
- Length: 12 hrs and 17 mins
- Release date: 09-21-16
- Language: English
- The Fundamentals of Public Relations: What It Is and How to Do It Well gives listeners a complete understanding of the essentials of the discipline....
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 2 hrs and 17 mins
- Unabridged
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Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
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An introduction. NOT a how to.
- By Anonymous User on 01-30-15
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- Narrated by: Ryan Holiday
- Length: 2 hrs and 17 mins
- Release date: 10-22-14
- Language: English
- Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map....
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 2 hrs and 40 mins
- Unabridged
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Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Best-selling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world.
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Good for stimulating thought short on substance
- By Anonymous User on 03-09-19
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- Narrated by: Ryan Holiday
- Length: 2 hrs and 40 mins
- Release date: 02-19-19
- Language: English
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A primer on the future of PR, marketing, and advertising, Growth Hacker Marketing is now revised and updated with cutting-edge case studies of start-ups, brands, and small businesses....
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- By: David Meerman Scott
- Narrated by: David Meerman Scott, Sean Pratt
- Length: 16 hrs and 21 mins
- Unabridged
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The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.
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This is such a great book I'm giving up a Secret
- By Anonymous User on 07-15-14
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Narrated by: David Meerman Scott, Sean Pratt
- Length: 16 hrs and 21 mins
- Release date: 07-03-14
- Language: English
- The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages....
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Trust Me, I'm Lying
- Confessions of a Media Manipulator
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 6 hrs and 25 mins
- Unabridged
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You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
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Wake up call
- By Anonymous User on 08-18-20
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Trust Me, I'm Lying
- Confessions of a Media Manipulator
- Narrated by: Ryan Holiday
- Length: 6 hrs and 25 mins
- Release date: 08-06-19
- Language: English
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You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation....
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Pitch Perfect
- How to Say It Right the First Time, Every Time
- By: Bill McGowan
- Narrated by: Bill McGowan
- Length: 7 hrs and 51 mins
- Unabridged
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Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It's essential to be pitch perfect - to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language - both verbal and nonverbal.
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Interesting Read
- By Anonymous User on 01-28-15
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Pitch Perfect
- How to Say It Right the First Time, Every Time
- Narrated by: Bill McGowan
- Length: 7 hrs and 51 mins
- Release date: 04-01-14
- Language: English
- Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip....
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Crystallizing Public Opinion
- By: Edward Bernays
- Narrated by: Daniel Purcell
- Length: 4 hrs and 37 mins
- Unabridged
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Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses. Quoting theorists like Walter Lippmann and Wilfred Trotter, Bernays provides numerous examples from his own career. He states that individuals rarely keep logical order among the judgments and opinions in their mind, and that they ought to be approached by a means beyond the rational.
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Informative
- By Anonymous User on 12-01-23
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Crystallizing Public Opinion
- Narrated by: Daniel Purcell
- Length: 4 hrs and 37 mins
- Release date: 02-28-20
- Language: English
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Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses....
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The Divide
- Global Inequality from Conquest to Free Markets
- By: Jason Hickel
- Narrated by: Jonathan Cowley
- Length: 10 hrs and 46 mins
- Unabridged
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Sixty percent of humanity - some four-point-three billion people - live in debilitating poverty. The standard development narrative suggests that alleviating poverty in poor countries is a matter of getting the internal policies right, combined with aid from rich countries. But anthropologist Jason Hickel argues that this approach misses the broader political forces at play. Global poverty - and the growing divide between "developing" and "developed" countries - has to do with how the global economy has been designed over the course of 500 years. Global inequality doesn't just exist; it has been created.
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eye-opening
- By Anonymous User on 03-05-19
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The Divide
- Global Inequality from Conquest to Free Markets
- Narrated by: Jonathan Cowley
- Length: 10 hrs and 46 mins
- Release date: 02-13-18
- Language: English
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Sixty percent of humanity - some four-point-three billion people - live in debilitating poverty. The standard development narrative suggests that alleviating poverty in poor countries is a matter of getting the internal policies right....
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Broken Windows, Broken Business
- The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
- By: Michael Levine
- Narrated by: Allan Robertson
- Length: 6 hrs and 46 mins
- Unabridged
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In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken - and the perception will build that crime in that neighborhood is out of control. The same principle applies to business.
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Life Changing
- By Anonymous User on 01-05-24
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Broken Windows, Broken Business
- The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
- Narrated by: Allan Robertson
- Length: 6 hrs and 46 mins
- Release date: 05-11-21
- Language: English
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Broken Windows, Broken Business reveals a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition....
