Marketing Student

Full of easy-to-understand definitions, tips, and real life examples, this book contains all you need to know about buying and selling stocks! Investing for the first time can be intimidating. In easy-to-understand language, Stock Market 101 provides the groundwork needed to begin building...

Marketing is at the core of every successful organisation. This book provides a structured introduction to marketing, focusing on how organisations identify customer needs, develop strategies, and deliver value in competitive environments. It covers key concepts including marketing research, strategy, the marketing mix, digital marketing, and consumer behaviour, combining academic theory with practical application. The content is designed to support both learning and exam preparation, offering clear explanations and real-world relevance. This book will help you: Understand core marketing ...

New York Times Bestseller Turning Point USA founder Charlie Kirk shares a vision for America’s future embracing first principles, free markets, and small government. Kirk provides a roadmap on how to return to a free America, with an emphasis on reaching our youth and engaging them in the process. During the 2016 Presidential election cycle, it has become clear that there is growing frustration on the part of many Americans with the general direction of the nation. There has been an abandonment of the principles of free markets and limited government upon which America was founded. We ...

Unlock Your Potential as an Online Tutor: A Comprehensive Guide to Building and Scaling Your Tutoring Business In today’s digital age, online tutoring has become an essential resource for students seeking personalized support and guidance. This book serves as your ultimate roadmap to success in the world of online education. Whether you're an experienced educator or just starting your tutoring journey, this guide provides you with the knowledge and tools you need to thrive. Inside, you will discover: Proven Strategies: Learn how to identify your niche, attract clients, and build a strong ...

The H30K™ Method is not just another marketing book — it's the proven playbook firearm professionals have been waiting for. After the Aurora Batman Movie Massacre of 2012, Andy Hallinan left his successful corporate marketing career to become a firearm instructor, driven by the urgent need to make communities safer. But when his new business struggled, Andy realized that knowing how to teach wasn’t enough he had to master transformational marketing.

What happens when a young fisherman from Nigeria refuses to let hardship define his future? From the Sea to Success is the inspiring true story of Adam Morrison’s remarkable journey from the fishing communities and crowded marketplaces of Nigeria to becoming a respected entrepreneur, international student, leadership mentor, and founder of Empowerment…FHG. Raised in difficult conditions where survival often came before dreams, Adam learned discipline beside the sea long before he understood business, leadership, or global opportunity. Through years of perseverance, education, faith, ...

New York Times Bestseller Make no mistake. We are in a war for the soul of our country. And it’s a fight we must win before it’s too late. Campus Battlefield takes that fight to our nation’s college campuses, where the left’s decades-long campaign to transform our universities into radical re-education camps is working, and now we are seeing the disastrous results. Free speech, intellectually rigorous debate, and the simple concepts of tolerance and fairness are routinely being corrupted and weaponized to promote radical leftist ideologies, enforce groupthink, and marginalize or ...

From the literary agent behind some of today’s most successful authors comes a narrative guide geared specifically to the needs of aspiring and working nonfiction writers, demystifying the world of publishing and offering a practical roadmap to getting your book published. “An invaluable...

“We’ve all been desperate to learn what heavy use of social media does to adolescents. Now, thanks to Twenge’s careful analysis, we know: It is making them lonely, anxious, and fragile—especially our girls. If you are a parent, teacher, or employer, you must read this fascinating book...

So much of the world revolves around economics, so why do most texts make it so dull and difficult to learn? But learning economics doesn’t have to be boring. In Economics 101, you’ll see how learning economics can be engaging. Too often, textbooks turn the noteworthy details of economics...

The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta. Growth is good. But how do you achieve growth for your business in the digital age? Now, more than ever, there are countless ways to achieve...

The essential guide for when (and how best) to use virtual communication tools, from video to instant messaging and everything in between. Award-winning professor, management consultant, and virtual communications expert Andrew Brodsky is here to tell you that, yes, that meeting could have been...

Influencer marketing has become a central element of modern digital marketing, shaping how organisations communicate with consumers and influence purchasing behaviour. This book provides a clear and structured introduction to influencer marketing, designed for business students and early-career professionals. It explains how influencer marketing fits within the broader marketing framework, while also examining how influencers shape communication, perception, and decision-making. The book covers key concepts including influencer identification, affiliate marketing, campaign strategy, and ...

Your institution has an attention problem. It's not a quality problem. Your faculty are excellent. Your programs deliver outcomes. Your campus transforms lives. But fewer people know about you than should. Prospective students scroll through hundreds of posts every day. They give new content three seconds before deciding to engage or move on. Three seconds. That's your window and most institutions are missing it. Attention Gap shows you how to close it. What you'll learn: Why the three-second window changes everything about how you communicate How authenticity beats polish in capturing ...

AI is everywhere, in every industry, all over social media, even right in your own home. There is no escaping it – artificial intelligence is reshaping our everyday lives. As a college student, it can be tricky to decide what’s okay and what’s not, what’s real and what’s not, and to guess the course of the future. That’s where this guide comes in. If you’re wondering what impact AI might have on education, careers, or even society, the look no further. You’ll discover: The remarkable benefits and ethical challenges of AI How AI is revolutionizing learning and research, ...

Open a Brazilian Jiu-Jitsu school without guessing, overbuilding, or bleeding cash. Open Your BJJ Academy is a practical, no-fluff business playbook for launching and running a BJJ gym that actually survives year one — and grows into a real academy with real retention. This isn’t a technique book. It’s the operator manual for the parts nobody teaches: Choosing your gym model (community-first, competition-first, kids-first, boutique) Location and lease decisions that protect your cashflow Minimum viable buildout (mats, layout, hygiene, first-impression flow) Simple pricing ladders that...

Discover the secrets to launching your own thriving home-based tutoring business with "The Profitable Home-Based Tutoring Business: A Comprehensive Guide to Success!" This definitive guide takes you on a journey through the lucrative world of tutoring, focusing on the ever-growing and essential field of STEM (Science, Technology, Engineering, and Mathematics). Unlock unparalleled insights into identifying your niche, conducting market research, and understanding the needs of STEM students. By creating a solid business plan and effective STEM curriculum, you'll have a foundation that sets ...

The Marketing 'Un-Textbook'. Because Business School was just the warm-up. Think Eliyahu M. Goldratt’s The Goal meets a 'Survival Guide'—if the manufacturing plant was a marketing department and the 'bottleneck' was a middle-manager with a 150-slide PowerPoint presentation. You’ve got the MBA. You’ve memorized the 4Ps. You’ve even got the framed degree on the wall. Now, welcome to the real world—where your textbooks are about as useful as a solar-powered flashlight and the office politics are more complex than the consumer insights. In the spirit of Goldratt’s The Goal, Ketan ...

No Worries shows how anyone can live a stress-free financial life and build wealth for the long term. This is not about millions of tiny decisions that drain the joy from life, like skipping daily coffee to save a few bucks. And it's not simply about having more money. The secret lies in...

🌍 What if planting a tree could change your future? We are entering a new era — the Carbon Economy — where trees are no longer just part of nature… they are becoming part of the global financial system. This powerful and easy-to-understand book reveals: 👉 How carbon credits work (in simple language) 👉 How farmers, students, and communities can earn from trees 👉 How schools, villages, and institutions can build green wealth 👉 How the world is moving toward a trillion-dollar carbon market 👉 How YOU can be part of the Million Tree Movement 🌱 Why This Book Matters NOW...