New Neuroscience

How Netflix, Tesla, and Amazon Use Psychology to Close 40% More Sales While you're using outdated sales tactics, companies like Netflix, Tesla, and Amazon leverage cutting-edge psychology to dominate their markets. The difference isn't better products - it's understanding how customers truly think and make purchasing decisions. You'll Get: ✅ 50+ real case studies from Netflix, Tesla, Amazon & top brands ✅ Neuroscience-backed strategies that bypass logical resistance ✅ Digital psychology rules for online/social selling ✅ Step-by-step implementation plans you can use immediately ✅ ...

NEW YORK TIMES BESTSELLER More than 1 million copies in print! The authors of No-Drama Discipline and The Yes Brain explain the new science of how a child’s brain is wired and how it matures in this pioneering, practical book. “Simple, smart, and effective solutions to your child’s...

Executive functioning (EF) can be defined as a person's ability to successfully navigate their physical, intellectual, and social worlds. Interest in EF is expanding within psychotherapy, but like many scientific concepts which are adapted to the consulting room, there is a great deal of confusion and misinformation surrounding EF within clinical and lay communities. In this book, Louis Cozolino—a master of translating complex neuroscientific concepts into digestible, applicable literature for therapists and laypeople alike.

The Neuroscience of Learning: How Brain Science and AI Can Elevate Your Learning What if you could learn faster, retain information more effectively, and unlock hidden potential within your mind? In The Neuroscience of Learning, discover the groundbreaking science behind how we learn and the practical applications that can make us all better learners. Blending leading-edge neuroscience with everyday insights, this book offers a transmutative look at how our brains function during learning, the influence of emotions and motivation, and the remarkable ways our brains’ neuroplasticity allows...

Leading pain expert Dr. Rachel Zoffness bridges the gap between medicine and psychology to get to the heart of understanding—and treating—pain—it's The Body Keeps the Score for chronic pain. Every one of us will experience pain, be it back pain, the pain of childbirth, or living in an...

INTERNATIONAL BESTSELLER "Being You is an exhilarating book: a vast-ranging, phenomenal achievement that will undoubtedly become a seminal text." —The Guardian Anil Seth's quest to understand the biological basis of conscious experience is one of the most exciting contributions to...

Discover the body’s innate power to heal from trauma—the classic, life-changing guide to trauma recovery from the creator of Somatic Experiencing (SE) Unraveling trauma in body, brain, and spirit—a revolution in treatment and beloved global bestseller In In an Unspoken Voice, renowned...

A revolutionary new approach to ADD/ADHD featuring cutting-edge research and strategies to help readers thrive, by the bestselling authors of the seminal books Driven to Distraction and Delivered from Distraction “An inspired road map for living with a distractible brain . . . If you or your...

This fascinating and highly accessible book presents fantastic but totally feasible projections of what your brain may be capable of in the near future. It shows how scientific breakthroughs and amazing research are turning science fiction into science fact. In this brave new book, you'll explore.

A groundbreaking exploration of the neuroscience of spirituality and a bold new paradigm for health, healing, and resilience—from a New York Times bestselling author and award-winning researcher “A new revolution of health and well-being and a testament to, and celebration of, the power...

Parenting isn’t easy. Showing up is. Your greatest impact begins right where you are. Now the bestselling authors of The Whole-Brain Child and No-Drama Discipline explain what this means over the course of childhood. “There is parenting magic in this book.”—Michael Thompson, Ph.D...

New York Times Bestseller The neuroscientist, medical doctor, and powerhouse author of The Source shares the lost art of listening to your intuition and allowing the signs around you to guide the way to achieving the life of your dreams. "This is more than a book, it’s a healing experience."...

From a pioneer in the field of mental health comes a groundbreaking book on the healing power of "mindsight," the potent skill that allows you to make positive changes in your brain–and in your life. Foreword by Daniel Goleman, author of Emotional Intelligence Is there a memory that...

We all want the power and motivation to create change in our lives. But how to get that in a stumbling dance of one step forward and two steps back? Negative emotions run rampant in many people's lives today; a reality that feels like a shrink wrap of suffering. Popular fallback solutions of performance-based goals and tools focus on extrinsic rewards like fame, wealth, or winning. But overuse of those rewards doesn't work for the long term and in fact weakens our confidence and motivation over time, leaving us vulnerable to failure and shame.

Did you know that having even one drink per day significantly increases your risk of cancer, clouds your focus, and holds you back from reaching your full potential? In CLEAR, James Swanwick exposes the hidden costs of alcohol and provides a neuroscience-backed, step-by-step system to help high achievers quit drinking without willpower, rehab or 12-step programs like AA. If you're struggling with alcohol, CLEAR is your roadmap to a sharper, healthier, and more powerful life — without it. It's time to take your power back.

Все мы, как известно, что-то о себе рассказываем. Однако, разъясняет в своей аудиокниге «Иллюзия себя» психиатр и нейробиолог Грегори Бернс, мы не просто рассказываем истории, мы и есть истории.

From a leading philosopher of the mind comes this lucid, provocative argument that offers a radically new picture of human consciousness--panpsychism Understanding how brains produce consciousness is one of the great scientific challenges of our age. Some philosophers argue that consciousness is...

A NEW YORK TIMES BESTSELLER From a renowned behavioral neuroscientist and recovering addict, a rare page-turning work of science that draws on personal insights to reveal how drugs work, the dangerous hold they can take on the brain, and the surprising way to combat today's epidemic of addiction...

The cutting edge of neurolinguistics meets the spiritual wisdom of the ages in a handbook of key words that literally rewire our brains. New discoveries in biology and the neurosciences are revealing how the structure of language-the words we think and speak-can actually change the way the...

From internationally renowned expert in resuscitation and New York Times bestselling author Sam Parnia, MD, PhD, comes a groundbreaking look at what happens to us when we die, based on the largest-ever research study run on recalled experiences of death. Today, for the first time in history, the...