OPEN YOUR BJJ ACADEMY

The Practical Playbook From Lease to First 100 Students

Open a Brazilian Jiu-Jitsu school without guessing, overbuilding, or bleeding cash.

Open Your BJJ Academy is a practical, no-fluff business playbook for launching and running a BJJ gym that actually survives year one — and grows into a real academy with real retention.

This isn’t a technique book. It’s the operator manual for the parts nobody teaches:

• Choosing your gym model (community-first, competition-first, kids-first, boutique)

• Location and lease decisions that protect your cashflow

• Minimum viable buildout (mats, layout, hygiene, first-impression flow)

• Simple pricing ladders that make joining easy

• Trial-to-member systems that convert without sleazy sales

• Beginner pathways that reduce churn and build a loyal room

• Gym software + CRM basics for booking, waivers, billing, and follow-up

• Curriculum structure that retains students through clear progress

• Safety systems that protect your culture and reputation

• Hiring and coaching standards so you can scale without losing quality

If you’re a coach with a dream, a purple belt planning your first academy, or a gym owner who wants to tighten operations, this book gives you a clean system you can implement fast.

What you’ll get

A clear blueprint from lease to first 100 students — built around simple principles:

• clarity beats hype

• systems beat motivation

• safety and structure beat ego

• retention beats constant “new leads”
  

If you want a BJJ academy that feels professional, welcoming, and sustainable — start here.