Product Management Methodology

The revolutionary “Red Book” that helped a generation work smarter, better, and faster—now expanded and updated with new stories, new ideas, and new methods to radically improve the way you and your company deliver results If you’ve ever been startled by how fast the world is changing...

Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying visionaries who build products that people love. In practice, they're hard-working facilitators who bring clarity and focus to their teams. In this thoroughly revised and expanded edition, Matt LeMay provides real-world guidance for current and aspiring product managers. 

This book is for the inspiring product manager. Someone who wants to build a career in a purposeful direction and develop their skills in a dynamic work environment. Working as a jack of all trades, product managers collaborate with all the key arms of the business, from sales and marketing, to engineering and design, legal, as well as presenting to upper management. They are enablers, strong communicators, and a well-rounded source of knowledge and expertise. The role is not without its drawbacks, but overall, it’s a job that constantly challenges and energizes you. It leaves you buzzing...

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. 

Harness the potent power of Kanban and Scrum with this bundle and take your project-management skills to the next level.

Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America - yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job - or simply aspire to break into a new role - Product Management for Dummies gives you the tools to increase your skill level and manage products like a pro.  

The product recall is the final safety net of the modern world, yet it is a system designed to fail. When a manufacturer discovers a fatal defect, the decision to notify the public is a high-stakes calculation where human lives are weighed against stock prices, legal discovery, and logistical costs. In 'The Recall', systems analyst Thomas Keel performs a forensic autopsy on the organizational dynamics that turn a 57-cent ignition switch or a cost-cutting airbag propellant into a national catastrophe. Through the lens of the GM ignition crisis, the Takata fragmentation, and Samsung’s ...

Wouldn’t you love to use all your skills, including leadership, communication, prioritization, organization, and teamwork? Your vision and the ability to execute on it are key to managing winning projects, not the degrees and certifications you have. You’re the one who would take all the resources and leverage them to fit all the pieces of the project puzzle together.

This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.

Scrum is the most widely adopted Agile framework in the world. It is easy to understand and yet, difficult to master. Having trained thousands of professionals across the world and helped them implement Scrum in their organizations, the authors provide practical, succinct, and effective answers to 50 of the most common questions about Scrum. This book is for Scrum practitioners, Scrum Masters, Product Owners, and Agile Coaches who want to refine their expertise and to take Scrum to the next level. Includes an interview with Jeff Sutherland, co-creator of Scrum Sprint Your Way to Scrum will ...

Trying to wrap your head around product management? You’re not alone. Product management is becoming an increasingly popular role across both startups and enterprise companies, but it’s still difficult to define. That’s because it doesn’t fit any of the traditional roles you may already be familiar with: engineering, business strategy, design, or marketing. Instead, product management draws on all these fields, forming a critical new discipline that has become increasingly important among startups and enterprise companies alike.

"Into The Product Unknown: Mastering the Art of Working In Uncertainty" is a comprehensive and engaging guide for product managers seeking to thrive in the dynamic world of technology and innovation. This insightful eBook delves into the mindset, skills, and strategies required to excel as a product manager in an ever-changing landscape, where uncertainty is the only constant. Author Aston Marlowe shares practical advice, real-world examples, and best practices for navigating the unknown and overcoming challenges in product management. From developing a strong product vision and leveraging ...

Master Scrum and transform your projects with "Mastering Scrum: Origins, Principles, and Practical Applications," your comprehensive guide to Agile's most popular framework. Whether you're new to Agile methodologies or a seasoned practitioner, this book offers everything you need, from foundational concepts to advanced implementation strategies. Discover: The complete history and evolution of Scrum, Agile principles, and why they're crucial in today's fast-paced environments. Clear, in-depth explanations of Scrum roles (Product Owner, Scrum Master, Developers), events (Sprint Planning, ...

The Agile methodology is a project management methodology that uses short development cycles (called "sprints") to focus on continuous improvement in the development of a product or service. It consists of a family of methods (including Scrum, extreme programming (XP), test-driven development (TDD), and feature-driven development (FDD), each of which has the objective to provide a better product in less time, avoiding development of useless functions and overcoming errors that a traditional planning method could result in, both for big and small projects.

This guide sheds light on how some of today's most successful brands innovate new products. The business lessons at the end of each chapter give the listener practical advice they could immediately apply to their own companies. This guide is for budding entrepreneurs and startups eager to learn how strong companies use traditional and non-conventional means to create new products.

Dr. Jim Anderson explores what product managers have to do in order to make their products a success. Dr. Anderson uses real-world examples from Microsoft, Dell, and Toyota to show product managers both what works and what doesn't work when it comes to capturing your customer's imagination (and their wallets). Product managers can get caught up in the details of their product. There always seem to be new requirements to create, product launches to schedule, and features to document.