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El método H.A.B.L.A. [The H.A.B.L.A. Method]
- Imagen verbal en 5 sencillos pasos
- By: Álvaro Gordoa
- Narrated by: Carlos Torres
- Length: 7 hrs and 9 mins
- Unabridged
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Aprende a comunicarte con los demás de manera asertiva y alcanza el éxito en tu vida. El Método H.A.B.L.A. te permitirá capacitarte directamente con el principal maestro y especialista en el tema de la Imagen Verbal ®.
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muy bueno
- By Anonymous User on 02-14-20
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El método H.A.B.L.A. [The H.A.B.L.A. Method]
- Imagen verbal en 5 sencillos pasos
- Narrated by: Carlos Torres
- Length: 7 hrs and 9 mins
- Release date: 01-04-18
- Language: Spanish
- Aprende a comunicarte con los demás de manera asertiva y alcanza el éxito en tu vida....
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Dear Chairman
- Boardroom Battles and the Rise of Shareholder Activism
- By: Jeff Gramm
- Narrated by: David Drummond
- Length: 10 hrs and 13 mins
- Unabridged
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A sharp and illuminating history of one of capitalism's longest-running tensions - the conflicts of interest among public-company directors, managers, and shareholders - told through entertaining case studies and original letters from some of our most legendary and controversial investors and activists.
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Very worthwhile, fulfills its title
- By Anonymous User on 04-16-16
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Dear Chairman
- Boardroom Battles and the Rise of Shareholder Activism
- Narrated by: David Drummond
- Length: 10 hrs and 13 mins
- Release date: 02-23-16
- Language: English
- A sharp and illuminating history of one of capitalism's longest-running tensions - the conflicts of interest among public-company directors, managers, and shareholders....
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Multicultural Intelligence (Updated and Revised 2nd Edition)
- Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
- By: David R. Morse
- Narrated by: Mike Chamberlain
- Length: 8 hrs and 33 mins
- Unabridged
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With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.
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Multicultural Intelligence (Updated and Revised 2nd Edition)
- Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
- Narrated by: Mike Chamberlain
- Length: 8 hrs and 33 mins
- Release date: 11-27-18
- Language: English
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With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends....
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Free PR: How to Get Chased by the Press Without Hiring a PR Firm
- By: Cameron Herold, Adrian Salamunovic
- Narrated by: David de Vries
- Length: 4 hrs and 6 mins
- Unabridged
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Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate, leverage, and is more effective than marketing. In other words, public relations is more critical than ever in growing your brand and your business.
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The PR Road Map we Need
- By Anonymous User on 08-10-19
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Free PR: How to Get Chased by the Press Without Hiring a PR Firm
- Narrated by: David de Vries
- Length: 4 hrs and 6 mins
- Release date: 04-16-19
- Language: English
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Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good a job as the so-called experts....
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Get Together: How to Build a Community with Your People
- By: Bailey Richardson, Kevin Huynh, Kai Elmer Sotto
- Narrated by: Bailey Richardson, Kai Elmer Sotto, Kevin Huynh
- Length: 2 hrs and 46 mins
- Unabridged
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Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K-12 teachers, the secret to getting people together is this: Build your community with people, not for them. In Get Together, Bailey, Kevin, and Kai share true stories of everyday people who created thriving communities, both in-person and online.
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nothing new or amazing.
- By Anonymous User on 02-05-20
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Get Together: How to Build a Community with Your People
- Narrated by: Bailey Richardson, Kai Elmer Sotto, Kevin Huynh
- Length: 2 hrs and 46 mins
- Release date: 09-20-19
- Language: English
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Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K-12 teachers, the secret to getting people together is this: Build your community with people, not for them....
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Public Speaking for Kids, Entrepreneurs and Business Managers
- How to Develop Self-Confidence, Overcome Your Public Speaking Fear, Influence Your Audience and Improve your Persuasion Skills
- By: John Hill
- Narrated by: Jack Powell
- Length: 6 hrs and 7 mins
- Unabridged
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Looking for strategies to learn public speaking and overcoming public fear? Public speaking is one of the important skills now a days to flourish in a society. It is not only necessary for the salesmen who are dealing all the time with public or for a lawyer, but its role is very crucial in every individual’s life.
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Fluff and not so helpful
- By Anonymous User on 12-25-19
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Public Speaking for Kids, Entrepreneurs and Business Managers
- How to Develop Self-Confidence, Overcome Your Public Speaking Fear, Influence Your Audience and Improve your Persuasion Skills
- Narrated by: Jack Powell
- Length: 6 hrs and 7 mins
- Release date: 12-16-19
- Language: English
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Public speaking is one of the important skills now a days to flourish in a society. It is not only necessary for the salesmen who are dealing all the time with public or for a lawyer, but its role is very crucial in every individual’s life....
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Please try againRegular price: $19.95 or 1 credit
Sale price: $19.95 or 1 credit
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