New Neuroscience

We all want the power and motivation to create change in our lives. But how to get that in a stumbling dance of one step forward and two steps back? Negative emotions run rampant in many people's lives today; a reality that feels like a shrink wrap of suffering. Popular fallback solutions of performance-based goals and tools focus on extrinsic rewards like fame, wealth, or winning. But overuse of those rewards doesn't work for the long term and in fact weakens our confidence and motivation over time, leaving us vulnerable to failure and shame.

Have you ever thought of someone just before they called? Or experienced a coincidence that felt too unlikely to be true? It’s all too easy to dismiss synchronicities or signs like these as chance. But what if they weren’t? And what if, by learning to tune into them, you could access a guiding wisdom that would help you overcome challenges and cultivate personal growth? In this groundbreaking book, world-renowned neuroscientist Dr. Tara Swart explains how.

For decades the practice of manifestation has been widely dismissed as self-involved, materialistic pseudoscience. But as neuroscientist and recognized compassion leader Dr. James Doty reveals, manifestation introduces us to different possibilities, and it lays the groundwork for a kinder, better world. Doty grounds us in the practices that change our brain structures: attention, meditation, visualization, and compassion. This mind magic allows us to move through the world in ways that help us see clearly.

You don't have to hustle harder to create the life you want. You don't have to sit in meditation for hours or repeat affirmations that don't feel true. Your brain is rewiring itself every second— so you can guide that process with intention to attract money, health, love- if you know how. Manifest and Receive blends modern neuroscience with timeless spiritual principles to show you exactly how to shift your reality— not through guesswork, but through practical, repeatable steps you can do in just minutes a day. Inside, you'll discover: The brain science of manifestation, including ...

Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. Your Money and Your Brain is as entertaining as it is enlightening.

What does it mean to “be you” - that is, to have a specific, conscious experience of the world around you and yourself within it? There may be no more elusive or fascinating question. Historically, humanity has considered the nature of consciousness to be a primarily spiritual or philosophical inquiry, but scientific research is now mapping out compelling biological theories and explanations for consciousness and selfhood.

How Netflix, Tesla, and Amazon Use Psychology to Close 40% More Sales While you're using outdated sales tactics, companies like Netflix, Tesla, and Amazon leverage cutting-edge psychology to dominate their markets. The difference isn't better products - it's understanding how customers truly think and make purchasing decisions.You'll Get: ✅ 50+ real case studies from Netflix, Tesla, Amazon & top brands ✅ Neuroscience-backed strategies that bypass logical resistance ✅ Cultural psychology secrets for selling globally ✅ Digital psychology rules for online/social selling ✅ Step-by-...

Did you know that having even one drink per day significantly increases your risk of cancer, clouds your focus, and holds you back from reaching your full potential? In CLEAR, James Swanwick exposes the hidden costs of alcohol and provides a neuroscience-backed, step-by-step system to help high achievers quit drinking without willpower, rehab or 12-step programs like AA. If you're struggling with alcohol, CLEAR is your roadmap to a sharper, healthier, and more powerful life — without it. It's time to take your power back.

Off the beaten path, following unmarked trails, we are wired to explore. More than just a need to get outside, the search for the unknown is a primal urge that has shaped the history of our species and continues to mold our behavior in ways we are only beginning to understand. In fact, the latest neuroscience suggests that exploration in any form—whether it’s trying a new restaurant, changing careers, or deciding to run a marathon—is an essential ingredient of human life. Exploration, it turns out, isn’t merely a hobby—it’s our story.

In an era where attention is the scarcest resource, Neuromarketing AI offers a revolutionary framework for decoding and influencing human behavior by aligning ancient neural instincts with modern artificial intelligence. This book synthesizes decades of research in neuroscience, psychology, and marketing, along with the latest advances in AI, to create a persuasive blueprint that is both scientifically grounded and ethically sound. At its core lies the premise that the primal brain, our evolutionary command center for survival, drives the majority of our decisions long before logic gets a ...

For decades, modern medicine has predominantly focused on restoring health to a conventionally “normal” state for our age and medical history. But shouldn’t we aim to go beyond normal? Whether you’re twenty or eighty years old, have experienced a stroke, battle PTSD, or want to excel as an athlete or top executive, recent breakthroughs in molecular biology have granted us the means not just to repair but to enhance our physical and mental capacities.

Award-winning author and thought leader Dawson Church, Ph.D., blends cutting-edge neuroscience with intense firsthand experience to show you how you can rewire your brain for happiness—starting right now.

We live in a gendered world, where we are ceaselessly bombarded by messages about sex and gender. On a daily basis, we face deeply ingrained beliefs that sex determines our skills and preferences, from toys and colors to career choice and salaries. But what does this constant gendering mean for our thoughts, decisions, and behavior? And what does it mean for our brains? Drawing on her work as a professor of cognitive neuroimaging, Gina Rippon unpacks the stereotypes that surround us from our earliest moments and shows how these messages mold our ideas of ourselves.

Just about every human being knows how to listen to music, but what does it take to make music? Is musicality something we are born with? Or a skill that anyone can develop at any time? If you don't start piano at the age of six, is there any hope? Is skill learning best left to children or can anyone reinvent him-or herself at any time?

The Neuroscience of Learning: How Brain Science and AI Can Elevate Your Learning What if you could learn faster, retain information more effectively, and unlock hidden potential within your mind? In The Neuroscience of Learning, discover the groundbreaking science behind how we learn and the practical applications that can make us all better learners. Blending leading-edge neuroscience with everyday insights, this book offers a transmutative look at how our brains function during learning, the influence of emotions and motivation, and the remarkable ways our brains’ neuroplasticity allows...

It’s become fashionable to argue that free will is a fiction: that we humans are in the thrall of animal urges and unconscious biases and only think that we are choosing freely. Kennon Sheldon argues that this perception is not only wrong but also dangerous. Drawing on decades of his own research, Sheldon shows us that embracing the ability to choose our path in life makes us happier, healthier, and more fulfilled. He also shows that this insight can help us choose better goals—ones that are concordant with our values and we’re more likely to actually see through.

Executive functioning (EF) can be defined as a person's ability to successfully navigate their physical, intellectual, and social worlds. Interest in EF is expanding within psychotherapy, but like many scientific concepts which are adapted to the consulting room, there is a great deal of confusion and misinformation surrounding EF within clinical and lay communities. In this book, Louis Cozolino—a master of translating complex neuroscientific concepts into digestible, applicable literature for therapists and laypeople alike.

Self-delusion expert and psychology nerd David McRaney sets out to discover not just what it takes to influence others, but why we believe in the first place. Along the way he meets a former Westboro Baptist Church member who was deradicalised on Twitter, goes deep canvassing to see how quickly people will surrender their character-defining views, finds a 9/11 Truther who turns his back on it all, and reveals how, within a few years, half a country can go from opposing the ‘gay agenda' to happily attending same-sex weddings.

Humans have long thought of their bodies and minds as separate spheres of existence. The body is physical. But the mind is mental; it perceives, remembers, believes, feels, and imagines. Although modern science has largely eliminated this mind-body dualism, people still tend to imagine their minds as separate from their physical being. Even in research, the notion of the "self" as somehow distinct from the rest of the organism persists. Joseph LeDoux argues that we have hit an epistemological wall—that ideas like the self are increasingly barriers to discovery and understanding.

We all know we tell stories about ourselves. But as psychiatrist and neuroscientist Gregory Berns argues in The Self Delusion, we don’t just tell stories; we are the stories. Our self-identities are fleeting phenomena, continually reborn as our conscious minds receive, filter, or act on incoming information from the world and our memories.